Real Estate

Why Real Estate Agents Should Focus on Content Strategy

Why Real Estate Agents Should Focus on Content Strategy

A good real estate agent is a master of self-promotion.  Unfortunately, navigating the difficult terrain between effective promotion and pompousness can be challenging.  The best realtors act as salespeople without coming across too strong. In a digital era where people rely on Google, Facebook and Twitter to transmit information, one of the most effective ways …

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In a Digital World Will the Role of a Real Estate Agent Become Obsolete

In a Digital World, Will a Real Estate Agent Become Obsolete?

With the rapid evolution of technology, jobs that used to require good old-fashioned human attention are now automatic, creating efficiency through high-tech, advanced computer programs. Conspiracy theorists speak of the “rise of the robots,” like something out of the 1990s trilogy The Matrix. Today, searching for a new home can be as simple as a …

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