Student Housing

3 Ways to boost occupancy rate using property management marketing 1

3 Ways to Boost Occupancy Rate Using Property Management Marketing

Good property management marketing can bring ideal tenants to your properties easily and effectively. Instead of competing on price or square footage, a well placed ad from a media buying agency or curated social media posts can bring your community, neighborhood, and units to life.Help prospective tenants discover and choose your property with three of the …

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What COVID-19 College Closures Mean for Property Marketing

Coronavirus has disrupted the college housing industry. Find out how property marketing can help navigate the uncertainty as students return to campus. The coronavirus outbreak has impacted just about every part of the economy. Colleges and college housing have not enjoyed any sort of exemption. Some schools still aren’t sure they’ll reopen for physical classes …

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property branding

Your Property Branding Is All Wrong

If your property branding isn’t expressing the identity of your multifamily development, you’re not communicating your value to new or existing residents. Why bother with branding? Executive Magazine contributor Samantha Chalmers realizes that residential real estate managers may view branding as less important than optimizing operational efficiency and offering attractive amenity packages. “But make no mistake,” she …

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How to Strategically Target Students for Your Apartment Community

Students have long been a key driver in the rental real estate sector, but how do you reach out to this crucial consumer demographic through an effective marketing campaign? Why should you target students? The very thought of renting to college students strikes fear in the hearts of some apartment community owners. The international real …

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Investing in Your Resident Retention Efforts To Reduce Turnover

While the majority of apartment complex owners understand the importance of reaching out to a targeted consumer demographic in order to fill vacancies, far fewer place enough emphasis on avoiding vacancies by effectively marketing to existing residents. Financial and business experts agree that keeping current tenants in place is one of the best ways for apartment complex …

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What College Renters Really Want from Apartment Communities

Often in need of relatively short-term housing while completing their studies, college renters have long been key drivers of the apartment rental market. But what, exactly, are they looking for in an apartment? From short-term tenet agreements to increased risk of property damage, renting to college students has its obvious pitfalls. However, college towns remain …

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What’s the Difference Between Co-Living and Co-Housing?

Two up-and-coming buzzwords in the worlds of residential real estate and property development marketing, co-living and co-housing draw upon the best of historical traditions and new trends to create shared living environments and communal spaces. There is certainly nothing new about shared living spaces. Offering co-living home options in major cities that span the United …

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look alike modeling

Using Look-Alike Modeling for Multifamily Marketing Outreach

A proven technique for expanding audience for multifamily property developers, look-alike modeling should be a key component of any advertising campaign. Look-alike modeling defined Look-alike modeling certainly isn’t a new technique on the modern marketing landscape, but far too many multifamily developers and apartment complex owners fail to grasp just how valuable it can be …

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Apartment Marketing Solutions Through Programmatic Media Buying

Apartment complex owners who want to cut their marketing budget while strategically targeting their advertising are turning to programmatic media buying. Programmatic Media Buying Explained Do you remember how difficult comparative shopping and informational research used to be before the Internet? If so, you certainly know the incredible value of software algorithms and data analysis. …

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How to Choose the Best Apartment Marketing Company to Brand My Development

In light of the supreme importance of your apartment complex brand, you’ll want to enlist the help of top professionals to help develop and maintain it. But how can you find the best apartment marketing company for you? Why Branding is Essential for Your Apartment Complex If you are in the process of launching your …

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