Pets are now being seen as more a part of the family than they were before. There is an increase in the humanization of these animals whether it be toys made to mimic human products, owners purchasing pet insurance, or grooming made to be a spa experience.
Today’s shoppers are more informed, connected, and demanding than ever before. Even before the pandemic, with growing competition from e-commerce, traditional retailers faced declining footfall at shopping malls and lackluster sales within department stores.
Voted Number One Woman in Tech, Dr. Christine Bailey joins us to discuss topics from her new book, Customer Insight Strategies. Christine provides a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands.
An estimated $5 billion was spent in the US on Cannabidiol (CBD) products in 2019 – an eye-popping 706 percent increase over the previous year. That figure is set to grow to $24 billion by 2023. As an audience insights agency, we set out to understand this evolving market.
Voted Number One Woman in Tech, Dr. Christine Bailey joins us to discuss topics from her new book, Customer Insight Strategies. Christine provides a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands.
