Category: Research Reports

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Audience Consumer Insights Direct-To-Consumer Research Reports
Bigeyes National Pet Owners Study
23 BIG 276 Pet Research Study R1V0 1

Today’s pet owners are changing the traditional American household.

Pets are now being seen as more a part of the family than they were before. There is an increase in the humanization of these animals whether it be toys made to mimic human products, owners purchasing pet insurance, or grooming made to be a spa experience. 

In a post-COVID world, pandemic pets are solidifying their roles. Nearly one-half of owners welcomed a new pet into their household during the pandemic. This helped shape how owners view their pets and spend their money on their pets.

Since Bigeye last reported on pet ownership in 2019, we have seen the projected total spending on pet-related products increase by billions of dollars. 

This report from Bigeye, based on data recorded across the United States, reveals pet owners’ spending habits, how pet owners view their pets, and everything in between. 

An Inside Look at how Pets Impact Households

Pet Source

of pet owners acquired their new pets from a friend or relative.

Health Insurance

of pet owners spend on average up to $500 on their pets’ medical needs.

Communication

of pet owners believe their pets understand most of everything said to them.

Download Bigeye’s National Pet Owners Study Below

Categories
Audience Consumer Insights Direct-To-Consumer Research Reports
21 BIG 260 RetailDisrupted WomanShoppingt 1200x627 copy
21 BIG 260 RetailDisrupted WomanShoppingt 1200x627 copy

Discover the Future of the Retail Industry

Today’s shoppers are more informed, connected, and demanding than ever before. 

Even before the pandemic, with growing competition from e-commerce, traditional retailers faced declining footfall at shopping malls and lackluster sales within department stores.

COVID accelerated these trends, enabling more consumers to discover the convenience of online ordering and home delivery. 

Over the past decade, we’ve also seen the rise of direct-to-consumer brands that cultivate their audiences on social media, amplified by influencers – changing the path to purchase in many retail categories. 

These factors combined have permanently disrupted retail.

This report from Bigeye, based on census-balanced data, reveals what shoppers want from brands today, the factors that influence their purchase decisions, and the customer experiences that can entice them back into physical stores.

An Inside Look at how Shoppers Make Purchase Decisions

Direct-to-Consumer

of Hispanic shoppers have purchased for a DTC brand in the past six months.

Social Media

followers have purchased a product based on an influencer’s recommendation.

Shopping in 2030

of shoppers believe that within a decade, most retail stores will be fully automated with robots and involve little human interaction.

On-Demand Webinar

Request the Study

To receive the full study from the audience insights agency, please complete the form below.

The study will be sent as a PDF.

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Research Reports
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Hero Image 1024x576 1

Gain insights about US consumers’ attitudes and perceptions about gender in this research study.

About the Study

In December 2020, Elliot Page, the Oscar-nominated star of “Juno” shared with fans that they are transgender and identify as nonbinary.

Page joined a growing number of celebrities who identify as nonbinary, including singer Sam Smith, and Olympic gold medalist, Caitlyn Jenner, who was 65 when she came out as a transgender woman.

Nonbinary, trans, and genderfluid identities challenge societal norms. To understand how Americans feel about gender identity and expression, Bigeye undertook a national study involving over 2,000 US consumers aged 18 and over.

For marketers, this is a unique opportunity to learn which consumers are most likely to support gender-neutral toys and education, and how identity and generation influence the purchase of gendered products.

US Adults’ Attitudes

Dive Deeper into the Study with the On-Demand Webinar

Request the Study

To receive the full study from the audience insights agency, please complete the form below.

The study will be sent as a PDF.

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Research Reports
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hero 1024x579 1

An estimated $5 billion was spent in the US on Cannabidiol (CBD) products in 2019 – an eye-popping 706 percent increase over the previous year. That figure is set to grow to $24 billion by 2023. As an audience insights agency, we set out to understand this evolving market.

Consumers’ receptivity to CBD use has been growing rapidly since the 2018 Farm Bill legalized industrial hemp production. Today, around 15% of adults in the US use CBD products.

To better understand this dynamic market, Bigeye conducted a national research study in January 2020. Our findings provide detailed information about CBD users’ attitudes and purchasing behaviors – offering actionable insights relevant to CBD product entrepreneurs, marketers, retailers, and manufacturers.

The US CBD Consumer

cbd advertising
cbd spending
cbd products

On-Demand Webinar

Request the Study

To receive the full study from the audience insights agency, please complete the form below.

The study will be sent as a PDF.

Categories
Research Reports
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victor grabarczyk N04FIfHhv k unsplash

About the Study

Audience insights agency Bigeye conducted a national research study focused on the pet industry. The findings are relevant to marketing professionals and anyone responsible for developing pet-related products and services.

The three authors of the study share actionable insights and implications for marketers, retailers, and manufacturers.

Justin Ramb is the founder and President of Bigeye. Under Justin’s leadership, research has become central to every engagement the audience insights agency undertakes for its clients.

Dana Cassell is Bigeye’s expert in consumer behavior, interpreting research results, and synthesizing data into actionable insights that build strategically differentiated brands.

Adrian Tennant is an experienced agency planner and researcher leading Bigeye’s quantitative, qualitative, and neuro studies to inform media planning and creative strategies.

Included in the Study

  • Looking at Audiences

    The behaviors and attitudes that characterize different groups of pet owner. Why generation, life stage, and environment affect ownership and product use.

  • Purchasing Decision Factors

    Key decision factors that owners use to make purchases for their pets. How marketing and advertising, product distribution, and referral sources influence consideration.

  • Opportunities

    Opportunity areas for the development of pet products and services. Why trends in human health and wellness can translate into pet care.

Request the Study

To receive the full study from the audience insights agency, please complete the form below.

The study will be sent as a PDF.