Drive Your ROI With a CBD Marketing Agency That Actually Understands CBD.
The country’s recent explosion of interest in CBD means the growing market is ripe with opportunity, but only the companies that build trust and strong connections with consumers will survive. That’s why it’s vital to work with a CBD marketing agency that actually specializes in CBD. Bigeye’s team of audience-analytics experts and cutting-edge creatives are entrenched in the CBD industry, making them fully equipped to help your brand and products stand out.
The industry is new and going through constant changes as it grows. As a full-service agency, we are here for you through every step of the process, providing consistent guidance to help you navigate the industry as it shifts and evolves. We understand the laws and restrictions governing CBD marketing, which is why we are able to help brands effortlessly pivot with every twist and turn.
Fighting Fear and
We shatter the mystery surrounding CBD so that consumers understand its many benefits. With a simple, honest, and data-driven communications strategy, we address consumer concerns on a higher level. This allows potential customers to gain a deep understanding of your products, driving conversions in the process. While gaining the trust of the consumer, we make your brand synonymous with your product category to build loyalty and recognition.
Problems through CBD
We don’t start a project until we fully immerse ourselves in your brand and its goals. Through learning the motivators of both your company and your consumers, we establish your brand as the answer to your market’s needs and desires, allowing it to rise above the pack.
The CBD industry is in its earliest stage of development, which means the laws around it are constantly changing. With our fingers on the pulse of these evolving restrictions, we make real-time adjustments to keep your brand ahead of the curve. We’re able to circumvent the current digital advertising barriers facing CBD through an innovative mix of earned online interest, SEO, and traditional channels. This ensures that your messages reach your audience at the time and place they’re most receptive.
CBD Consumers Care
About Health and Wellness
Approximately 65% of consumers associate CBD products with healthcare. They’ve heard that it’s believed to help with anxiety, inflammation, pain, insomnia, and many other health conditions — a stat that must be utilized no matter which product category you’re looking to bring your CBD offerings to. We also need to reduce potential consumer apprehension by explaining that it is safe and non-habit forming. By capitalizing on the safety and potential wellness benefits of CBD, your company can establish credibility and consumer trust.
For example, if your brand is looking to market a calming food or beverage offering, the 55% of consumers that trust in the stress-relieving properties of CBD is the best place to focus your efforts initially. Our experienced advertising team pinpoints your market opportunities to drive reliable profits.
CBD isn’t just your business, it’s ours too. As a leading CBD marketing agency, our specialized team stays on top of the latest trends and insights into this growing industry. We dig deep into the intricate details of CBD marketing to remain ahead of the curve as this industry continues to grow.
CBD Cosmetic Marketing
The antioxidant and anti-inflammatory properties of organic CBD oil make it perfect for creating beauty products. Everything from moisturizers to anti-aging creams can be effectively supercharged using CBD. But, as with any industry disruptor, there’s bound to be a great deal of turbulence. Charting your course in the cosmetics space requires a team of skilled marketers.
For CBD cosmetic marketing, we strategically conduct in-depth audience analytics, unearthing the insights needed to define and grow an effective brand, from company naming to product rollout and beyond. As an award-winning, full-service agency, we have the skill, experience, and stability to bring your CBD beauty products to market with exceptional results.
In an immersion process that few agencies take the time to perform, the Bigeye team becomes intimately familiar with your core values and leverages them to define your ideal audience. From there, our creatives craft an inclusive brand that perfectly balances the needs and expectations of the target market with your values, ideals, and considerations. This proven approach ensures optimum positioning for rapid consumer connection and tremendous ROI.
We understand CBD cosmetic marketing and how to get your brand the market share it deserves. As a CBD marketing agency, it doesn’t matter if you’re an established brand or newcomer, we can provide the personalized strategy, messaging, and implementation needed to create resounding success.
CBD Pet Product
With “humanization” becoming a driving force in the pet industry, it comes as no surprise that CBD treats, supplements, and additives are making their way from the human market to the world of pets. Our CBD pet-product advertising experts have a deep understanding of both the pet and CBD industries that enables them to develop effective branding, offerings, messaging, and position.
Key to unlocking this market segment is the understanding that both Millennials and Gen Xers view their pets as practice for having a child or even as a child substitute. Consequently, they do their research to be sure that what they are giving their animals is high-quality and completely safe. As CBD is a newer addition to the world of pet product supplements, establishing credibility and building trust is crucial for long-term success.
At Bigeye, we have expertise in every aspect of CBD marketing. Getting a foothold in this rapidly growing market can be challenging unless you have a CBD marketing agency partner that understands the constraints as well as the opportunities for achieving strong results.
Unlike taking CBD as a pill or essential oil, refreshing CBD beverages give your consumers a full experience, with an inviting taste and easy dosage tracking. In fact, CBD is set to become the caffeine of the modern beverage industry. While the two substances are polar opposites, both are natural ingredients that provide desirable characteristics and benefits to those who drink them. Caffeine already comes in many forms, from gum, patches, and pills, to drinks like coffee and soda, making it clear that the opportunities for similar CBD products, and the revenue from becoming a leader in this industry, are virtually unlimited.
One of the most impactful and fastest-growing sub-industries for CBD is beverages. With CBD drinks becoming a $250 million market in 2019 and no end in sight for this growth, competition is fierce. Carving out market share in this sector is no small feat. Our skilled CBD beverage marketing experts understand how modern consumers choose their health drinks and which platforms they spend their time on. With cutting-edge attribution analysis, we pinpoint how you can reach your consumers effectively to drive consumer relationships and product preference.
As a trend-led industry, beverages will need to quickly adapt to the demand for new formulations and healthy, organic supplements. As CBD gains traction with Millennials, Gen X, and Gen Y as the next big additive, keeping up as the market evolves will become just as hard as getting your foot in the door. As a CBD beverage marketing agency, that’s where insights from our team of strategists can be invaluable. We keep your company ahead of the curve and your offerings in front of this lucrative audience.
Always asking, “What’s next?,” our CBD marketing agency team was among the first to focus on this growing industry. They now have in-depth knowledge that enables us to navigate it with ease. From real-time tracking and tactical adjustments as the market matures to in-depth consumer research, we have the tools and skills to bring your products to market with great success. Let our proven, data-driven strategies inform your business decisions to drive highly profitable results.
We Know the Laws
We understand the legal complexities of marketing your CBD product and partner with legal counsel to ensure your advertising efforts meet FDA standards.
We Know What CBD
We develop tailored communications strategies in a variety of methods, from robust digital targeting to influencer and PR efforts. Our strategies are data-driven and honest to help consumers understand and appreciate your CBD products.
We Evolve as the
We leverage advanced campaign tracking to make real-time adjustments as the market’s perception of your CBD products evolves. As the industry’s regulations continue to change, we effortlessly pivot to create marketing assets that drive sales.
of U.S. adults are very
familiar with cannabidiol oil. Half of those aged 65 and older are not familiar.
Bigeye raises this statistic through education and data-driven outreach efforts.
of U.S. consumers are
willing to try CBD products.
As we eradicate the fear and stigma regarding the “mystery” of CBD, Bigeye increases consumer interest in CBD products.
of CBD product users
purchase at a drugstore.
As CBD becomes more mainstream and accessible, Bigeye creates consumer loyalty and brand recognition to reach the widest possible audience.
You’ll Be Proud Of
Every product needs inviting packaging to pique consumer interest and make the company’s brand recognizable. But when it comes to CBD packaging, it’s vital to understand that consumers are also swayed by sustainability.
Environmental consciousness is a strong driving force in most young markets. But, in a product full of natural ingredients, sustainability becomes more of a necessity than a bonus. It’s also important to realize that the product will not sell itself. “If you build it, they will come” doesn’t apply in a modern world full of noise and distractions. Appealing packaging is critical for helping companies stand out.
As design experts, our creative team provides logos, packaging, and paper that truly strike a chord for both the client and consumer. The Bigeye team is well-versed in creating design elements that generate recognition and awareness, and that showcase an organization’s unique personality. From handcrafted illustrations to eye-catching modern design, our talented designers breathe life into every aspect of CBD product packaging to deliver artful conceptions that attract and hold consumer attention. Bringing CBD products to market takes a great deal of attention to regulations, messaging, and presentation. Our team crafts creative packaging that meets government guidelines and resonates with the target audience on every level to maximize the impact of any piece. As a CBD product-packaging agency, our team helps companies establish themselves in this growing industry. Companies that partner with Bigeye are proud to have their products judged by their packaging.
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