We’re a CBD Marketing Agency That Drives Your ROI.
CBD is a growing market full of opportunity, but making an impact in this industry calls for a delicate balance of positioning and messaging to build strong consumer connections and trust.
As a leading CBD marketing agency, our team of audience analytics experts and top-notch creatives are well-versed in the CBD industry and equipped to help your products and branding shine. As a full-service agency, we help you every step of the way. That consistent guidance makes all the difference as this industry grows, shifts, and evolves. We understand the laws and restrictions governing CBD marketing, and our team helps brands pivot effortlessly with every twist and turn.
Our communications strategy is simple, data-driven, and honest. We utilize reliable research and informative interactions to address consumer concerns on a higher level. This allows your consumers to gain a deep understanding of your products to drive conversions.
Each of our projects begins with understanding. Learning the motivators of your company as well as those of your consumers, we establish your brand to align with the needs of your market and rise above the crowd.
Leveraging our real-time tracking and monitoring services, we can adjust your communications and strategies as the market develops to keep your brand ahead of the curve.
Position for Success
49% of online consumers are confident in both the safety of CBD and its health benefits. Tapping into this trust, we make your brand synonymous with your product category to drive loyalty and recognition.
Stand Above the Pack
We distinguish your CBD offerings from the competition through impactful positioning and in-depth attention to the developing laws and regulations in this industry. We make real-time adjustments to keep your offerings ahead of the curve.
Optimize Your Outreach
Experienced media planners, we circumvent the current digital advertising barriers with an innovative mix of earned online interest, SEO, and traditional channels. Leveraging our expertise in both digital and traditional methods, we ensure that your messages reach your audience when and where they’re most receptive.
Your CBD Audience Believes in Health.
Approximately 65% of consumers associate CBD products with healthcare. This is a great place to start no matter what product category you’re looking to bring your CBD offerings to. Capitalizing on the belief in CBD’s health benefits, your company can establish credibility and consumer trust.
For example, if your brand is looking to market a calming food or beverage offering, the 55% of consumers that trust in the stress-relieving properties of CBD are the best place to focus your efforts initially. Our experienced advertising team pinpoints your market opportunities to drive reliable profits.
CBD Market Research
As a leading CBD marketing agency, our specialized team stays ahead of the latest trends and insights into this growing industry. We know the ins and outs of CBD marketing and stay ahead of the curve as this industry continues to grow.
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CBD Product Packaging Agency
Every product needs inviting packaging to pique consumer interest and make the company’s brand recognizable. As design experts, our creative team provides logos, packaging, and paper that truly strike a chord for both the client and consumer. But when it comes to CBD packaging, consumers are also swayed by sustainability.
Environmental consciousness is a strong driving force in most young markets. But, in a product full of natural ingredients, sustainability becomes more of a necessity than a draw. It’s also important to realize that the product will not sell itself. “If you build it, they will come” doesn’t apply in a modern world full of noise and distractions. Appealing packaging is critical for helping companies stand out.
The Bigeye team is well-versed in creating design elements that generate recognition and awareness, and that showcase an organization’s unique personality. From handcrafted illustrations to eye-catching modern design, our talented designers breathe life into every aspect of CBD product packaging to deliver artful conceptions that attract and hold consumer attention.
Bringing CBD products to market takes a great deal of attention to regulations, messaging, and presentation. Our team crafts creative packaging that meets government guidelines and resonates with the target audience on every level to maximize the impact of any piece. As a CBD product packaging agency, our team helps companies establish themselves in this growing industry. Companies that partner with Bigeye are proud to have their products judged by their packaging.
CBD Cosmetic Marketing
The antioxidant and anti-inflammatory properties of organic CBD oil make it perfect for beauty products. Everything from moisturizers to anti-aging creams can be effectively supercharged using CBD. As with any industry disruptor, there’s bound to be a great deal of turbulence. Charting your course in the cosmetics space requires a team of skilled marketers.
For CBD cosmetic marketing, we strategically conduct in-depth audience analytics, unearthing the insights needed to define and grow an effective brand, from company naming to product rollout and beyond. As an award-winning, full-service agency, we have the skill, experience, and stability to bring your CBD beauty products to market with exceptional results.
In an immersion process that few agencies take the time to perform, the Bigeye team becomes intimately familiar with your core values and leverages them to define your ideal audience. From there, our creatives craft an inclusive brand that perfectly balances the needs and expectations of the target market with your values, ideals, and considerations. This proven approach ensures optimum positioning for rapid consumer connection and tremendous ROI.
We understand CBD cosmetic marketing and how to get your brand the market share it deserves. As a CBD marketing agency, it doesn’t matter if you’re an established brand or newcomer, we can provide the personalized strategy, messaging, and implementation needed to create resounding success.
CBD Pet Product Marketing
With “humanization” becoming a driving force in the pet industry, it comes as no surprise that CBD treats, supplements, and additives are making their way from the human market to the world of pets. Our CBD pet product advertising experts have a deep understanding of both the pet and CBD industry that enables them to develop effective branding, offerings, messaging, and position.
Key to unlocking this market segment is the understanding that both Millennials and Gen Xers view their pets as practice for having a child or even as a child substitute. Consequently, they do their research to be sure that what they are giving their animals is high-quality and completely safe. As CBD is a newer addition to the world of pet product supplements, establishing credibility and building trust is crucial for long-term success.
At Bigeye, we have expertise in every aspect of CBD marketing. Getting a foothold in this rapidly growing market can be challenging unless you have a CBD marketing agency partner that understands the constraints as well as the opportunities for achieving strong results.
CBD Beverage Marketing
As cannabidiol becomes an everyday additive, businesses looking to cash in on this new industry are flooding the market. Unlike taking CBD as a pill or essential oil, refreshing beverages give your consumers a full experience, with inviting taste and easy dosage tracking. CBD is set to become the caffeine of the modern beverage industry. While the two substances are polar opposites, both are natural ingredients that provide desirable characteristics and benefits to their drinkers. Looking at all the executions of caffeinated products, from gum, patches, and pills, to drinks like coffee and soda, it’s clear that the use cases for CBD, and the revenue from becoming a leader in this industry, are virtually unlimited.
One of the most impactful and fastest-growing sub-industries for CBD is beverages. With CBD drinks becoming a $250 million market in 2019 and no end in sight for this growth, competition is fierce. Carving out market share in this sector is no small feat. Our skilled CBD beverage marketing experts understand how modern consumers choose their health drinks and which platforms they spend their time on. With cutting-edge attribution analysis, we pinpoint how you can reach your consumers effectively to drive consumer relationships and product preference.
As a trend-led industry, beverages will need to quickly adapt to the demand for new formulations and healthy, organic supplements. As CBD gains traction with Millennials, Gen X, and Gen Y as the next big additive, keeping up as the market evolves will become just as hard as getting your foot in the door. As a CBD beverage marketing agency, that’s where insights from our team of strategists can be invaluable. We keep your company ahead of the curve and your offerings in front of this lucrative audience.
Always asking, “What’s next?” our CBD marketing agency team was among the first to focus on this growing industry. They now have in-depth knowledge that enables to navigate it with ease. From real-time tracking and tactical adjustments as the market matures to in-depth consumer research, we have the tools and skills to bring your products to market with great success. Let our proven, data-driven strategies inform your business decisions to drive highly profitable results.