Bigeye & Healthcare Marketing
As a healthcare marketing agency, Bigeye’s extensive expertise in healthcare marketing and audience-first approach enables us to partner with your on highly successful campaigns and earn the trust of your target market.
Healthcare Marketing Company that Earns the Trust of Prospective Patients
From logo design to campaign development, we create experiences that resonate deeply with your audiences at sensitive times in their lives. With audience-driven and consumer-focused strategies, we produce compelling creative that supports people on their healthcare journey.
01
Purpose
We base our communications work on your mission, making sure that every deliverable is cohesive, comprehensive, and a true representation of who your company is and all the good it does so that your consumers can know and connect with your core purpose.
02
Credibility
We establish consumer trust with your audience through informative, clear, and personable communications that allow them to understand your offering on a deeper level. This drives conversion, and just as importantly, advocacy.
03
Understanding
After developing a detailed knowledge of your audience, we educate your target market by communicating with them where they are. Breaking your offerings down into digestible bites, we drive interaction and understanding.
04
Experience
Trusted by many established healthcare institutions — including Arnold Palmer Hospital for Children, Orlando Health, and Envolve Pharmacy Solutions — we have the years of experience it takes to balance the sensitivity of healthcare marketing.
Developing a Brand Campaign that Reaches Expecting Mothers
When SPRIM wanted to bring a revolutionary new prenatal vitamin to market, they turned to Bigeye to develop a brand and campaign that resonates with expecting mothers and healthcare providers. Emphasizing the company’s trustworthiness, the product’s sophistication, and the health benefits for both mother and child in the branding, our creative team crafted Amazon thumbnails, bottle labels, packaging, a website, and a digital campaign to promote DHA Benefit to millions of pregnant women across the nation.
Medical Device Marketing
Medical device marketing poses some interesting challenges. You need to get information to your audience through many digital channels but also provide a way for them to see, touch, and experience your products in person. We help you get your offerings in front of your audience, both in electronic and physical form through strategically placed creative and live events like trade shows. When we do, we leverage your expertise to cut through the jargon and ensure that everyone from physicians to administrators to consumers can understand what your offerings bring to the table.
Medical device marketing hinges on the ability to understand the market and optimize your positioning to gain the highest possible share of voice. By getting your message and product capabilities to the right people at the right time, we maximize your ROI and reach.
Nutraceutical Marketing Agency
The nutraceuticals market is projected to reach more than $300 million by 2022. This exponential growth is due to an increased focus on healthy lifestyles. With so many organizations rushing to capitalize on this growth, it’s becoming much more difficult to stand out from the crowd. As a nutraceutical marketing agency, our experts build a brand for your company that catches the attention of your target audience and retains it to create strong consumer connections that lead to loyalty and advocacy.
We start by developing a deep understanding of both you and your audience to determine effective positioning that will resonate with your consumers as well as differentiate you from the pack. We then craft innovative creative that engages while educating to increase interest and deliver optimal conversion rates.
As consumers grow increasingly health-conscious and the world grows ever-more connected, your consumers want to see that your company shares their concerns. Customer loyalty must be earned and continually maintained. Our nutraceutical marketing agency experts ensure that you’re building the right personas and taking the necessary steps to actuate your brand personality.
Reaching consumers isn’t just about getting your message to them anymore. It’s about sharing valuable content and promoting the positive, real-world impact your company has. As your healthcare marketing company, we can help you achieve those goals and grow your market share.
Pharmaceutical Advertising Agency
The advertising of pharmaceuticals is heavily regulated. As an agency with extensive knowledge of the applicable requirements and market standards, and also of the pharmaceutical audience, we can help you optimize your market presence. When it comes to pharmaceuticals, the key is the perfect combination of trust and transparency.
We’re a pharmaceutical advertising agency that understands how to get products to the right people in a way that builds trust as well as strong buyer relationships. The biggest challenge in pharmaceutical marketing is reach. With extensive expertise in targeting, retargeting, and look alike modeling, we get your message to the right audience every time.
We’re also experts in the specialized area of direct-to-consumer marketing and how to leverage that approach even for firms that aren’t digital DTCs. The strength of a consumer-direct approach is its personality. We can help your company create that one-to-one connection on your preferred platform to grow consumer loyalty and brand awareness.
Creating a Brand Campaign for a Medical Device
We designed a medical device marketing strategy for A.M. Surgical that centered on national broadcast TV to drive awareness and understanding of the Stratos. Our team scripted, filmed, produced, and edited video advertisements that have increased name recognition and increased adoption. The videos focused on the improvement in quality of life felt by patients, the effectiveness of the device in relieving nearly all symptoms, and the procedure’s short recovery time.
Build Connections
We leverage engaging communications to demonstrate your brand’s authority in your area of expertise and to create consumer relationships built around mutual respect.
Align Your Objectives
Through a deep understanding of your consumers and their needs, we help you connect with them using an innovative channel mix and tailored messaging that aligns your goals with their main drivers.
Drive Traffic
77% of patients use search engines when deciding on healthcare products. We ensure that your online presence is driving traffic and we also optimize your website to create interest, establish your credibility, and resonate with your target audience.
68%
of consumers expect health insurance companies to make it easier to navigate affordable care and wellness options.
67%
of patients report health apps that enable them to obtain lab work and blood test results are the most helpful.
86%
of patients aged 65+ appreciate having the option to consult their doctor remotely via telemedicine.
How We Support Healthcare Brands and Institutions
Bigeye is a full-service agency delivering maximum creative with precision execution. No matter your goals, we have the right services to help you help your patients and customers.
- Strategy & Positioning
- Messaging
- Copywriting
- AR/VR
- Voice Development
- Public Relations
- Video & Photography
- Search Engine Optimization (SEO)
- Integrated Media
Consumer Healthcare Marketing Agency
Today’s healthcare consumer is more educated about their options and more empowered than ever before. Whether you offer health insurance or care services, we leverage the right blend of digital and traditional advertising to get your offering in front of consumers in ways that drive outstanding results.
Perhaps more so than in any other market, consumer confidence is crucial in healthcare marketing. The communications we work with you to develop build credibility and trust that puts your consumers at ease. We make your brand synonymous with positivity, hope, and reliability to inspire consumers and motivate care providers to work with you.
Building a rapport with healthcare consumers requires that they perceive your interactions with them as both professional and personal. To accomplish this, we leverage everything from traditional media to digital advertising, from familiar social media to cutting-edge skills for voice-activated systems like Amazon Alexa or Google Home.
As consumer involvement in their health services grows, the more your brand can make your consumers feel empowered, the more they will gravitate toward your offerings. As your consumer healthcare marketing agency, we do this through a customized combination of transparency, awareness, and promotion that works to build a strong relationship between your brand and your consumers.
Discover Healthcare Marketing Insights
Read the latest industry insights on how to better understand the your audience.
