Bigeye &
Healthcare

As a healthcare marketing company, Bigeye’s extensive expertise in healthcare marketing and our audience-first approach enables us to partner with you on highly successful campaigns that grab the attention and earn the trust of your target market.

Healthcare Marketing Company That Delivers You Robust Business Growth.

In an area where so much is at stake, it takes a truly effective communications team to bring medical products and services to the market successfully. From naming and branding to strategy and creative, every detail makes a difference.

By developing creative, messaging, and marketing campaigns that strike all these notes, we reassure your target market that your organization and offerings can be trusted.

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Purpose

We base our communications work on your mission, making sure that every deliverable is cohesive, comprehensive, and a true representation of who your company is and all the good it does so that your consumers can know and connect with your core purpose.

Credibility

We establish consumer trust with your audience through informative, clear, and personable communications that allow them to understand your offering on a deeper level. This drives conversion, and just as importantly, advocacy.

Understanding

After developing a detailed knowledge of your audience, we educate your target market by communicating with them where they are. Breaking your offerings down into digestible bites, we drive interaction and understanding.

Build Connections

We leverage engaging communications to demonstrate your brand’s authority in your area of expertise and to create consumer relationships built around mutual respect.

Align Your Objectives

Through a deep understanding of your consumers and their needs, we help you connect with them using an innovative channel mix and tailored messaging that aligns your goals with their main care drivers.

Drive Traffic

77% of patients use search engines when deciding on healthcare products. We ensure that your online presence is driving traffic and we also optimize your website to create interest, establish your credibility, and resonate with your target audience.

Healthcare Services

Your Audience Is Looking for Genuine Care.

When an individual is looking to get healthy or a clinic needs a new tool, they’re looking to your company to help them. Interacting with patience, integrity, and consistency is the key to providing great care. We build your brand to stand for perceptive, convenient, and understanding service at every customer touchpoint.

Our team uses real-time data to ensure that your messages are being seen and perceived the right way. It doesn’t matter how well we craft and promote each touchpoint if there’s no one on the other side to interact with it. By analyzing your audience journey, we pinpoint the factors that lead to success and then optimize them to improve your bottom line.

Healthcare Marketing Research
Insights.

As a healthcare marketing company, we leverage our industry insights and experience to stay on top of the latest trends.

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Taking the Pulse of Health and Wellness Trends

Taking the Pulse of Health and Wellness Trends

If you’re engaged in health and wellness marketing, you need to stay apprised of the latest tre…

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Marketing Health Wearables for Seniors

Marketing Health Wearables for Seniors

As wearable digital health and wellness devices continue to improve, wearables will be the new …

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Swallow a Bluetooth-Controlled Pill and Call Us In The Morning

Swallow a Bluetooth-Controlled Pill and Call Us In The Morning

The latest innovations in medical device marketing are the stuff of science fiction. Here’s wha…

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Consumer Healthcare Marketing Agency

Today’s healthcare consumer is more educated about their options and more empowered than ever before. Whether you offer health insurance or care services, we leverage the right blend of digital and traditional advertising to get your offering in front of consumers in ways that drive outstanding results.

Perhaps more so than in any other market, consumer confidence is crucial in healthcare marketing. The communications we work with you to develop build credibility and trust that puts your consumers at ease. We make your brand synonymous with positivity, hope, and reliability to inspire consumers and motivate care providers to work with you.

Building a rapport with healthcare consumers requires that they perceive your interactions with them as both professional and personal. To accomplish this, we leverage everything from traditional media to digital advertising, from familiar social media to cutting-edge skills for voice-activated systems like Amazon Alexa or Google Home.

As consumer involvement in their health services grows, the more your brand can make your consumers feel empowered, the more they will gravitate toward your offerings. As your consumer healthcare marketing agency, we do this through a customized combination of transparency, awareness, and promotion that works to build a strong relationship between your brand and your consumers.

Industry Work

DHA Benefit

DHA Benefit

Bringing an innovative new startup pharmaceuticals company to the market through a brand identity system that simplified the complex science behind it.

Medical Device Marketing

Medical device marketing poses some interesting challenges. You need to get information to your audience through many digital channels but also provide a way for them to see, touch, and experience your products in person. We help you get your offerings in front of your audience, both in electronic and physical form through strategically placed creative and live events like trade shows. When we do, we leverage your expertise to cut through the jargon and ensure that everyone from physicians to administrators to consumers can understand what your offerings bring to the table.

Medical device marketing hinges on the ability to understand the market and optimize your positioning to gain the highest possible share of voice. By getting your message and product capabilities to the right people at the right time, we maximize your ROI and reach.

Beauty Marketing Agency

The beauty marketing industry is where healthcare meets self-care. This is a market with an incredibly diverse consumer base. From women looking for the best charcoal peel mask to men in search of that perfect aftershave, there are many opportunities for companies to find their niche and a variety of audience segments to explore.

As a beauty marketing agency, we can help you define your target market and craft branding that resonates with your mission as well as your consumers. That’s another key to success: having a mission. By defining and working toward the right goals, your company can build authentic relationships with your consumers.

Today’s personal care consumer is inspired by brands that share their values. If your brand personality is well-positioned as a way for consumers to treat themselves, then it needs a special interest that makes sense and inspires depth too. For example, if your product is a sea-salt exfoliating scrub, your cause might be anything from ocean clean up and marine life preservation to supporting marine research facilities.

Reaching consumers isn’t just about getting your message to them anymore. It’s about sharing valuable content and promoting the positive, real-world impact your company has. As your healthcare marketing company, we can help you achieve those goals and grow your market share.

Pharmaceutical Advertising Agency

The advertising of pharmaceuticals is heavily regulated. As an agency with extensive knowledge of the applicable requirements and market standards, and also of the pharmaceutical audience, we can help you optimize your market presence. When it comes to pharmaceuticals, the key is the perfect combination of trust and transparency.

We’re a pharmaceutical advertising agency that understands how to get products to the right people in a way that builds trust as well as strong buyer relationships. The biggest challenge in pharmaceutical marketing is reach. With extensive expertise in targeting, retargeting, and look alike modeling, we get your message to the right audience every time.

We’re also experts in the specialized area of direct-to-consumer marketing and how to leverage that approach even for firms that aren’t digital DTCs. The strength of a consumer-direct approach is its personability. We can help your company create that one-to-one connection on your preferred platform to grow consumer loyalty and brand awareness.

Nutraceutical Marketing Agency

The nutraceuticals market is projected to reach more than $300 million by 2022. This exponential growth is due to an increased focus on healthy lifestyles. With so many organizations rushing to capitalize on this growth, it’s becoming much more difficult to stand out from the crowd. As a nutraceutical marketing agency, our experts build a brand for your company that catches the attention of your target audience and retains it to create strong consumer connections that lead to loyalty and advocacy.

We start by developing a deep understanding of both you and your audience to determine effective positioning that will resonate with your consumers as well as differentiate you from the pack. We then craft innovative creative that engages while educating to increase interest and deliver optimal conversion rates.

As consumers grow increasingly health-conscious and the world grows ever-more connected, your consumers want to see that your company shares their concerns. Customer loyalty must be earned and continually maintained. Our nutraceutical marketing agency experts ensure that you’re building the right personas and taking the necessary steps to actuate your brand personality.

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