5 Creative Ideas for Local Business Marketing and Advertising
Your business is doing well, but you know it could be doing better. You’ve tried all kinds of things, but aren’t seeing the results you want. Well, the team here at our Orlando ad agency wants to offer you five creative ideas to help you improve your local business marketing.
1. Sponsor a little league team
Many times, these teams will wear sports jerseys advertising the sponsor at all their games. All that advertising will expose your brand to their parents, which will not only help grow your business but will also make your business seem like a charitable leader within the community.
2. Get active on Yelp and Foursquare
So, you think you don’t need to be active on Yelp and Foursquare because your target audience isn’t using those services? You might be surprised. Often, when people conduct searches, Yelp is one of the first sites that comes up. And, as some business owners know, a difference in half of a star in a Yelp review can make or break a business. As for Foursquare, what better way to get repeat customers than to offer incentives for them sharing their experiences?[quote]Many people use the service to check-in to places, sharing their whereabouts with their network.[/quote] These people can share offer tips and mini-reviews for friends and strangers alike, so being active on Foursquare can actively bring more people to your business.
3. Introduce yourself to local business owners
Many times, small business merchants know one another. If you’re a coffee shop, wouldn’t it be great to have the monopoly on referrals from your friends at the barbershop down the block? This tends to work exceptionally well in neighborhoods that are mixed residential and business, as people who know each other can create interesting networks of client relationships.
4. Throw a party
Parties and events are great ways to get people in the door. Try pairing up with a local charity, and if possible, attempt to find donors for food and beverage. (However, if you are planning to serve food and beverage, make sure you comply with any local health and safety laws.)
5. Try a Groupon or LivingSocial deal
Groupons and LivingSocial deals tend to be most popular at a hyper local level. People purchase Groupons that they know they will use, and this tends to frequently be when the location of the business is relatively close to where the person lives. As such, if a business can structure a Groupon as to where they’re not taking a hit by running it, then it can be an extremely valuable marketing tool to help get people in the door. People often spend more than the value of the Groupon, and they may be likely to return after having a great experience.
These ideas can help bring business to your company, while also staying true to the value of a local, community-driven business. For more ideas on how to get people into your shop, contact the team at our Florida marketing agency for a strategy consultation.