Bigeye Enhances Property Marketing Expertise with Hiring of Industry Specialist Matt Cummings
ORLANDO, FL (October 8th, 2019) – Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency, has hired property management marketing professional Matt Cummings to further solidify its position as a nationwide leader in the property development space. An industry specialist, Cummings has a wide range of experience that includes marketing responsibilities for off-campus student living, self-managed developer communities, and third-party managed multifamily assets.
“Matt was previously a client, so we got to know him well and saw that his skills and his background working with successful property developers would make him a valuable contributor at Bigeye,” said Justin Ramb, Bigeye founder and CEO. “We’re thrilled to have him join our team, but the real winners here are the multifamily, active adult, student living, and co-living clients that will be the beneficiaries of Matt’s extensive property marketing expertise.”
Before joining Bigeye as an account manager, Cummings was a regional marketing manager for Greystar Real Estate Partners in Orlando, FL, where his duties included business development, brand development, client relationship management, and acting as the project manager for all marketing-related efforts for regionally-managed assets. Prior to that, he served as a regional sales and marketing business partner for Aspen Heights Partners in Austin, TX.
“I was always incredibly impressed with the quality of the work that Bigeye did for me when I was a client,” said Cummings. “Now I get to introduce other property development and management companies to the agency’s passionate and collaborative approach to advertising and marketing, and oversee engagements that are critical to their success. It’s an honor to be joining a firm whose unique focus on audience insights is changing the way developers market their properties. I look forward to working with this immensely talented and highly regarded team.”
With nearly two decades of experience in audience research, marketing strategy, creative design, video production, and media buying and placement, Bigeye collaborates with local, regional, and national companies in a wide variety of industries.
Located in Orlando, Florida, Bigeye is an audience-focused, creative-driven, full-service advertising agency that crafts deeply compelling brand experiences and the strategies that ensure they reach the right people, in the right place, at the right time. The Bigeye team of creative directors, copywriters, artists, programmers, and account managers works closely with clients to better understand the needs of their consumers and deliver measurable results.