Three of the all-time greatest QR Code Fails within 2011


RedBull ran a series of subway ads featuring QR codes. This was not an ideal situation, considering most subways don’t provide mobile phone reception. Woops.

Continental created a QR code for its in-flight magazine. But when passengers were actually able to scan the code (before takeoff and after landing) they were directed to a pop-up window that displayed off screen.

Esquire magazine featured a QR code on the cover of one of its magazines, only to place it where the mailing label goes. Another unfortunate blunder.

To prevent one of these fails, contact us here to keep you on the right track!

Read More

Illuminate: The best way to connect with your audience

Illuminate the way you connect with your audience. Create a short and fun video, aka “splainer,” to engage and inform your viewers. Here’s a splainer we created for Illuminate – a children’s health and wellness blog by Arnold Palmer Hospital. Check out the blog for more of our handiwork!

Read More

The debate big debate: To Google+, or not to Google+

So you’ve heard the hype about Google+. You’ve caught snippets of its new features and heard word of its competition with Facebook, but you don’t quite get the benefits and aren’t completely decided if you are going to sign up for an account.
New social media platforms can be overwhelming. Heck, a lot of people are still figuring out how to integrate Twitter into their social media routines. We’ll give you the rundown of Google+, and help you decide if this is one social media weapon you might consider adding to your arsenal.

Circles

In the real world, we have different circles of relationships. We have work friends, friends we like to have fun with on a Friday night, family and so on. So, sharing things on social networks should work in a similar fashion. With Google+, you can create different circles of people and share photos accordingly. This way you can share only your most flattering pictures with Grandma.

Hangouts

The next best thing to a real life conversation. Google Hangouts allows you to video chat with up to 10 people at a time, and even watch YouTube with them. You can let specific friends or entire circles know you’re hanging out, allowing other friends to join in the conversation at any given time, just like in real life.

Instant Upload

If you have a Facebook, you know how great it is sharing mobile photos of your latest adventures. If you have a Facebook, you also know how un-great it is uploading those photos from your phone onto your account. Enter Google Instant Upload. Your photos and videos will automatically upload to an album on Google+ that will be kept private until you choose whom you’d like to share them with.

Sparks

This feature is sort of like Google News, only you receive all of your updates in one place, and links, articles, videos, etc. are easily shared with friends. Let Sparks know some things you’re interested in and it’ll send you some things it thinks you’ll enjoy.

Huddle

Google Huddle simplifies the back-and-forth of making plans with multiple friends via text messages. Huddle creates one simple group chat where all your friends can text at once. Less time texting, more time doing.

+1 Button

This is a feature that, in many ways, resembles the Facebook Like button. Just hit the +1 button on a page to let everyone know they should check it out. If you’re a business, having the +1 button on your page will help you stand out and get better traffic. This is definitely a feature you don’t want to miss out on, even if you opt out of creating a Google+ account for yourself.

So what does this mean for your business?

Considering Google+ is still in what it calls a “field trial” and hasn’t yet rolled out its business account option, the truth is no one can be certain. The success of social networks is generated by people. And since Google+ is still in a trial mode, we can’t predict how it will be received by consumers. But what we are seeing is an undeniable buzz and excitement about this social media platform.

There’s no doubt that Google+ makes connecting and sharing with friends an absolute breeze. It also looks like the social network will revolutionize the business world. Functions like Huddle and Hangouts may play a significant role in the way colleagues and clients communicate remotely, allowing up to 10 people to communicate at once via their personal computers by video or by text. And the +1 button is an obvious benefit for businesses receiving increased traffic thanks to the button’s ability to increase your website’s popularity and visibility.

We’ve seen more and more employers ban Facebook from the workplace, and older generations deny its marketing benefits due to its college-centered demographic. The Google brand may bring about a more widely received approval from businesses and older demographics, based on its professional reputation. Unlike Facebook, Google+ wasn’t first released with a college-only clientele.

The future looks promising for Google+, and while we don’t suggest creating an account for your business just yet (Google promised to unveil an account for businesses soon), we encourage you to set up a personal account and become familiar with the platform. While Google+ is still in trial mode, and the popularity of its future is still not certain, now is a great time to become acquainted with the functionality. To create a personal account and start exploring the platform, you currently have to be “invited.” If you don’t have a friend who’s got an account, we’d love to invite you! Just email us at info@bigeyecreative.com and you can join the party, too.

So there you have it. The wonders of Google+. It’s hard to say how this social media platform will fare against the social media giant that is Facebook, but there’s no denying Google+ has some truly innovative features that improve connecting and sharing with friends, family and even coworkers. And that’s a real plus.

Read More

Ben & Jerry’s Twitter Treats, promotion in a creative way

Most Twitter users hardly ever use all of the allotted 140 characters they’re allowed to tweet. Ben & Jerry’s decided to utilize this fact to promote a witty campaign called Fair Tweets (see the video splainer – a BIGEYE favorite), not only for its company, but also for a good cause.
On May 14, in honor of World Fair Trade Day, Ben & Jerry’s asked Twitter users to donate their spare characters to raise awareness of Fair Trade. They created a user-friendly application that allows people to type tweet whatever they’d like and automatically fills in the remaining unused characters with a Fair Trade message and hyperlink. So, if your tweet is only 20 characters, Ben & Jerry’s will immediately fill in a 120-character message about Fair Trade for you … and they might even throw in a link or hashtag too.

Once your message is created, you simply click the “Tweet It!” button, and your Fair Trade message is sent off to Twitter for all of your followers to see. It takes two seconds (depending on your typing skills), and spreads awareness for Fair Trade around the world. Not to mention, it leads people to Ben & Jerry’s as well. Promoting a cause through your company is always admirable, but Ben & Jerry’s showed us how to make it clever and fun too. We think they deserve two thumbs up for promoting themselves and a good cause in a cool, non-garish sort of way. Don’t you?

To learn how to effectively incorporate twitter into your campaign, contact us here!

Read More

How Marketing Helps Companies

According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company.
To take this a step further, we can say that marketing even begins before the production process as it helps the entrepreneur identify what the customer needs and also to see to it that the production meets the demands in quantity as well as in quality. It can also be said that it also involves the promotion of the products as well as the distribution.

Therefore all the strategies that a business uses to boost sales and improve profits can be described as marketing. To be precise, we can say that marketing is composed of Advertising, Sales, Building and maintaining customer relations and business development strategies. Therefore in order to understand how marketing helps companies, it is imperative to understand the part that each of these processes affect a company. We have seen this with our Orlando marketing agency and hope it helps you.

Sales

The end point of every economic activity is not only to make sure that the final product or service becomes available to the consumers, but that the consumers may buy, use it and then come back for more. The people that are in direct contact with the consumers are the salesmen, and getting a good sales strategy can do a lot to put a company far ahead on competition and help it make profits.

Advertising

Advertising is the process of making a brand known by giving information to people about the brand, as well as by creating it a place in the society. Good advertising will usually end up creating a jingle, a color, a picture or a lifestyle that becomes associated with the product or service and will trigger a response of recognition from the consumer once these triggers are seen or heard, even before seeing the product. Great advertising has been known to improve the performance of many businesses, and the most successful companies and products are usually recognized as such.

Customer relations

Good customer relations can set a company way above their competitors. This includes dealing with customers issues like follow up of orders as well as in answering their questions and calming their doubts. It may also have to do with troubleshooting with them to find solutions to problems they might have encountered in using your product or service.

Business development

The business development team identifies, proposes and overseas ideas that should help to give the company a bigger share in the market. They are usually concerned with product improvement and the creation of new products. The business development team usually studies the market, talk to customers to know what they need and try to create products that satisfy them better.

Adjustments

Sometimes, even well thought out marketing strategies may not work, and the company will need to change its tactics in dealing with either the product or the market. Adjustment is a marketing strategy that tries to identify what is going wrong, and to make proposals for addressing the problem and proposing new strategies.

In order to profit from these strategies, companies need to use a marketing section of their company that will apply and integrate all these different sectors of marketing and help the company apply them or consult with an external marketing agency that will bring expert help to work with them on all these sectors to ensure that they meet their target, become profitable and grow.

Need a little marketing expertise to kickstart your company’s brand? Contact our team today – we’re poised to help you develop strategies to move the needle!