Three Personal Branding Tips To Inspire Your Branding

It hits all of us at some point – the latent feeling that we’re missing something, lacking inspiration in the work that we’re doing. Maybe it’s because we spent all night up with our sick children, or it might be because we’re burned out on the day-to-day minutia of running a successful business. Even though these moments are unavoidable, there are numerous things people can do to help boost inspiration in moments when it might not seem so easy.

The ideas I’m about to share not only apply to finding inspiration in business, but also to finding inspiration in everyday life. The goal should be to put your mind at ease, because as you will learn, the most creative, logical solutions often come when we’re relaxed, at ease and inspired. If you’re feeling a bit bogged down in your work or life, follow these personal branding tips from our Orlando marketing agency to help add a bit of extra positivity and inspiration to your world.

1. Create a Mood Board

A mood board is your own personal art project, and it’s really easy to create one. I typically use corkboard, but some people may find that using tape and a piece of cardboard works better. Use this as a guide, and post only things that speak to you and inspire you. If you’re designing one for your business, use it to add images, textures and articles that speak to the brand you aspire your business to become. If you’re designing it for yourself, find things you love and add them to the mood board to help develop a sense of who you are as a person.[quote]There’s no right way to create a mood board — it’s all about how you feel in the moment.[/quote]

Creating a mood board can be cathartic, and going forward, it can offer you a moment of zen when hurrying through an otherwise busy world. Keep it by your desk, and look at it each time you find yourself drifting off. Simply adding an image of a beautiful sunset can remind you of your inspiration to work long hours so you can enjoy that upcoming vacation you’ve planned.

2. Explore Your Surroundings

You’ve probably heard this advice before, but it’s always worth repeating. By taking a stroll to explore your surroundings, ideally though a setting in which you are in touch with nature, you have time to clear your mind and focus on the present, a practice called mindfulness. Rather than thinking about that next deadline or project, instead take time to focus on your breathing and enjoy the aromas of the world around you. This type of relaxation can be a great way to stimulate creative thinking.

3. Have a Healthy Snack

If you haven’t been eating right, then you’re certain to crash at some point. [quote]This can lead to a lack of inspiration or, even worse, severe headaches or crankiness.[/quote] Rather than going for the candy bar, coffee or energy drink, instead try munching on nuts or fresh fruit. It’s all the good stuff with a lot less of the bad, which can help you feel better, have more energy, and help you sort out your thoughts as well. Try to make this a daily, lifelong habit, as people who eat and live healthy tend to be more relaxed, calm and focused, which can do wonders for your both your personal life and your business life.

Following these tips from our Florida ad agency can help you relax, allowing you to unleash maximum potential for your business and your life. Contact us today for more personal branding expertise!

Attire in the workplace: To suit up or not to suit up

One of the many benefits of employment in the Florida advertising industry (post “Mad Men” era) is that “casual Fridays” apply to nearly every day of the week—as long as clients aren’t scheduled for meetings or visiting the office. Coming from a previous work environment where suits were the norm, this was an adjustment for me, but one that didn’t take very long to settle into. I found that being comfortable in your work environment actually does wonders for productivity. I actually feel that we work harder and better in less “stuffy” clothing.
Just look at other successful companies out there today, like Facebook and Google. These Fortune 500 companies embrace comfortable, casual attire. When you’re comfortable, you’re more relaxed and more open to new ideas, creativity, and innovation. It’s a win-win for employer and employee.

However, there is a time and a place for business attire. I was once told by one of my mentors in the industry that when dressing for meetings, one should dress in attire that embodies the “feel” of the client or their industry. For example, if you’re meeting with an upscale law office, professional dress would be expected. But if meeting with an artist, jeans and a blouse are appropriate.

Either way, my advice would always be to put your best foot forward when meeting clients and business associates. Just think about it—You wouldn’t show up to a wedding in jeans and a t-shirt (well – most weddings), or a graduation ceremony in board shorts and a tank. So why risk showing up to a business meeting in a sundress and sandals only to learn you’re the most casual one in the room? There goes your credibility… and your confidence!

Ultimately you’ll only look as good as you feel. No matter what you’re wearing, there’s nothing worse than constantly tugging or messing with your clothes while in a meeting, whether it’s casual or not. Make sure your attire fits and is comfortable. Self-confidence is more visible to others than you might think!

I truly appreciate the casual dress code in the advertising industry, but I firmly believe, regardless of your trade, that if you want to make the best impression and represent your company in the highest of lights, business attire is a sure bet. Save the jeans and t-shirts for those days when you know you’ll only be seen by your coworkers or when pulling an all-nighter at the office.

What do you think about casual office attire in the advertising industry? Share your thoughts below.

Written by, Sandra Wilson –Account Manager at BIGEYE Creative

How to use viral marketing tactics to promote your brand

Viral marketing (also sometimes described as marketing buzz, viral advertising, or buzzwords) can be defined as marketing techniques that use existing networks to spread awareness of a particular brand or service and thus creating a process whereby the existing network is responsible for propagating the marketing message and this can take the form of video clips, interactive games, adverts, eBooks, images or text messages.
[quote]The overall goal in creating a viral marketing strategy is to reach a wide audience in the shortest time possible and with as little expenditure as can be managed. [/quote]The message receivers are responsible for carrying the message across to other receivers and so the marketers try as much as possible to create a message that will appeal to their target group which should be people that have preferably a high social networking potential , making it more likely for the message to go across through the targeted medium to the target audience.

In order to use viral marketing successfully, you should be able to meet these three conditions:

– Identify the right messengers to propagate the message

– Create the right message

– Choose the medium to diffuse the message

Identify the Messenger

The messengers ideally are the people that are always looking for new things in an area. They actually specialize in this area or take it as a hobby. They could be bloggers or reviewers and will usually have a lot of following for their opinions.

Once they get the message and are happy with it, it gets transmitted to their immediate social network and thus gets propagated to friends of friends and when rightly done it might make the whole world within 24 hours. Imagine the impact it might have on the potential of a company to sell.

Creating the Message

Getting the right message, the right pitch is the key to viral marketing. The message should essentially be simple, easily memorable and should sell itself. This is the greatest part of the venture, and the right message will always find a way out. Sometimes it may take several attempts and slight changes to make it more effective and viral.

The Environment

The environment, the timing and the expectations of the public all play a vital role in the propagation of a message. It should resonate with the economic and political climate at the time. However unlikely messages have been known to take hold and spread, so you just have to pull your resources together and give it a go.

There are many strategies that you can adopt for effective viral marketing and learning how to use viral marketing for your business from time to time can establish you, give you a wider customer base and generate profits for your business.

Some of the elements you can include in your viral marketing strategy include:

Offering free products and services

Free services and products are usually very attractive and call for a lot of attention. Viral marketing usually uses the idea of offering services to individuals that propagate the message, usually if they are able to let the message reach a certain number of individuals, they are more likely to get a free product or service. Generally the free offer calls for attention to your free product, but it might also be a direct way of getting the person to explore other products and services on offer which might eventually convert to a sale.

Using Existing Social Networks

Without an existing network of peers to take up the message, a good message may remain in marketing dump and never see the light. Even if you don’t have a social network, it will be essential to create one, link with people, leave messages on their message boards and participate in forums. Once you get this organized, it will be easier to get your message across to the first group of social network active people that are important for spreading the message across once they get fired up!

Prepare for the Expected Increase in Traffic

In order to successfully use viral marketing, you should be prepared for the increase in traffic, or in sales. Not being able to satisfy the curiosity of the people that have come into contact with your messages will spell failure on your part, and may even incur a backlash from the very socially active population that are first on the line. Therefore make sure that your equipment and staff are well able to handle the possible surge in business that may arise from the marketing effort.

Create Compelling Messages

Use great design and clever marketing to create a compelling message. Viral marketing is as much a psychological process as a marketing activity. Strive to understand what moves your niche population and you will be more likely successful at creating something that they can identify with, love and spread around.

In need of a viral marketing message that will resonate with your target audience? Contact us today for proven ways to boost traffic for your brand!