Teamwork is an essential part in marketing communication

Marketing can be defined as all the different activities that are involved in making products available to satisfy the needs of the customers, while at the same time generating profits for the manufacturers and distributors. It is a complex process and it involves the following:

  • Designing a product that meets customer specifications which many need the use of marketing research to determine what the customers needs.
  • Promoting the products so that people may get to know the product through marketing communications and Advertising.
  • Setting the price and making the product available to the population through vending outlets.

Marketing communications can be described as the communication that is used in the promotion phase of the product. It is the communication between the marketing division or the marketing efforts of a company and the market and it is usually geared towards the promotion of the product. Marketing communication can usually be handled in-house, or can be sub contracted to a marketing agency.

The people in the marketing communication sector that are involved with advertising, branding, direct marketing to customers, graphic design of product and product containers, packaging, sales and sales promotion.

They are generally involved with creating and delivering messages to the public in an attempt to move them to develop an affinity with the company and to buy the products of the company. They are usually known as marketing communicators, and it is more usual than not a team effort, than the work of a single individual.

This can either mean having a team of people to work in these different processes or taking on one marketing agency that does this, or coordinating the efforts of different specialized agencies like Graphic design agencies, Ad Agencies and market research agencies.

Marketing communication can be said to be divided into 5 stages from the time the message is conceived and delivered to the time the messages is received and then possible action taken by the receiver to change him from the receiver of a marketing message to a consumer.

The stages in the process are:

  • Sender – which represents the marketing team that delivers an idea to the marketing communication team
  • Encoding- represents the part of the process where the communicator takes the message and transforms it into eye catching or step changing visual adverts or tunes or a mixture of all as in audio visual ads
  • Transmission – which represents the stage where the messages are transmitted through radio, tv the internet and any other device chosen by the company
  • Decoding- represents the stage when the consumer receives the image and decodes it; usually it has to do with thinking in the pattern that the marketer wants them to think
  • Receiver-the message is now with the received by the target audience and the receiver can then make a decision to respond and buy, take the subscription or develop a way of thinking as desired.

Therefore, from the processes above it can be seen that teamwork is essential in marketing communication as the process will be almost impossible for a single individual to create and deliver successfully alone.

In general, the people who develop the ideas and strategies in marketing research are usually analysts, and those that take the results of these ideas and recommendations to create a new product are usually different from those that will also use these same ideas to create advertising for the product.

[quote] Without a clear idea of what the company goals are, or the kind quality of the product and who they are trying to reach, marketing communicators will not be able to create and transmit a convincing message to the consumers. Therefore teamwork is very much essential to the success of any marketing campaign. [/quote]

A marketing campaign team will usually involve people from account planning, account management, creative talent production, media departments and specialist in TV ads, radio ads, billboard advertisers as well as internet and social media advertisers.

All these people need to be managed and they need to work with each other.  Without a collective team spirit, and coordination it will be a chaotic situation and so the marketing communication team has to work with coordinating these heads and assigning tasks to each individual so that the team works flawlessly and delivers the end products as required.

Good coordination of the team will usually lead to convincing messages being sent to the consumer which will ultimately end in making sales and to convert the receiver of the messages to a client.

Looking for a comprehensive partnership with an agency who understands the importance of teamwork in marketing communication? Contact us today to build your synergistic strategy!

How to use viral marketing tactics to promote your brand

Viral marketing (also sometimes described as marketing buzz, viral advertising, or buzzwords) can be defined as marketing techniques that use existing networks to spread awareness of a particular brand or service and thus creating a process whereby the existing network is responsible for propagating the marketing message and this can take the form of video clips, interactive games, adverts, eBooks, images or text messages.
[quote]The overall goal in creating a viral marketing strategy is to reach a wide audience in the shortest time possible and with as little expenditure as can be managed. [/quote]The message receivers are responsible for carrying the message across to other receivers and so the marketers try as much as possible to create a message that will appeal to their target group which should be people that have preferably a high social networking potential , making it more likely for the message to go across through the targeted medium to the target audience.

In order to use viral marketing successfully, you should be able to meet these three conditions:

– Identify the right messengers to propagate the message

– Create the right message

– Choose the medium to diffuse the message

Identify the Messenger

The messengers ideally are the people that are always looking for new things in an area. They actually specialize in this area or take it as a hobby. They could be bloggers or reviewers and will usually have a lot of following for their opinions.

Once they get the message and are happy with it, it gets transmitted to their immediate social network and thus gets propagated to friends of friends and when rightly done it might make the whole world within 24 hours. Imagine the impact it might have on the potential of a company to sell.

Creating the Message

Getting the right message, the right pitch is the key to viral marketing. The message should essentially be simple, easily memorable and should sell itself. This is the greatest part of the venture, and the right message will always find a way out. Sometimes it may take several attempts and slight changes to make it more effective and viral.

The Environment

The environment, the timing and the expectations of the public all play a vital role in the propagation of a message. It should resonate with the economic and political climate at the time. However unlikely messages have been known to take hold and spread, so you just have to pull your resources together and give it a go.

There are many strategies that you can adopt for effective viral marketing and learning how to use viral marketing for your business from time to time can establish you, give you a wider customer base and generate profits for your business.

Some of the elements you can include in your viral marketing strategy include:

Offering free products and services

Free services and products are usually very attractive and call for a lot of attention. Viral marketing usually uses the idea of offering services to individuals that propagate the message, usually if they are able to let the message reach a certain number of individuals, they are more likely to get a free product or service. Generally the free offer calls for attention to your free product, but it might also be a direct way of getting the person to explore other products and services on offer which might eventually convert to a sale.

Using Existing Social Networks

Without an existing network of peers to take up the message, a good message may remain in marketing dump and never see the light. Even if you don’t have a social network, it will be essential to create one, link with people, leave messages on their message boards and participate in forums. Once you get this organized, it will be easier to get your message across to the first group of social network active people that are important for spreading the message across once they get fired up!

Prepare for the Expected Increase in Traffic

In order to successfully use viral marketing, you should be prepared for the increase in traffic, or in sales. Not being able to satisfy the curiosity of the people that have come into contact with your messages will spell failure on your part, and may even incur a backlash from the very socially active population that are first on the line. Therefore make sure that your equipment and staff are well able to handle the possible surge in business that may arise from the marketing effort.

Create Compelling Messages

Use great design and clever marketing to create a compelling message. Viral marketing is as much a psychological process as a marketing activity. Strive to understand what moves your niche population and you will be more likely successful at creating something that they can identify with, love and spread around.

In need of a viral marketing message that will resonate with your target audience? Contact us today for proven ways to boost traffic for your brand!

How to Identify Different Types of Ad Agencies Right Away

Advertising is one of the earliest concepts of human economic activity. This has developed with the coming of every new technology and continues to grow each day. Drawings, printing, telephone, television and more recently the internet and social media marketing have all made their mark in the history of advertising, and who knows what tomorrow might bring.
Advertising can be done individually, or by the use of a marketing agency. Depending on the kind of product or service that you wish to market, and the population that you wish to meet in terms of the strata of the population as well as whether the population is local or if you are looking for a worldwide distribution, you will want an ad agency that is able to handle your proposal effectively as well as reach the target population.

You will also have to make this choice based on the advertising strategy that you think is efficient for you and thus make sure that the agency you chose is specialized in this aspect of advertising.

[quote]Ad agencies are normally classified based on the media that they specialize in, and because of this classification, it is easy to see ad agencies that specialize in television ads, radio ads, newspaper ads and more recently web and new media ads. [/quote]

Marketing agencies are usually classified based on their scope. You might want to check if the agency serves a particular location as in a Orlando marketing agency or if the agency is has a global network and therefore a wider reach.

However in marketing, the term “type of advertising” is used to describe the primary focus of the advertising message and it can be classified as:

Product-Oriented Advertising

Image Advertising

Advocacy Advertising

Public Service Advertising

Therefore we can infer from these that type of advertising agencies will also fall within these categories.

Product-Oriented advertising

A product can be an idea, a service or a good that is the result of a company’s or a person’s activity. Product oriented advertising refers to advertising that is meant to promote this product or service to a particular audience. Here Ad agencies may use informative advertising to furnish information about the product; persuasive advertising where the approach is to try and convince people to buy, and comparative advertising that tries to show consumers how the product compares with others on the market.

Image advertising

Image advertising is the type of advertising that focuses on building up a company’s image to make it more attractive among its peers. They use strategy that increases the importance of a company and as such do not focus on particular products. This strategy is usually used in cases where a company has taken on a new name due to mergers or change of ownership, or due to negative publicity a company may need to rebrand itself.

Advocacy Advertising

These are usually advertising efforts that use the company’s public stance to voice certain opinions as concerns them or their future. In this way they companies can even sway public opinions on political issues and other debates that may affect them in one way or the other.

Public Service Advertising

These adverts are usually free of charge depending on the country and the policy of the agency that handles the advert. They are usually for the public good. It is important for nongovernmental organizations and humanitarian organizations to publicize themselves and to call for financial resources and personnel such as volunteers.

There are ad agencies that do not specialize in any one of these sectors, but embrace all the different sectors. There are also some that specialize in one or two of these and it will usually be to the advantage of the advertiser to choose the marketing agency whose profile is adapted to the kind of advertising he wishes to undertake.

Interested in obtaining more information about your target audience, and ready to enlist the expertise of an ad agency? Contact us today to schedule a consultation!

How Marketing Helps Companies

According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company.
To take this a step further, we can say that marketing even begins before the production process as it helps the entrepreneur identify what the customer needs and also to see to it that the production meets the demands in quantity as well as in quality. It can also be said that it also involves the promotion of the products as well as the distribution.

Therefore all the strategies that a business uses to boost sales and improve profits can be described as marketing. To be precise, we can say that marketing is composed of Advertising, Sales, Building and maintaining customer relations and business development strategies. Therefore in order to understand how marketing helps companies, it is imperative to understand the part that each of these processes affect a company. We have seen this with our Orlando marketing agency and hope it helps you.

Sales

The end point of every economic activity is not only to make sure that the final product or service becomes available to the consumers, but that the consumers may buy, use it and then come back for more. The people that are in direct contact with the consumers are the salesmen, and getting a good sales strategy can do a lot to put a company far ahead on competition and help it make profits.

Advertising

Advertising is the process of making a brand known by giving information to people about the brand, as well as by creating it a place in the society. Good advertising will usually end up creating a jingle, a color, a picture or a lifestyle that becomes associated with the product or service and will trigger a response of recognition from the consumer once these triggers are seen or heard, even before seeing the product. Great advertising has been known to improve the performance of many businesses, and the most successful companies and products are usually recognized as such.

Customer relations

Good customer relations can set a company way above their competitors. This includes dealing with customers issues like follow up of orders as well as in answering their questions and calming their doubts. It may also have to do with troubleshooting with them to find solutions to problems they might have encountered in using your product or service.

Business development

The business development team identifies, proposes and overseas ideas that should help to give the company a bigger share in the market. They are usually concerned with product improvement and the creation of new products. The business development team usually studies the market, talk to customers to know what they need and try to create products that satisfy them better.

Adjustments

Sometimes, even well thought out marketing strategies may not work, and the company will need to change its tactics in dealing with either the product or the market. Adjustment is a marketing strategy that tries to identify what is going wrong, and to make proposals for addressing the problem and proposing new strategies.

In order to profit from these strategies, companies need to use a marketing section of their company that will apply and integrate all these different sectors of marketing and help the company apply them or consult with an external marketing agency that will bring expert help to work with them on all these sectors to ensure that they meet their target, become profitable and grow.

Need a little marketing expertise to kickstart your company’s brand? Contact our team today – we’re poised to help you develop strategies to move the needle!

Alternative marketing strategies

The average person has five social media accounts, and if we told you how much time they spent on each one, you probably wouldn’t believe us. It’s time to create some unique methods for reaching new customers that your company has probably never used before. Into the world of alternative marketing, we go!

The growth of the internet and the way it has become integrated into daily life means that it can be creatively sourced as a marketing tool and e-marketing has developed from this as an important alternative strategy. The attractiveness of online marketing is that it is cost effective and makes it much easier to target a specific group with a certain marketing pitch.

Going online has a lot of intrinsic advantages also. Most of it is related to the web design ideas that you choose to integrate into your site, be it an e-commerce site or an informational website. If your website is expertly designed and developed to be beautiful, user-friendly and with well thought-out and targeted keywords, you may benefit from web marketing strategies without paying anyone. Regularly updating your site and creating links to other sites, as well as encouraging inbound links, is a cost- and time-efficient tactic that can help bring traffic and ultimately result in increased sales.

Some of today’s most effective alternative marketing strategies involve the use of social media. With social media, you can join existing communities or create new communities and in turn a brand following, offering products to people on a relational basis. For example, Snap Inc., Snapchat’s parent company, had the largest IPO since 2014, with a market evaluation of $24 billion. That being said, investors aren’t the only ones keeping a close eye on the social media platform—marketers are, too. Here you are able to communicate with clients in a whole new way and offer your products in an informal atmosphere. When used properly, social marketing doesn’t even look like marketing at all.

Contact us here to get started on your alternative marketing strategies today!