The debate big debate: To Google+, or not to Google+

So you’ve heard the hype about Google+. You’ve caught snippets of its new features and heard word of its competition with Facebook, but you don’t quite get the benefits and aren’t completely decided if you are going to sign up for an account.
New social media platforms can be overwhelming. Heck, a lot of people are still figuring out how to integrate Twitter into their social media routines. We’ll give you the rundown of Google+, and help you decide if this is one social media weapon you might consider adding to your arsenal.

Circles

In the real world, we have different circles of relationships. We have work friends, friends we like to have fun with on a Friday night, family and so on. So, sharing things on social networks should work in a similar fashion. With Google+, you can create different circles of people and share photos accordingly. This way you can share only your most flattering pictures with Grandma.

Hangouts

The next best thing to a real life conversation. Google Hangouts allows you to video chat with up to 10 people at a time, and even watch YouTube with them. You can let specific friends or entire circles know you’re hanging out, allowing other friends to join in the conversation at any given time, just like in real life.

Instant Upload

If you have a Facebook, you know how great it is sharing mobile photos of your latest adventures. If you have a Facebook, you also know how un-great it is uploading those photos from your phone onto your account. Enter Google Instant Upload. Your photos and videos will automatically upload to an album on Google+ that will be kept private until you choose whom you’d like to share them with.

Sparks

This feature is sort of like Google News, only you receive all of your updates in one place, and links, articles, videos, etc. are easily shared with friends. Let Sparks know some things you’re interested in and it’ll send you some things it thinks you’ll enjoy.

Huddle

Google Huddle simplifies the back-and-forth of making plans with multiple friends via text messages. Huddle creates one simple group chat where all your friends can text at once. Less time texting, more time doing.

+1 Button

This is a feature that, in many ways, resembles the Facebook Like button. Just hit the +1 button on a page to let everyone know they should check it out. If you’re a business, having the +1 button on your page will help you stand out and get better traffic. This is definitely a feature you don’t want to miss out on, even if you opt out of creating a Google+ account for yourself.

So what does this mean for your business?

Considering Google+ is still in what it calls a “field trial” and hasn’t yet rolled out its business account option, the truth is no one can be certain. The success of social networks is generated by people. And since Google+ is still in a trial mode, we can’t predict how it will be received by consumers. But what we are seeing is an undeniable buzz and excitement about this social media platform.

There’s no doubt that Google+ makes connecting and sharing with friends an absolute breeze. It also looks like the social network will revolutionize the business world. Functions like Huddle and Hangouts may play a significant role in the way colleagues and clients communicate remotely, allowing up to 10 people to communicate at once via their personal computers by video or by text. And the +1 button is an obvious benefit for businesses receiving increased traffic thanks to the button’s ability to increase your website’s popularity and visibility.

We’ve seen more and more employers ban Facebook from the workplace, and older generations deny its marketing benefits due to its college-centered demographic. The Google brand may bring about a more widely received approval from businesses and older demographics, based on its professional reputation. Unlike Facebook, Google+ wasn’t first released with a college-only clientele.

The future looks promising for Google+, and while we don’t suggest creating an account for your business just yet (Google promised to unveil an account for businesses soon), we encourage you to set up a personal account and become familiar with the platform. While Google+ is still in trial mode, and the popularity of its future is still not certain, now is a great time to become acquainted with the functionality. To create a personal account and start exploring the platform, you currently have to be “invited.” If you don’t have a friend who’s got an account, we’d love to invite you! Just email us at info@bigeyecreative.com and you can join the party, too.

So there you have it. The wonders of Google+. It’s hard to say how this social media platform will fare against the social media giant that is Facebook, but there’s no denying Google+ has some truly innovative features that improve connecting and sharing with friends, family and even coworkers. And that’s a real plus.

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Learn how the updated AP Stylebook gets social in todays terms

The highly esteemed Associated Press Stylebook, also known as the “Journalist’s Bible,” has recently inducted “unfollow,” “retweet,” “tagging,” and 18 other social media terms into its newly revised 2011 print edition. Surprised? We’re not. Over the past several years, new connotations of such words have emerged through social networking sites, and have moseyed their way into day-to-day dialogues.
Language is extremely fluid, changing and adapting to current culture. A “wall” is no longer just a structure that ensures personal space; it’s now a public space where “friends” can post comments, videos and pictures.

Created in 1953, the AP Stylebook has been a very prestigious source of information for more than 50 years. The fact that the AP editors think social media terms are worth publishing just goes to show the impact social media platforms have on the public.

Social media sites such as Facebook, Twitter and YouTube offer successful routes toward global communication, allowing you to essentially keep a public account of what’s happening in your world, and follow the lives of others. And it’s not just the younger generation that’s “tweeting,” but corporate companies and other professional organizations are as well. Company leaders are utilizing social media sites to increase exposure on the same platforms as their target audience. Even the AP Stylebook tweeted about the addition of these social media terms!

With technology continuously progressing and advancing, the digital world is becoming the most efficient way to do, well … just about everything! So, in the past, if you have been wary about engaging in the alternate universe we call social networking, don’t be afraid. Submerge yourself; you will be surprised at the endless possibilities available to you within just a few clicks.

Ready to jump in? Give us a call at 407.839.8599, or email us at info@bigeyecreative.com

Ben & Jerry’s Twitter Treats, promotion in a creative way

Most Twitter users hardly ever use all of the allotted 140 characters they’re allowed to tweet. Ben & Jerry’s decided to utilize this fact to promote a witty campaign called Fair Tweets (see the video splainer – a BIGEYE favorite), not only for its company, but also for a good cause.
On May 14, in honor of World Fair Trade Day, Ben & Jerry’s asked Twitter users to donate their spare characters to raise awareness of Fair Trade. They created a user-friendly application that allows people to type tweet whatever they’d like and automatically fills in the remaining unused characters with a Fair Trade message and hyperlink. So, if your tweet is only 20 characters, Ben & Jerry’s will immediately fill in a 120-character message about Fair Trade for you … and they might even throw in a link or hashtag too.

Once your message is created, you simply click the “Tweet It!” button, and your Fair Trade message is sent off to Twitter for all of your followers to see. It takes two seconds (depending on your typing skills), and spreads awareness for Fair Trade around the world. Not to mention, it leads people to Ben & Jerry’s as well. Promoting a cause through your company is always admirable, but Ben & Jerry’s showed us how to make it clever and fun too. We think they deserve two thumbs up for promoting themselves and a good cause in a cool, non-garish sort of way. Don’t you?

To learn how to effectively incorporate twitter into your campaign, contact us here!

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There is Greater Potential of Becoming a Global Brand

In traditional advertising, the advertising campaign is usually limited to particular geographical regions or spaces. With the internet, the scope seems to be endless and a greater potential of becoming a global brand. If you are able to handle goods and supply them across the globe in a reasonable amount time, you are likely to have a customer from there. The reaches are almost without limits and are only limited by your own ability. The synchronization of payment methods through credit cards has made serving remote communities even easier.

Focused Internet Marketing

There is evidence to show that over 60% of people that buy an article or service online made some effort to search for the product or service beforehand. Therefore if you know the possible customer profile for your goods, you can target your advertising efforts to the sites that they are likely to visit. Creating your site with relevant keywords will make the site come up in targeted search by the users. Therefore the person that sees your product is possibly someone that is already interested in what you are offering and he will be more likely to convert.

Quicker Conversion Times

One of the greatest advantages to internet marketing is that the conversion time is far less than the conversion time for traditional advertising campaigns. One of the reasons for this short conversion time is that it is easier for the user to react to the advertising message in internet advertising. Most of the time, the advertising itself is a link to the product page and a user is able to buy with a few clicks.

More Product Knowledge

With traditional advertising such as TV and Radio, there is not enough space to explain to the user what the good or service is really about and what advantages they might get from using the good or service. With internet advertising, the interested user can click on the advert, search for information about the good or service and then make up his mind whether to buy or not. It is easy to inform the client without the use of your own time and effort. More over the client can get enough information and buy without spending time in traffic to visit your store or depot as in a traditional setting.

More Cost Effective

Internet advertising generally has lower entry level fees than traditional advertising methods. If you have the time and with some effort, there is a great deal that an entrepreneur can usually accomplish in terms of advertising without incurring costs.

You are able to restrict your advertising by a certain amount each day on advertising platforms which is a great thing for your budget. Moreover, there are some internet campaigns that will only charge you for activity. That is you won’t be charged unless a user interacts with your advert in some way. This is a great value for each advertising dollar.

Good Conversion Tracking

One of the greatest advantages of internet marketing is that it offers conversion tracking. Therefore you can quickly know your target population and optimize your campaign for these, or see where you are falling short and try to make your net wider.

These advantages show that internet marketing is certainly useful and it will increase profits and visibility for the budding entrepreneur – just is it will the accomplished businessman.

 

Ready to leverage the benefits of a strategic internet marketing approach that helps your company’s goods and services develop into a global brand? Contact us today to learn more!

How to Identify Different Types of Ad Agencies Right Away

Advertising is one of the earliest concepts of human economic activity. This has developed with the coming of every new technology and continues to grow each day. Drawings, printing, telephone, television and more recently the internet and social media marketing have all made their mark in the history of advertising, and who knows what tomorrow might bring.
Advertising can be done individually, or by the use of a marketing agency. Depending on the kind of product or service that you wish to market, and the population that you wish to meet in terms of the strata of the population as well as whether the population is local or if you are looking for a worldwide distribution, you will want an ad agency that is able to handle your proposal effectively as well as reach the target population.

You will also have to make this choice based on the advertising strategy that you think is efficient for you and thus make sure that the agency you chose is specialized in this aspect of advertising.

[quote]Ad agencies are normally classified based on the media that they specialize in, and because of this classification, it is easy to see ad agencies that specialize in television ads, radio ads, newspaper ads and more recently web and new media ads. [/quote]

Marketing agencies are usually classified based on their scope. You might want to check if the agency serves a particular location as in a Orlando marketing agency or if the agency is has a global network and therefore a wider reach.

However in marketing, the term “type of advertising” is used to describe the primary focus of the advertising message and it can be classified as:

Product-Oriented Advertising

Image Advertising

Advocacy Advertising

Public Service Advertising

Therefore we can infer from these that type of advertising agencies will also fall within these categories.

Product-Oriented advertising

A product can be an idea, a service or a good that is the result of a company’s or a person’s activity. Product oriented advertising refers to advertising that is meant to promote this product or service to a particular audience. Here Ad agencies may use informative advertising to furnish information about the product; persuasive advertising where the approach is to try and convince people to buy, and comparative advertising that tries to show consumers how the product compares with others on the market.

Image advertising

Image advertising is the type of advertising that focuses on building up a company’s image to make it more attractive among its peers. They use strategy that increases the importance of a company and as such do not focus on particular products. This strategy is usually used in cases where a company has taken on a new name due to mergers or change of ownership, or due to negative publicity a company may need to rebrand itself.

Advocacy Advertising

These are usually advertising efforts that use the company’s public stance to voice certain opinions as concerns them or their future. In this way they companies can even sway public opinions on political issues and other debates that may affect them in one way or the other.

Public Service Advertising

These adverts are usually free of charge depending on the country and the policy of the agency that handles the advert. They are usually for the public good. It is important for nongovernmental organizations and humanitarian organizations to publicize themselves and to call for financial resources and personnel such as volunteers.

There are ad agencies that do not specialize in any one of these sectors, but embrace all the different sectors. There are also some that specialize in one or two of these and it will usually be to the advantage of the advertiser to choose the marketing agency whose profile is adapted to the kind of advertising he wishes to undertake.

Interested in obtaining more information about your target audience, and ready to enlist the expertise of an ad agency? Contact us today to schedule a consultation!

How Marketing Helps Companies

According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company.
To take this a step further, we can say that marketing even begins before the production process as it helps the entrepreneur identify what the customer needs and also to see to it that the production meets the demands in quantity as well as in quality. It can also be said that it also involves the promotion of the products as well as the distribution.

Therefore all the strategies that a business uses to boost sales and improve profits can be described as marketing. To be precise, we can say that marketing is composed of Advertising, Sales, Building and maintaining customer relations and business development strategies. Therefore in order to understand how marketing helps companies, it is imperative to understand the part that each of these processes affect a company. We have seen this with our Orlando marketing agency and hope it helps you.

Sales

The end point of every economic activity is not only to make sure that the final product or service becomes available to the consumers, but that the consumers may buy, use it and then come back for more. The people that are in direct contact with the consumers are the salesmen, and getting a good sales strategy can do a lot to put a company far ahead on competition and help it make profits.

Advertising

Advertising is the process of making a brand known by giving information to people about the brand, as well as by creating it a place in the society. Good advertising will usually end up creating a jingle, a color, a picture or a lifestyle that becomes associated with the product or service and will trigger a response of recognition from the consumer once these triggers are seen or heard, even before seeing the product. Great advertising has been known to improve the performance of many businesses, and the most successful companies and products are usually recognized as such.

Customer relations

Good customer relations can set a company way above their competitors. This includes dealing with customers issues like follow up of orders as well as in answering their questions and calming their doubts. It may also have to do with troubleshooting with them to find solutions to problems they might have encountered in using your product or service.

Business development

The business development team identifies, proposes and overseas ideas that should help to give the company a bigger share in the market. They are usually concerned with product improvement and the creation of new products. The business development team usually studies the market, talk to customers to know what they need and try to create products that satisfy them better.

Adjustments

Sometimes, even well thought out marketing strategies may not work, and the company will need to change its tactics in dealing with either the product or the market. Adjustment is a marketing strategy that tries to identify what is going wrong, and to make proposals for addressing the problem and proposing new strategies.

In order to profit from these strategies, companies need to use a marketing section of their company that will apply and integrate all these different sectors of marketing and help the company apply them or consult with an external marketing agency that will bring expert help to work with them on all these sectors to ensure that they meet their target, become profitable and grow.

Need a little marketing expertise to kickstart your company’s brand? Contact our team today – we’re poised to help you develop strategies to move the needle!