Using Video to Connect with Prospective Patients

Video is an incredibly powerful tool for healthcare marketers, if they know how to use it right. Here’s a quick guide to doing video marketing well.

How effective is the use of video in marketing? Studies show that marketers who use video grow revenue nearly 50% faster than those who don’t. Consumers are watching billions of hours of video each year on social media platforms, with more content being uploaded every 30 days than all combined content created by TV networks in the last 30 years.

For healthcare businesses, video can be the tool that helps drive more patient sign-ups while deepening engagement with current patients. Let’s take a look at a few methods for using video to connect with audiences, and how a third-party video production company that specializes in this approach can help you optimize your campaigns.

Why video content is becoming ubiquitous

Virtually every Internet user in the US watches video on their devices — and 54% of these users want to see more video content from the brands and businesses they patronize. Consumers report preferring video to other mediums because it aligns with their browsing preferences, providing fast access to rich multimedia content. In other words, watching a video is high impact, but low effort for audiences.

That’s one reason why this approach has been so effective. Nearly 90% of video marketers report being satisfied with the ROI attached to their campaigns. Video marketers also receive 66% more qualified leads per year and a 54% bump in brand awareness. The average user spends 88% more time on websites with video, and consumers report being highly influenced in their personal buying decisions by the video content they’ve consumed.

Add it up, and you’ve got a highly compelling case for incorporating more video into your marketing mix. The healthcare field, in particular, is especially ripe for a video-heavy approach — as many brands are currently proving.

Learning from the best video campaigns in healthcare marketing

One of the simplest ways to understand how video is used effectively within healthcare is to review campaigns that have been successful. Let’s take a look at a few of the best approaches:

  • The fabled Mayo Clinic is one of the leading names in medicine. That institution’s “Mayo Clinic Minute” is a compendium of 60-second videos that give a bite-sized (but not shallow) dive into a health issue that has some resonance for everyday consumers. These videos give consumers exactly what the doctor ordered: Actionable information in a quick and accessible form.
  • While video is a powerful, immersive video is even more potent. The Royal London Hospital and a tech firm called Medical Realities created this 360-degree, deeply immersive video that takes viewers on a close-up tour of an OR surgery. Audiences can scan around the room and view from the perspective of the surgeon or the patient, and move objects around in space by using AR/VR hardware. This kind of augmented reality simulation can create an exhilarating experience for viewers and spark interest in a way that more static marketing could never approach.
  • Another essential element is effective video marketing is narrative. If you don’t craft a cohesive and compelling story that grips the audience, the inherent power of the video format can only take you so far. This video from Bupa, a dental firm, cleverly retells the story of the Tooth Fairy in a way that forms a nostalgic bond with the viewer and raises the video’s impact.
  • Dr. Sandra Lee (also known as “Dr. Pimple Popper”) has nearly a billion combined video views, making her one of the most omnipresent social media stars in the healthcare field. Her YouTube channel is filled with her trademark videos, which revel in the “gross” side of dermatology. Her incredible success teaches a lesson: Healthcare videos don’t have to be staid or boring. You can push the envelope on content and reap the benefits.
  • Do you know what else audiences gravitate toward in terms of video content? Ideas or lessons they can immediately apply in their own lives. St. Elizabeth’s Healthcare’s video marketing series provides audiences with short, well-produced videos that offer healthy eating recipes. Health and wellness content is always popular, and the prospect of learning a new healthy recipe in just 30 to 60 seconds is an enticing prospect for audiences.
  • Following the “short and sweet” line of thinking, healthcare-related firms such as Walgreens have also extended the impact of their marketing by creating extremely short videos or animated GIFs for their social media accounts. These ultra-bite sized videos are a great way to extend the impact of a simple social media post.

All of these ideas can help healthcare marketers gain the interest of new patients and deepen relationships with existing patients. To get the most from a campaign, however, some times it’s necessary to partner with a third-party marketing video production firm that specializes in this approach.

Finding the right video marketing agency

At Bigeye, we have deep expertise with video marketing services, making us one of the leading healthcare marketing agencies in the southeastern US. If your firm needs help creating video content that moves the needle, don’t wait to contact us today.

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How to Create the Most Compelling Pet Product Videos

The pet industry has never been more competitive. Here’s what you need to know about making pet product videos that engage audiences.

It’s hard to understate the affection people have for their pets. According to the American Pet Products Association, the pet industry now averages more than $99 billion annually in sales, and is one of the fastest-growing retail segments. The rate of pet ownership (or “pet parentage”) in the US also continues to climb, as millennials and members of Gen Z adopt or buy pets with greater frequency than older generations.

Given these developments, it’s obvious that the pet industry is a massive and lucrative market. Yet it’s also extremely competitive. So how do pet product companies move to the front of the pack and establish a dominant competitive position? Clever use of video — and the help of a skilled third party video production company — can make all the difference.

The trick to shooting great pet videos

How important is video to a digital marketing strategy these days? Consider this: Mobile video consumption doubles every year, six in ten people prefer online videos to television and online videos will comprise 82% of all Internet traffic by 2022 — an increase of 1,500% since 2017. With numbers like these, you don’t have to be a marketing genius to understand how important video is, both now and in the future.

You can’t just slap together any video and watch the conversions roll in, however. The brands that get the most bang for their marketing budgets are those who create the kind of video content that aligns with viewer desires and preferences. Sometimes that can be done internally, but other times it may require help from an agency specializing in pet video marketing services.

With that in mind, let’s dive into some tips for making pet product videos that dazzle pet owners.

10 tips for better pet product videos

  1. When making a video, don’t forget to create an eye-catching thumbnail. Many readers will click away from an article if the first sentence doesn’t interest them. The thumbnail plays the same role here; if it doesn’t spark interest, the video may get ignored. The same principle applies to the first five seconds of your video, as many people simply lack the patience for a slow build.
  2. Many app users have their default setting for videos set to mute. Because of this, it’s essential to anticipate this by incorporating subtitles and visually engaging graphics.
  3. Tell a story, but take a fresh angle. Pet parents have in inexhaustible appetite for pet content, yet many of the topics have been well mined at this point. By approaching a familiar narrative at an off-kilter angle, you can spark greater interest.
  4. Make sure you create a steady, regular flow of video content. If you want to build an audience, you can’t publish pet videos in fits and starts. You need to be consistent in terms of your schedule.
  5. Tailor your videos to the channel or the platform. Instagram, for example, is extremely visual, so there’s less of a need to devote time to copy, and more of a need to consider visual elements. Snapchat, on the other hand, is a great place to release more irreverent or playful videos. On Twitter, it makes sense to integrate more videos into regular tweets. Tweets featuring video are 600% more likely to be re-tweeted than photo tweets.
  6. Create dedicated video playlists that group content together. This feature works best on Facebook and YouTube, and helps organize your content for easy accessibility.
  7. Tap into the enormous pool of pet bloggers and pet account operators. If you’ve spent any time on major social media platforms, you realize that pet content is everywhere. The pool of potential creators is limitless. By identifying some of the best amateur talent online, you can generate ideas and partner to create promotional content.
  8. Make a significant investment in TikTok promotion. This short-form video app continues to take over social media. One of its secret weapons? Funny pet videos. Ignore this platform at your own risk, because it has enormous cachet with younger pet parents and soon-to-be pet parents.
  9. Create videos that have an emotional appeal. This applies to almost every product category, but it is especially relevant for pet brands. Pet parents love their animals, while consumers merely like the products they own and (possibly) identify with the brand. Given this emotional investment, the right video can resonate deeply — this famous tear-jerking video is still a topic of cultural conversation 13 years after it was shot. 
  10. Finally, come up with a great idea and keep it short and simple. That’s a prescription for a video that strikes a chord and is widely shared.

Finding the right video marketing agency

If you need help with pet marketing services, we encourage you to contact Bigeye. Our team of skilled creatives have pet industry expertise and the technical skills to do what other video advertising companies can’t.

Reach out today and let us help put together your next great pet products campaign. 

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Marketing AFTER the Coronavirus

As the coronavirus continues to grip the world, companies must act now to ensure marketing campaigns are able to weather the crisis.

The effects of COVID-19 on business and business marketing

From the plummeting Dow Jones averages that are rocking Wall Street to the forced closures and loss of consumer activity that are devastating Main Street, businesses of all sizes are on shaky ground during the ongoing coronavirus crisis. As social distancing continues to force events to cancel and bring face-to-face interaction to a grinding halt, certain industries have already suffered catastrophic damage. And other industries are bound to follow as factories shut down and companies fall into dormancy.

As they lose customers to the terrible but temporary chaos of COVID-19, business must take care to ensure that these customers ultimately return to them when the crisis is over. This typically means significantly altering, if not entirely redesigning, their marketing efforts with a dual focus on immediate risk management and long-term goals.

Wise companies are already getting ahead of this issue by taking immediate and comprehensive action. Take, for example, the recently launched ad campaign of the fast food giant Chipotle. Like other major restaurant chains, it has rapidly created, produced, and distributed, television and digital video commercials that stress the safety and reliability of take-out and home food delivery.

As you formulate and execute your response to the coronavirus crisis, make sure that you are retooling your marketing campaign to meet the demands of the present and look forward to the opportunities of the future. Here are just a few tips and guidelines to help you bring your business through these uncertain and difficult times.

Managing your marketing efforts to survive the coronavirus

1. Put Safety First

Few industries have faced as much immediate damage from the COVID-19 outbreak as the global tourism industry. This makes the words of the Hospitality Sales and Marketing Association International (HSMAI) all the more urgent as its stresses putting safety first. By stressing customer safety, the HSMAI strives to protect overall company reputation as well as individual guest health. Businesses that do so earn “trust, respect, and loyalty.”

A big part of putting safety first is keeping customers well-informed of relevant coronavirus facts and response protocols, particularly those that may affect your company’s operational processes and/or the goods/services that you offer. When providing this information, it is important to refer to and cite respected authorities such as the Center for Disease Control, the World Health Organization, and the various local public health agencies at work in your area.

Think carefully about the ways in which COVID-19 is likely to impact your specific industry specifically as well as the greater community at large. What value you can provide as an organization to help keep people safe? As you contemplate this question, remember that this crisis is evolving rapidly and will probably continue to do so for the foreseeable future. This means that your commitment to safety will require flexible planning and your marketing plan must adapt to the moment as conditions continue to fluctuate.

2. Assemble Your Crisis Management Team

If your company is exceptionally large or specialized to deal with a specific type of risk, you may already have a dedicated crisis response team in place. Most companies, however, fail to prioritize crisis management and have never even considered developing a valid crisis plan. Well, now is certainly the time to do so.

Gather functional leaders from across your organization under the leadership of its top communications executive or chief executive officer. Other crisis team members to consider for inclusion might be legal counsel, human resources professionals, operations/facility managers, sales/customer service directors, and any leaders in the fields of public relations marketing, and communications. All team member should clearly understand their specific responsibilities and areas of concern.

For smaller companies without a dedicated PR or marketing team, MarTech Advisor contributor Indrajeet Deshpande recommends contracting with a qualified outside agency. In any case, your business should have in-house spokespersons at the ready in case you are approached by any independent media outlet or news publication. These spokespersons must be property trained to faithfully and effectively answer any question that they are asked.

3. Choose the Proper Media Mix

As part of your crisis response and overall marketing plan, you must remember the famous words of Marshall McLuhan: “the medium is the message.” In the wake of the coronavirus crisis, choosing the right media channel for your public outreach is more important than ever. In other words, if you fail to choose the right forms of communication to deliver it, your marketing message will likely fall on deaf ears.

In his March 20 article “Why Companies Turn To Digital Marketing To Survive COVID-19,” Forbes writer Bernard Marr points out that businesses will have to become more and more reliant on digital media channels. “Without wanting to sound too alarmist, he states, “in many cases it will be the deciding factor in whether they make it through the tough times ahead.”

As people continue to practice social distancing, they will connect more than ever via the Internet. This makes leveraging your online marketing capabilities absolutely essential over the comping months. Ensure that your company website and social media pages contain helpful information and present a positive brand image at all times. While emphasizing digital marketing channels that range from banner ads to email newsletters, remember to keep an appropriate amount of traditional media outlets in your media mix.   

4. Practice Careful Media Buying

As part of your media mix planning, don’t fail to consider the supreme importance of cost. If it is to survive the COVID-19 crisis, your business will likely need to implement some fairly austere budgetary restrictions in the short term. Simply put, you will have to use every one of your marketing dollars wisely and make it count.

The Wall Street Journal reports that companies looking to mitigate immediate risk often cut advertising spending first and foremost. “With the coming U.S. presidential election and Summer Olympics, 2020 was expected to be a good year for advertising,” writes WSJ contributor Suzanne Vranica. “Then came the coronavirus.”

Careful media buying will look different from business to business and from industry to industry, but most organizations can benefit from gravitating toward digital media channels, which are not only generally less expensive but more suitable to a market under the ongoing effects of diligent social distancing. To learn what effective media buying can do for your particular company, you may want to contact a qualified marketing agency.

5. Develop Creative Campaigns Driven by Common Sense

In today’s challenging marketing environment, it is more important than ever to find extremely creative ways to keep your brand in front of their customers. Even companies that are temporarily shuttered must plan for a future in which brand positioning will become absolutely essential to survival.

In light of this, place an incredibly high value on unique and striking marketing campaigns that are carefully designed to turn heads. Just make sure that your creative content is properly vetted and above reproach.

In the words of Google’s global marketing vice president for media Joshua Spanier “in the spirit of reassessing campaigns, we’re finding that all kinds of creative elements need scrutiny right now.” As an example, he warns against any use of “slapstick humor” that might come off as tone deaf in the midst of the serious times in which we live. Certain imagery – such as actors using “handshakes, hugs, and high-fives” to interact with one another – may also turn off your existing and potential customers.

6. Employ Key SEO Techniques

Among the other benefits of digital media outreach, search engine optimization (SEO) reigns supreme in light of the COVID-19 outbreak. As quoted in Forbes, 123 Internet Group Chief Executive Officer Scott Jones points to SEO as a key way to reach new audiences in the current market.

As brick-and-mortar shopping becomes increasingly impossible, consumers are turning to ecommerce in numbers that are rising exponentially. SEO can help to ensure that your company appears at or near the top of the list when people search online for the goods and/or services that you provide.

By maximizing your online marketing through SEO, you can also benefit from the practice of geo-targeting. This involves optimizing not only for search terms that relate to your goods/services but for search terms that relate to your location as well. This is a great way to attract consumers from within your state, your city, or even your particular neighborhood.

7. Leverage the Power of Video

In addition to benefiting from the incredible audience targeting power of SEO, digital marketing gives you the versatility to present your message in a range of compelling ways. And, at present, consumers are responding to video messaging in droves.

In fact, the independent authority Quicksprout recently released research showing that consumers report a 74% increase in their overall understanding of a product or service after watching a video. And this engagement can lead to a significant improvement in your bottom line. Quicksprout goes on to report that a well-made video boosts the likelihood of a purchase by 64%.

In terms of general public relations and effective branding, the eye-catching and attention-retaining nature of video makes it a great way to remind consumers to stay with you, or to come back to you, as a company.

To learn more

Contact a skilled and knowledgeable Bigeye representative today for more information on the current impact and lasting effects of the coronavirus on your marketing campaign. A highly innovative and forward-thinking marketing firm, Bigeye prides itself on its ability to respond quickly to the challenges of a constantly evolving marketplace.

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Better Content Marketing for the Financial Services Industry

Banks and other financial services need an edge to stay competitive. Here’s why content marketing can help them better connect with prospective customers.

Banks and credit unions are hardly celebrated for their innovation or mastery of digital tools. There’s a reason for this: The industry is by nature conservative, and it is also constrained by regulations. This is why the banking sector has been relatively behind on the digitalization curve.

Yet this also provides an opening for financial services enterprises — as long as they are willing to adopt new approaches that are aligned with changing consumer preferences. One recent example is the Capital One Cafe, a coffeehouse/bank location hybrid that allows customers to enjoy meet-ups and drink coffee while conducting basic banking services. This “bank barista” concept was designed to target the millennial market and make banking an enjoyable experience, rather than routine drudgery.

With banking services increasingly migrating online, however, banks and credit unions also need to harness the full potential of digital tools. Content marketing, specifically, is one of the most impactful things a bank can do to modernize its digital strategy and generate new business.

Let’s take a closer look at why this approach pays dividends, and how partnering with the right content marketing agency will help deliver results.

Developing a content marketing strategy that works

Financial marketers understand the value of strong content marketing. A recent Brandpoint survey showed that financial marketers view content marketing as an essential tactic for generating brand awareness and engaging with customers. That same survey, however, showed that half of financial marketers struggle with content creation and staying current with the latest techniques.

Other common problems include:

  • Insufficient resources to create top content
  • Inability to determine ROI or effectiveness of the content 
  • Poorly defined strategy
  • Difficulty managing a multi-channel approach with consistency
  • Lack of budget
  • Lack of content marketing expertise
  • Leadership not buying in

That financial services firms struggle with content marketing is not surprising. If you asked most people about memorable marketing, banks would certainly not top the list. Some financial services firms, however, know how to do content marketing correctly. Here are two examples:

  • Citibank is highly-regarded for its brand awareness initiatives — and for good reason. The company’s sponsorship with New York’s popular Citibike program means that 10 million-plus New Yorkers can’t rent a bike without thinking about a bank. Citibank also uses content marketing and sponsorships with major artists as part of its Citi Entertainment program for customers. In both cases, Citibank attaches its name to something that consumers love (bike riding, concerts) — a significant boost, considering most bank brands have little inherent cachet. It’s an example of savvy bank marketing.
  • Deloitte is best known for being a global consultancy and financial advisory operation. Not exactly the type of enterprise to give retail consumers warm and fuzzy feelings. Yet every year Deloitte issues a “Back to School” survey that uses clever, data-rich visuals to help consumer optimize their purchasing habits. It’s not related to Deloitte’s core business, but it is a smart piece of content marketing that improves brand awareness and builds brand trust. Parents engaged with this campaign identify Deloitte as a company that helps them solve a perennial problem.

So now that we’ve discussed some challenges and seen some strong examples, let’s talk about what financial services firms can do to jumpstart their content marketing efforts and start building brand awareness and loyalty.

Actionable advice for your financial content marketing strategy

Companies that generate exceptional ROI from their content marketing efforts tend to have some commonalities. A recent Content Marketing Institute research survey investigated the factors shared by firms that are especially successful in this regard. According to this research, the four elements that separate winners from losers are:

  • Having a documented content marketing strategy. 65% of firms who report being successful in content marketing have such as a strategy, while only 14% of unsuccessful firms have one.
  • Measuring the ROI of content marketing initiatives. 72% of successful firms do this, while only 22% of unsuccessful firms measure ROI.
  • Proficiency with the latest content marketing technology. 67% of successful firms report proficiency, while only 7% of unsuccessful firms do.
  • Using personas for content marketing campaigns. 77% of successful firms use personas, while only 36% of unsuccessful firms use them.

By implementing or improving these four elements, you can lay the groundwork for a high-performing content marketing strategy. Not every financial institution or marketer has the experience of savvy to get the most out of this approach, however. In these cases, it makes sense to partner with a leading content creation agency.

Finding the right inbound marketing agency

If you’re in need of SEO marketing, content marketing or any other digital marketing service, we encourage you to contact Bigeye. We have the technical skill and domain expertise to help financial institutions gain immediate traction with high-performing digital marketing campaigns.

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Video Marketing: Still As Important As Ever

As we pass over into a new decade, video marketing continues to produce exceptional results for businesses around the world.

In 2020, the overwhelming majority of industry authorities confirm that video marketing remains a key driver of advertising and branding efforts in the United States and around the world.

Now in its sixth year, the annual State of Video Marketing Survey by Wyzowl determined that 85 percent of businesses currently use video as a marketing tool. These results show a 24 percent increase from 2016 when Wyzowl first included this question on its survey.

Additionally, Wyzowl determined that 92 percent of marketers who use video call it “an important part of their marketing strategy.” Only 78 percent of surveyed marketing professionals agreed with this sentiment just five years ago.

Video is popular

Quoting figures from another longstanding annual marketing study by Promo.com, the independent online news source Grit Daily shows that the high value placed on video by marketers is fueled by a ravenous appetite for video among consumers.

Grit Daily reports that, in 2019, 36 percent of the public watched two to five videos per day and nearly half of all people watched more than five videos per day. An astonishing 10 percent said that they watch “too many videos to count.” Summing the situation up, Promo.com CEO Tom More cited booming consumer demand for the flood of video content that businesses are current creating.

What’s more, this trend is expected to continue into the near future. The digital technology company Cisco projects that global IP video traffic will account for 82 percent of all IP traffic by 2022, up considerably from just 75 percent in 2017. This represents a fourfold rise in total Internet video traffic over a period of five years.

What, exactly, makes video so popular among consumers? Here are just a few reasons for video’s rise to prominence and continuing success in the modern marketplace.

1. Video is versatile  

From traditional commercial spots to informative presentations and “how to” videos, there is nothing that moving pictures can’t do. Consumers turn to the video medium daily for a range of practical and not-so-practical concerns.

2. Video is engaging and easy to digest

It has held true since the Golden Age of Hollywood: when it comes to entertainment and relaxation, motion pictures just can’t be beat! Today, video gives viewers a welcome respite from the excess of textual information that seems to flow endlessly from every online website.

3. Video is accessible

Anyone with Internet access or a wireless data plan can easily get online to watch a video with a single click of the mouse or touch of the screen. And businesses can easily supply video content to their target audiences thanks to incredible advances in video technology, both at the professional and amateur levels.

Video is effective

For all of the reasons listed above and more, businesses are turning to video in increasing numbers. The State of Video Marketing Survey reports that, of the 99 percent of video marketers who will continue using video in 2020, 95 percent plan to increase or maintain their spend. Even more remarkable, among businesses that don’t currently use video, nearly three out of five plan to launch their first video marketing efforts in 2020.


The reason for this is simple. Video boosts your bottom line. 88 percent of video marketers report that video gives them a positive return on investment. This figure is quite striking in light of the fact that only 33 percent felt similarly in 2015.

Examining the effectiveness of video from the consumer’s point of view, Grit Daily reports that more than 60 percent of Internet users visit a publisher’s website after watching a video, confirming that video’s ability to drive online traffic is simply unparalleled. Furthermore, nearly 60 percent of people stated that they “sometimes” remember a brand after viewing a video, and approximately 13 percent of people stated that they “very often” remember brands after viewing a video.

Even better, video skews to a decidedly younger audience demographic, allowing businesses to reach consumers with disposable income who have proven exceedingly difficult to reach using traditional marketing channels and techniques. And thanks to modern digital analytics, the effectiveness of video marketing is amazingly easy to track and quantify.

To learn more

In light of the overwhelming importance of video marketing, wise companies will seek the guidance of a full-service marketing agency with considerable video expertise. Bigeye can answer any questions that you might have about everything from video planning and production to online video distribution and analytics.

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Will 2020 Be the Breakout Year for Voice Marketing?

Chances are good that you’ve used Siri, Alexa, or a similar AI voice assistant over the recent months or years, but have you stopped to consider the tremendous potential of voice marketing?

Leveraging the power of voice user interfaces such as Apple Siri, Amazon Alexa, and Google Assistant, voice marketing is poised the become the next big thing in the worlds of digital advertising and branding.

As the average consumer leaves typing, clicking, tapping, and swiping behind to embrace the future of hands-free, voice-activated computer use, wise marketers are quickly following suit. In the words of high-tech consultants Deepa Naik and Nikhil Karkhanis

“Consumers are adding voice to their shopping cycle using voice agents and interfaces like voice-enabled virtual assistants, voice search, and smart speakers. Brands and marketing professionals are finding innovative ways to respond to these newly opened channels.”

The popularity of voice user interfaces

Both in the home and the mobile space, a rapidly increasing number of people are interacting with digital devices and navigating the Internet using only their voices. In fact, according to the Pew Research Center and several other reputable sources, nearly half of all mobile users employ voice technology while operating their smartphone devices.

And the growing popularity of voice user interfaces shows no signs of slowing or abating, with more and more people transmitting and receiving key information by voice/audio means alone. The leading global high-tech research and advisory company Gartner contends that 30 percent of online searches will be entirely screenless by the end of 2020. Gartner credits the ubiquitous use of portable and wearable audio components such as Apple AirPods and Echo Buds as well as household devices such as the Google Home and the Amazon Echo for the rise of screenless Internet surfing.

Just how far will voice user interfaces take us in the near future? A recent study by Juniper Research predicts exponential growth in the use of digital voice assistants thanks to advances in the smart speaker, smart television, and smart wearable markets. Juniper expects that consumers will be using more than 8 billion digital voice assistants by 2023. This figure represents an estimated 2.5 billion increase from the number of digital voice assistants in use at the end of 2018.

The marketing potential of audio content and voice-enabled devices

So how can businesses tap into the incredible marketing capacity of voice user interfaces? Here are just a few tips ad tactics that you might want to consider. 

1. Build a Custom Voice-Activated App

Akin to the physical apps that you know from your smartphone touch screen, Alexa Skills, Google Actions, and Siri Shortcuts all allow users to connect directly with your company and its goods/services simply by speaking a few words. According to the most recent numbers from Amazon, there are more than 70,000 Skills currently available.

2. Launch a Podcast or Flash Briefing

One of the great things about a podcast is that it can be both accessed and enjoyed through a single device using only your voice and your ears. No need to trouble your eyes or your fingertips for a thing, thanks to the voice user interface. Marketers also encourage companies to create and distribute flash briefings – short, prerecorded audio pieces that offer news and other informative content via one or more voice-enabled devices.

3. Invest in Sonic Branding.

Although the rise of voice-enabled devices and digital personal assistants has recently reinvigorated this tried and true marketing approach, there is certainly nothing new about sonic branding. Encompassing any auditory element that might be described as a defining sonic mark or an audio logo, sonic branding has long been a common practice in traditional television and radio advertising. The three-note deodorant jingle “by Mennen” and the Apple computer boot-up chime immediately spring to mind!

4. Leverage the Power of Voice Search Optimization

The art and science of getting your company to the top of online searches by your key consumer demographic, search engine optimization (SEO) has long been a (if not the) key component of any effective digital marketing campaign. In the era of spoken searches, voice search optimization (VSO) has evolved as a natural offshoot of traditional SEO practices. An investment in VSO is essential if you want to optimize your branding and products/services content for searches made using voice-enabled devices.

To learn more

For more information about the power of voice marketing in 2020 and beyond, contact a representative of Bigeye today. In addition to its status as a leading voice marketing agency, Bigeye can help you with all manner of digital outreach in the modern marketing landscape.

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