How voice technology is optimizing at home health care

Remember “The Clapper”? That home electronic device of the 90s (with omnipresent late night commercials), that turned your lights on and off with the sound of a clap? In many ways, it represented a somewhat crude first step toward the truly amazing voice technology devices of today, such as Amazon Alexa and Google Home.
“The Clapper” also represented something else: A technological solution for a very real problem. Older people, often with limited mobility, sometimes struggle to perform common household tasks such as turning lights off and on.

Thanks to Alexa and her voice technology counterparts, we’ve already progressed far beyond mere light switching. Voice technology platforms and applications are being used to make hospital operations and patient care more efficient, accurate and productive.

And in the field of home healthcare, they are poised to do much the same.

Voice technology in home health care

“The Clapper” isn’t the only early voice tech device with a history of iconic late-night TV ads. Medical alert bracelets and necklaces (first popularized by a series of commercials created by Life Alert, featuring the now famous phrase “I’ve fallen, and I can’t get up!”) are designed to send for help if an elderly person becomes incapacitated inside their home.

Much like “The Clapper”, this device performs an important function — and one that’s been almost entirely supplanted in terms of utility by Alexa and Google Home. Instead of manually pressing a button and waiting for medical personnel to respond, elderly or disabled residents can use a simple voice command to summon immediate help.

And that’s only one application of the technology. Globally, home healthcare firms and their employees are using voice technology services to ensure patients stay on their prescribed medication schedule and follow physician instructions following surgery or an office visit.

One example of this in action is Amazon’s recent partnership with the pharmaceutical giant Merck. The two companies offered developers a $125,000 prize to develop a voice technology application designed to help diabetes patients monitor and manage their condition.

Amazon Alexa and Google Home not only serve as an ever-growing repository of critical personal data, they also reduce the level of friction needed to access that information — along with making simple household tasks or calls for help faster and easier.

Studies have also shown that isolation and loneliness can have seriously negative effects on the health and well-being of older people or the disabled. Voice technology platforms can also play an important role in this regard. As the technology grows more powerful and refined, interaction becomes more seamless and life-like, making people feel more connected and less isolated.

The takeaway

Voice technology is transforming the way healthcare is delivered both in a hospital and at home. It’s important, however, to rely on third party developers who have the requisite experience and skill to maximize the potential of voice applications.

Our agency works at the cutting edge of this groundbreaking technology. If you have questions about how these applications can best serve your needs, we urge you to contact us for more information.

Here are the Four Fun Content Ideas to Boost Engagement

Ever notice how the ads that people like best during the Superbowl are the funny ones? This shouldn’t be a surprise, because people love to be entertained (and if you don’t believe me, just take a look at how many movies you’ve watched on Netflix in the last month!).

At our Florida advertising agency, we know companies don’t have to be super serious to also be perceived as professional. Take, for example, Geico, which deals with heavy insurance matters on a daily basis, many of which involve injury or even death. The brand could have taken an approach that touted the seriousness of the business and its commitment to all things insurance, but can you deny that would have been slightly, well…boring? Instead, it opted to give in to the creative impulse, generating an Australian talking lizard that is now etched into the mind of every person in America (whether we want him to be or not).

My point is that your content doesn’t have to be stuffy, even if your industry isn’t all that laid back. As such, we’ve developed 4 fun content ideas that can help break your brand from the strongholds of thinking everything has to be all business, all the time. In looking at this list and generating your own creative content ideas, remember that people are most likely to share funny posts and uplifting content (hence, the success of sites like Buzzfeed and Upworthy). [quote]By generating your own content in this capacity, you’ll be giving your followers plenty to talk about.[/quote]

1. Stop-motion Vines: Who’d have thought a company like Lowes would have been a pioneer in the land of 6-second videos? Lowes’s series of Vines give you practical home tips with a DIY aura…all in six seconds! Check out this screwdriver/rubber band tip and tell me you’re not impressed.

2. Throwback Thursdays: What started out a few young people posting photos from their childhood on Instagram and Facebook is now a full-on trend. People love to see these photos from the times when you actually had to walk two miles in the snow uphill both ways to get to a place that would print out your photos. Even if your business isn’t necessarily trendy or cool, you can still tap into this trend by showing old photos of your founders or your first brick-and-mortar location, or even a photo of an old newspaper clipping about your business that you have hanging around. Just don’t forget to tag them “#tbt.”

3. One-Second-a-Day Videos: These types of videos can be extremely fun and inspiring, and take literally, one second a day to create (plus perhaps a little bit of time at the end to edit). Try showing one second a day from your work or your office to capture just a slice of your daily work. For a slightly different variation on this, make a one-minute video featuring exactly one second at 60 of your favorite local landmarks. And, the 1 Second Everyday app makes it super simple to record.

4. Awards and Recognition: People love to be recognized, and when you offer them some form of recognition, they’ll typically share that with their social circles. Recently, a friend of mine was recognized by a small women’s group. The company wrote a blog about her and invited her to speak at a free monthly panel discussion. The cost? Perhaps a couple of hours to write the blog and plan the event, and a few dollars to provide food and beverages at the panel. However, when the recipient shared her blog, the blog post generated thousands of page views, hundreds of likes, several shares on Facebook and tons of goodwill in the community. Recognizing a strong employee, young leader or a powerful member of your community is a great way to build visibility.

Ready to chat about a few more ideas to get your fans talkin’? Contact our team at BIGEYE today to take your brand from bo-ring to bazinga!

What is Old is now New: Learn Museum Marketing in 2013

You walk into a museum, and you find yourself surrounded with relics from the world around you.  Sure, you can experience each item by looking at it, and you can even go on a tour.  But what if you could experience the entire process using interactive features that embrace technology, by using your iPad or your smartphone?
Museum marketers are catching on to the fast-paced changes in digital technology, and are finding creative ways to leverage innovation to create an enhanced museum experience.  Whereas once museum artifacts were stuck between the confines of a building dedicated solely to housing the items, today’s museums can reach people on their computers, smartphones and tablets.  Such museum marketing efforts are blurring the lines between marketing and curating.

Here’s a quick run down of our Orlando marketing agency’s favorite ways museum marketers are embracing digital technology.

Content Creation: Keeping and maintaining a regular blog helps not only inform potential visitors of museum happenings, but also helps bolster SEO rankings and search engine visibility.  A blog need not be limited to museum events; marketers can also use it to provide historical information about current exhibits and other materials of interest to the local community.

Social Media: While these days, most museum marketers are savvy enough to keep active Facebook and Twitter pages, marketers at some of the nation’s leading museums are taking social media to a new level.  For instance, the Metropolitan Museum of Art in New York City has a massive Pinterest presence, using the social media platform to share beautiful images from its various collections.  The Brooklyn Museum website uses the Foursquare API to highlight its guests’ activities, and to display images of each of the museum’s visitors.  It also highlights the museum’s Foursquare mayors, both past and present.

Press Releases: Even small museums can benefit big time by using press release wire services to help distribute news and information about upcoming museum events.  Press release wire services reach thousands of people in an instant, and most of these people are journalists who are hungry for stories.  Additionally, press release wire services increase search engine visibility and help expose museum news to audiences that would not have seen it otherwise.  While press release services are not fail-safe, they are a great tool for museum marketers.

Interactivity: Even with limited budgets, most museums can afford to design simple apps to help visitors tour the museum, either in-person or virtually, from the comfort of their homes.  However, with bigger budgets, there are endless possibilities to create games and interactive exhibits.  For instance, the Smithsonian museum offers virtual tours and mobile scavenger hunts.

As digital technology allows more and more opportunities for growth, museums will undoubtedly be on the forefront of embracing the changes that affect the world around us. This means that we can expect to see complex and advanced marketing strategies for development within the museum marketing.  The team at our Florida advertising agency believes that as the world becomes more tech-friendly, the possibilities for museum marketers will be greater than ever before.

While many have historically been open to the public for years, finding new and innovative means to capitalize on effective museum marketing strategies requires the expertise of a trusted agency partner. Looking to uncover opportunities to reach today’s savvy visitor? Contact us today to learn more!

Get More Shares on Your Video Content With This Guide

As marketers, the team at our Florida advertising agency is well aware that younger generations aren’t consuming media in the way that we did growing up.  Many young adults don’t even own televisions – they can get their media from a variety of sources such as HuluNetflix and YouTube .
This also has added side effects.  While Hulu runs commercials, Netflix and (most of the time) YouTube do not.  That means this younger generation has the capability to opt out of watching advertising through commercials.

When targeting young people, marketers have even more of a challenge in trying to engage young people.  In the television days, no one ever questioned whether a household was actively engaged while watching a commercial – but, since digital content is so easy to track, engagement becomes key.

Below are a few tips to help get more shares with your own digital video content.

1. Seed Your Video:  Did you read our video about the importance of seeding branded content?  If not, then we certainly recommend that as a starting point.  The article discusses the importance of investing some of your budget into making sure your video gets optimal placement on the types of websites that attract your audience.

2. Tell a Story:  Storytelling is a far more effective tool than the corporate speak we’re all used to.  Leave the formal, data driven content to a boardroom; in order to connect with today’s busy, tech-savvy consumer, it’s important to relate through storytelling techniques.  Most stories take the listener on a journey, so think about your journey as you create a script for your digital video content.

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Our creative team is known for being excellent storytellers. Check out all of the services we have to offer including a range of video and digital services. We’ll be expecting your phone call.

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3. Promote!  I’m often surprised by people who think that simply uploading a video to YouTube is enough to get people interested in their content.  But, if you want to get more shares and likes for your video, you must also think like a PR professional.  This may involve reaching out to trusted contacts, influential bloggers, and friends with popular Twitter accounts to help spread your content.

4. Listen to the Conversation:  Where are people talking about things that are relevant to your brand, and to your video content in general?  Make sure you have an active presence at these hubs.  Tweeting at people who mention your brand or share an interest in your brand’s field will help facilitate engagement in the long run, but can also be a short-term way to help promote your content.

5. Post at Peak Times:  Brands and businesses can use social media monitoring analytic tools to help determine when their audiences are most active, most engaged and most interested.  Use this knowledge to help push your video during peak times.  Also, remember to push it quickly and repeatedly across social networks…. in almost every case, the most important timeframe of a video’s life cycle is the first 48 hours.  In this age, we operate in real-time, so anything that’s shared later will have less impact, and will ultimately be less relevant.

If you need help with creating video content to market to the masses, contact the team at our Orlando video production company.  We’re equipped with the skills and the resources to help seed your content and get it shared!

BIGEYE’s Video Production: Annika Sorenstam & Arnold Palmer video

As a part of BIGEYE, an Orlando video production company, we are very proud to have the Arnold Palmer Hospital For Children as one of our notable clients. They are viewed as the leader in pediatric care in Central Florida. In 2006, the Arnold Palmer Hospital decided to specialize its care for women and children by opening up the Winnie Palmer Hospital for Women and Babies. In 2012, we ran a campaign that highlighted one athlete’s intimate experience with the Winnie Palmer Hospital.
In our society, it’s difficult to imagine superstars facing real life struggles. They lead very public lives and most of the time are viewed as almost superhuman. It’s important to remember that even though they might not face day-to-day struggles like you and me, they are still human beings. The athlete highlighted in this campaign is Annika Sorenstam, one of the LPGA tours most legendary golfers. In this video, Annika opens up about the complications she faced during her second pregnancy.

The video begins by highlighting some of Annika’s biggest achievements on the golf course. Shortly after, the film cuts to Annika and her husband, Mike, discussing that no matter how accomplished she has been on the golf course, starting a family has been her ultimate proudest moment. She then discusses how one Sunday night during her second trimester, everything changed. She woke up in the middle of the night to bloody sheets, which she later learned was caused by placenta abruption. Mike raced her to the hospital where she had an emergency C-section. Annika thoughtfully remembers that amidst the chaos that night, the nurses and doctors of the Winnie Palmer hospital remained calm and reassuring. Once their premature son was born, they recalled how strong and determined he was to fight for his life. They fittingly named him Will, because he had the will to get better. Neonatologist Dr. Michael McMahan was interviewed explaining how 95% of the babies that are born that severely premature end up living a normal and healthy life. Towards the end of the video, Annika, Mike and their two children were interviewed with Arnold Palmer, who is the benefactor of Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women and Babies. Annika explains how the Winnie Palmer staff were so incredibly caring and thoughtful. Mike calls the staff their “angels, because all they do is save lives.” Arnold Palmer then reflects on the Winnie Palmer Hospital staff and discusses how many lives have been changed for the better.

https://www.youtube.com/watch?v=G3PUUfu7zZE

William Nicholas McGee was born via c-section on March 21, 2011 after Annika suffered a placenta abruption at just 27 weeks along. He arrived weighing 2.12 lbs and measuring 15 inches long. He was born 13 weeks early. Placenta abruption is the separation of the placenta from the uterine lining. The placenta is part of a baby’s life support. It transfers oxygen and nutrients to the baby. When the placenta separates, it can interrupt the transportation of oxygen and nutrients to your baby. Only about 1% of all pregnant women will experience placenta abruption and most cases can be successfully treated.

The video shoot was very complex. The camera used is known as a ‘red camera’. It has the ability to shoot ‘4 K raw footage’ which allows the film to obtain double the amount of pixels. In a way, it’s almost like using two cameras. This camera is extremely high end and our video team describes the style of the type of footage captured “similar to the footage in The Hobbit.”

We hope you enjoy the video!