How Marketing Helps Companies

According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company.
To take this a step further, we can say that marketing even begins before the production process as it helps the entrepreneur identify what the customer needs and also to see to it that the production meets the demands in quantity as well as in quality. It can also be said that it also involves the promotion of the products as well as the distribution.

Therefore all the strategies that a business uses to boost sales and improve profits can be described as marketing. To be precise, we can say that marketing is composed of Advertising, Sales, Building and maintaining customer relations and business development strategies. Therefore in order to understand how marketing helps companies, it is imperative to understand the part that each of these processes affect a company. We have seen this with our Orlando marketing agency and hope it helps you.

Sales

The end point of every economic activity is not only to make sure that the final product or service becomes available to the consumers, but that the consumers may buy, use it and then come back for more. The people that are in direct contact with the consumers are the salesmen, and getting a good sales strategy can do a lot to put a company far ahead on competition and help it make profits.

Advertising

Advertising is the process of making a brand known by giving information to people about the brand, as well as by creating it a place in the society. Good advertising will usually end up creating a jingle, a color, a picture or a lifestyle that becomes associated with the product or service and will trigger a response of recognition from the consumer once these triggers are seen or heard, even before seeing the product. Great advertising has been known to improve the performance of many businesses, and the most successful companies and products are usually recognized as such.

Customer relations

Good customer relations can set a company way above their competitors. This includes dealing with customers issues like follow up of orders as well as in answering their questions and calming their doubts. It may also have to do with troubleshooting with them to find solutions to problems they might have encountered in using your product or service.

Business development

The business development team identifies, proposes and overseas ideas that should help to give the company a bigger share in the market. They are usually concerned with product improvement and the creation of new products. The business development team usually studies the market, talk to customers to know what they need and try to create products that satisfy them better.

Adjustments

Sometimes, even well thought out marketing strategies may not work, and the company will need to change its tactics in dealing with either the product or the market. Adjustment is a marketing strategy that tries to identify what is going wrong, and to make proposals for addressing the problem and proposing new strategies.

In order to profit from these strategies, companies need to use a marketing section of their company that will apply and integrate all these different sectors of marketing and help the company apply them or consult with an external marketing agency that will bring expert help to work with them on all these sectors to ensure that they meet their target, become profitable and grow.

Need a little marketing expertise to kickstart your company’s brand? Contact our team today – we’re poised to help you develop strategies to move the needle!

Characteristics of Great Web Design

The internet plays a great role in the information transfer today and one of the major ways through which information is shared is through websites. There are many different kinds of websites, some just for information, some for games and others for commercial activity.
No matter what the purpose of the site is, it needs to be carefully researched and designed in order for the website to meet its objectives and satisfy users. Our Florida web design agency can help.

Some of the characteristics of great web design include:

Simple and Intuitive Layout

Simple designs pay off because it offers fewer distractions to the visitor. There is a gradual shift towards designs that feature just one or two columns and they make it easier for the visitor to find what they are looking for.

Centered Orientation

Today there is a gradual shift towards websites that use a centered orientation as research has proven that the eye is more likely to catch the contents at the top centre than at the bottom and so building your site in his way will ensure that your content becomes easily noticed.

Content is King

As web design ethics become more developed, there is a gradual shift from the shell and the general design of the site to the content. The first few years of web design concentrated on construction of the total site, background and graphics and usually the content was left for others to deal with. However today, more attention is placed on the content and care is taken to match the content with the overall message. In general great and regularly updated content will the battle against a well polished site with not much content.

This trend can be seen in the move from regularly structured sites and strict layouts to freer less regular layouts. The colors in the background are usually muted and the use of effects is kept to the strict minimum so that the user can focus on the contents.

There is a trend towards neutral to plain background against which captivating headlines can be placed to draw attention to the important parts of the page. However it should be used sparingly and the colors should only be used to navigate the user to important parts of the website.

Therefore the trend is not to use too many attractive elements on one page.

Plenty of Whitespace

The best way to describe the of this white space is to contrast it with sites that have a profusion of text and graphics filling the whole page, not leaving any place to rest the eyes.

A good deal of white space gives the eyes a place to rest, allowing for maximum focus when you get to read the contents of the page.

Make your Site Easy to Navigate and Use

Have you ever gone to a site where you are unable to find your way around, or to retrace your steps? I have seen my share of sites that just has no way of telling you where you are. It is intelligent design to show your visitors where they are by leaving little signs and navigation marks in each page. This quickly helps them to find their way around.

Moreover, make sure that your site can work on more than one type of browser. Think of your clients and what they might be using and try to make sure that your site can work on these browsers.

Use Relevant Graphics

Graphics can be used to make your site more interesting. Good web graphic design can be used, but they must be used sparingly and must be relevant to the content. Placing irrelevant graphics will only serve to confuse the surfer.

A well designed website is one of the best tools of making your company known and for building a great following of customers. Great design will also make sure that you stay relevant for web users worldwide.

Is your online presence ready for a web design refresh? Contact our team of experts to determine how we may assist you in your efforts!