Florida marketing agency suggests Pinterest for your business

Email marketing through social media is growing. Pinterest is a new online social media site which was created to drive marketing through social media unlike Facebook and Twitter. Pinterest allows the email recipient to “pin” a brand, item, or ad that they like in order to share it with their friends. BIGEYE, a Florida Marketing Agency is using this social media platform and would like to share it here. There are several ways our Orlando marketing agency believes how Pinterest can help with email marketing to make it effective. It is also a new way to ensure there is interest to view the ad email rather than log it immediately as spam.

Social Media Marketing through Our Orlando Marketing Agency

Florida marketing agency does suggest the use of social media marketing. This new website is designed around what customers want. Before creating any email to send Orlando marketing agency is going to answer the question about what customers want from a potential business. They will also create an ad that focuses on proper content within the email. There has been a long discussion on what is not spam when it comes to email marketing. Coupons, an informative article, and something that does not oversell a business tend to obtain more views based on research viewed by Florida marketing agency.


Creative Marketing Agency Tips for Email Marketing

While proper content and what the consumer wants is important, there is one other tip Florida marketing agency can provide. The tip is to place the marketing ad with care in the email. An obvious ad or a repetitive ad is going to be viewed as spam. Rather, Orlando marketing agency has found an email with something to share, such as Pinterest content will attract more attention. The idea of this email marketing is to get friends and family interested in the product being advertised.

 Contact us today for information on how we can help your social media presence grow!

Instagram in the OR: Using social media to bring comfort to others

I never thought when making the switch from nursing school student to an advertising major in college that I would have the opportunity to witness an open-heart surgery on a small child. But that is exactly the experience I had last month. BIGEYE had the honor to be asked by our client, Arnold Palmer Hospital for Children, to produce a video about their cardiology program. As part of that video, our crew was graciously allowed in the operating room to witness an amazing surgical team, lead by Dr. William DeCampli, repair little 3-year-old Emily Stone’s heart.
We literally got to participate in history being made. The hospital broke ground by trying something relatively unheard of in healthcare: using social media to share a live surgical operation with the entire world. The hospital posted images and updates of the surgery every 10 minutes through the photo sharing application Instagram, pushing the updates out via their Twitter and Facebook profiles, as well as their blog. For me, it definitely brought new meaning to a photo app that I primarily use to apply artistic filters to pictures of my food.

The response was overwhelming as the world watched and cheered on little Emily with amazing words of encouragement. It was awesome, in the truest sense of the word, to be so openly allowed into a world that is usually very closed off to the public. Pushing the envelope will always bring on a slew of questions: Why did they do this? Does social media go too far? What role can social media play in healthcare? The very nature of social media encourages debate and provides a portal for honest discussions.

Mike Schmidt, director of digital media at Arnold Palmer Hospital, said it best: “Healthcare is behind the rest of the world in being able to tell stories well through social media. There are thousands of amazing things that happen here at the hospital each and every day, and we want to share that with our community.”

Advertising, taglines, slogans and pictures of happy patients all have their place in healthcare. They play a role in communicating to the public a hospital’s message: who they are and what they stand for. But what about showing, not just telling, what really goes on? There may not be anything “pretty” about surgical procedures, but they are real, raw, and honest. We’re talking about humans saving other human’s lives. Arnold Palmer Hospital and Emily’s family were ready to take that leap by sharing this life-saving procedure with the world. The fact is, surgeons and healthcare professionals alike live and breathe this every day, and that’s what has a true impact on their patient’s lives.

Social media is here to stay and will continue to evolve and change. Yes, seeing pictures of a beating heart on your Facebook timeline may not be for everyone, but I do commend the hospital on using a tool that we are all familiar with in a new and interesting way in order to keep people informed of what’s going on behind the curtain. It breaks down barriers and can remove the mystery of the “unknown” for families that may be going through something very scary, hearing their child has  congenital heart disease.

On a very important side note, Emily is doing well. It was a joy to get to know her and her family throughout this process. She’s a brave little girl!

You can see how the story unfolded on the hospitals blog, Illuminate.  Warning: some of the pictures are graphic in nature.


Written by, Laura Adams, BIGEYE Creative Account Manager

Restaurant success depends on its social media campaign

As a young advertising/marketing professional and food fanatic, I can’t help but see my two worlds collide on a daily basis. I’m a big admirer of locally owned restaurants and the more I continue to experience Orlando’s growing culinary scene, the more something obvious sticks out to me: As a restaurant’s social media goes, so does its business.
In this day and age of modern communication, everyone expects to be able to obtain the information they are seeking within a matter of seconds and more and more people are utilizing their mobile devices to do so. If you as a business cannot provide that information, you will hurt your chances of being successful. Social media is a tool that allows business owners the flexibility of interacting with their customers or followers in a quick and efficient manner. Whether it’s promoting daily specials, addressing questions and/or concerns from customers or just saying hello, social media provides a platform for businesses to effectively execute its marketing.

So what makes social media so critical to restaurants and more specifically, locally owned restaurants? The answer is well… Everything. If executed correctly, social media can help a restaurant thrive. Alternatively, if executed poorly, social media can help lead to its downfall. Effective social media use allows owners and managers to create a more personal connection with their customers, increase their fan base, provide real time information and establish themselves as fellow members of the local community. This is very important because the foundation of local restaurant growth is based on reputation and referrals. Without the luxury of national marketing campaigns, it is crucial that these restaurants create and maintain a positive social presence day in and day out to stay fresh in their customers’ minds. Restaurants that fail to effectively utilize social media will find that just as quick as it can be to build a great reputation, it’s quicker to build a bad reputation through negative customer comments, reviews and poor communication.

If you’re looking for examples of restaurants that are effectively using social media to boost their businesses, then look no further than these local favorites of mine:

–       4 Rivers Smokehouse does a remarkable job of sharing restaurant news and releases with their followers.

–       Prato effectively keeps fans hungry and always wanting more with photo spotlights of their chef inspired dishes.

–       Tako Cheena establishes their place in the local community by posting customer photos and community events.

–       The Yum Yum Cupcake Truck does a terrific job of communicating daily truck location and interacting with fans.

Because social media is so readily available to the public, it’s easy to understand how it could end up in the wrong hands. So before you take your business and enter the circles of the social media world, please remember that as a restaurant’s social media goes, so does its business.

Need some social media inspiration for your brand? Contact our team of digital strategists today!

Pinning is Winnin’: Pinterest surpasses Tumblr, Linkedin & Google+

A new report from Experian now rates Pinterest as the sixth most popular social network in the U.S., behind empires such as Facebook and Twitter. The website welcomes about 100 million monthly active users and according to comScore, visitors are spending an impressive 89 minutes per month on the site.
Pinterest is a great marketing tool for brands—especially brands with women as a primary target. 85 percent of all Pinterest users are female and 62 percent are between the ages of 25 to 54.

From our experience, the key to a successful Pinterest marketing strategy boils down to creating targeted Pinterest boards. Every business should have at least three to five content-filled, industry-related boards. For example, if you are an interior design firm, you may have a board for Contemporary Living Rooms, Old World Kitchens, and Trending Accessories. Fill your boards with content and be sure to add some variety. The possibilities are endless, just keep it organized and true to your brand and your audience. Overwhelmed with all the possibilities? Here’s a tip to get you started: every day of the week has a most-pinned category for the site. Monday is fitness, Tuesday is technology, Wednesday is quotes, Thursday is fashion, Friday is humor, Saturday is travel, and Sunday is food and DIY crafts.

Get creative with your Pinterest posts in order to stimulate your repining possibilities and be sure to pin often. Always post links that provide value to users. Be careful not to talk too much about yourself and always follow Pinterest etiquette. We suggest using great photography with each pin you make. Pinterest is a visual experience, and users are more likely to repin you if your pins will make their boards more attractive.

For help with your Pinterest strategy, give us a call. We’d be happy to help you establish a successful presence on the growing social network.

Five super mega social media moments that stood out from 2011

1. Osama bin Laden’s death first leaked on Twitter. Chief of staff for former Defense Secretary Donald Rumsfeld tweeted, “So I’m told by a reputable person they have killed Osama bin Laden. Hot damn.”
2. When a cobra escaped from New York City’s Bronx Zoo in March, it soon showed up on Twitter @BronxZoosCobra, boasting about its adventures in the city.

3. From goal posts to gargoyles, people all over the world shared photos of themselves “planking” face-down on an innumerable amount of services, via Facebook and Twitter.

4. The moment Steve Jobs’ death was announced in October, social networks exploded with condolences, tributes and impromptu memorials for Apple’s founder and CEO.

5. Friday soon received an anthem of its own with the popularity of Rebecca Black’s video “Friday” that was uploaded to YouTube. The video received more than 167 million views.

Have one we missed? Let us know here!

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Extreme social media makeover: BIGEYE Twitter edition

On Thursday, Twitter announced it was receiving a major makeover and the implementation of Facebook-style brand pages. It seems Twitter is finally trying to shift the Twitterverse from third-party apps and back to the site itself, while drawing more users away from the business-buzzing world of Facebook Pages.
For now, Twitter has only rolled out the brand pages for corporate powerhouses like Disney and McDonald’s. The sleek new design allows businesses to customize their headers and promote a tweet of choice at the top of their timeline. Businesses will also be able to keep their mentions and @replies separate. One can assume it will only be a matter of time before brand pages will be available to the general public, as Google+ just launched its version of brand pages in October … and social networks are always keeping up with the Joneses.

The overall Twitter facelift is much more streamlined and you’ll find three new buttons at the top of the page: Home, @Connect and #Discover. The @Connect button shows your mentions and also suggests accounts you might be interested in following. The #Discover button shows you what’s trending and videos and stories based on your interests. Other features include a simpler way to embed videos and more.

For a glimpse of this Twitter overhaul, watch the video below:

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