The history of the hashtag, pound sign, and octothorpe

#hashtaghistory #itisntwhatyouthink #italmostwasntatall #itcouldhavebeenoctothorpeorworse.
If you can make sense of those words and can sling tags #likeaboss, give yourself a #goldstar.

But if all you see is a jumble of letters and words, here’s a quick overview.

Putting the ‘pound’ sign – or by its more recognizable term ‘hashtag’ — in front of a word or a group of words creates a discussion topic in social media, which is why you see them in Tweets, Facebook posts, Pinterest pins, texts, online news stories, and even creeping into personal correspondence.

Putting a “49erfan” hashtag on a Facebook, Instagram or Twitter post about a favorite football team, for instance, can invite fellow fans to take part in a conversation, or add their own input by including the tag in their posts. Tags can also be now used in web searches, or as a PS/final thought to summarize and personalize a post. You may not necessarily want to continue a conversation like #thatsallfolks but it is a fun way to sign off, along the lines of #micdrop or #peaceouthomies.

But as interesting as it can be to use them, the history of the hashtag is even more so.

The history of the hashtag

Common knowledge tells us that Twitter was responsible for unleashing hashtags on the world. The social media channel certainly helped their popularity and use, but the history of the hashtag goes back to the early 1960s when engineers at Bell Labs were trying to replace the rotary phone.

In 1963, a Bell Telephone touch-tone research team came up with the idea of a grid of 12 buttons, with 0 and two other spaces at the bottom. One spot was designated an asterisk/star and the other a cross-hatch/diamond, both symbols already on keyboards and ASCII text. Programmers also used the hashtag symbol to break up strings of numbers.

According to a recent Wired piece about the “secret origins” of the hashtag, the slash and the interrobang, a Bell Labs employee called the “pound” sign an octothorpe – it had eight legs and it so happened he was a fan of baseball player Jim Thorpe.

A Gizmodo article on the early history of the hashtag said it was an improvement from a nonsense name generated by Bell marketing employee Lauren Asplund – “octoherp,” since he didn’t think Americans would want to say or remember “pound sign.”

The concept of using a character to designate separate discussion channels was used by IRC in the late 1980s, an early form of chat/instant messaging. But in 2007, the idea was suggested to Twitter, which seemed to make sense for a text-based service where the goal is to be brief.

Online designer Chris Messina is credited with suggesting that the company’s leadership invite and encourage users to use the # sign as an easy way to create or participate in “group” areas or topics (his first use of hashtag was “#barcamp”). He believed they could bring like-minded people together, show what topics are currently being talked about, can be searched, and measured/analyzed to see how well a digital campaign is performing.

Messina said that his idea was rejected as being too technical. He also was given a prediction that the idea would never catch on.

However, he encouraged the Twitter community to try them, including developer Nate Ritter, who used “#sandiegofire” to let California residents on Twitter follow coverage/related Tweets about the 2007 fires in San Diego.

Facebook began incorporating them in 2013, and today, hashtags remain a popular tool for consumers and marketers.

Need a little more advise on how to properly integrate hashtags into your digital marketing efforts? Contact us today to start talking! #hashtaghelp

7 interesting content ideas for good bank marketing

To some, banks may seem by nature a tad on the boring side. How much fun can it be, really, to collect and distribute money all day?
Actually, if you talk to people in the profession, it can be a whole lot of fun to be in the business of marketing dollars and cents to the masses. You have the opportunity to assist individuals and businesses alike with their finances, offer loans to help personal and professional dreams come true, and teach customers of all ages the philosophical and tangible benefits of saving money. Employees also agree the now infamous mantra of “banker’s hours,” coupled with the stability, and agreeable compensation, adds up to a winning combination.

A bank’s blog can be an excellent place to show the world that while your location may not be as wacky and wild as a theme park, at least the perception by customers and employees is that it is a hugely interesting place to be. A good bank marketing team has the potential to devise plenty of useful, entertaining and SEO-friendly content that readers will enjoy – and hopefully even share – on social media.

While creating so much captivating content on the regular has the potential to be quite time consuming, if you’re someone who also finds banking enjoyable, it won’t be too hard to find all sorts of interesting topics to share.

Here are 7 interesting content ideas with the proven potential for good bank marketing payoff:


Your average consumer may understand the basics of savings or checking accounts, but may not know much more. So a blog post that explains concepts like how interest is compounded could be of great use. This education could cover everything from a basic savings account rate to higher rates on larger loans. It could also talk about the industry’s traditions and processes – people love learning about how and why about any unfamiliar industry as long as things don’t get too complex.

Community efforts

Local and national banks are often encouraged to raise money for charity. This could be for a project supported by the entire organization as a whole, or via an area fund-raiser. A blog can describe fundraising efforts taking place, how customers may become involved and contribute, or as a means of “show and tell” for how well an event was executed.

Focus on employees

A great way to offer a personal connection to customers is to highlight the staff. Perhaps on a weekly basis, share a profile about a different employee – how long they’ve been employed with your institution, what they like about the branch or company, their general interests, or maybe even a helpful financial tip or two or their favorite financial product. Featuring your employees has the potential to double as content that educates consumers services offered, or special promotions, within a specific branch. Employees will really engage and become excited when its their turn to be a headliner.

Focus on customers

Another way for people to feel connected is public recognition. If you have longtime, reliable customers, you should include an occasional post about them. With so many choices for banking out there, people might be curious why someone chose a particular institution for his/her personal or business needs. Your customer service staff may know, or you can request testimonials via mail, online, or in-branch comment cards.

Financial literacy strategies

Financial assistance is always appreciated at all stages of someone’s life, from a child trying to learn the basics of saving, to teens with their first checkbook, to college students trying to balance a budget for the first time. Couples and new families always welcome solid advice, in the same manner as people approaching retirement age and beyond.

The value of banks

With much continued financial uncertainty, consumers are bombarded with suggestions for everything from local credit unions, to investment advisors, to gold merchants. If feel strongly that banks remain the smartest solution for the consumer or business owner, tell why. Odds are, there is an audience that’s waiting to receive your message loudly and clearly.

Analysis of larger financial topics

Along with educating readers about your local branch office’s activities and banking in general, an author can serve to better explain finance-related news stories, and their potential impact on local customers. Recent examples might include Greece’s bailout, or Puerto Rico’s default. Conclude each post with an encouraging thought or anecdote about the importance of money management.

Interestingly, the banking industry as a whole may be going “back to boring,” at least according to the predictions made by Bloomberg.  After years of banks trying earnestly to be anything and everything to all levels of customers, plus offering all sorts of products and financial services not necessarily related to basic transactions, the industry may be trying to find its way again by slimming down – and focusing on critical needs first. So now, is better time than ever to begin a blog explaining this new shift.

Looking for more riveting content ideas to increase deposit and loan growth – and introduce the “fun” side of your bank’s brand to your current and prospective customers? Contact us today for a dose of added creativity!

10 tips to develop a social media marketing plan for you business

There are probably worse situations to be in than drawing a blank on what to post on social media.

When it’s part of your daily duties, and you see your scheduled “must post” time quickly approaching, with nothing to say, well, it’s easy to wish you were anywhere but in that predicament.

The good news is that you’re not the first person to face a similar situation, and the way things are going with so many new social media channels and processes to available to get the word out, you won’t be the last.

However, you and your marketing team can easily avoid much of the whole “oh no — what in the world am I going to say now?” dilemma by working to develop a solid social media marketing plan, which should cover all aspects of your message: when to say it, who will say it, how to say it, and how often to say it. Of course, the “what” is up to you, your company, and your team’s overall social media strategy.

Creating and sticking to a social media marketing plan can be a challenge to an organization that has long-since relied on a “try to find something to say but don’t sweat it” philosophy, or worse yet, no philosophy at all. But this kind of plan can help everyone to know what’s coming, and hopefully provide an opportunity to craft better messages and target audiences more precisely. It beats doing it on the fly.

For those wondering how to get started, try these 10 tips to develop a solid Social Media Marketing Plan:

1. Determine the project’s goal.

What’s the company’s purpose for investing time and possibly other resources into social media? Do you want more customers? Do you want to improve outreach? Be seen as more personable? Improve visibility of the company website? Seen as experts in your industry?

2. Figure out who will be involved.

A mistake that some businesses make is creating social media pages because they’re told they should, and either not appointing anyone to “feed” them regularly or telling the already busy staff “do it when you have a chance or are caught up on everything else.” Which can be perceived internally and externally as “we don’t care enough to take care of this well.” If you haven’t learned about social media yet, one of the rules of the road is that fresh content looks great, and less fresh content looks terrible. So at least one person should be assigned social media marketing duties as a prime function, and preferably a few others to help out from within the company. If people are busy, everyone could be assigned one rotating “create + publish day” or a different channel to manage.

3. Figure out your ideal social media audience.

Hopefully, you already have an idea of where your customers are coming from and their demographic make-up, either through feedback from actual customers or digital analytics. Or there could already be a positive social media presence that you could build upon, such as videos shot with your product or on your property already online. Knowing basic demographic information like gender and age can help you decide where to target your social media presence. For instance, AdWeek said that the average age of Facebook users keeps increasing, and is now in its early 30s. If you know more, like hobbies and interests, you can target some of the smaller channels geared to your industry or your customer base.

4. Learn your budget.

Participation in a social network – usually free — makes them appealing for budget-conscious businesses. But most modern networks don’t necessarily make it easy for you to reach all your users without paying extra.  Facebook, Twitter, Pinterest, and recently Instagram all offer methods to expand your reach for extra money. On Facebook, the cost varies based on the amount of people you want to see your page/post, and how many people already like it. Cost ranges from a few dollars a day to more than $100.  But it can be worth it to an organization eager to get the word out — Facebook claims that any given business post will only show up in about 10 percent of the news feeds of people who already like them or don’t visit their page regularly.

5. Figure out primary and secondary sites to target.

Start with general sites like Facebook or Twitter, since that’s where big audiences are, but also consider diversifying.  Facebook is a given simply because of its global reach. As of spring 2015, there were 1.49 billion active users worldwide – more than the population of China! Facebook’s strength is also being able to provide analytic information for business accounts, including details of your followers. However, just because someone follows your FB page doesn’t mean they’ll convert into customers. A recent Wall Street Journal piece discussed how the Ritz-Carlton had pulled back on its Facebook presence – it was getting a lot of followers, but not leading to increases in room bookings. Like the hotel chain did, consider something else that may provide you with a more specialized audience for your content.

6. Determine a publishing schedule.

A calendar/schedule can cover everything from how many times a day to push something out (short answer: it depends on the channel/message) to a weekly schedule of different channels. While Twitter may encourage rapid activity through the day, some sites like LinkedIn may need less regular updates and more attention/interaction. This could so be a place to plan how to execute any goals.  Are you interested in boosting likes this month? Click-thrus? Engagement? Shares? New channel? Are there any special events or promotions coming up that will require extra help or a different schedule?

7. Figure out what you can do in-house.

Maybe your employers want everything to be generated by the staff, including the social media strategy and the day-to-day content creation. Or maybe if marketing employees are needed for other projects, some or all of the duties can be outsourced to a social media marketing agency. Or maybe there can be a combination of guidance from the marketing team on what topics to cover, and the agency can assist putting the word out to appropriate sites using current best practices.

8. Plan for plan B’s.

You could create the most intricate plan that looks great. But sooner or later your social media marketing effort will come into contact with reality, so will need to be adjusted. It potentially should be easy to substitute posting days if someone on the team  is ill or needed for another priority that day. Or maybe company officials will decide to try that “pay to boost’ plan you’ve been talking about, so the strategy on that particular network may need to be modified. Part of the plan’s strength is how adaptable everyone can be, rather than declaring “doesn’t work’ the minute something goes south. Some channels also allow you to schedule posts, so you can write your Saturday and Sunday Tweets on a Friday and enjoy your weekend.

9. Decide how to unify all social media with its greater online presence.

Though social media can demand all you and your team’s time and attention, the company’s ultimate goal is to make money, so your Social Media Marketing Plan is only one component of it. When planning what channels to focus on, make sure the profile and any links on posts point back to the main site. Likewise, the site should include links to the different channels.

10. Keep track of past performances.

Social networking behavior can be strange and unpredictable, so essentially we’re always just making educated guesses about what people like, why they like it, and how long they’ll keep liking it. And even though your organization should always be looking forward, it’s also important to see the good and the bad. What metrics have changed and why? Did anything change with different publishing times than usual as far as engagement, interest or conversions? Like the stock market, past Internet trends may not always apply to our current situations, but they can be good starting places.

Overall, the key to a good Social Media Marketing Plan is to be organized with a schedule but also be adaptable if something needs to change. This can include being flexible on changing scheduled posts, doing a fewer or more on certain days, and trying out new channels if it could draw in new customers.

How does your plan measure up? Need an expert opinion, or unsure of how to get started in developing a successful strategy for your brand? Contact us today!

The art of integrating customer service into social media management

Social media is a powerful, organic force that can make or break a brand –  or even set the tone and personality of an organization. One of the most overlooked facets of social media management is its power to enhance your customer service strategy. According to Nielsen’s Social Media report, 67% of your audience uses social media to seek advice, share a review, or make some noise (aka complain). Did we mention that 33% of social media users also prefer this type of customer care to complex phone prompts or sitting on hold for 45 minutes? Yeah, we weren’t surprised either.
If you aren’t already using social media monitoring to integrate customer service into your social media strategy, we’ve put together our top eight reasons to jumpstart your social care team.

1. Social care drives social media strategy:

If the heart of social media strategy is about creating authentic brand experiences, then it should be easy to understand how a personalized social media experience might satisfy your customers’ need to feel heard. Social media is a proverbial platform or soapbox for your customers to cheer for, or on the flip side – to chastise your brand. When you use social media to monitor your clients’ satisfaction and respond to issues openly in an arena where they arguably have more control than you do, you are setting your brand up for resolution more quickly because the audience knows they are being taken seriously.

2. Multi-channel care supports flawless social media management:

You know the value of multi-channel sales: some people like to talk on the phone, some people prefer to read information online and digest it before making a decision, and others flock to social media to choose the solution their peers recommend. The same applies to customer service. Multi-channel care allows your customers to seek the type of help they need. If they feel best calling in – let them. But if they prefer to interact with you on the fly as they are checking-in at their favorite lunch spot – why inhibit the conversation from evolving naturally? Letting your customers communicate with you how and where they want to do so is a small gesture that reminds them that you care about their needs.

3. Anticipate your customers’ needs with social media monitoring:

Good social media monitoring allows you to understand and anticipate your customers’ needs. By listening to what your customers are saying on social media and adapting your self-service portals accordingly, or addressing hints of poor service experiences before they blossom into full-scale issues, you can cut back on the volume of care required of your customers. This can save you costs on call centers or service fees and – more importantly – create and maintain a satisfied customer base. After all, keeping a customer is a lot easier than finding a new one.

4. Set your own benchmarks. Against yourself:

Social media monitoring also helps to ensure that you remain honest with yourself. With such a wide variety of monitoring tools from word cloud generators to social media attitude aggregators, it takes very little effort to gauge and track sentiment toward your brand. If one of your goals is improving customer satisfaction, use social media to get a quick pulse on how you’re measuring up to your expectations. It’s easy to blame slow customer service evolution on complicated or expensive measuring tools and unreliable or qualitative feedback. Social media monitors make it quick, simple, and (hopefully) painless. In other words, no more excuses.

5. Time is money:

Most consumers expect a one day turn around when sending emails to a customer service account. And in a world filled with endlessly high call volumes, they also expect service calls to take anywhere from 30 minutes to over an hour. It’s safe to assume that when a customer is reaching out about an issue, waiting does not positively impact the situation. Good social media management that supports your care team can alleviate this pain point in two ways. First, it frees up your customers to multi-task in a pleasant online environment while they wait for a response. Second, it frees up your team to respond to and resolve multiple issues at once on an as-needed basis. We like to think of it as instant gratification at its finest, and on all fronts.

6. Create brand advocates through social media management:

Turn an issue into advocacy. If your social team responds to customers who are self-selecting social users in a speedy and thoughtful fashion, those same public complainers may quickly turn into public brand cheerleaders, touting your individualized service experience, responsiveness, and transparency when dealing with issues. That makes you look like a rock star and allows prospects to see how much you value your customers. This same audience of consumers understands that brands make mistakes. After all, they’re (run by) people, too. How a brand handles those issues is the real question. From that perspective, your customer support must to be included in your social media strategy.

7. Control the conversation by setting the tone:

In the customer service world, it isn’t always what you say – it’s how you say it. Social care gives you the opportunity to respond in a tone that matches your brand, eliminating costly and time-consuming coaching, training, or any errors associated with maintaining call centers. If your brand tone is casual and cool, your social media responses can instill that same sense of calm in unhappy reviewers. If your brand tone is formal, a white-glove approach via customized social posts during and after an issue might be just what your clients need to restore their faith in your organization.

8. Because there’s no reason not to:

And last – but not least – why not? Whether you use an agency to take care of your social media management or DIY tools such as Hootsuite, responding to customer service issues and formulating a seamless follow-up plan around your customers’ needs has never been easier, more efficient, or less expensive.

It’s easy to think of social media as a place for top-of-funnel brand explorers to find information or happy customers to engage with your brand. But that would be missing the other 33% who just need a little social love, which is why we believe social media monitoring is a key component when providing flawless customer service and care.

To develop the perfect social media monitoring strategy for your business, contact our team of digital experts today to get started!

Restaurant marketing strategies to encourage real reviews

Social media, travel, and review sites can be a great testament to your business’s credibility, customer service, amenities, and experiences. The problem is, most people only write reviews when they’ve had a shockingly horrific experience, or were completely blown away by something. But how do you encourage the masses of happy, satisfied customers in between those two spectrums to write reviews? A great place to start is with a well-devised approach- be it in terms of marketing your restaurant, or promoting your hotel, resort, or tourist attraction.

The formula is simple. Whenever you make a request of your customer – whether it’s asking for an email address or seeking a review – you must be certain that you give them something of equal value in return. Simple campaigns that exchange real value for real reviews will bring your existing customers closer to your brand, while in turn, generating new reach within your target audience. Here, BIGEYE shares the following quick and easy recommendations – in case you were in need of a little added inspiration:

For restaurants and bars

If there’s one thing you need to know, it’s that locals are truly your best friends. Use this to your advantage by employing restaurant marketing strategies that encourage local reviews. Attract your seasonal audience by engaging restaurant review sites such as Yelp and OpenTable. Host “locals’ nights” and offer a free appetizer to anyone who writes a review. Invite reviewers to preview new menu items or cocktail variations on the house … in exchange for a review, of course. Chances are, your reviewers will want to come back for more … tell their friends … or maybe even spread the word to those random tourists they bumped into on the street.

While some restaurants and bars host trivia night. Take things to the next level with your approach to restaurant marketing by hosting your very own branded “social media night.” Tweet-ups, meet-ups, and other social gatherings are hugely popular. Get people in the door by offering discounts, free bites, or some form of entertainment. Plan these activities on your traditionally slower evenings to boost business you wouldn’t otherwise have  – and to encourage all your guests to review, post, and Instagram away. Possible prize offerings may be awarded for tweets and reviews, or simply let people generate their own buzz around your business.

For hotels and resorts

Offer customers a deep discount or give them one night free for a good review. Chances are, your guests will stay longer than one night, and will be so pleased with their “free” vacation they’ll be more inclined to make up the difference in food and beverage costs or on-site amenities. If you’re worried people will “game the system,” put straightforward terms and conditions around the offer to limit one freebie per household. (This will ensure that the reviewer was a visitor within the past six months.) You’ll get a great review  – and some extra business in the process.

Another option is to create a brand ambassador program. Use a point or discount system to reward guests for meaningful social media posts, photos, and reviews. This strategy may promote quantity over quality, so consider using an “application” process that asks potential brand ambassadors why they’d be a great fit, and what unique social media skills they bring to the table.

For tourist attractions

Most travel destinations boast a host of unique activities. You can’t miss swimming with the dolphins in Mexico. Wine tasting in France or Surfing lessons in California. And most of these activities are prime photo opportunities. But as you might have experienced for yourself, even the most seasoned selfie-taker has trouble capturing these moments from the perfect angle. At the end of each activity, guests begrudgingly head toward the photo stand, where professional photography of their adventure is on display. Sneakily, some guests may attempt to covertly snap a copy on their phone, while many visitors simply choose not to purchase these photos on principle. If you offer one digital copy in exchange for a review (which can be easily emailed after the review is verified), you are creating a currency your customers genuinely value. There’s no overhead cost to you, and consequently, plenty of opportunity for gain. 

Because most tourist attractions are one-off experiences that come with a premium price tag, providing discounts on future visits may not be the best strategy. Most often, this is due in part to the low volume of repeat customers. Instead, let your guests give the gift of their memories to others. Let them know that when they write a review, they have the opportunity to share a meaningful discount with a friend. This technique perpetuates your business and makes your customers feel good for reviewing you, while also sharing something with their friends and family. That’s what we call a win-win.

Did these strategies peak your interest when it comes to encouraging your valued customers to share more about their dynamic, memorable experience with your brand? To continue the conversation by uncovering additional opportunities to engage with your target audience, and develop repeat clientele through reviews, contact our team of advertising professionals today!

How to spend your Q3 and Q4 retail marketing dollars

Whether making a last minute push to meet year-end numbers or simply subscribing to the reality of “use it or lose it,” most retailers pick up the pace when it comes to their Q3 and Q4 marketing methods. Wondering how to aim for and achieve the best possible results? Consider these seven proven ways to maximize your retail marketing allocations.

1. Better your blog

Unfortunately, many retail business blogs miss the mark when it comes to achieving their full potential. Why? Because they exist out of a sense of obligation, as opposed to as an extension of a company’s overall business strategy.

Blogs are cost-efficient, highly effective marketing tools….unless they’re left to languish, in which case they offer value to neither you nor your consumers. Conversely, a well-executed blog can help you build engagement and foster consumer loyalty while also enhancing SEO rankings and search results. Stop thinking of your blog as your website’s “ugly stepsister,” and start thinking of it as more of a fairy godmother of sorts — with the magical potential to generate sales leads.

2. Look harder at search engine marketing

Odds are, you promote your website via Search Engine Marketing (SEM) throughout the year. However, did you know that Q3 and Q4 offer the enhanced opportunity to take a closer look at your conversion rates? Are your average costs per lead and conversions meeting your expectations?  If not, consider where your efforts may be failing.

For many organizations, the critical element is poorly-designed landing pages which fail to generate search marketing ROI. After all, different campaigns have varying search optimization parameters. Taking the time to customize each campaign can yield powerful results right when you need them.

Also, keep in mind that while starting new campaigns may not yield realizable ROI by year’s end, maximizing your existing processes and programs has the potential to improve outcomes.

3. Focus on Facebook

While social media in general presents valuable opportunities for marketers, Facebook takes second place only to Google when it comes to worldwide net digital ad revenues. When was the last time you evaluated your Facebook advertising approach? Whether you’re looking to cast a wider net or increase sales, Facebook offers a captive audience to savvy advertisers.

Not only that, but Facebook’s robust analytics allow you to target your audience, choose from different ad formats, and understand your results through reporting, tracking and measuring capabilities. If your marketing efforts are going awry, these metrics can help you take swift, corrective actions.

4. Go for growth

While dwindling resources may compel you to trim expenses, it’s also important to keep an eye on the prize: building value. This doesn’t necessarily mean cutting costs, but instead amping up accountability. Execution-driven strategies position you to demonstrate the effectiveness of your retail marketing campaigns, and information management is a critical part of the process.

Today’s retail marketers have access to more actionable data than ever before. Demonstrable results are not only essential to assessing ROI, but also to making any last minute adjustments to move forward in the most productive way during retail’s busiest season.

5. Optimize email efforts

On that note, heading into the holiday season, it’s particularly important to deliver content to consumers via the most appealing and accessible means. While social media gets the lion’s share of attention, email remains a preference for many in your target market.

But not just any emails. From delivering coupon codes to informing recipients about upcoming in-store and online flash sales, emails can drive both traffic and conversions.

And don’t forget about the importance of mobile. Responsive, aesthetically pleasing email messages can also further optimize Q3 and Q4 outcomes.

6. Count on content

The typical 21st century consumer doesn’t want a hard sell; he/she wants value. As consumers prepare to open their pocketbooks during the season of giving, give them a gift of your own: meaningful content that either answers a question or enriches their lives in some essential way.

Content should be consistent, relevant, unique, and focused on making the entire shopping process more accessible and user-friendly. When designing your content strategies during Q3 and Q4, keep in mind that the best content is not about completing a sale, but about telling a story that engages consumers and bolsters your brand.

7. Cultivate the consumer experience

We can agree by now that contemporary customers are all about value over hype. With consumer confidence harder to come by than ever before, retail marketers can position themselves for success by earmarking Q3 and Q4 funds for enhancing efforts to understand what motivates their customers and deliver on these insights.

Don’t overlook the power of omni-channel marketing. Relevant real-time content delivered via a consumer’s preferred mode of communication has the potential to increase both sales and consumer engagement.

Finally, Q3 and Q4 also offer an ideal opportunity to nurture your leads. Are you doing everything you can do — in the most direct, targeted way — to get better ROI out of your lead generation?

As the calendar year draws to a close, retail marketers are greeted with unprecedented opportunities to put their end-of-year retail marketing dollars to optimal use. These seven techniques are sure to help you focus your marketing efforts where they’re least likely to overdraw your resources — and most likely to generate ROI.

Our team of retail marketing experts understands the challenges of doing more with less – and we’re poised to assist you in doing just that! Contact us today to schedule a consultation!