Check out more of the creative things we offer.
Check out more of the creative things we offer.
So you’ve heard the hype about Google+. You’ve caught snippets of its new features and heard word of its competition with Facebook, but you don’t quite get the benefits and aren’t completely decided if you are going to sign up for an account.
New social media platforms can be overwhelming. Heck, a lot of people are still figuring out how to integrate Twitter into their social media routines. We’ll give you the rundown of Google+, and help you decide if this is one social media weapon you might consider adding to your arsenal.
In the real world, we have different circles of relationships. We have work friends, friends we like to have fun with on a Friday night, family and so on. So, sharing things on social networks should work in a similar fashion. With Google+, you can create different circles of people and share photos accordingly. This way you can share only your most flattering pictures with Grandma.
The next best thing to a real life conversation. Google Hangouts allows you to video chat with up to 10 people at a time, and even watch YouTube with them. You can let specific friends or entire circles know you’re hanging out, allowing other friends to join in the conversation at any given time, just like in real life.
If you have a Facebook, you know how great it is sharing mobile photos of your latest adventures. If you have a Facebook, you also know how un-great it is uploading those photos from your phone onto your account. Enter Google Instant Upload. Your photos and videos will automatically upload to an album on Google+ that will be kept private until you choose whom you’d like to share them with.
This feature is sort of like Google News, only you receive all of your updates in one place, and links, articles, videos, etc. are easily shared with friends. Let Sparks know some things you’re interested in and it’ll send you some things it thinks you’ll enjoy.
Google Huddle simplifies the back-and-forth of making plans with multiple friends via text messages. Huddle creates one simple group chat where all your friends can text at once. Less time texting, more time doing.
This is a feature that, in many ways, resembles the Facebook Like button. Just hit the +1 button on a page to let everyone know they should check it out. If you’re a business, having the +1 button on your page will help you stand out and get better traffic. This is definitely a feature you don’t want to miss out on, even if you opt out of creating a Google+ account for yourself.
So what does this mean for your business?
Considering Google+ is still in what it calls a “field trial” and hasn’t yet rolled out its business account option, the truth is no one can be certain. The success of social networks is generated by people. And since Google+ is still in a trial mode, we can’t predict how it will be received by consumers. But what we are seeing is an undeniable buzz and excitement about this social media platform.
There’s no doubt that Google+ makes connecting and sharing with friends an absolute breeze. It also looks like the social network will revolutionize the business world. Functions like Huddle and Hangouts may play a significant role in the way colleagues and clients communicate remotely, allowing up to 10 people to communicate at once via their personal computers by video or by text. And the +1 button is an obvious benefit for businesses receiving increased traffic thanks to the button’s ability to increase your website’s popularity and visibility.
We’ve seen more and more employers ban Facebook from the workplace, and older generations deny its marketing benefits due to its college-centered demographic. The Google brand may bring about a more widely received approval from businesses and older demographics, based on its professional reputation. Unlike Facebook, Google+ wasn’t first released with a college-only clientele.
The future looks promising for Google+, and while we don’t suggest creating an account for your business just yet (Google promised to unveil an account for businesses soon), we encourage you to set up a personal account and become familiar with the platform. While Google+ is still in trial mode, and the popularity of its future is still not certain, now is a great time to become acquainted with the functionality. To create a personal account and start exploring the platform, you currently have to be “invited.” If you don’t have a friend who’s got an account, we’d love to invite you! Just email us at firstname.lastname@example.org and you can join the party, too.
So there you have it. The wonders of Google+. It’s hard to say how this social media platform will fare against the social media giant that is Facebook, but there’s no denying Google+ has some truly innovative features that improve connecting and sharing with friends, family and even coworkers. And that’s a real plus.
A lot of people are enjoying a well-deserved summer vacation. The vacation you are enjoying probably started with the simple question: Where to go? Do you want an adventure experience or a more relaxing getaway? After a little location research, most of us dust off the calculator to match our budget to a location. Then we start to plan our vacation experience, making tour arrangements or restaurant reservations.
The bigger the vacation, the more planning it requires.
While we all want to get to the fun part (really, who doesn’t love an umbrella drink poolside?), it’s all the work you’ve done before departure that makes the vacation so much fun.
Much like a summer vacation, the creative process is a whole lot of fun. But behind every logo, video, website or marketing campaign is a thoughtful creative process. This process digs into the weeds of your marketing needs, and it is what turns a great design into a powerful marketing tool.
For example, a logo advances your company by supporting desired perceptions. Brand identity expresses itself in every touch point of the brand, and becomes intrinsic to your company’s culture and a constant symbol.
Wow! That brings into perspective why branding requires a disciplined process. Admittedly, it does take some patience to complete a logo design questionnaire (yes, every question) and spend time in conversation about the nuances of your product/company. Clarifying brand strategy through a full discovery makes it possible to design a logo that frequently appears in a space of about 1 ½” x ½” to represent your brand.
Sometimes the excitement of the creative process can overwhelm one’s patience for the process. It really is important for you to compile all your logo design feedback into one document. This step brings your focus away from the individual elements and back to the big picture. Your feedback written down into one document also gives your team a chance to make sure everyone is on the same page. Our designers will use your specific direction to move your logo through several rounds of revisions until the final concept is achieved.
With this perspective, you can see this outcome, your company logo, is worthy of a thoughtful and intentional creative journey.
We love bringing our clients into the artistic world to explore colors, style, fonts, etc. But just like the roadmap to your summer vacation destination, it is our creative process that gets us to our destination — the right idea and design to meet your marketing needs.
Thanks to all our clients for the awesome road trips we have experienced together to market your brand.
In the advertising industry, we are now seeing a divide between traditional and digital agencies. And the people searching for creative advertising agencies are left feeling like they need to pick a side. Do you stick with the conservative, traditional agency or try something different with a trendy, digital agency? This definite division between agencies and marketing philosophies leaves consumers stuck between two extremes.
On one side of the spectrum, you have traditional agencies that cling to what is safe and commonplace in marketing, such as print, billboards, radio, newspaper, TV and direct mail. Some traditional agencies think along the lines of, “print isn’t going anywhere,” and “social media is just a phase.” Although overhead costs may be a bit of a burden, the vast visibility of these marketing mediums has been proven reliable and successful.
On the other side of the spectrum, you’ve got modern-day digital agencies pushing Web, video, mobile apps, social media, QR codes, SEO and other non-traditional forms of advertising. These agencies live by the latest and greatest trends and stick with edgy, innovative marketing concepts. With a “print is dead” mentality, these agencies tend to focus on the next big thing on the marketing horizon.
Like most things in life, the truth lies somewhere in the middle. Print is not dead and social media is not just a phase. It’s not about utilizing one or the other. It’s about integrating these mediums together. Weave your social media platforms into your print pieces, and vice versa. Your billboard’s call to action can be to visit your robust website for more information. And your business cards can don a QR code that links to an innovative video explaining your company’s philosophy. These types of collaborative marketing initiatives can work together to provide greater brand awareness and, ultimately, ROI.
When shopping for an agency, make sure you find one that sees the big marketing picture. You shouldn’t have to pick a side. Instead, pick an agency that is on yours. BIGEYE seamlessly integrates digital and traditional marketing initiatives into one big picture, your big picture. Give us a call at 407.839.8599 or contact us here to get started.
The highly esteemed Associated Press Stylebook, also known as the “Journalist’s Bible,” has recently inducted “unfollow,” “retweet,” “tagging,” and 18 other social media terms into its newly revised 2011 print edition. Surprised? We’re not. Over the past several years, new connotations of such words have emerged through social networking sites, and have moseyed their way into day-to-day dialogues.
Language is extremely fluid, changing and adapting to current culture. A “wall” is no longer just a structure that ensures personal space; it’s now a public space where “friends” can post comments, videos and pictures.
Created in 1953, the AP Stylebook has been a very prestigious source of information for more than 50 years. The fact that the AP editors think social media terms are worth publishing just goes to show the impact social media platforms have on the public.
Social media sites such as Facebook, Twitter and YouTube offer successful routes toward global communication, allowing you to essentially keep a public account of what’s happening in your world, and follow the lives of others. And it’s not just the younger generation that’s “tweeting,” but corporate companies and other professional organizations are as well. Company leaders are utilizing social media sites to increase exposure on the same platforms as their target audience. Even the AP Stylebook tweeted about the addition of these social media terms!
With technology continuously progressing and advancing, the digital world is becoming the most efficient way to do, well … just about everything! So, in the past, if you have been wary about engaging in the alternate universe we call social networking, don’t be afraid. Submerge yourself; you will be surprised at the endless possibilities available to you within just a few clicks.
Ready to jump in? Give us a call at 407.839.8599, or email us at email@example.com