How to Identify Different Types of Ad Agencies Right Away

Advertising is one of the earliest concepts of human economic activity. This has developed with the coming of every new technology and continues to grow each day. Drawings, printing, telephone, television and more recently the internet and social media marketing have all made their mark in the history of advertising, and who knows what tomorrow might bring.
Advertising can be done individually, or by the use of a marketing agency. Depending on the kind of product or service that you wish to market, and the population that you wish to meet in terms of the strata of the population as well as whether the population is local or if you are looking for a worldwide distribution, you will want an ad agency that is able to handle your proposal effectively as well as reach the target population.

You will also have to make this choice based on the advertising strategy that you think is efficient for you and thus make sure that the agency you chose is specialized in this aspect of advertising.

[quote]Ad agencies are normally classified based on the media that they specialize in, and because of this classification, it is easy to see ad agencies that specialize in television ads, radio ads, newspaper ads and more recently web and new media ads. [/quote]

Marketing agencies are usually classified based on their scope. You might want to check if the agency serves a particular location as in a Orlando marketing agency or if the agency is has a global network and therefore a wider reach.

However in marketing, the term “type of advertising” is used to describe the primary focus of the advertising message and it can be classified as:

Product-Oriented Advertising

Image Advertising

Advocacy Advertising

Public Service Advertising

Therefore we can infer from these that type of advertising agencies will also fall within these categories.

Product-Oriented advertising

A product can be an idea, a service or a good that is the result of a company’s or a person’s activity. Product oriented advertising refers to advertising that is meant to promote this product or service to a particular audience. Here Ad agencies may use informative advertising to furnish information about the product; persuasive advertising where the approach is to try and convince people to buy, and comparative advertising that tries to show consumers how the product compares with others on the market.

Image advertising

Image advertising is the type of advertising that focuses on building up a company’s image to make it more attractive among its peers. They use strategy that increases the importance of a company and as such do not focus on particular products. This strategy is usually used in cases where a company has taken on a new name due to mergers or change of ownership, or due to negative publicity a company may need to rebrand itself.

Advocacy Advertising

These are usually advertising efforts that use the company’s public stance to voice certain opinions as concerns them or their future. In this way they companies can even sway public opinions on political issues and other debates that may affect them in one way or the other.

Public Service Advertising

These adverts are usually free of charge depending on the country and the policy of the agency that handles the advert. They are usually for the public good. It is important for nongovernmental organizations and humanitarian organizations to publicize themselves and to call for financial resources and personnel such as volunteers.

There are ad agencies that do not specialize in any one of these sectors, but embrace all the different sectors. There are also some that specialize in one or two of these and it will usually be to the advantage of the advertiser to choose the marketing agency whose profile is adapted to the kind of advertising he wishes to undertake.

Interested in obtaining more information about your target audience, and ready to enlist the expertise of an ad agency? Contact us today to schedule a consultation!

How Marketing Helps Companies

According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company.
To take this a step further, we can say that marketing even begins before the production process as it helps the entrepreneur identify what the customer needs and also to see to it that the production meets the demands in quantity as well as in quality. It can also be said that it also involves the promotion of the products as well as the distribution.

Therefore all the strategies that a business uses to boost sales and improve profits can be described as marketing. To be precise, we can say that marketing is composed of Advertising, Sales, Building and maintaining customer relations and business development strategies. Therefore in order to understand how marketing helps companies, it is imperative to understand the part that each of these processes affect a company. We have seen this with our Orlando marketing agency and hope it helps you.

Sales

The end point of every economic activity is not only to make sure that the final product or service becomes available to the consumers, but that the consumers may buy, use it and then come back for more. The people that are in direct contact with the consumers are the salesmen, and getting a good sales strategy can do a lot to put a company far ahead on competition and help it make profits.

Advertising

Advertising is the process of making a brand known by giving information to people about the brand, as well as by creating it a place in the society. Good advertising will usually end up creating a jingle, a color, a picture or a lifestyle that becomes associated with the product or service and will trigger a response of recognition from the consumer once these triggers are seen or heard, even before seeing the product. Great advertising has been known to improve the performance of many businesses, and the most successful companies and products are usually recognized as such.

Customer relations

Good customer relations can set a company way above their competitors. This includes dealing with customers issues like follow up of orders as well as in answering their questions and calming their doubts. It may also have to do with troubleshooting with them to find solutions to problems they might have encountered in using your product or service.

Business development

The business development team identifies, proposes and overseas ideas that should help to give the company a bigger share in the market. They are usually concerned with product improvement and the creation of new products. The business development team usually studies the market, talk to customers to know what they need and try to create products that satisfy them better.

Adjustments

Sometimes, even well thought out marketing strategies may not work, and the company will need to change its tactics in dealing with either the product or the market. Adjustment is a marketing strategy that tries to identify what is going wrong, and to make proposals for addressing the problem and proposing new strategies.

In order to profit from these strategies, companies need to use a marketing section of their company that will apply and integrate all these different sectors of marketing and help the company apply them or consult with an external marketing agency that will bring expert help to work with them on all these sectors to ensure that they meet their target, become profitable and grow.

Need a little marketing expertise to kickstart your company’s brand? Contact our team today – we’re poised to help you develop strategies to move the needle!

Characteristics of Great Web Design

The internet plays a great role in the information transfer today and one of the major ways through which information is shared is through websites. There are many different kinds of websites, some just for information, some for games and others for commercial activity.
No matter what the purpose of the site is, it needs to be carefully researched and designed in order for the website to meet its objectives and satisfy users. Our Florida web design agency can help.

Some of the characteristics of great web design include:

Simple and Intuitive Layout

Simple designs pay off because it offers fewer distractions to the visitor. There is a gradual shift towards designs that feature just one or two columns and they make it easier for the visitor to find what they are looking for.

Centered Orientation

Today there is a gradual shift towards websites that use a centered orientation as research has proven that the eye is more likely to catch the contents at the top centre than at the bottom and so building your site in his way will ensure that your content becomes easily noticed.

Content is King

As web design ethics become more developed, there is a gradual shift from the shell and the general design of the site to the content. The first few years of web design concentrated on construction of the total site, background and graphics and usually the content was left for others to deal with. However today, more attention is placed on the content and care is taken to match the content with the overall message. In general great and regularly updated content will the battle against a well polished site with not much content.

This trend can be seen in the move from regularly structured sites and strict layouts to freer less regular layouts. The colors in the background are usually muted and the use of effects is kept to the strict minimum so that the user can focus on the contents.

There is a trend towards neutral to plain background against which captivating headlines can be placed to draw attention to the important parts of the page. However it should be used sparingly and the colors should only be used to navigate the user to important parts of the website.

Therefore the trend is not to use too many attractive elements on one page.

Plenty of Whitespace

The best way to describe the of this white space is to contrast it with sites that have a profusion of text and graphics filling the whole page, not leaving any place to rest the eyes.

A good deal of white space gives the eyes a place to rest, allowing for maximum focus when you get to read the contents of the page.

Make your Site Easy to Navigate and Use

Have you ever gone to a site where you are unable to find your way around, or to retrace your steps? I have seen my share of sites that just has no way of telling you where you are. It is intelligent design to show your visitors where they are by leaving little signs and navigation marks in each page. This quickly helps them to find their way around.

Moreover, make sure that your site can work on more than one type of browser. Think of your clients and what they might be using and try to make sure that your site can work on these browsers.

Use Relevant Graphics

Graphics can be used to make your site more interesting. Good web graphic design can be used, but they must be used sparingly and must be relevant to the content. Placing irrelevant graphics will only serve to confuse the surfer.

A well designed website is one of the best tools of making your company known and for building a great following of customers. Great design will also make sure that you stay relevant for web users worldwide.

Is your online presence ready for a web design refresh? Contact our team of experts to determine how we may assist you in your efforts!

Characteristics of a Great Website

If you hit a search term and come up with websites dealing with the same subject, it is certain that some will attract your attention than others, even when they may all carry the same content. If you are a user, you can switch until you find a site that can quickly give you what you want. However if you are a web designer, you will want to produce a website that will attract and keep your visitors engaged. [quote] The trick is to get users attracted with great web design as well as with engaging content. [/quote]
Formula for a Great Website:

Create Original Content

Besides the obvious problems of plagiarism, making sure that your content is well written, appropriately presented and unique will give your readers something to always come for. It is common to see sites that just spread the information around, or just throw keywords for SEO purposes without making much sense. Try to make give value to your visitors by presenting carefully thought out text to attract and keep them coming for more quality information.

Design for your Target Audience

Keep your target audience in mind. You cannot design for the whole world, of course you can but if you are trying to sell a product or service, you will want to target a particular niche and keep that niche population in mind when you create your site. You have to think about them, put yourself in their shoes and ask yourself if you were of the target population would you like your site.

Create a simple but creative and professional design. You might have come across sites whose webmasters have included all the tips and tricks of web design that they have learned to get and keep visitors. This is counterproductive as it reduces the value of the site. What is more the user gets confused with too much elements and you may find them avoiding your site instead. Therefore choose your design and follow through to the end. If it doesn’t work then change, reinvent and give your site a facelift.

Work on your Navigation

One of the important characteristics of a good website is the navigation. Great navigation lets users see where they are on your site, and also lets them know how to move about. Use creative techniques, text and symbols to help visitors navigate your site. Chances are when a person needs to look for information on the subjects that you deal with, they will likely come to your site, and also keep coming for more as they can find what they want, and they can also reference and cross reference with ease.

Design for Speed

Make sure that your site is easy to load on the browsers. Limit the graphic elements or optimize them for speed. If your site takes too long to load, it may be frustrating and users may tend to avoid your site.

Optimize your site for search engines

Good SEO techniques will enable your site to be indexed and found. Do not use keyword stuffing or other guerrilla tactics to get your site indexed and ranked. Use keywords so that they blend naturally into your web content and you will be on the way to attracting and keeping great clients.

A Good Website should have Functional and Reciprocal links

Create good content, but support them with great links for further information that that they may find your site an excellent resource. Moreover these links should regularly be checked to know if they are not dead links. Dead links should be checked, removed and replaced.

A good website regularly has information updated. They will keep information fresh so users can benefit from fresh content. You can use feeds to let users know when content is updated and also employ social marketing skills to make people know that your site is up, running and improving daily.

Need a little expert advice on how to take your online presence from good to great? Contact our team of web development gurus today!

Alternative marketing strategies

The average person has five social media accounts, and if we told you how much time they spent on each one, you probably wouldn’t believe us. It’s time to create some unique methods for reaching new customers that your company has probably never used before. Into the world of alternative marketing, we go!

The growth of the internet and the way it has become integrated into daily life means that it can be creatively sourced as a marketing tool and e-marketing has developed from this as an important alternative strategy. The attractiveness of online marketing is that it is cost effective and makes it much easier to target a specific group with a certain marketing pitch.

Going online has a lot of intrinsic advantages also. Most of it is related to the web design ideas that you choose to integrate into your site, be it an e-commerce site or an informational website. If your website is expertly designed and developed to be beautiful, user-friendly and with well thought-out and targeted keywords, you may benefit from web marketing strategies without paying anyone. Regularly updating your site and creating links to other sites, as well as encouraging inbound links, is a cost- and time-efficient tactic that can help bring traffic and ultimately result in increased sales.

Some of today’s most effective alternative marketing strategies involve the use of social media. With social media, you can join existing communities or create new communities and in turn a brand following, offering products to people on a relational basis. For example, Snap Inc., Snapchat’s parent company, had the largest IPO since 2014, with a market evaluation of $24 billion. That being said, investors aren’t the only ones keeping a close eye on the social media platform—marketers are, too. Here you are able to communicate with clients in a whole new way and offer your products in an informal atmosphere. When used properly, social marketing doesn’t even look like marketing at all.

Contact us here to get started on your alternative marketing strategies today!

Advantages of using social media to promote your business

Social media is generally used to describe interactive communication and dialogue that is common to the internet today. This is sometimes referred to as web 2.0 and at the heart of this is what is known as user generated content. It included software and tools that allow users to create and share content among each other and this power of interaction can be sourced by entrepreneurs to promote their businesses.
Social media includes the use of internet forums, weblogs, blogs, micro blogging, podcasts, video diffusion, social bookmarking and site rating.

One of the advantages of using social media to promote your business is that it is relatively inexpensive and easier to use than traditional promotional media such as newspapers, television and radio. Therefore anyone with any level of expertise can use social media for self promotion and advertising agencies that do internet marketing are also able to use this to their advantage. Here are a few reasons why it’s so advantageous to use social media to promote your business:

Increasing and improving website traffic

Everyone that is interested in building a website for selling ideas or products knows that the greater the traffic to your website, the greater the chances you have of making a sale and once a customer is satisfied with the service on your site, the greater chance he has of coming again for the same product or another, and the greater the chance of recommending your sites to peers through social media.

[quote]You can also serve your company by including links in your social media posts and by sending information about your site to your network of friends that becomes propagated through the process.[/quote]

Creating space for your business

In order for your business to be recognized in its niche, you have to do marketing by spreading the information around and social media is one of the interesting ways for creating buzz about your business. Social media will permit you to build a following, and send your name about which will enable you to create a name or brand recognition.

Social media can help you engage with customers in an entirely new way

Using social media can enable you to get personal with your clients. This can create customer loyalty especially if you are there to participate in discussions, offer your opinions and regularly answer questions. Just like in normal day to day business interactions where we tend to go to the shop where the owner engages us in conversation and become friends with us, so too your customers will keep coming for more.

Social media can help boost sales

Social media has been known to return in sales, and has been one of the driving forces in internet marketing. By connecting with your peers and diffusing information and new product information, these links create interest and thus generates sales.

Social media can help with image management

Every business man takes care of his image and the company’s image and rumors have been known to destroy businesses. However with social media, you are able to keep on top and know about changes in your reputation as well as reply quickly and work to change the destructive comments and rumors.

Social media can help with marketing research

You can use social media to conduct marketing research. You can encourage people in your network to offer reviews as well as just influence the comments in a particular direction to see what your competition is doing or which product or service is hot at the moment. This can help you plan for future services and product releases.

Cost effective marketing with social media

Social media is cheaper to learn, source and use and therefore it can be very effective when used and a few minutes of your day concentrated to this activity can produce a great deal of returns for you in the long run.

It is important to establish from the outset what you want to achieve from engaging in social media. This way you can easily see whether social media provides you with a return on the investment of your time. Keep measuring your success against your goals. If something isn’t working then don’t be afraid to change it or try another type of social media.

Looking for more strategies that allow you to play up the advantages of using social media to promote your brand? Contact us today to learn more!