How to incorporate drone video into your social media content

Drones, with their incredible precision and flexibility, can offer truly astonishing bird’s eye views. Reduced costs have also put them within the budgetary range of virtually any business. DJI — the largest manufacturer in the consumer drone market — sells commercial-grade products for less than $500. Less full-featured products can be purchased for significantly less.
Incorporating drone video into your offerings

We’ve discussed how drone footage attracts the eye and commands attention. So how does one incorporate it into social platforms? After you’ve decided which hardware product is right for you, it all comes down to creative execution.

For example, if you’re in the business of selling homes, you might use a drone to take aerial photography of certain neighborhoods. A travel agency might use drone footage to the same effect, highlighting hotspots and amenities. If you’re not in a business that lends itself to drone footage, you can still use a drone to record employees engaging in activities such as hiking, mountain climbing, running a marathon or anything else.

Drones have the ability to make even routing activities appear striking, thanks to the unusual angles they provide. If used to good effect, they can make a social feed much more dynamic and engaging.

The takeaway

As drone technology has become more available, the use of aerial camera footage has become a social media differentiator. As drones continue to evolve, the content they create will become even more compelling. If you aren’t considering incorporating drone footage already, we urge you to do so.

For more information on how to utilize drones in your video production, contact our team today!

 

Tips to develop an effective content marketing strategy

Smart content marketing helps businesses grow revenue, deepen engagement and expand audiences.
Why does a well-executed content marketing plan have such a positive effect? Because it touches on virtually all aspects of your marketing efforts. It boosts your search ranking, increases the value of your online offerings and provides you with the material you need to grow your social media footprint. All of this results in more traffic and conversions, as your audience will appreciate useful, high-value content tailored to their interests. After all, there’s a reason why the majority of businesses report putting more resources toward content creation year after year.

So how does one design an effective content marketing strategy? Let’s review a few key tips:

Articulate your goals

No strategy can be effectively implemented without a blueprint, so defining your near and long-term goals should be the first step you take. Ask yourself the following: “What do I want my content marketing plan to achieve?” “Am I looking for more sales?” “More traffic and leads?” “Positioning as an authority in my industry?” Once the broad contours are drawn, you’ll be in a good position to start implementing your vision.

Develop a buyer persona

Knowing your audience is fundamental to good marketing. You simply can’t create and deliver highly-targeted, deeply relevant content with a scattershot approach. One of the best ways to ensure you’re using resources wisely is the creation of a buyer persona (a generalized and fictionalized profile of your ideal customer). These personas should be informed by hard data (demographic information you’ve collected via various channels/market data you have access to etc.) and your subjective impressions of your clients and your niche.

Do your research

Are your competitors investing in their own content marketing plan? If so, audit what they are doing and see if it’s driving engagement. There are a variety of software tools you can use to gauge the performance of your competitors’ content, in terms of likes, shares, traffic, etc. You’ll want to use these same tools (Google Analytics, Yoast, etc.) when evaluating the performance of your own new content.

Focus on quality

When your strategy is firmly in place, you’ve done the research, and you’ve decided which content management system best suits your needs, it’s time to focus on content creation. Here, it’s essential that you offer your audience something of value. Invest in high-quality, authoritative writing. Make sure your content is optimized for search and social. Mobile and video offerings continue to grow in importance; by at least one metric, video will be responsible for 80-percent of all online traffic by 2019, while mobile video consumption grows at a staggering 100-percent year over year.

The takeaway

Content marketing is a powerful tool that helps businesses grow their audiences, boost revenue and increase brand awareness. Follow the tips outlined above when creating your content marketing plan.

Are you interested in creating more targeted content to enhance your marketing strategy? Contact our team today to learn more about our content marketing services!

Why voice technology is important for your business

Today, voice-based assistants such as Siri and Cortana are used to fulfill basic office tasks such as document retrieval, typing and transcription. Saving even a few seconds during such common tasks can lead to significant productivity gains when taken to scale.
 

Why voice technology is right for your business

One needs only look at the quickly escalating adoption of voice technology — and the laserlike focus on the development of such technology by Amazon, Apple, Facebook and Google, to understand the paradigm shift that’s underway. Research firm Gartner has estimated that 30-percent of our technology interactions will be voice-based by the end of 2018. As the technology matures and grows more powerful, we can expect this number to grow dramatically, as businesses and consumers seek to take advantage of the ease of use and efficiency offered by voice interactions. At some point in the not distant future, the frictionless nature of voice technology makes it destined to become the default means of tech communication — and this will transform the business landscape.

While voice may be the dominant form of technology interfacing in the near future, today it largely serves as a key supplementary technology. When deployed in appropriate areas and used within current technological limits, it can help reduce inefficiency, improve the customer experience and help businesses earn a decided competitive advantage.

Partnering with a third-party application developer is of the best ways for businesses to ensure that voice technology is leveraged to its full potential. These providers can develop industry-specific solutions that make voice technology more effective while improving the customer experience. By helping companies take full advantage of Amazon skill development and assisting with the formulation of a strategy for the deployment of voice technology, these providers serve as a trusted gateway into this exciting new business realm.

 

Examples of voice technology deployed in a business setting

Getting the most out of voice interactions demands a two-prong strategy. First, businesses need to play to the strength of voice assistants, they are remarkably good at what they do, yet it should still be understood that these are first-generation devices. Ensuring your dialogue with Alexa or Google Assistant has the requisite context clues and conversational relevance, for example, can make the process much more efficient.

Second, businesses will benefit from developing tailored use cases where voice technology can be effectively applied. Today, this goes well beyond simple tasks such as email dictation. Today, voice technology is used in myriad ways. For example, the Museum of Modern Art used voice technology to help visitors navigate their building by deploying Amazon Echos throughout the facility.

Visitors could ask Alexa about hours, restroom locations and even the theme or intent behind specific works of art. Voice technology is also deployed on a daily basis in more routine corporate settings, filling key tasks such as making warehouse operations more efficient by helping workers locate inventory.

 

The takeaway

As voice technology continues to mature — and businesses grow more creative with applications — we can expect it to grow from a key supplementary technology to a core part of business operations. Enterprises staying at the vanguard of new developments in this area are likely to reap profound competitive advantages.

At BIGEYE marketing agency, we help our corporate clients get the absolute most out of voice technology every day. We provide market leading voice solutions supported by a sophisticated understanding of both the technology and our clients’ needs.

If you believe voice technology can better serve your business, please reach out for more information about how we can help.

 

Use topic framing for guaranteed corporate video success

Video is one of the most popular and important tools for brands in the market today … yet one of the biggest concerns we hear from our clients is that their videos aren’t successful: people aren’t watching or sharing them, or they are closing the video before the main messaging is complete. Usually, this is less of a reflection on the quality of the video, and more of a reflection on the relevance of the contentConsumers expect a highly personalized marketing experience, so one-size-fits-all corporate videos simply won’t cut it anymore. To guide your video strategy, we recommend using “topic framing” to ensure you are creating videos with a clear focus and subsequently sharing them with the right audience. Topic framing starts the creative process by asking what you hope to accomplish or who you’re talking to, rather than with your brand and products. This allows you to make better decisions about how much to spend on video production or what types of content are most appropriate for that situation and audience. We’ve mapped out four of the most common frames to get you started.

Greeting Newbies (Also Known As Lead Generation):

If your goal is to attract customers who aren’t familiar with your brand, it’s time to pull out all the stops. Lead acquisition videos should clearly communicate the lifestyle and values associated with your products. We recommend splurging on high-quality production and carefully building a story that explains the main benefits of your brand. These types of videos are best supported by cross-channel marketing materials that invite potential customers to watch your video after seeing enticing social, print, or ad content that teases some of your main benefits. Every brand should have at least one lead generation video in various lengths, so if this is your first corporate video — start here.

Establishing Thought Leadership and Networking:

More mature brands or service-based companies might benefit from content that highlights your thought leadership and established presence within the industry. Recordings of recent lectures or conferences and direct one-on-one interaction with the camera from leaders within your organization signal that your brand is still learning, growing, and innovating. Unlike lead acquisition videos, you can get away with a more low-tech approach because the goal is to simply demonstrate knowledge and transparency. Thought leadership videos are a great way to differentiate your company from the competition or build excitement about an upcoming launch or event.

Playing to the Crowd: Fan-Focused:

Never underestimate the power of pleasing your best customers and fans. Videos that thank your customers, showcase their experiences with your products, entertain them, or delight them are good ways to build brand loyalty, encourage past customers to refer friends and family, and build goodwill. You can even leverage customer footage by inviting fans to submit videos on social media. Depending on your product or brand image, the type of production value you need to deliver to make these videos a success will differ. Work with an agency to define what success looks like and what you hope to accomplish from a fan video so you don’t invest too much time and energy into something that may not benefit your organization.

How-To Videos:

Some of the most important videos are how-to videos and product demonstrations that help prospective customers understand what they can do with your products, app, or services. This is especially important if you are a new entrant into the market or have a complicated app or product idea. Education, or lack thereof, is one of the first barriers that potential customers cite when opting out of a purchase, so we highly recommend you use tutorial videos to help them overcome these detrimental knowledge gaps. Make sure these videos are short, entertaining, and informative, or risk losing your audience before you even get started.

Click here to explore some of the videos that have been most successful for our clients and learn how we can help you create amazing video content for every situation and every type of customer.

The real reason we start celebrating Christmas in July

Craft Creative Cross Channel Campaigns:
Every year, Bergdorf Goodman creates elaborate holiday window scenes in their flagship New York City store. These themed displays are a highly anticipated holiday tradition that shoppers consistently look forward to every season. To build excitement, Bergdorf begins previewing their displays months in advance with Instagram and YouTubeteasers.” This is a perfect example of a cross-channel campaign that drives interest both on- and offline. When crafting a cross-channel campaign, use hashtags, promotions, or sales previews – like Bergdorf – to roll out information slowly and to encourage potential customers to engage socially before ultimately ending up in-store or on your website, where a sale is most likely to occur.

Don’t Underestimate the Power of Public Relations:

If there is one time of year when you should consider engaging with local journalists and publicists, it’s the holidays. Gift guides and feel-good holiday features are an opportunity for your company to showcase your products or values within the community. If your company is committed to giving back or championing sustainability standards, the holidays are a good time to expose those ideals. Local and regional journalists are often open to these types of stories, so don’t be afraid to reach out and pitch an idea. Your marketing agency partner can also leverage any media contacts they might have to facilitate placement and fit. Similarly, gift guides such as the outlandish (but highly celebrated) Neiman Marcus “Gift Book” (and its parodies) offer easy, lighthearted ways to gain exposure.

Give it Away:

This is the season to give and receive, so give something away! Contests are a great way to encourage potential customers to share your content. In fact, Facebook data indicates that more than 63% of their user base will share a link or tag a friend in hopes of winning a promotional giveaway. Because people are often looking for gift ideas during this time, they are especially likely to engage with this type of content. Giveaways don’t need to be huge expenditures for your business. The key is ensuring that whatever you’re offering – whether it costs $5 or $500 – is of value to your customer base. This is especially easy if you work in a service industry and can offer a trial, sneak preview, or private variation of your product.

Nail the Big Sale Dates:

If you’re in retail, you should know when all the major sale dates occur. Here’s this year’s lineup: Black Friday on November 24, Small Business Saturday on November 25, Cyber Monday on November 27, Green Monday on December 11, and Free Shipping Day on December 15. You should expect to offer both online and in-store promotions for each and every one of these days (even for those specifically geared toward one channel or the other) because your customers are expecting to shop. Participation in these sale dates is the rule, not the exception, whether you’re a big business or a small mom-and-pop shop … so be prepared. Your e-commerce platform should be ready for traffic, your ads and retargeting campaigns should be scheduled, your social outreach should be polished, and your team should be ready to put all hands on deck. Use an agency partner to make sure all your bases are covered and you are appropriately staffed for extra action.

It’s Not Over Until It’s Over:

One of the most popular times to shop is directly after the holidays. People are returning gifts, cashing in gift certificates, and purchasing the items that didn’t get checked off their wish lists. This is an especially great time to launch an email marketing promotion or retargeting campaign highlighting popular items that may have gone out of stock, or items that were abandoned in your customers’ shopping carts. Use your digital data to determine exactly what you should promote or discount to enjoy maximum benefit. And remember, just because the holidays are over doesn’t mean your customers are done shopping

Click here to learn more about how BIGEYE can grant your holiday wishes with successful seasonal outreach. Although we can’t promise you a white Christmas here in Orlando, we certainly can promise you a joyful and profitable one.  

Ed & Lorraine: America’s demonic duo & Hollywood’s inspiration

Ed & Lorraine Warren: America’s Demonic DuoBy: BIGEYE Posted on October 31, 2017

Join us on an infographic journey as we trace Ed and Lorraine Warren’s career of facing fear and supernatural danger full force, in the well-documented cases of The Perron Family and the possessed Raggedy-Ann Doll, Annabelle.

A couple devoted to revoking dangerous spirits back to the other side and protecting the living from the sinister forces of evil.

Join us on a journey as we trace Ed and Lorraine Warren’s career of facing fear and supernatural danger full of force, in the well-documented cases of The Perron Family and the possessed Raggedy-Ann Doll Annabelle.

According to the church, only demonologists are allowed to perform exorcisms.

Ed and Lorraine Warren are two of the most prominent demonologists of all time.

 

Lorraine Warren, Demonologist:

“The spirit doesn’t see me as a woman or you as a man. The spirit sees the aura, and like attracts like.”okay

Clairvoyant, psychic and light trance medium

Over 10,000 cases of demonology

Most trusted artifact: The Holy Rosary

 

Ed Warren, Demonologist:

“I learned about demons as a child and proved they exist as a man beyond a shadow of a doubt. Religions are man-made, but spirituality isn’t.”

Grew up in a haunted house

Born in Bridgeport, CT

Ordained exorcist by the church

Most trusted artifact: The Holy Bible

 

Nothing could have prepared Ed and Lorraine for the spirits that haunted the Perron family’s farmhouse and the case of Annabelle the Doll.

 

Part One: The Bathsheba Hauntings

Eight generations of hauntings and killings over the years.

Bathsheba: The first owner of The Old Arnold Estate in Harrisville, Rhode Island who would later haunt and threaten the Perron family. According to rumor, Bathsheba Sherman was rumored to have sacrificed her newborn child to the devil.

Upon purchasing the farmhouse, right before the realtor handed the keys to the Perron family, she warned them to “leave the lights ON at night.” Yes, the Perron family knew of the hauntings, but couldn’t handle Bathsheba much longer before calling on Ed and Lorraine for their help. During their stay, Mrs. Carolyn Perron became possessed by the spirit of Bathsheba. Ed and Lorraine tried to help, but in the end only made matters worse for the family by angering Bathsheba. The Perron stories were later referenced in the Hollywood blockbuster movie, The Conjuring.

 

Part Two: The Annabelle Hauntings

Annabelle Higgins: A possessed Raggedy-Ann doll given as an innocent gift to a nursing student, Donna, but would later become an object of evil and violence.

Legend says the spirit of a 7-year-old little girl named Annabelle, who was murdered in the location where Donna’s new apartment was built, latched on to the doll. A priest told Donna that Annabelle was an innocent spirit; however, he didn’t realize how benevolent she would become. Annabelle tortured Donna and her friends with notes, mysterious blood stains, and even with physical harm.

Out of desperation, Lorraine and Ed were called in. They took the doll back to their home and locked it in a glass box.

A museum visitor opened the glass box and challenged Annabelle to do her worst…He died the next day in a car accident.

Do you dare to visit The Occult Museum, or maybe tour a haunted house this Halloween? If no, make sure to bring an exorcist with you.