Simple Yet Breathtakingly Beautiful Video Ads is All it Takes

Simplify your work efforts and partner with a video production company to bring your branded ads to the next level of sophistication.

At this point, we’ve all heard countless messages about the critical role video plays in a modern marketing strategy. Yet we’re still surrounded by video content that’s flat, un-engaging and uninspiring. Many brands understand the importance of video, but simply lack the expertise, capacity or creative ability to translate this into something tangible. By partnering with a top video production company, however, you can turn even the simplest of video concepts into something truly magnetic.

The blooming of a brilliant idea

In video marketing and advertising, the best ideas are often the simplest. This was made evident by a stunning video ad recently created by the advertising firm TBWA/Paris on behalf of the French railway firm SNCF. The goal was to create an ad that thanked riders for reducing their carbon footprint by choosing to ride the train.

The ensuing idea was elegantly simple: Plants blooming set to a score of fireworks popping. Now, if you were to throw that pitch out at a creative meeting, you’d likely get a positive response — something along the lines of “Oh, that’s nice — very clever.” Flowers blooming resemble fireworks exploding, and both are colorful.

Once that seed of an idea blooms onscreen, however, the response becomes very different. The TBWA/Paris ad is breathtakingly beautiful, featuring gorgeous high definition video of exotic flowers in bloom. Yet because TBWA/Paris synchronized each movement of the blooming flowers to the sound of exploding fireworks, the experience goes beyond beauty — the viewer marvels at the interpolation. They are very different, yet somehow the same.

That’s the power of truly creative video production in action.

Tips for creating memorable video content

In order to create video content that connects, it’s important, to begin with, a strong concept. However, there are also a variety of other smart practices you can follow to help ensure that your message is a memorable one. These include:

Shorter videos

Thanks to the five-second skip, consumers often exercise little patience with videos. Multi-minute videos are generally best left to master directors and storytellers, or high-profile brands that can afford to cast well-known actors. For everyone else, it’s better to aim for maximum impact in the briefest possible time. Data from Facebook and Instagram shows that 15 seconds or less is ideal for businesses creating a mobile video.

Keep it simple

If you’re going to create shorter videos, you need to work from simple concepts. Cut out the filler and focus on the core message.

Emphasize the beginning 

Great videos seize the viewer’s attention immediately. Today’s consumers won’t sit still for too long of a buildup or exposition — you need to grab their focus in the first few seconds and refuse to let go.

Make it emotionally resonant

Nothing builds connections and increases engagement like an emotional investment. It doesn’t have to be sappy or cloying, either; the TBWA/Paris flower ad creates a connection by emphasizing the wonder and beauty of nature.

Tailor it to your audience

A great video is one that is tailored to your specific audience but can still be universally appreciated.

The TBWA/Paris ad shows us how a simple yet clever idea can be elevated dramatically through video. Not every business, of course, has the skill, capacity or resources to develop this kind of video.

That doesn’t mean that a great video is out of reach — a talented video production company can help make this a reality.

Choosing the Right Video Production Company

Our requisite creative skills, technical abilities, and industry experiences allow us to create deeply memorable, creatively inspiring video ads that are exponential. If you’d like to learn more about how we help businesses connect with customers through video, please reach out today.

Five Marketing Tactics to Drive More Profit for Your Business

If you’re the owner of a small to mid-sized business in Florida, you’ve probably thought deeply about how to make your enterprise more profitable. In most cases, this can be accomplished one of three ways: You can improve or expand your product or service; you can develop more efficient business operations and processes or you can execute on these five marketing tactics to drive more profit for your business.
Fortunately for most business owners, the third option is often not only the most effective, but also the most feasible. By understanding a few essential concepts — or by working with a top Florida marketing agency — you can put together a comprehensive marketing plan that wins new customers and generates more revenue.

To help you get started with this process, let’s take a closer look at five foundational marketing concepts that, when taken together, can form the basis of an effective overall marketing strategy.

Media Buying

Put simply, media buying is the act of paying for exposure for a product or service. This exposure can be through a TV commercial, a newspaper or magazine ad, or any other medium that connects businesses with their intended audiences. This process is often handled by an outside media buying agency that coordinates the process of buying media. This can be done by buying billboards, paying for TV programming slots or taking out space in print publications.

The act of media buying is typically part of a larger, overall media strategy that outlines how businesses — or the media planning agency they work with – can optimize the process of getting marketing messages in front of audiences. These strategies generally involve a detailed mapping of the media environment and a review of existing media content and distribution channels.

By engaging in the processes of media buying and media strategy — either internally or by contracting services with a digital media buying agency specializing in media buying services — companies can target audiences with marketing content more effectively and at lower cost. This means that any business seeking to generate more revenue from its existing operations should strongly consider optimizing its overall media strategy — and a top Florida media buying agency can help you formulate the proper plan.

Digital Marketing

Digital marketing can be simply described as the marketing of products and services through digital technologies, including mobile phones, the Internet, display ads and other digital sources. Businesses typically handle their digital marketing efforts one of two ways: By devising and executing a digital strategy internally, or by contracting with a digital marketing agency — sometimes also called a “digital media buying agency,” “Internet marketing agency” or “digital marketing consultant.”

Digital marketers use a variety of tactics to market products and services to consumers. These tactics include Search Engine Optimization (SEO) services, content marketing, influencer marketing, social media marketing, email marketing and search engine marketing. A top digital strategy agency also often specializes in high-level marketing techniques such as attribution modeling or data analysis.

Given the massive growth in digital content over the last two decades — with television networks and publishers migrating online and smartphones becoming a preferred method of content consumption  — businesses that make digital marketing a priority have been well-positioned for success.  Digital targeting and retargeting growth has tracked closely with this proliferation of digital content, with trillions of digital ads now being served each year.

Companies that make a priority of working with an expert digital marketing consultant, or top Florida digital marketing agency, can help generate profits by leveraging the wide reach, low cost model offered by digital ads.

Branding

Branding is a critical discipline within the marketing and advertising fields, as it differentiates the products and services offered by a business from its competition’s products and services. Businesses seeking to create a powerful brand story will often seek out the services of a top branding agency, one with the skill and experience to  to execute a complete brand strategy from the ground up.

This may include aspects such as brand naming, designing a product or service (or its packaging), brand logo design, taglines, symbols and other graphics and generating compelling brand messages.

Once branding is developed, businesses must focus on brand positioning. This refers to the process of positioning a brand within a certain market niche. A technology company, for example, may wish to position its product as the most sophisticated in its category and also the most refined, going after a target demographic that is both tech savvy and style-conscious.

By partnering with top creative agencies to assist with product branding or brand style guide, companies can help carve out a competitive edge in their marketplace, while also cultivating a loyal customer base. The right brand consultant or branding agency can help develop brand messaging that connects with audiences on a personal level.

Consider, for example, the case of Apple. While the company certainly makes great products, that’s not really the secret to its success. Apple’s devices don’t always have the most advanced features; yet they do have a very distinct, fully-realized aesthetic and a deeply compelling brand story. Apple’s most dedicated customers buy their products because they perceive themselves to be an “Apple person” — one in line with the company’s very refined branding. They personally identify with the brand they are patronizing.

That kind of loyalty is priceless to businesses — and an excellent illustration of the power of branding.

Video Production

There’s no doubt about it: If you’re the owner of a video production company Florida is one of the most attractive markets in which to operate. After all, sunny weather makes for fewer missed photo and video shoots.

That’s not the primary reason Florida has become synonymous with video production, however. Florida is home to some of the most talented creative agencies in North America, some of whom specialize in the kind of compelling digital video production that moves the needle in a marketing campaign.

Why is digital video production such a difference maker? Part of it has to do with changing attitudes. Today, digital video content has exploded in popularity, thanks to ubiquitous smartphones, technological advances such as 4K HD and the desires of younger people, who often prefer video content consumed over apps and social media platforms rather than the printed word. These developments have made video –whether seen in a campaign over commercial TV or social media — an integral part of modern marketing campaigns.

This means that for those interested in corporate video production Florida is also an excellent place to find help with such a project. Video production companies in Florida can assist with both motion graphics design and commercial video production services, helping local businesses create campaigns that attract eyeballs and win new customers.

Website Maintenance

Businesses should consider their website to be the public face of the company. If your website is clean, professional, updated and well-designed, it gives visitors confidence. Conversely, if your website is visually cluttered, out of date, broken, confusing, or just offers a generally poor user experience, potential and existing customers can be immediately turned off. This is one reason why hiring a website maintenance company can have such a positive effect for small to mid-sized businesses.

By opting to partner with a website management firm (or website updates company), businesses can outsource tasks that they may not have the expertise (or time) to complete. This may include paying attention to critical Google Maps updates, monitoring WordPress maintenance and supplying a fast and ready solution anytime a panicked “fix website” order comes down from a business struggling to keep its site live and fully functional.

In addition to these critical tasks,  a website maintenance company typically offers a range of broader services to its clients. These may include a comprehensive website maintenance plan, a WordPress maintenance plan and other website maintenance services.

Perhaps the primary benefit of working with a website maintenance company is the knowledge that a company’s public face rests in qualified and experienced hands. Businesses don’t have to worry about missing critical updates, and losing functionality for customers — something that can quickly lead to outraged complaints and permanent loss of business. Additionally, the right website maintenance company can help ensure that all digital properties stay operational and user-friendly, something that will ultimately drive more revenue and profits to the businesses that own them.

The Takeaway

Marketing plays an absolutely critical role in the success or failure of a business. It helps differentiate products and services, and it also creates a story that resonates with audiences and helps them identify with the businesses they patronize. When done well, marketing is an incredibly powerful tool that can create significant competitive advantages.

By focusing on areas such as media buying, digital marketing, branding, video production and website maintenance services, businesses can drive more profits, reach new audiences and ensure that products and services are delivered in a consistent and reliable fashion.

If your Florida business could benefit from the help of one of Florida’s leading digital marketing agencies, don’t hesitate to reach out to BIGEYE today.

6 Tips for Creating an Eye-Catching Video Marketing Strategy

As the majority purchasing consumer audience continues to skew younger, their preferences become ever more important — and that means video is ascendant. According to Wired magazine, YouTube now reaches more Millennials than any cable network. Even more importantly, video is influencing purchasing, making a video marketing strategy that much more valuable.
A study from Animoto shows that 80% of Millennials use video when making a buying decision, while 76% follow brands on YouTube. And if you think those numbers are impressive, just wait a few years until the even more video-focused Generation Z achieves the same level of buying power as Millennials.

So how can businesses capitalize on this shift? It’s simple: Create and distribute the kind of video content that catches attention and converts potential customers.

Tips for creating a stellar video marketing strategy

Given that a staggering one-third of all time spent online is devoted to watching videos, businesses can no longer afford to ignore the impact of video marketing if they wish to remain competitive. And the traditional reasons many companies have given for avoiding video (cost and time) no longer apply, thanks to the emergence of new technologies.

Preparation and planning, however, are key. So to help you craft a truly effective video marketing strategy, consider the following tips:

1. Define your goals and establish key performance indicators

Before getting started with content, you need to have an overarching objective: What do you hope to accomplish through video marketing? You’ll also need to measure the efficacy of your strategy, so you’ll need to establish performance indicators and then track your progress.

2. Create an attention-grabbing title

Have you seen YouTube titles lately? You’ll notice they share many of the same characteristics: Capital letters, lots of human faces making animated expressions and intriguing descriptions. All of these things are proven to increase engagement.

3. Focus on the first ten seconds

The first few seconds of your video are the most important; they need to jump out at viewers and seize their attention. If a video is too slow to build momentum, viewers will drop away.

4. Don’t be overly focused on what you’re selling

Younger viewers love videos, but they don’t love the hard sell. Let interest in the product build organically by taking a subtle approach.

5. Ensure that it’s optimized for mobile and search

Even the best video will be ignored if it doesn’t play properly on a smaller screen or if it’s inaccessible to your audience.

6. Go behind the scenes

This is one of the more popular video trends of late — and for good reasons. Viewers love behind the scenes videos, and they offer an easy way to create compelling content.

The takeaway

It’s hard to understate the importance of video marketing, as the statistics illustrate just how pervasive the form has become. As a top Florida advertising agency, we’re experts at creating the kind of eye-catching video marketing content that wows viewers — and converts them into customers. Contact BIGEYE today to implement a video marketing strategy that converts.

How a Video Production Company Can Help with Your LinkedIn Ads

One of the most effective ways to attract, engage, and inform prospective customers is through a chic, trendy video. Written pieces with still photos will always play a big role in content marketing, but time-strapped consumers are increasingly looking to get the information they want and need about a company in video form –- which is where a video production company comes into to play.

In many scenarios, it’s just easier to absorb video content. Try to read a brochure or whitepaper when you’re being bounced around on public transportation on your way to the office. But video? That works just about anytime, anywhere. Plus, when video content is done right, it can be both informative and entertaining. Bonus!

Of course, nowadays it’s easier than ever to capture and edit video on your own. However, creating a finished piece that really engages your audience and keeps them watching from start to finish is a lot more challenging. Leveraging the expertise of an experienced video production company can be to your advantage in lots of ways. (And you’re looking for an advantage, right?)

Quality video is an effective video

One benefit of working with a video production company is that the end result will be a polished, professional piece that stands out from the crowd. And make no mistake… there is a crowd. Every marketing pro with a smartphone is a potential video producer/director/editor, but you want your material to adhere to the highest quality standards so it delivers the maximum competitive advantage.

Efficient video production is cost-effective video production

The more quickly and efficiently a LinkedIn sponsored video ad is produced, the more cost-effective it is. The trial-and-error approach is rarely efficient. Rather than asking your internal team to become video experts, it is typically a smarter choice to connect with a video production company that already has all the skills you need—and many you didn’t know you needed!

Innovative video content is the most shared video

Creating any kind of video ad for LinkedIn is a start. However, to truly succeed with your video content, you need the assistance of a video production company that can help you capture the attention of business decision makers and move them further along the buyer’s journey using an eye-catching video ad. Experienced video producers know what has and has not been done and what can be done to create a business-building buzz.

The takeaway

They say “the devil is in the details” and that couldn’t be more true with video production. Luckily, our video production team at BIGEYE absolutely loves being immersed in the details. From initial conception and storyboarding to editing and post-production, we thrive on the challenge of getting every last element right.

How can passion for video production help your company get noticed using LinkedIn sponsored video ads? Get in touch with our production team today and let’s start developing a successful strategy for your brand.

3 Crucial video marketing strategy tips you probably didn’t know

Video is one of the most ubiquitous marketing tools available. YouTube users watch over 500 million hours of video and over half a billion people watch videos on Facebook each day. This broad reach makes your video marketing strategy critically important when driving top-of-funnel awareness and keeping loyal customers connected to your brand.

We know that video marketing can be a daunting prospect, so our video team has compiled three foundational principles that will help guide your strategy.

Use your video marketing strategy to tell a story

Last year, the most watched video ads were from Samsung India’s customer service team and app-based gaming company Clash Roayle, with 150.5M and 110.7M views respectively. Neither ad spends time discussing price or features. They simply tell compelling stories. While this isn’t to say that educating your customers or taking them behind the scenes isn’t valuable, these statistics support growing evidence that consumers don’t respond as well to “hard sales pitches” as they do to emotionally engaging content.

Infuse your video marketing strategy with strong story narratives to set yourself apart in saturated or mature markets where your competitors have similar feature sets and pricing margins. By sharing unique customer stories or communicating something meaningful about your brand values, you can appeal to customers in a way that transcends ever-changing price and feature wars. 

Know which channel your video is intended for

There is no one-size-fits-all channel strategy. Facebook ads are known for their viral, often educational or humorous content, while Instagram ads are usually silent, dreamy appeals. YouTube is the single biggest video-based search platform in the world, while a brand’s Snapchat account can offer a raw, unfiltered look into their values and products.

Although a single concept or storyline may be appropriate for all of these channels, the video itself should be edited to fit the tone, average length, and style of the channel where it will appear. If you aren’t an editing expert, don’t worry! Learn more about how our team can help you storyboard and script, manage talent, stitch together and refine your videos to fit perfectly — wherever and whenever your audience needs to find them.

Introductions and endings are important

Your videos should always be bookended by an attention-grabbing introduction and a concise ending that features a clear call to action (CTA). The average person spends less than 5 seconds deciding whether a video is worth watching, so the first three seconds should provide viewers with an emotional hook or value proposition to keep watching. The meat of your video needs to keep viewers engaged while reinforcing important information about your product or brand, then signal when your viewers should start paying attention to contact details such as your URL or a special offer that will take them to your app or website.

The goal of any video is not to keep them there, but encourage viewers to transition to a platform where they can learn more and make purchases. Make sure your CTA is short and sweet so viewers don’t have a difficult time remembering the exact details to make that jump.

When leveraged properly, video can be a powerful appeal to new and existing customers that highlights what makes your company unique and special. Reach out to our team today for a free consultation on your current video marketing strategy and learn how we can transform your brand together.

How to incorporate drone video into your social media content

Drones, with their incredible precision and flexibility, can offer truly astonishing bird’s eye views. Reduced costs have also put them within the budgetary range of virtually any business. DJI — the largest manufacturer in the consumer drone market — sells commercial-grade products for less than $500. Less full-featured products can be purchased for significantly less.
Incorporating drone video into your offerings

We’ve discussed how drone footage attracts the eye and commands attention. So how does one incorporate it into social platforms? After you’ve decided which hardware product is right for you, it all comes down to creative execution.

For example, if you’re in the business of selling homes, you might use a drone to take aerial photography of certain neighborhoods. A travel agency might use drone footage to the same effect, highlighting hotspots and amenities. If you’re not in a business that lends itself to drone footage, you can still use a drone to record employees engaging in activities such as hiking, mountain climbing, running a marathon or anything else.

Drones have the ability to make even routing activities appear striking, thanks to the unusual angles they provide. If used to good effect, they can make a social feed much more dynamic and engaging.

The takeaway

As drone technology has become more available, the use of aerial camera footage has become a social media differentiator. As drones continue to evolve, the content they create will become even more compelling. If you aren’t considering incorporating drone footage already, we urge you to do so.

For more information on how to utilize drones in your video production, contact our team today!