Why video production matters more than ever for your business

Just because cable and network broadcasting subscriptions are dropping, doesn’t mean people aren’t watching videos and rich media. In 2016, Google announced that more then 500 hours of video are uploaded to YouTube per minute. That’s right, we said per minute. Last year, that number was only 300 hours per minute. In other words, that’s a 200% annual increase in video production. In addition to user-based video hubs such as YouTube or Vine, streaming video sites such as Netflix, Hulu and PrimeVideo are all on the rise. There is no sign that video production is decreasing – it’s just being consumed in a different way, which is why videos for businesses are becoming such an integral part of the marketing mix. If you’re still on the fence about the value of a strong video marketing campaign, here’s our two cents on the matter:

Videos drive engagement:

Studies show that you have less than 3 seconds to grab your consumer’s attention. So yes, first impressions seriously matter. Three seconds isn’t enough time to read detailed copy about your customer service and product features, but it is ample enough to allow viewers to become drawn into a powerful video showcasing your brand values in a way that makes your audience want to learn more. Good video production will engage your audience and hold their attention longer than text or static images ever could. In a recent study by Implix, companies found that people were 96% more likely to click on an email if there was an introductory video embedded in the content. If the very act of showcasing a video can drive double-digit engagement, imagine what watching compelling videos for businesses has the power to do.

Conversion, conversion, conversion:

We’re not shy. We know your main goal is to drive business and conversion, which is why we love videos. According to Forbes, more than 90% of retail consumers cite video as a key part of their purchase process and that they are 64% to 85% more likely to buy a product after watching an informational video. E-commerce sites such as Zappos and Amazon rely on videos to showcase their products in a real-world setting, while hotels and tourism sites use video to show off their venues and unique experiences, and business service organizations employ video production to explain complicated products or add service value. No matter what industry you’re in, video can capture your value proposition and translate it in a way that drives consumer engagement by building trust and clarity.

Videos help people do business with brands they like:

It’s no secret that the general public trusts social media, user reviews, and viral content more than carefully curated ad campaigns and polished publicity stunts. While this isn’t surprising, the shift has thrown marketers into a tailspin over the past decade. Are marketers becoming obsolete in a world where consumers have the power to oust bad brand behavior and share their real-life experiences with your products? No. But we do need to start communicating with our audience from a place of authenticity and transparency. Corporate video production is your chance to show your brand’s personality from a genuine perspective that allows your audience to choose if your value proposition resonates with their needs. Whether you’re working with user-generated videos or a professional video production company to craft your media, there is something deeply humanizing about watching other people just like us on film. And at the end of the day, most people want to do business with people and brands that they truly like.

It’s okay to be trendy:

Whether you’re a YouTube or Netflix junkie – or neither, the internet has exploded with video content. And each episode of your favorite sitcom and trendy YouTube tutorial usually comes loaded with a video ad. ComScore estimates that more than 45.4% of internet users view at least one video per month. If your audience isn’t watching your viral video that just hit 1.5M views, they could at least be watching the video ad you ran before their next funny dog clip. People are self-selecting video content as a primary way to learn about brands and communicate with each other. Corporate video production gives you the unique opportunity to take advantage of this trend and get in on the action while it’s still a relatively new and emerging media.

The trick to successfully driving video marketing campaigns is to target the right audience at the right place and at the right time. A strong video production company or social marketing agency can help you define your strategy and begin building your voice or help you find tools to serve and measure your audience’s needs. From there, it’s a simple matter of being you and letting your brand shine. Video production can be as simple or as complicated as your budget or taste allows, and it can be as inexpensive or cost-intensive as you’d like. It’s one of the most flexible marketing tools we have at our disposal as well as one of the most efficient. In all honesty, we can’t think of a reason why producing videos for a brand don’t just plain make good business sense.

Are you ready to put video to use when engaging with your prospective audience? Contact our team of video production experts today – we’ll show you how video can align perfectly with your existing branding efforts!

Here are the Four Fun Content Ideas to Boost Engagement

Ever notice how the ads that people like best during the Superbowl are the funny ones? This shouldn’t be a surprise, because people love to be entertained (and if you don’t believe me, just take a look at how many movies you’ve watched on Netflix in the last month!).

At our Florida advertising agency, we know companies don’t have to be super serious to also be perceived as professional. Take, for example, Geico, which deals with heavy insurance matters on a daily basis, many of which involve injury or even death. The brand could have taken an approach that touted the seriousness of the business and its commitment to all things insurance, but can you deny that would have been slightly, well…boring? Instead, it opted to give in to the creative impulse, generating an Australian talking lizard that is now etched into the mind of every person in America (whether we want him to be or not).

My point is that your content doesn’t have to be stuffy, even if your industry isn’t all that laid back. As such, we’ve developed 4 fun content ideas that can help break your brand from the strongholds of thinking everything has to be all business, all the time. In looking at this list and generating your own creative content ideas, remember that people are most likely to share funny posts and uplifting content (hence, the success of sites like Buzzfeed and Upworthy). [quote]By generating your own content in this capacity, you’ll be giving your followers plenty to talk about.[/quote]

1. Stop-motion Vines: Who’d have thought a company like Lowes would have been a pioneer in the land of 6-second videos? Lowes’s series of Vines give you practical home tips with a DIY aura…all in six seconds! Check out this screwdriver/rubber band tip and tell me you’re not impressed.

2. Throwback Thursdays: What started out a few young people posting photos from their childhood on Instagram and Facebook is now a full-on trend. People love to see these photos from the times when you actually had to walk two miles in the snow uphill both ways to get to a place that would print out your photos. Even if your business isn’t necessarily trendy or cool, you can still tap into this trend by showing old photos of your founders or your first brick-and-mortar location, or even a photo of an old newspaper clipping about your business that you have hanging around. Just don’t forget to tag them “#tbt.”

3. One-Second-a-Day Videos: These types of videos can be extremely fun and inspiring, and take literally, one second a day to create (plus perhaps a little bit of time at the end to edit). Try showing one second a day from your work or your office to capture just a slice of your daily work. For a slightly different variation on this, make a one-minute video featuring exactly one second at 60 of your favorite local landmarks. And, the 1 Second Everyday app makes it super simple to record.

4. Awards and Recognition: People love to be recognized, and when you offer them some form of recognition, they’ll typically share that with their social circles. Recently, a friend of mine was recognized by a small women’s group. The company wrote a blog about her and invited her to speak at a free monthly panel discussion. The cost? Perhaps a couple of hours to write the blog and plan the event, and a few dollars to provide food and beverages at the panel. However, when the recipient shared her blog, the blog post generated thousands of page views, hundreds of likes, several shares on Facebook and tons of goodwill in the community. Recognizing a strong employee, young leader or a powerful member of your community is a great way to build visibility.

Ready to chat about a few more ideas to get your fans talkin’? Contact our team at BIGEYE today to take your brand from bo-ring to bazinga!

Top seven Tips to Stretch a Small Marketing Budget

It’s been said that limitations are the key to creativity.
If you have millions of dollars to throw around with marketing, chances are, you’re going to end up spending a fair bit of it on things that don’t actually work…that’s precisely why small marketing budgets can be a blessing in disguise.

If you’re working at or own a business, but have only a limited marketing budget, have no fear, our Florida ad agency is here to help you grow, one dollar at a time with the following seven tips:

1. Make a plan: A marketing budget, no matter how small, will go much further if you have a set of concrete goals to apply your funds. Even something as small as $500 will go a lot further if you have measurable goals in mind.

2. Know that your biggest investment is time: If you have time, you have a distinct advantage over businesses that have large marketing budgets but limited time to implement strategies. Allocate your time wisely, and apply it strategically to help get the most value for your dollar.

3. Look for growth hacking ideas: Growth hacking means finding small and inexpensive ways to seed awareness of your product or service.

4. Start a company blog: This can help you establish credibility as a leader in your field, and can also be great in terms of search engine optimization. The more articles you post, the more ways potential clients or customers will be able to find your site.

5. Consider a handwritten note or gift: Even a small token of appreciation to your early customers can go a long way in influencer marketing and repeat purchasers. Include some stickers, and invite your customers to Instagram photos of where they’ve put them. Create a specific hashtag specifically for this purpose.

6. Create how-to videos: At this point, most people in the media business agree that people will forgive moderate video production quality for grassroots and growing businesses as long as the content itself is good. No one is expecting a Stephen Spielberg-esque production; just set aside time to record some how-to videos pertaining to your product, service or field, and use that to leverage even more credibility and to increase your following on YouTube.[quote]Repurpose the content by linking out to the videos on your social accounts as well.[/quote]

7. Send a newsletter: Weekly or monthly newsletters provide easy ways for businesses to grow their marketing base and get repeat customers. Provide interesting content in a visually appealing way. Once you have the template set, the biggest task is the time it takes to draft and send the email. If possible, experiment with subject lines, copy length and calls to action to determine what works best for you.

And for a bonus tip — Make it easy for your customers to share their experiences! This includes making sure there are easy-to-find social share icons on your website, and simple templates for feedback and customer service. Remember that customer service and marketing aren’t as attenuated as once previously thought, as happy customers can serve as your brand’s biggest influencers.

The team at our Florida marketing agency encourages you to follow these tips to help grow your business, without breaking the bank. For more tips, contact us for a consultation to learn how we can help you grow your business on any budget!

Why Digital Video is Such a Good Idea for Your Brand

Whenever I discuss video production with small and medium brands, I often hear a lot of reasons why it’s not a great idea. “It’s too expensive,” clients tell me. Or, I’ll hear, “What happens if it doesn’t go viral?”
Well, more often than not, video can be a great idea for your brand, and with all the digital video production equipment out there, it doesn’t have to be expensive. Of course, there’s going to be a difference in quality between a Superbowl Ad and a short Vine that you post on Twitter, but if you’re creative enough — and I’m sure you are — there are fun and interesting ways to create engaging video content with just a laptop or cell phone camera and a good idea.

Of course, anytime you make a video, there’s the urge to hope it goes viral. Fortunately, even if it doesn’t, the video content can still do a lot of good for your brand.[quote]If you create videos that tell great stories about what you’re doing, to be seen only by your social media followers, you can instill goodwill in your most loyal brand advocates.[/quote] Many would argue that’s much more important than having your video seen by a thousand people in Europe who have no interest in purchasing your product or service. In any case, if vitality is your goal, you can enlist the help of companies like Unruly Media to help seed your content for viral sharing.

There are numerous other great reasons to create digital video content for your brand. Here are some of my favorites, from our Florida marketing agency to you.

1. People are visual beings

A visual image will attract more attention than text alone.

2. Google gives preference to video content

Notice when you do a Google search, you’ll often see a designated area for videos related to your search, even if you were only looking for a website or article. This is because Google gives preference to video content. Such content doesn’t have to necessarily be hosted on YouTube (which is owned by Google), though it helps.

3. Video sharing on Facebook outperforms other types of content in 5 out of 6 industries

In a study of 42 brands over 7 consumer categories, video was the most commonly shared type of content for 34 of the brands.

4. Video sharing is becoming more popular as internet and mobile speeds increase around the world

These days, many people do not even own cable due to the abundance of content they can find online for free on YouTube channels, as well as sites like Hulu. Some YouTube channels have millions of subscribers, showing that people can build up a loyal following with their web-based video content.

5. It’s only going to continue to get bigger

Cisco reports that by 2017, video will account for 69% of all digital content. Why not get in now, before it’s too late to keep up?

If you’re not investing in digital video content, it may be time to start. Contact our Orlando ad agency for a consultation, to find out how we can set up a digital video content strategy for your brand.

Viral Videos: Creating Videos People Love & Will Share

Flu season is upon us and the National Institutes of Health (NIH) says the number of recorded cases this year has already reached epidemic proportions. The team at our Orlando advertising agency has received office-wide preventative vaccines so shoo flu, don’t bother us!

We hardly take the potential severity of Influenza lightly, but we can’t help but compare the virus’s widespread impact to another virus; a promotional technique for which there is no known prophylactic: viral video marketing. The term stems from the idea that if an ad reaches a “susceptible” user, that user becomes “infected” (i.e. accepts the idea), shares what they’ve seen with others, others do the same and so on and so forth.

Viral Videos—VV’s we’ll call them—are a relatively new phenomenon owing their exponentially increasing presence to YouTube’s 2005 launch. Not all VVs contain a marketing component, but for the purposes of this extremely well written and thought-out blog piece, we’re only interested in those that do.

One of the first VV campaigns was released even before it had broadly reaching social platforms like YouTube and Reddit at its disposal.  Recorded way back in 1995 A.D.—the same year O.J. was on trial and Alicia Silverstone played Cher in Clueless, the greatest cinematic masterpiece of the 20th century— Loronix Information Systems released an innovative ad promoting surveillance computers. THIS CLIP features a distraught, overweight cubicle worker with a case of misplaced rage.

The clip played on one of the most important aspects of VV marketing. Just like the first rule of Fight Club, “You do not talk about Fight Club,” the first rule of VV marketing is making sure not to make transparent an intention to sell a product or service. For a video to even be considered “viral,” the litmus test is 100,000 views within a 24-hour span—anything less than that, and it falls into the much lesser “cough due to cold” category.  In order to reach such lofty numbers without seeking “seeding help” from companies like Pimp My Views or View Tornado, a VV must first and foremost entertain.

A recent Forbes article calls this approach “Candy with the Medicine,” a philosophy that recognizes a message is best received within entertainment. So, focusing first on the entertainment value (the candy) and then following with the message (the medicine) is the only way to ensure maximum results. From an application standpoint, which would you rather watch? THIS or THIS?

The first is part of a series of Old Spice commercials developed by Oregon ad agency, Wieden and Kennedy. Titled “Believe in your Smelf” it’s a follow-up to “The Man Your Man Could Smell Like” which received 40 million YouTube views in 12 months, leading to a Twitter following increase of 2700%, a Facebook interaction increase of 800% and an overall sales of Old Spice body wash 107% increase. The second clip is a more traditional, jingle reliant commercial.  It also happens to be one of the most obnoxious, ear gratingly, jaw grindingly, amateur spectacles ever to come out of New York.  It shoves the “message” down the consumer’s throat while casting the “entertainment” portion of the model to the wayside. In summation, the first example makes viewers laugh; the second doubtless forces them question the future prospects of the human race.

Viral Videos: providing hope for humanity.

Interested in ways to create viral video content that has the potential to spread your brand message to the masses? Contact our team of video production experts today!

Recognize The Importance of Seeding A Branded Video

YouTube is a fascinating website.  Make a hit, and you might have exposure to more than a billion people.  But, make a dud (or even a good video that just doesn’t get any traction) and you may find yourself out thousands of dollars, with little to show.

That’s because there’s a science to creating and seeding a digital video.  It seems easy enough – make something hilarious, share it with your friends, and then they’ll share it with their friends – but unfortunately, that’s not actually the way it works in the real world.

Successful videos reach viewers on an emotional level.  When videos capture an emotion, people are more likely to share, comment and engage with the content.  There are some exceptions – for example, how-to videos tend to be extremely popular ways to market technical devices – but the trends show that sharing behavior occurs when people feel more emotionally connected to a video.

Humor is obviously a great reason to share a video.  In fact, branded or not branded, most of the videos that come up in my Facebook feed are humorous.  But, a recent white paper from Unruly Media shows that people are even more inclined to share uplifting videos – the types that make people feel happy or inspired.

Also, another tip: if a video is good, the amount of branding doesn’t seem to matter. This popular video from Chipotle, a personal favorite of mine, lists the Chipotle brand only within the last 30 seconds of the video.  Without that, you would never know it is a Chipotle video.

But, it not just the content that helps sell the video… it’s also the way you seed it.

In the days of YouTube, it’s hard to get any video seen through all the rest of the things that are out there.  According to the most recent data from Google, more than 72 hours of video content are uploaded every minute.  That is A LOT of video!  And, let’s be honest… a lot of it is garbage.

Because so much of it is trash, it’s hard to get the good stuff to the surface.  But, there are strategies to help you seed your video.  You can buy sponsored placement on YouTube, or, if you opt to house your video on a server outside YouTube, you may have even more authority to place it wherever you want. Advertisers can put video ads on a number of media sites, as companies such as AOL and Gawker Media have places for branded video content.

Also, if your aim is to create content that people will share, then it is essential to make it easy to share. Top marketing executives know that they should put social share buttons right next to the video, as people are typically logged in to their social networks when viewing, and simplifying the sharing process makes it more likely that people will share the content.

While you can’t make a viral video, you can use these tips to help seed a video for viral success.  And, if you need a helping hand, the team at our Florida advertising agency is happy to assist you in creating a strategy to help your video go viral.