How to Build Trust Through Community Bank Marketing

Leverage the unique opportunities of a small bank to drive effective community bank marketing strategies that will turn your small branch into big business.

Many agencies and marketers like to think that finance is a big mystery—an animal all its own with completely different rules. In some ways it is, but in most ways, it isn’t. Effective branding gains attention and keeps it; just like it does in every other industry. Community bank marketing is very similar to small business marketing, it just calls for a more sophisticated twist.
Here are 3 key concepts for building trust in small banks:

1. Get personal, to an extent

Small banks have the unique opportunity to build strong interpersonal relationships. To not just become a brand or company name, but to become Sammy, the helpful man at the front desk, who can help you get what you need. He knows your name and asks about your son’s baseball games.

Let empathy drive your services so that your consumers feel valued. Show them directly how your customer relations can brighten their day while your services exceed every expectation. Leveraging expertise and friendly service, you can turn your brand into a mentor for each and every customer.

Find an agency that understands the delicate differentiators’ in voice and branding to craft the perfect balance for your community. Drive real results with community bank marketing that cares just the right amount.

2. Leverage digital effectively

Digital is invaluable to community bank marketing because it’s a great way to establish one-on-one interaction and build strong relationships. Digital marketing for banks works a lot like digital marketing for anyone else but should be held to a higher standard. For example, a clothing company or salon should have Facebook, Twitter, and Instagram accounts; while banks should be on LinkedIn, Twitter, and Facebook, but never Instagram. It’s just too casual.

The right digital strategy in banking is all about finding your line of sophistication and building that ever-important trust. Use digital in conjunction with strong branding to build effective consumer relationships. Post community views and common local phrases to evoke nostalgia and build understanding. Using effective bank marketing strategies, your brand can become a community pillar.

Represent your brand as a member of the community and follow through. Post photos and short videos of the front office team to build a connection before a customer even sets foot through your doors. Show the management team doing community service and attending local events, embody your brand through human interaction. Demonstrate a neighborly connection to develop a real personality.

3. Embrace ever-evolving technology

Maneuverability is a great advantage that small banks have over large institutions. Every day enhanced technology is being developed in all aspects of every industry—including banking. Due to the security necessary throughout the banking process, it can take years to implement any one new process across an entire large bank. For a community bank, that same process can take just a few months.

Incorporate cutting edge technologies into your services to provide convenience as well as modernity for your customers. Leverage your agility and technological know-how in your brand’s bank marketing ideas. This will draw in young consumers looking for a better way to the bank as well as the older markets that simply enjoy the advantages offered by new technologies.

More than a novelty, technology can cut your company’s operational costs while allowing for more personal service. Incorporating a one-on-one, on-demand experience for consumers to interact with your brand without having to walk in. Utilize effective customer service in combination with technology to add value to your services. Remember, it’s nice to like your bankers but your bottom-line is built on trust, experience, and results.

The takeaway

Small banks have a lot more going for them than meets the eye. Make sure your brand’s target audience understands all that your company brings to the table through genuine connection built the right way, digital that effectively reaches consumers and furthers that connection, and unique offerings that only smaller institutions can accomplish.

It can be a lot to manage yourself. Don’t hesitate to reach out to an advertising agency that understands the demands, opportunities, and limitations that your company faces. When you’re ready to market your bank on the next level, get in touch with our community bank marketing professionals.

Why New Alexa Programming Tricks Are a Treat For Users

In a very short period of time, Amazon’s Alexa and Google Assistant have gone from tech novelty to an honorary member of the family for millions of people. With Alexa programming growing ever more refined and powerful, it seems as if there’s no end to what smart speakers can do around the house.

And now thanks to some recent upgrades, you can add “trick or treating management” and “voting assistance” to the list.

Why Alexa’s new tricks are a real treat
Alexa’s ability to respond to what’s happening in the world around us is one of its most intriguing qualities. A great recent example is Alexa’s capability for making event-driven announcements via smart cameras and doorbells. These announcements can be customized to fit almost any event, including holidays, birthdays, and other special occasions.

During Halloween, if a smart doorbell sees kids approaching, Alexa can be programmed to turn on house lights and music and either welcome trick or treaters to a home — or inform them that the candy supply has been depleted and the home is closed until next year.

Amazon released two new APIs (Doorbell Event Source and Motion Sensor) that allow developers to quickly and easily add this functionality. Once added, Alexa users can enable the announcement feature in Alexa’s Smart Home device settings section. This new integrated feature comes off the heels of Amazon’s recent purchase of Ring, the smart doorbell company.

Some Alexa devices (including the Echo Spot and Show, also allow for the enabling of two-way communication via smart camera between residents and those knocking on their doors.

How Alexa is creating more informed voters
Halloween isn’t the only example of Amazon working to make Alexa’s skills more timely and relevant. Prior to Election Day in the United States on Nov. 6, Amazon equipped Alexa with a much wider base of election data. This information included polling station locations, real-time election results, and detailed information about various local ballot measures — exactly the kind of information that voters need, but often have a hard time finding in one central location.

All of the election information delivered by Alexa is strenuously non-partisan; Amazon worked with three partners to help furnish the necessary data: RealClearPolitics for polling, the Associated Press for election results and Ballotpedia for ballot measure language and explanations. Amazon said it chose these sources because they were the most “credible and neutral” that the company could find.

Amazon assembled its own “war room” of data scientists, engineers, and other personnel to ensure the election information provided by Alexa was as accurate as possible. Given the recent electoral disinformation controversies involving Facebook and other social platforms, it’s not surprising that Amazon chose to prioritize neutrality and accuracy.

For Alexa users, the ability to access high-quality election data that’s updated in real time is a significant plus — and one more example of how Alexa programming is improving the lives of users in small but tangible ways.

Looking for a skilled Alexa programming partner?
As a digital marketing agency, we help clients maximize the reach and power of Alexa by creating skills that help deliver valuable products, services, and information to their consumers. If your business could benefit from a new, more sophisticated approach to Alexa programming, please don’t hesitate to contact us today.

Meet Spot: Amazon’s Solution to Enhancing Voice & Video Technologies

If software is really “eating the world,” no company is more likely to come down with a vicious case of indigestion than Amazon. In just a couple of decades, the company has redefined the experience of shopping, transformed office life via Amazon Web Services and introduced us to Alexa — their friendly, helpful voice assistant. 

A casual observer might say the creation of Alexa — as popular as she is — is somewhat inconsequential for a company that helped reinvent shopping and working. 

And that casual observer would be utterly wrong.

Why Alexa and voice technology offer extraordinary possibilities for brands 

Amazon is working to make voice technology an indispensable part of our daily lives by following a two-pronged strategy: Improving Alexa’s underlying software to make her more powerful and life-like, with also rolling out a plethora of new Alexa-equipped hardware devices, each designed to fulfill a specific role.

One example: The Amazon Spot — a compact, Alexa-equipped device with added features made possible through the touchscreen. While it might first appear to be a simple, whimsical looking home device, the Spot has much more going on under the surface — and it starts with a concept called machine vision.

The Echo Spot uses artificial intelligence-equipped video and voice processing to allow Alexa to better understand the surrounding environment. By merging voice with visuals, Alexa can use her facial recognition capabilities to perform tasks such as adjusting room temperatures, alerting you when friends or packages arrive at the door or guide you through custom recipes.

At its recent hardware rollout in September, Amazon debuted more than a dozen new products and product upgrades, most of which came equipped with Alexa. The tech giant seems intent about deploying Alexa’s capabilities in every possible device — not only in our homes but also in our vehicles as well.

Amazon’s push to make Alexa omnipresent in our daily lives is no big strategic secret. In a recent company earnings call, Amazon hinted that Alexa would be a key growth driver in the years ahead, not merely in e-commerce, but in digital streaming services and other channels.

A new paradigm

The debut of the iPhone seems like a seminal event in retrospect, but at the time it left some observers decidedly underwhelmed — a TechCrunch review even predicted the iPhone would “bomb” because consumers would hate the now-revolutionary touchscreen design.

We can’t judge these early misapprehensions too harshly, however — it’s often difficult to grasp paradigm-shifting technology in its early stages. 

Voice technology is developing along the same curve. At first, these devices seemed to be a useful but hardly essential household luxury. As the technology grows more powerful, however, the true nature of this shift will become apparent. 

Voice app development and new hardware devices such as Amazon Spot will make the technology more accessible, easier to use and, ultimately, harder to live without — and that’s something that should draw the attention of every marketer.

The takeaway

Much as the notion of carrying a tiny computer that’s integrated into every aspect of your life would have seemed far-fetched as late as the year 2000, replacing the conventional smartphone with advanced voice assistants (in hundreds or thousands of different forms) today seems remarkable.

Soon, however, Alexa, Siri, and Google Assistant will be our constant companions, ready to help execute an almost limitless series of tasks with great efficiency and precision. The maturation of the underlying machine learning technology — and countless new skills being added through voice app development — will help speed this process.

While voice assistant-enabled commercial transactions may be a novelty for many today, they will soon become commonplace. This means that brands that begin deploying voice technology at this (still early) stage will carve out a significant edge in the voice and visual ecosystem.

Contact our voice engineering services team today to get the edge on voice technology.

Amazon’s Alexa Just Powered up – Here’s What Marketers Need to Know

Voice technology continues to surge in terms of adoption, with global smart speaker sales up 187% in 2018’s second quarter. The world’s largest manufacturers collectively shipped nearly 17 million voice technology devices in the second quarter, up from roughly 9 million units in the first quarter.

These numbers are evidence of an ongoing shift from touch to voice as the default manner by which we access connected devices. Someday soon, the idea of navigating through daily life by tapping on a smartphone screen may seem as quaint as visiting the neighborhood video rental store.

This has massive implications for advertisers and marketers, of course — and one of the best ways to capitalize on this is the effective use of Alexa Skill programming.

Evolving from basic Skills to a nearly limitless future

While Alexa’s current Skills are geared toward basic topics and operations, new tools are being released that will profoundly expand the powers of Amazon’s smart speakers.

The company recently staged its Amazon Fall Device Announcement Event in Seattle, rolling out more than 70 new devices and developer tools.

Let’s take a closer look at some of the most relevant of these new voice products, features, and tools debuted out in September:

Next generation Echo devices

The third generation Echo Dot gets a redesign and better sound, while the second generation Echo Show features improved sound and a larger display. The second generation Echo Plus allows consumers to automatically discover and set up connected lights, locks and plugs with a simple voice command.

New Echo companion devices

The Echo Input, Echo Sub and Echo Link allows Alexa to be added to existing speakers and enables direct streaming from high fidelity stereo systems.

Echo On-the-Go

Alexa can now go mobile, as On-the-Go allows users to add her to their car or truck.

New Alexa features

Along with new products and new product iterations, Alexa is getting smarter and more powerful. New features include guided cooking, email, Skype and streaming music integration, plus smart home and security features.

Added developer tools

Amazon has introduced a new developer language (Amazon Presentation Language) that is designed to help integrate voice with visuals. The company also introduced the fourth iteration of their Smart Home API and Alexa Connect Kit.

Amazon’s decision to focus on adding a visual component to its voice technology devices is telling. The company is attempting to improve the user experience and make voice technology more accessible. Along with new hardware devices, the introduction of Amazon Presentation Language will give developers one more powerful tool in their arsenal.

In the coming years, Alexa’s capabilities will grow exponentially as she transitions from fulfilling basic and relatively straightforward tasks to handling more advanced processes. Alexa’s cloud-based machine learning capabilities ensure that she grows smarter over time, improving in understanding and natural language processing and accuracy. Amazon’s goal is to have Alexa tightly integrated into consumer life, both at home and in commercial settings. 

The takeaway

In terms of marketing, the introduction of new devices, features and Alexa Skill programming tools is an exciting development. As Skills grow more refined and powerful, they will become competitive in terms of audience reach with smartphone applications. 

Savvy brands will stay at the vanguard of the shift to voice technology, using Alexa Skills to sell, market products and services, and deepen engagement with their audiences.

Contact our voice experts today to get your brand’s Alexa Skill programming jumpstarted.

Looking for Better Classroom Engagement? Work With Alexa…

In just a few years, digital assistants have gone from a novelty to nearly ubiquitous. Much like the smartphone revolution a decade earlier, Amazon Alexa and Google Home are transforming the way we live, work and learn. This could not be more apparent anywhere else than in the classroom, where Alexa programming is helping drive superior educational outcomes while getting students more engaged with the learning process.

How voice technology is being implemented in classrooms

Products such as Amazon Alexa are a natural fit for today’s classroom. They are relatively inexpensive to purchase, they can be easily programmed to provide a vast amount of educational functionality and — most importantly — students love interacting with A.I.-driven voice assistants.

So, how are teachers and administrators using Alexa and other platforms in the classroom? Let’s take a look at a few of the most popular implementations:

Storytelling 

Alexa is capable of reading stories to students, including popular audiobooks. This is particularly well-suited for younger classrooms, where the novelty of having a voice assistant lead “story time” is always an attraction.

Mathematics 

In addition to reading stories, Alexa has the ability to perform calculations and teach basic math skills. This can liven up instruction and provide teachers with an easy resource to check student work after class is over.

History lessons 

Along with her ability to spin a tale, Alexa is also a current events whiz, as she can offer daily news rundowns. Alexa programming also allows teachers to use the device to administer historical trivia games and other content.

Science 

Alexa can also be programmed to deliver basic science lessons on everything from biology to the natural world or deliver popular science-focused podcasts.

Administrative functions

Teaching isn’t all about lecturing or offering hands-on instruction. Alexa’s programmed skills can help teachers with classroom time management tasks (by setting reminders) along with providing students a resource to discover information on their own, without having to interrupt the teacher.

These implementations represent just a few of the ways Alexa is being used to improve the learning experience. As the number of Alexa voice applications (or “skills”) continues to grow, teachers will have an even greater number of creative, voice-based approaches to deploy in the classroom.

Preparing for a voice-activated future

Growth in the voice assistant market has been explosive in recent years — and adoption of smart speakers is projected to rise by another 1000% by 2023. We are quickly shifting from a world mediated through a keyboard to a world that is run largely by voice command.

Whether at home, in the office or in the classroom, voice assistants are quickly becoming our default option for interfacing with the connected world. Schools that stay at the vanguard of this change will be best equipped to help their students navigate this transition.

A top Orlando marketing agency like BIGEYE can assist in this process by delivering sophisticated Alexa programming services at a competitive rate. Equipped with the right set of skills, Alexa can keep students engaged and excited while allowing teachers to work more efficiently at the same time. Talk with our voice engineers today to learn more about how we can personalize voice technology for your classroom.

How to Leverage Alexa’s Persistence Capabilities to Your Advantage

“Hey Alexa, what time is it?”, “What is in the news today?”, “What is the weather forecast for today?” The answers to these simple questions can help you jump start your day.
But, what if you need Alexa to remember a more specific piece of information from previous interactions? For example, the last time you took your medication or your current progress in an adventure game. This capability is known as persistence – a feature that is not being fully utilized by many companies or the voice engineering services firms they work with.

Alexa answering your question about the weather is helpful, but she can also remember that you inquire about the forecast first thing every morning when you wake up. This recollection allows Alexa to offer you the information as part of the conversation rather than a one time exchange, showcasing the true value of digital assistants. It is persistence that enables her to remember and recall information, providing a more anthropomorphic, or human-like, personality.

The purpose behind persistence

The goal in developing voice applications is providing interactions with Alexa that are more conversational and less transactional. An interaction along the lines of “Alexa, order me some coffee,” to which she responds, “What type of coffee would you like to order?” sounds completely transactional. Compare that to something like, “Alexa, order me some coffee,” to which she replies, “Sure, I see you ordered a dark roast last week and Colombian the week before. Would you like either of these or a new type of coffee?” Both of these conversations will result in you getting coffee, but the interactions are profoundly different.

Imagine asking your significant other their favorite restaurant every day for weeks and weeks. Odds are you would stop asking because after hearing the answer a few times your brain would commit it to memory. Then, you could capitalize on persistence and take your significant other out for a surprise dinner at that special spot. The thrill they get from knowing you remembered is how you should feel every time you interact with Alexa.

Techopedia, a technology-based encyclopedia resource, defines persistence as “an object or a process characteristic that continues to exist even after the process that created it ceases or the machine it is running on is powered off.” In the case of voice applications for Alexa, persistence means that even if your skill is not currently in use, the responses that have been given in the past are still in memory. And, can be called upon the next time that you invoke your skill.

With this feature, the programming possibilities are endless. Skills from Jeopardy to Skyrim use persistence to create unique, engaging experiences that bring users back over and over. Imagine the benefit to your business of producing that kind of appeal in a voice application!

Getting started

So, you are probably wondering, how does persistence work? Luckily, we are here to help break it down for you with a few simple steps:

1. You need to come up with a voice UX design that will help you determine what information your application needs to commit to memory and how that data will help your skill.

2. Next, you need a place to store this data and for that, you need a database such as DynamoDB. DynamoDB is a NoSQL (non-relational) database, which makes the storing of data more efficient. Non-relational databases are like the class jock from your high school. He’s great at one thing, but doesn’t do well with relationships. The diagram below shows a solution architecture using DynamoDB.

3. DynamoDB is separate from the core services, yet it is still highly performant. To develop this type of solution, you first create your environment inside of the database that will be holding your data. Next, you add methods that will save and retrieve data from your database for use by your skill.

Diagram 1

4. Finally, you need a way to give users the option to save this data (see diagram 2 for an example of how to store data programmatically).

Diagram 2

How to give users the option to save or in this case what is known as a ‘save intent’ can be seen in diagram 2 and 3. This can be something as simple as asking Alexa to “save my medications for the day.”

Diagram 3

Once this architecture is in place, the new methods you develop will be able to create, update, read, and destroy data as the skill is used.

As you start storing data, you may need to refactor the existing method that will handle your skill. This is the handler that will give your skill the functionality to call upon this stored data and produce meaningful responses. For example, imagine a skill that will help users keep track of their medications, including whether or not they have already taken medication today and the amount in which they have taken. Let’s call it Medi Buddy.

The interaction might look something like this:

User: “Alexa, open Medi Buddy.”

Alexa: “Welcome to Medi Buddy. What medications have you taken today?”

User: “Tylenol.”

Alexa: “You have now taken two doses today. Please be mindful of this.”

Or, asking Alexa the same question from a different perspective…

User: “Alexa, ask Medi Buddy how many doses of Tylenol I have taken today.”

Alexa: “You have taken two doses of Tylenol today.”

The takeaway

Medi Buddy stores data on medications taken allowing Alexa to use that information in two different contexts. In some instances, that capability simply makes interactions more positive. In others, like our Medi Buddy, its ability to grasp medical facts could be a lifesaver.

Regardless of the question asked, the power of persistence wielded by a skilled voice engineering services firm can help you develop exceptional applications. Contact our development team today and we will get Alexa set up to connect consumers with your business.  

Author: Yavi Padilla, Web and Voice UX Engineer

3 Essential Steps for Innovative and New Alexa Skills

Especially through the implementation of voice advances such as new Alexa Skills, the power of the Internet is now a single swipe away, regardless of time or location. With the introduction of digital assistants, the experience of interacting with the Internet became even less mediated. Now, instead of swiping and actively seeking information, users could simply pose questions and listen to the response.
This innovation has profound impact for businesses and marketers, who are busy developing new Alexa Skills and Google actions to better serve their clients. At BIGEYE, we’re part of that trend — we recognized the importance of smart speakers early and we’ve been at the vanguard of digital assistant development.   

With that in mind, let’s discuss three key things we’ve learned while developing for digital assistants.

Intuitive design is critically important

Standard apps have visual cues that people can use for guidance. Even if they don’t entirely understand how the app functions, they can use context clues and visual information to learn how to navigate. They can also scroll back up if any information is forgotten.

Alexa Skills don’t have visual cues or scrolling ability, which means that it’s essential for developers to create logical, intuitive interfaces that are easy to use. Predictive learning is critical; only by anticipating what users are going to say can developers ensure that users don’t become frustrated and disappointed.

Emphasize user experience

People have different expectations when they use voice apps — they expect it to be a more “human-like” experience than that seen in an interaction with a graphical interface. Voice apps should play into this expectation and deliver a warm user experience.

Simplicity should also be stressed. Too much complexity will lower engagement with any app, and that’s especially true with voice technology — still an unfamiliar experience for many people.

Solve a problem

If you want to create an Alexa Skill that finds a loyal audience, focus on solving a real world problem. Give the user a reason to use the technology frequently by having it address a recurring issue they have to deal with.

These problems don’t have to be epic in scale; perhaps it’s just an easier way to order a favorite item, or a reminder that something needs to be done. The important thing is that the Skill adds value and is used frequently in daily life.

The takeaway

Digital assistant technology is being adopted at an incredible rate. Soon, Amazon Alexa and Google Home may become as ubiquitous as the smartphone.

In order to capitalize on this shift, businesses and marketers should apply the insights outlined above during their development efforts. As a top Florida advertising agency, we’ve been integrating these development advances into our own client strategies.

Contact us today to see how we advance your brand into this new voice technology realm.

How Chatbot Observations Enhance a Full-Service Advertising Agency

Chatbots are little computer programs designed to engage in lifelike, real-time conversation with humans, typically on a company’s website or on social media platforms. If you spend any time shopping on the web, you’ve probably chatted with a bot, whether you knew you were or not.

With ongoing advancements in artificial intelligence (AI), the chatbots’ “people skills” are getting pretty impressive. That’s why more companies are starting to take advantage of them to beef up their “human” workforce without actually adding any humans. Businesses are getting a big boost in productivity by letting chatbots handle initial interactions with prospects and customers. In fact, according to a study by Oracle, 80% of marketing and sales leaders say their organizations already use chatbots or will by 2020, making a partnership with a full-service advertising agency more valuable.

As a digital marketing agency that helps companies grow sales by attracting more visitors to their website, we’re thrilled about the power of chatbots to enhance the customer experience. And, we see huge potential for human/AI interactions from our work with clients in providing voice engineering services.

In efforts to emphasize the increasing implementation of chatbots, here are a number of ways that chatbots are changing the marketing and sales landscape:

24/7/365 availability and prompt answers

Chatbots don’t sleep, don’t need breaks, and don’t take vacations. They are absolute workaholics and are available to answer questions around the clock. That’s a significant advantage in our ever-more-global economy and with people who have expectations of getting the information they need when they need it.

Proactive customer service

Even as a full-service advertising agency we recognize that interactions with human customer service agents are usually reactive; the website visitor asks a question and the staff member replies. Chatbots can be programmed to be proactive. They can offer help when they detect indicators that the visitor is confused or is interested in a particular product or service and ready to “talk” about it.

Freeing humans for other tasks

With chatbots handling initial inquiries, human workers can focus on higher-level tasks, and in the process grow their careers and contribute more to the company’s bottom line.

Zero errors

Chatbots answer questions accurately every time. Where a human worker might occasionally make a mistake in explaining a promotion, resolving a problem resolution, etc., your faithful chatbot will only share the information that you’ve carefully programmed into it!

Perfectly calm demeanor

Everyone knows that customer service can be a little… let’s say… challenging. But while humans might eventually lose their cool with a particularly grumpy prospect or customer, a chatbot never will.

Easier and more complete data collection

Nobody likes to be faced with a form of seemingly endless fields when they need to provide information. Chatbots can get the required data in a conversational manner that feels less like work for the site visitor. This includes reminders about missing information or explanations about what a particular piece of data is or why it’s needed.

Wondering how chatbots can figure into your marketing efforts, customer service plans, and help drive greater success? We’re a full-service advertising agency that loves to talk artificial intelligence! Contact our team today to learn more. (We promise you’ll reach us and not a chatbot!)

The Importance of Voice Commerce for CPG Brands Continues to Spike

Voice commerce may not be the first thing that comes to mind when you think about your CPG brand’s end of year strategy … but it should be. Get ahead of the competition by embracing this trend before it’s too late. In case voice commerce is new to you, here are a few statistics showcasing what voice commerce can do for your brand.

Voice commerce is the fastest growing retail channel

According to OC&C, voice commerce will represent a $40 billion retail channel by 2022. Despite the prevalence of mobile and e-commerce shopping platforms, consumers cite convenience, speed, and the ability to multitask as reasons why they are beginning to prefer shopping by voice.

Although the most common form of voice commerce is creating shopping lists and checking delivery, Amazon Echo’s Alexa users are increasing point of sale conversion metrics exponentially. Amazon’s one-click shopping flow and saved payment options make purchasing by voice frictionless and have helped Echo users become comfortable with voice commerce so the trend can expand.

Smart speaker voice commerce outpaces mobile aI assistants

Amazon Echo, Google Home, and other smart speaker customers are more likely to shop by voice than those using mobile virtual assistants such as Siri and Cortana. NPR’s Smart Audio Report found that nearly 60% of smart speaker owners have already purchased items using their devices. While another study from Capgemini, indicated that 40% — perhaps the remaining market share — of consumers predict they will be more likely to use voice commerce to make purchases rather than engaging with a retailer’s mobile app or website.

 If your brand can only invest in one voice commerce platform, we recommend partnering with a digital marketing agency like ours to create baseline integrations for smart speakers. 

Smart speaker users also represent higher AOV

Due to the socioeconomic demographics of smart speaker owners who tend to be wealthier and more tech-savvy, shoppers using Amazon Echo tend more on CPG products than consumers without speakers.

A consumer report by InfoScout in collaboration with Alpine.ai saw a 29% lift in consumers’ year over year CPG product purchases who had smart speakers, and only a 19% lift in those that did not. While this metric does not show causality, the correlation between speaker owners and higher AOV’s signal digital marketers to begin investing in this trend as a way to access a more desirable customer base. 

Voice commerce is critical for standardized CPG products

Before the end of 2018, 55% of retailers plan to have voice assistance integrations on their roadmap, 60% plan to have mobile voice search, and 58% plan to have desktop voice search, according to a study by Onespace.

Staying in line or ahead of this digital trend is important for CPG brands, especially those that sell standardized products and have few opportunities to differentiate themselves beyond price and placement within the market. While it may not give you an immediate leg up, no CPG brand can afford to fall behind.

Connect with us to learn more about voice commerce and other cutting-edge technology that BIGEYE uses to transform our clients’ brands. When you reach out to our team, we’ll work with you to create a custom digital transformation strategy that puts your products everywhere your clients are shopping.

How hospitals & medical centers are incorporating voice technology

A smart, reliable voice assistant makes life easier — and in turn helps make us more productive. The truth is that we live in a world where mobile and smart devices are used for almost everything. By moving these functions from a smartphone to a voice assistant, the experience becomes simpler and less mediated. Having the power of the Internet not merely at our fingertips, but also ready to be activated at the sound of our voice, is a development with massive implications — not only at home, but also in the workplace.
One key example: Hospitals, where the stakes couldn’t be higher and the need for innovative technological solutions is ever-present, are on the verge of experiencing a patient-care transformation facilitated by voice apps in healthcare.

The growing presence of Alexa in healthcare

Within medical centers, the shift from desktops to laptops — and later from laptops to mobile — was a significant one. Today, voice technology is supplementing mobile and may largely replace it within the next decade. Recently Healthcare IT News took a close look at how voice technology is being deployed at several prominent hospitals.

At Beth Israel Medical Center in Boston, Amazon Alexa development is in full swing. A team of IT professionals and developers have created applications that allow patients to ask Alexa (or Google Home) to call for a nurse, check what’s on the evening menu, find out when a physician is arriving and other fundamental tasks.
Normally, many such activities would require the attention of a medical professional. By using voice technology to automate these processes, hospitals are providing timelier services and freeing up personnel for value-added tasks.

At Northwell Health in New York, IT teams are developing with Alexa and Google Home. Here, they use cases for voice technology that include letting patients know how long they will be waiting in emergency rooms and directing them to nearby urgent care centers.

Once mature, the technology would allow someone who slices open a finger while preparing a meal to ask Alexa which nearby medical center has the shortest wait period. Because Alexa is integrated with Northwell’s app, she can query local hospitals and urgent cares and provide an optimal solution within seconds using real-time data. This allows those who are injured to get treatment quickly, while also reducing bottlenecks at local hospitals.

Finally, Libertana Home Health is leveraging voice technology to help elderly clients live independently. Alexa is not only a useful tool to help people remember appointments and medication schedules, but it also provides a form of social interaction.

A pilot study conducted by the organization showed that voice assistants can help reduce loneliness by interacting with the elderly. Alexa can be programmed to play cognitive games that enhance memory and deliver daily personalized greetings.

The takeaway

Voice technology is helping to transform patient care. Our agency has been at the forefront of this developing trend, creating deeply useful third-party apps that allow organizations to unlock the full power of voice technology.

If you need assistance with Amazon Alexa development or Google Home programming, we’d love to help do the same for you.