Learn The Importance of Sports Apps for Avid Fans

Sports junkies are an interesting breed. They always have season tickets for their favorite football and baseballs teams, never miss a game, and even run fantasy leagues with the hope that their knowledge of sports statistics might somehow garner them a big prize. And, as the folks at our Florida advertising agency know, these avid fans can be worth a goldmine to companies that target sports enthusiasts.

But these days, in order to compete for the sports junkie’s attention, it is important to constantly be able to provide up-to-the minute stats and information, along with the convenience of efficiency and ease of use.

Sports junkies latch on to the newest technologies, typically because downloading the newest app or checking out the newest service helps them keep track of their favorite teams. With people using mobile more than ever, sports organizations that have yet to invest in mobile technology are failing to see the benefits of converting the rabid sports fan into a rabid customer.

Most of the best-known sports apps are owned by major brands, such as ESPN ScoreCenter, MLB.com At Bat, and Yahoo! Scoremobile. ESPN and Yahoo! offer their apps for free, while MLB.com comes at a premium, running up to $14.99 for the season. However, as far as MLB goes, people are willing to pay good money for that app, which offers a customizable interface for keeping up with favorite teams, as well as streaming video access for every single game throughout the year. For an avid baseball fan, the opportunity to see every game for one price is amazing. Viewers can’t even get that on cable television!

Free apps help sports fans keep up with scores on the go, and the best ones offer in-depth commentary and statistical information about players. Whereas once this information was only available to sports staticians, it is now open to every single sports buff, all with a single click.

[quote]Sports marketers who are hoping to reach their fan base in new ways may want to consider creating apps that provide some service to their most loyal sports fans.[/quote]There are numerous untapped opportunities in this space, so honing in on a niche group and offering a service that fills a need through an app is a great way for sports marketers to get involved with new marketing opportunities. Examples of sports apps that have had success in this space include parking apps for sports events, Fantasy Football apps and even apps that help its users improve their golf swings on the go.

Sports marketers who connect to consumers through apps not only have numerous opportunities to engage with their app users, but also have numerous more touch points and ways to collect information about their using habits. Sports junkies rely on apps when they’re on the go, and in this fast-paced digital era, they’ll be frequent users of apps that offer utility.

The team at our Orlando ad agency thinks that for sports marketing, useful apps are some of the best ways to score points with sports junkies. Let us help you create your own app today – contact us to get started!

How to Sell Out a College Football Game Like A Pro

On September 7, bitter football rivals University of Miami and University of Florida kicked off to a stadium full of screaming fans. Some people wait all year for football season (including the staff at our Florida advertising agency) – fanatics dress up in their favorite teams’ colors and enter stadiums full of pride, shooting down any social plans that might interfere with a big game.
This year, when UM and UF played, they did so in front of a packed house of nearly 77,000 fans, which was the Hurricanes’ largest crowd since 2004. According to The Palm Beach Post, one of the major reasons college football game attendance has been dropping off in recent years is the fact that it’s all about atmosphere. With today’s fancy gadgets, viewers can get the stadium atmosphere from just about anywhere. Better TVs and more access have made it easier to watch the game from any location.[quote]Plus, social media allows real-time feeds and engagement from anywhere with a cell signal or Wi-Fi.[/quote] Who wants to pay for the experience in person when they can just as easily watch it with up-to-the-minute commentary in front of their high-definition TVs and a dozen friends?

But, there’s something inherently fun about seeing a game in person, a ritual that gets lost in an era of high-tech digital tools. Sports marketers aiming to fill seats at college football games are looking for innovative ways to help fill seats as stadium attendance continues to decline.

For instance, UM’s “Game Pass” card for season ticket holders offers a loyalty program that keeps fans visiting throughout the season and rewards them for doing so. Thirty-five to forty percent of the stadium’s 30,000 season ticket base have opted into the program.

Other schools, like Georgia Tech, are putting their money into aggressive marketing techniques to help sell tickets. These schools have hired third-party sales businesses to help reach out to alumni and other interested parties to sell tickets to games. In years past, there was no reason to be pushy when it came to sports marketing, but in recent years as companies have seen a sharp decline, schools have needed to reevaluate the ways in which they can help sell out football games.

Others are investing in digital ticketing, marketing and fundraising products to help them manage ticket inventories. Working with entrepreneurs who come from sports marketing backgrounds, colleges are aiming to reach a new generation of people who may just need an extra push to make the trek to the stadium on game day.

Some colleges are combating declining ticket sales by altering the ticket price per opponent. For instance, at Notre Dame, big games price in at slightly more expensive than smaller ones, prompting deal-seekers to attend the more affordable games and leaving the bigger games for fanatics.

For many colleges, selling seats is an avenue to better sponsorships, more resources and ultimately, better programs. When viewed in this light, it becomes essential to ramp up efforts, not just to instill school pride, but to help raise the overall status of the school as well. Our Florida advertising agency realizes the importance of maintaining high sales during college football season, and we want to see our local colleges score touchdown after touchdown with their marketing efforts. Contact our team today – so we can help yours!

Sports Marketers Take Social Media Interaction To the Next Level

As tennis fans rush to the doors of the beautiful Louis Armstrong Stadium, set in the backdrop of Flushing, Queens, to see history made at the US Open, tourists and spectators quickly find themselves mesmerized by the humongous US Open Social Wall. The 50-by-8 foot wall is a collage of images, tweets and updates containing a plethora of online commentary around the big event.
It’s no secret that sports enthusiasts comprise a strong segment of social media. Just think about how many Facebook posts we see in our feeds each time the Bucs score a touchdown. But many times, sports marketers find themselves scratching their heads: they’ve done Twitter, Facebook, Instagram and Pinterest. “What else is there to do?” clients ask our Florida advertising agency. Well, our team of experts is hereto serve up some pretty invaluable solutions!

The digital team behind the US Open found a way to leverage social engagement to create a stunning digital footprint that comprises an integrated picture of the big event. As documented by Instagram’s photojournalists, Twitter’s commentators and Facebook’s check-ins and status updates, it’s not just one person’s version of the events any longer-it’s now the story as told by everyone, anywhere in the world, on one sprawling wall.

Years ago, sports marketers realized they would need to leverage social media outlets to help raise brand awareness and encourage customer engagement. What started with simple accounts led to major social media-based campaigns. However, in today’s data-driven sports marketing, simply registering a Twitter account isn’t enough. While that’s an important piece of the puzzle, it is important now for brands to find even more ways to innovate through interactivity and social sharing.

Take, for example, Nike, which not only encourages its fans to purchase its products, but has also created a community in which purchasers can align themselves with the brand on multiple fronts. Fans are able to monitor weight loss, challenge themselves to beat their athletic goals and interact with other members of their community, all through a distinct network created and maintained by a single brand. Nike even went so far as to build products for its users and fans, such as the Nike Fuel band, which helps people monitor their daily athletic activities and allows them to compete with friends. Ultimately, this brings Nike’s users closer to one another through technology.

By making social media a main attraction, the US Open Social Wall not only encourages people to engage with the content, but also provides a beacon for coverage concerning the day’s activities.[quote]Social media interaction isn’t limited to celebrities and sports personalities.[/quote] The Social Wall encourages people around the globe to share their thoughts, emotions and support for the players they love. And, it doesn’t hurt that the event’s big corporate sponsors are also raising awareness of their services.

While something as spectacular as the US Open Social Wall may not be feasible for every sports marketer, the takeaway is that such marketers can be inspired by watching how bigger companies use social media for their own campaigns. With that, marketers can then find ways to innovate within their own boundaries. At our Orlando ad agency, we pride ourselves in offering an advantage set that is sure to help clients win the marketing game. Contact us today to get started!

Become a Destination Spot: Online Tourism Marketing Tips

The tourist market is quite competitive with the ever-changing economy, fickle weather conditions and seasonal slumps. In light of these challenges, it’s important to bring your A-game when it comes to marketing strategy. As a Florida advertising agency, we partner with many clients in the tourism department and have found that with a few simple additions in your online tourism marketing plan, campaign strategies and outreach, business owners can boost their sales and become a destination spot.

Boost Business with Bloggers

Instead of a press release in a local paper or magazine, spread the word about your business among the online travel community. Gain traveling clout by pitching your destination to travel bloggers. Bloggers want to discover the untapped destinations, so talk about the latest and greatest and you could be among their list just by simply pitching your destination.

Here a few things to consider when reaching out to bloggers:

  • Create a press packet that has the background story of your business, what you offer, why you are unique, plus images that showcase your business. Send this packet along with your initial email for bloggers to get a handle on your business and also use the content for the blog itself.
  • Invite a blogger to enjoy a free dinner, one night at your hotel, etc. in exchange for a mention in their travel diary. Bloggers love being able to experience all things first-hand.
  • Not only can bloggers offer a write up about your business, they can also offer advertising. Consider purchasing ad space from a blogger that shares the same target audience as you and take advantage of their online traffic.

Great travel blogs: Hotel Belle, Camels & Chocolate, The Everywhereist, Delicious Baby, Johnny Jet

Get Social

Remember it’s all about connecting with the customer. The more communicative and personal your business is, the more a customer will feel comfortable buying into what your company has to offer. Start a Twitter, Facebook, Instagram and even a blog account to start the buzz about your business and add some personality.

Here are just a few ideas of how you can use social media to boost sales:

  • Post images and tips about other local spots that guests can enjoy while visiting your business-it may strike up some B2B relationships with other local businesses and will definitely boost your audience’s engagement with your business and local community.
  • Use these social media hubs as a platform for promotional campaigns. Run a holiday special for just Twitter and Facebook users.
  • Host a weekly or monthly photo contest using Instagram. The guest with the best photo wins a free meal, 10% of a service you offer, etc. It’s a great way to build positive social content and promote your brand.

 

Gain Referrals & Recommendations

Word of mouth referral is the best organic marketing tool out there and has quite a high conversion rate. However, it usually comes sporadically and doesn’t have a lasting or widespread impact. The next best things are online recommendations and referrals. Consider setting up business accounts with sites like Trip Advisor, Wanderfly, Yelp and Foursquare.

These services are free and will not only optimize your chances of being found online, but also give your audience a chance to leave feedback about their experience. Recommendation sites drive referral traffic and help your customer conversion rate climb. It also works as a great checks-and-balance system for you and your staff to uphold a high level regarding customer service and experience.

Contact us today to develop the perfect online tourism marketing strategy for your destination!

 

Resources:

http://www.tourismknowhow.com/how-to.html

http://www.mywebschool.com/blog/mobile-marketing-for-tourism/

 

The $3.5 Million Question: Why Superbowl Ads Are On the Money

Here’s a list of things that cost $3.5 million:
Lunch with Warren Buffet

A Resort-Style Home in Paradise Valley, Arizona

Living to 100 Years Old

Lena Dunham’s Book Deal

One Thirty-Second Advertising Spot During the Superbowl

When considering what else you can get for $3.5 million a Superbowl ad may not seem as alluring as a gorgeous new mansion.  But, it’s probably at least as good of an investment as Lena Dunham’s book deal (in order to recoup, she’ll have to sell as many copies of her book as Tina Fey’s best-seller Bossypants has sold to date).  And, as much as we love the business of business, I doubt Warren himself would approve of spending $3.5 just to eat some caviar with him when you can read an interview on the Internet for free.

A 30-second Superbowl spot offers almost unlimited business growth opportunity. In 2012, 111.3 million people watched the Giants defeat the Patriots. The magic of the Superbowl is that is appeals to a broad demographic, which is why advertisers don’t bat an eye at spending such excessive sums. Men, women, children and teens all watch – some of them watch just to see the commercials.

But what other television event do people watch just to see the commercials? Make a truly funny one, and in addition to 111.3 million impressions, it can lead to thousands of interactions on Twitter and Facebook, and can garner you tons of free publicity in the blogs and newspapers the next day.  Through the commercial itself, you can encourage your visitors to become Twitter followers and to like your brand on Facebook for exclusive content.  In theory, your $3.5 million investment could lead to more than 350 million (or more) interactions and impressions – 100 impressions per every single dollar spent on your ad spot.

These days, a Superbowl ad is no longer just an ad.  It’s a marketing opportunity; a way to reach out to a broad demographic through an entire campaign, through which an ad spot is just one outlet.  A Superbowl spot is guaranteed exposure, which not even network television can guarantee in this day of DVR technology (if your Superbowl party host DVRs the game instead of watching it in real time, our Orlando marketing agency suggests you come to our party next year instead!).

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Check out the ads and marketing campaigns we’ve done for our loyal clients. Get ready to have your mind blown.

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No matter which team you’re rooting for this year, pay close attention to the ad messaging in the commercials.  Which major brands message a call to action?  Which entice you to purchase their products, like, now?  And which are utterly forgettable or downright bad? Even if you don’t have $3.5 million, you can still use these ideas as a guide to developing your own media and content strategy.

At our Florida advertising agency, we believe that the Superbowl is prime time for the best of the best in our industry shine.  While there may be some fumbles, most companies are bound to score touchdowns with their Superbowl ad campaigns. As an Orlando video production company, we love watching the commercials.

Which are your favorite Superbowl Ads of all time?

Music and Advertising: A marriage that withstands the test of time

We all know that the music industry is constantly changing. From records, to 8 tracks, CDs to MP3s, music will continue to evolve and keep up with the ever-changing forms of technology. One constant that remains is the use of music in the advertising industry. Whether you hear a jingle on the radio or the chorus to a pop song in a commercial, advertisers will always use music to influence the emotions and preferences of their audience.
Why would an advertisement want to use music to promote their product or tell their story? In some cases it’s to provide some type of entertainment along with the ad and keep the viewer’s interest piqued. In other situations, an advertiser may use music specifically popular with their target demographic. An even simpler example is using a top-of-the-charts song to associate a brand or product with something that is already popular.

Here are some examples of different ways music influences advertising and in some cases the advertising industry influences music.

Many advertisers will work with independent bands and emerging artist by featuring their songs in their ads. The television commercial is the new music video. This isn’t a new concept, however. During the 2000s Apple was using new artists to promote their products.

Advertising also has an effect on music. By having the opportunity to get their music in front of a much larger audience than ever before, some independent bands will find success by having their music used in ads. For example, “We Are Young”, by the band Fun had a number 63 hit. After being featured during the Super Bowl for a Chevy ad the song made it quickly to number 3 then spend a few weeks at number 1.

In the case of the famous 1971 “Buy the world a Coke” ad, “I’d Like to Teach the World to Sing (in Perfect Harmony)” a song created by the advertisers was written. The song become so popular it was re-recorded by The New Seekers as a full-length song and became a hit record reaching number 1 in the UK and 7 in the U.S.

Coca Cola Commercial – I’d Like to Teach the World to Sing (In Perfect Harmony) – 1971

“I’d Like to Teach the World to Sing (In Perfect Harmony)” is a pop song which originated as an advertising jingle, produced by Billy Davis and sung by the Hillside Singers, for Coca-Cola, and was featured in 1971 as a TV commercial. The Hillside Singers’ version was released as a successful single the same year.

You can’t discuss music in advertisements without the jingle. Fun fact: This jingle was written by Barry Manilow.

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The way music has become available by so many different means recently (Spotify, Amazon, iTunes, Pandora, etc.) is also being recognized by the advertising world. Which is why one popular way to grab the attention of potential smart phone consumers is to showcase music within the media players.

Music has consistently influenced the advertising world and as of more recent, the advertising world influenced the music industry. Where do you think the relationship between music and advertising will go in the future?

Written by, Sarah Hall ~BIGEYE Creative, Designer