Marketing Health Wearables for Seniors

As wearable digital health and wellness devices continue to improve, wearables will be the new frontier when it comes to health and wellness for seniors.

Wearable fitness trackers are all the rage, but they aren’t finding their way onto the wrists of elderly people. But, considering their ability to measure and record a whole host of health and wellness criteria, can’t your Fitbit be used as a medical monitor to care for your grandfather?

According to the international industry association Wearable Technologies, even the new Fitbit Care simply doesn’t have the precision or reliability to track the health of a senior living or home care patient. However, that’s all about to change with the introduction of a whole new generation of health wearables for seniors that are approved by the FDA for tasks that range from monitoring daily activities, sending real-time alerts, and even preventing dangerous falls.

The Vast Potential of the Senior Health Wearables Market

Economic predictions for wearable health devices that further health and wellness for seniors are incredibly bright. In fact, a national news outlet that serves an audience of senior citizens, McKnight’s Senior Living recently declared, “FDA-cleared wearables are the future of senior care.”

Considering that the number of Americans over 64 years of age will more than double by 2060 and that 80% of these senior citizens will live with one or more chronic illnesses, McKnight’s predicts that wearables will prove indispensable as the next step in the technological evolution of remote patient monitoring.

Key Wearables Marketing Messages That Speak Directly to Seniors

Considering that the fitness wearable sector of today is clearly dominated by younger consumers, how does a wise wearables marketer begin to reach out to the geriatric demographic? Here are just three key marketing messages that are bound to resonate with seniors when it comes to wearable devices for health.

1. Feel better and live longer with wearables

As the daily business and tech newsletter Trends points out, health wearables for seniors will go far beyond the capabilities of the fitness wearables of today. In addition to “measuring heart rates, blood sugar or other important markers” these new wearables “will signal to users how to improve health and longevity on a daily basis,” going the extra distance to manage and treat chronic illnesses as diabetes and heart disease.

2. Increase and maintain mobility

By encouraging stretching / exercise and helping ward off physical ailments, wearables can do wonders to keep seniors mobile. An independent authority on digital apps and gadgets, Tech Crunch stresses the many ways that wearables can boost mobility by helping seniors cope with vision loss, explaining how these devices can send signals via headphones and bodily vibrations to warn sight-impaired individuals of obstacles that appear in their paths.

3. Live independently

For many seniors, living independently is the ultimate goal. Wearable technology can do wonders to make independent living a safe and sensible reality by allowing seniors to monitor their own health and wellness. And, perhaps more importantly, wearables can transmit this same health and wellness information in real time to family members and / or healthcare professionals.

For More Information

A digital marketing agency working in a number of market sectors, BIGEYE specializes in capitalizing on evolving trends with a forward-thinking approach. Contact us today and let us help you hone a marketing campaign with a specific focus on health wearables for seniors.

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Swallow a Bluetooth-Controlled Pill and Call Us In The Morning

The latest innovations in medical device marketing are the stuff of science fiction. Here’s what brands need to know about health and wellness marketing.

Google, Apple, and other high tech titans are entering the healthcare market in force, unlocking new treatment and care innovations that radically improve patient outcomes.

This transformation is having an especially profound impact on medical device marketing, whereby manufacturers continue to invest in digital approaches and develop extraordinary products.

Let’s take a closer look at some of the most important recent trends – and most fascinating products – in the medical device market. 

The evolution of IoT-powered medical devices

The Internet of Things is revolutionizing how people interact with everyday devices – everything from thermostats and refrigerators to their vehicles. Yet perhaps no category offers as much potential as IoT medical devices.

Sensors embedded within these devices (whether wearable, implanted or even ingested) can collect critical patient data for analysis. One remarkable example is an ingestible capsule designed by researchers at MIT that is controlled by Bluetooth wireless.

Patients swallow the capsule, which then sits in their stomach for one month, dispensing custom medications and transmitting critical health information via smartphone to healthcare providers. Perhaps even more impressively, these devices are created via 3D printing.

Other sensor-equipped wearables are being used to help people prevent seizures, track blood glucose levels and automatically administer insulin.

An explosion in healthcare data

The phrase “Big Data” is a cliche at this point, but the profound impact data analysis is having on healthcare services is hard to overstate. Consumer health apps are working in concert with electronic health records and diagnostic images to give providers and researchers a vast galaxy of health information to parse and form into actionable insights.

This digital explosion has also allowed researchers to create predictive models and simulated clinical trials. These virtual trials can be simulated millions of times to assist with the analysis of medical device efficacy and safety.

These simulations are also finished millions of times faster than conventional drug and device trials, which can help speed the often slow and methodical regulatory process. This can help give patients access to cutting-edge, life-saving medical device technology faster and more efficiently.

The promise of precision health

For all of its existence, modern medicine has taken a “one size fits all” approach to treatment. Yet thanks to technological advances, we are on the cusp of a revolution in how treatment is delivered: Precision medicine.

Precision medicine allows caregivers to offer patients personalized, targeted approaches to treatment. It does this through the analysis of genetic information, environmental factors, and personal health data collected and analyzed by medical devices.

This allows patients to receive therapies that are optimized to work optimally within their specific body – a transformative new approach to dealing with some of the most serious diseases in existence.

As data analysis grows more refined, our understanding of genetics deepens and medical devices grow more powerful and sophisticated. The power of precision medicine holds the potential to create vastly improved health outcomes.

Is your medical device marketing up to speed?

There’s no doubt that medical devices are at the epicenter of some of the most exciting and innovative developments in technology. Healthcare advertising agencies, however, often do a poor job of conveying these developments to the public. Some pharma marketing agencies lack sufficient domain expertise, while others lack creative power or cutting-edge AdTech services. Either way, it’s a shame when great devices are poorly served by uninspired and ineffective medical device marketing.

BIGEYE is different. Not only are we a forward-thinking, creatively inspired full-service marketing agency, we’re also experts in medical device marketing. If you’re ready to consider a new and better way forward for your next marketing or advertising campaign, don’t hesitate to reach out to us. 

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Apps that bleed – A new technology buzz that’s helping diabetes

We live in an age of convenience.  We can have a pizza delivered to our home in 10 minutes, we can order take out from every one of the nation’s largest chain restaurants, and we can order greasy cheeseburgers from drive-through windows at any hour of the day.
While there are benefits to these conveniences in society, junk food doesn’t come without a price.  Today, more than 26 million Americans live with diabetes, and the majority of them suffer from type 2 diabetes, which researchers link to high-caloric food consumption and sedentary lifestyle.

The digital landscape that we live in doesn’t always help.  It’s easy to get caught up with watching hours of TV at a time… did you know that if you watched the entire Lost TV series, you spent 90 hours in front of your television? That’s more 3.75 full days of your life – and that doesn’t even include time spent sitting through commercials.  There are also all kinds of other distractions such as video games, Facebook , chatting and email – time that people used to spend out in the world, being social with one another.

Our Florida advertising firm supports American Diabetes Month, and we believe that the digital era doesn’t have to be a burden to weight loss and blood sugar management.  In fact, there are numerous tools that can help people lose weight through technology.  If you are one of the people who battles type 2 diabetes, or even if you just want to take strides today to prevent diabetes in the future, our Orlando marketing agency has come up with some digital world ideas that can help you stay healthy and manage your blood sugar in the physical world.

WebMd’s Food and Fitness Planner: This tool offers personalized weight loss plans based on weight loss goals and exercise habits, making it an optimal tool for people just beginning the weight loss journey.

Nike Fuel Band: The Nike Fuel band takes weight loss and exercise, and turns it into a game.  Wear it to track your daily activity, and then connect with friends to compare your progress through a smartphone app.

Locavore: Generally, fresh foods are better for you than processed foods.  Locavore helps you choose the right ingredients for your meal by letting you know what’s in season, and using GPS to let you know the best places near you to buy locally grown, healthy foods.

Eat This, Not That! The Game:  This game makes dieting fun by letting you compare food options to help you determine which has the least adverse health impacts.  The results are sometimes surprising, and playing the game helps you think critically when trying to determine whether a McDonald’s chicken sandwich beats a fish sandwich.

Withings Body Scale: This innovate tool helps people to lose weight by connecting an electronic scale to a wifi Internet connection to show graphs of progress, track weight loss goals and help develop an overall fitness plan.

People who are able to successfully overcome the challenges that diabetes presents will live longer, healthier lives.  [quote]When weight loss and diet management seems like a challenge, it is important to look to the support of your loved ones who can help you with the process.  [/quote]Keep these ideas in mind as you commit to better health during American Diabetes Month.  The BIGEYE team is here to support you along the way.

If you need an app, look no further. Check out what our team of experts is capable of.

Instagram in the OR: Using social media to bring comfort to others

I never thought when making the switch from nursing school student to an advertising major in college that I would have the opportunity to witness an open-heart surgery on a small child. But that is exactly the experience I had last month. BIGEYE had the honor to be asked by our client, Arnold Palmer Hospital for Children, to produce a video about their cardiology program. As part of that video, our crew was graciously allowed in the operating room to witness an amazing surgical team, lead by Dr. William DeCampli, repair little 3-year-old Emily Stone’s heart.
We literally got to participate in history being made. The hospital broke ground by trying something relatively unheard of in healthcare: using social media to share a live surgical operation with the entire world. The hospital posted images and updates of the surgery every 10 minutes through the photo sharing application Instagram, pushing the updates out via their Twitter and Facebook profiles, as well as their blog. For me, it definitely brought new meaning to a photo app that I primarily use to apply artistic filters to pictures of my food.

The response was overwhelming as the world watched and cheered on little Emily with amazing words of encouragement. It was awesome, in the truest sense of the word, to be so openly allowed into a world that is usually very closed off to the public. Pushing the envelope will always bring on a slew of questions: Why did they do this? Does social media go too far? What role can social media play in healthcare? The very nature of social media encourages debate and provides a portal for honest discussions.

Mike Schmidt, director of digital media at Arnold Palmer Hospital, said it best: “Healthcare is behind the rest of the world in being able to tell stories well through social media. There are thousands of amazing things that happen here at the hospital each and every day, and we want to share that with our community.”

Advertising, taglines, slogans and pictures of happy patients all have their place in healthcare. They play a role in communicating to the public a hospital’s message: who they are and what they stand for. But what about showing, not just telling, what really goes on? There may not be anything “pretty” about surgical procedures, but they are real, raw, and honest. We’re talking about humans saving other human’s lives. Arnold Palmer Hospital and Emily’s family were ready to take that leap by sharing this life-saving procedure with the world. The fact is, surgeons and healthcare professionals alike live and breathe this every day, and that’s what has a true impact on their patient’s lives.

Social media is here to stay and will continue to evolve and change. Yes, seeing pictures of a beating heart on your Facebook timeline may not be for everyone, but I do commend the hospital on using a tool that we are all familiar with in a new and interesting way in order to keep people informed of what’s going on behind the curtain. It breaks down barriers and can remove the mystery of the “unknown” for families that may be going through something very scary, hearing their child has  congenital heart disease.

On a very important side note, Emily is doing well. It was a joy to get to know her and her family throughout this process. She’s a brave little girl!

You can see how the story unfolded on the hospitals blog, Illuminate.  Warning: some of the pictures are graphic in nature.

http://myilluminateblog.com/livesurgery

Written by, Laura Adams, BIGEYE Creative Account Manager