Marketing Anti-Aging Products

As the anti-aging product market continues to expand rapidly in the coming years, it’s time to get your anti-aging marketing strategy in shape.

Throughout history, nobody has looked forward to getting old, loosing their looks, and declining in health. In the modern, high-tech era, however, people are more youth-obsessed than ever.

In effort to capitalize on our growing need to look and feel young, more and more companies are releasing skin creams that erase wrinkles, sprays that eliminate dark circles from around the eyes, and other products that promise to turn back the clock on the aging process.

A Rapidly Growing Market

According to the Anti-Aging Products Market’s Global Anti-Aging Products Market research report, the anti-aging products market will reach a compound annual growth rate (CAGR) of nearly 7% by 2023. Global Cosmetic Industry Magazine (GCI Magazine) echoes this prediction, estimating a 5% CAGR for anti-wrinkle product market through 2027, which would make wrinkle cream a $12.8-billion industry.

Developing an Effective Anti-Aging Marketing Strategy

Here are a few tips to help you make the most of the rapidly expanding anti-aging sector:

1. Concentrate on the right market for your anti-aging product

GCI Magazine identifies the best anti-aging product markets worldwide as the Asia Pacific, North America, and Europe. When it comes to specific countries, however, research analyst Amir Shaikh identifies the United States as the single biggest market for anti-aging products, devices, and services.

Anti-aging product marketers would also be wise to consider a both sexes when choosing appropriate outreach strategies. In the words of Forbes senior contributor Andria Cheng, men are becoming increasingly “style-conscious,” engendering a growing market for male anti-aging skincare.

2. Stress scholarship and science

As reported by the daily business and tech newsletter Trends, Harvard professor David Sinclair echoes the sentiments of his fellow anti-aging researchers, declaring that the makers of anti-aging products have gone from empty promises to a serious industry. In short, modern science has us living (and maintaining healthy bodies and minds) longer than ever before.

In light of this, marketers should tout the scholarship and science that underlie their various anti-aging products. Trends quotes Life Biosciences CEO Mehmood Khan, who stresses the fact that technology, academia, and medicine blend seamlessly with commerce in the anti-aging sector. “Gone are the days where you’re a businessman or engineer or academic,” says Khan. “In the modern age, those lines are blurred and rightly so.”

3. Build your brand to excel

Any college undergraduate who has taken “Marketing 101” can tell you that building an effective brand is essential for every modern company. But, for companies in the anti-aging market, branding is particularly important. Based on its analysis of current trends, GCI Magazine predicts that companies that establish prestige/premium brand associations will fare far better in the anti-aging market. People are also looking for clean anti-aging brands that promise organic, chemical-free, and naturally sourced ingredients.

In order to drive home these values, companies may want to consider tying their brand to an appropriate and worthy celebrity spokesperson. GCI Magazine reports that “celebrity endorsements will have a major influence over consumers purchasing anti-wrinkle products.” Just take care to ensure that your chosen celebrity affiliations reflect the underlying values and qualities of your products.

Contact Bigeye to learn more

A forward-thinking digital marketing firm, BIGEYE has the know-how to develop campaigns that are optimized for specific and emerging business sectors. If you’re ready to take advantage of the rapidly expanding anti-age product market, contact us today.

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Doctors, nurses and voice technology: Three pillars of healthcare

Today, Amazon’s Alexa (along with devices from Google and Apple) provide a near seamless user experience and perform fairly complex tasks. This, of course, is still only the beginning. Amazon has been vocal about its desire to extend Alexa’s reach virtually everywhere. The goal is to create access to voice technology platforms in every setting, from smart thermostats to smart refrigerators.
Ultimately, Amazon aims to have developers embed Alexa’s technology in all kinds of objects — and one of the spaces where Alexa is already seeing significant integration is the healthcare sector.

Paging Dr. Alexa?

Across the world IT departments at major medical centers, along with third party voice app developers, are busy figuring out new and novel ways to incorporate Alexa and Google Home into healthcare settings.

It’s not difficult to understand why those in the healthcare sector are so intrigued by the possibilities offered by voice technology. It’s a life or death business where even a relatively small mistake can have deadly consequences. Any technology that can increase efficiency while reducing errors (and subsequently lowering potential liability costs) will be heartily embraced.

Ashraf Shehata, a partner at KPMG’s Global Healthcare Center of Excellence, reports that Alexa is continually becoming more sophisticated in terms of responding to health care requests. In other word’s, she’s becoming smarter over time.

Currently, Alexa is being used to help surgeons run through pre-procedure safety checklists, photograph, log and timestamp comments made during surgery and log patient notes between caregiver shifts. All of these functions not only improve health care processes, they also help protect against liability by enhancing safety and accuracy while providing a clear digital record.

Additionally, voice technology is used to help patients follow their prescription dosages, identify and treat minor illnesses and even route them to the medical center with the lowest patient backlog. Alexa and Google Home also offer access to a large and continually growing digital content library of health care information. Users can access information about symptoms, illnesses, medications and treatments with a simple voice command.

Voice technology also has the potential to transform administrative tasks. Anyone who has worked in the healthcare space understands the enormous amount of time that’s spent record keeping, scheduling and dealing with supply chain issues. Voice technology platforms can simplify and streamline these processes, allowing medical professionals to focus on patient care and other areas where the most value is added.

The takeaway

Voice technology is already impacting patient care for the better, but we are still at the very beginning of a profound transformation. Those who start adapting early will receive the greatest benefits in terms of efficiency, accuracy and productivity.

Third party developers play a key role in helping businesses and organizations unlock the true potential of Alexa and other services. If your organization could benefit from the implementation of a world-class voice technology application, don’t hesitate to contact us for more information.

What goes into the beauty of a brand’s social campaign

Looking back at ad campaigns with lasting impact, one could safely gauge that the past year-and-a half has undoubtedly been that of taking an honest look in the mirror (naturally, pun intended) through judgment-free eyes – at least that’s been the mantra according to Dove. From the brand’s “Real Beauty Sketches” to the short video “Evolution,” I have to admit that Dove has been a breath of fresh air when it comes to empowering women. Continuing this message on to Super Bowl XLIX, Dove challenged us all to think differently about doing things “like a girl” – with the basis of running, throwing a ball, and the larger impasse – showcasing the differences in how young women, boys, and young girls respectively perceive the phrase. The Super Bowl ad won significant online kudos for changing the conversation, and again, during the 87th Annual Academy Awards, the brand started an entirely new conversation — this time on Twitter.

As part of a hashtag campaign, #SpeakBeautifully, Dove teamed up with the social media platform to add a positive spin on some of the negative tweets about beauty and body image on awards night. Arguably one of the chattiest (and often, cattiest) nights on social media, Dove created a Twitter tool that identified hateful keywords, and responded to them with non-automated tweets during the show. When someone tweeted a nasty comment about someone else, Dove’s Twitter accounted tweeted back constructive advice to encourage more positive online language and habits.

The campaign is based on a study done by Dove, which found that 50% of women are more likely to post something negative about themselves on Twitter, rather than positive. Even more upsetting, four out of five women encounter negative tweets commenting on other women’s appearances. Twitter CEO Dick Costalo has addressed the issue that seems to run rampant on Twitter, saying “We stink at dealing with abuse and trolls on the platform and we’ve been bad at it for years. It’s no secret and the rest of the world talks about it every day.” Through a strong partnership with Dove – viewed as having changed the paradigm in the industry – on this social media campaign, he endeavors to encourage positivity towards women, and on a grander scale, initiate changed perceptions on the Twittersphere.

It’s no surprise that the significant, lasting impact of social media’s oft-unmonitored commentary and postings may prove to be incredibly damaging to women’s self-esteem, especially for young girls. As a caveat to that, the anonymity of the Internet, including insults easily shared regarding appearance, can be even more hateful and significantly more widespread. “Ideas and opinions about body image are now fluidly shared every second through social feeds, and sometimes we do not fully realize the resounding impact of the words in even one post,” says Jennifer Bremner, director of marketing at Dove. [quote]“The power to #SpeakBeautifully is in the hands of us all – we can positively change the way future generations express themselves online.”[/quote]

The campaign, Dove says, will continue long after awards season is over. Social change doesn’t happen overnight, but the #SpeakBeautifully campaign sends an inspiring message – that hopefully social media will serve as the catalyst to create a less hostile online environment for women.

Although it’s early in the year, (and admittedly, this national brand has tried to make me cry twice already), I’m growing to realize that there can be true societal beauty in a brand’s social media presence. We at BIGEYE admire a company that uses such a highly televised event to promote genuine, positive change – and not to simply push a product to consumers. Dove, if we could present you with an Oscar for that, we most certainly would.

View the #SpeakBeautifully ad.

If we’ve left you feeling inspired to generate an innovative social media strategy for your brand, contact our team of digital experts today! We have significant expertise in consumer packaged goods (CPG) marketing – like the folks at Dove – and really understand the value of differentiating through the creation of a brand strategy and presence that truly generates lasting emotive impact with your target audience.

Why Businesses Should Support Breast Cancer Awareness Month

Breast cancer is the second leading cause of death among women with more than 220,00 women in the United States diagnosed each year. And every October, people around the world come together in support of Breast Cancer Awareness Month to raise awareness of issues pertaining to breast cancer symptoms and treatment options.
At our Orlando ad agency, we’re constantly impressed with the marketing efforts we see that help build awareness of the breast cancer throughout the month. These efforts stretch far beyond 5k races and marches, and actively produce partnerships that result in additional funds for charitable causes, as well as increased sales for brands.

For instance, Mike’s Hard Lemonade, which produces sweetened malt beverages with the same alcohol content as beer, also sells a seasonal product called Mike’s Hard Pink Lemonade. The product’s pink packaging recognizes breast cancer awareness, in support of a Mike’s employee who lost the battle against breast cancer in 2009. Sales of the product support The Breast Cancer Research Foundation, and the product continues to be a favorite of Mike’s customers to this day.

Sales of this product benefit the business in several ways. First of all, people may be attracted to this product over competitors’ due to its support of breast cancer research. In this instance, more sales not only means more money for charity, but also more money for Mike’s to continue supporting this initiative. Secondly, Mike’s demonstrated support of charitable causes builds goodwill within the community. Finally, the company’s act of recognition prompts emotional responses from breast cancer survivors and their loved ones, as well as people who may have lost family members and loved ones. These people in particular may then become lifelong Mike’s customers, even expanding to try other flavors upon recognizing the business’s commitment to breast cancer awareness.

Companies that are considering supporting breast cancer awareness should be wary of doing such just to garner a profit, as marketing efforts will not seem genuine and may possibly seem sleazy. Instead, these companies should focus on their commitment to social good as part of their overall mission statements, and should tailor marketing efforts to incorporate the act of supporting causes such as breast cancer awareness.

It’s all too common for businesses to engage in “Pinkwashing,” which is the act of a business aligning itself with pink during October to boost sales, without actually supporting any breast cancer awareness initiatives. [quote]Fortunately, businesses that stick to ethical and genuine practices should not expect to receive such backlash.[/quote]

Supporting Breast Cancer Awareness Month is a great way to get your company to “think pink” and get involved with a worthwhile cause. Even simple acts such as running charity drives, selling promotional products to help support breast cancer survivors, and using products to raise awareness are great ways to align a business with a worthy cause while also promoting goodwill for the company.

The team at our Orlando marketing agency hopes you will consider these tips when planning your marketing efforts for October. Even just a few dollars in support of the cause can do great things.

In honor of Breast Cancer Awareness Month, join us to support MD Anderson Cancer Center by making a donation.

 

BIGEYE Video Team Proud To Be A Part of Karli’s Story

The BIGEYE video production team was proud to tell the story of the amazing Karli.  Her story of fighting her cancer is an inspiring story.
After being diagnosed with bone cancer, Karli’s world was turned upside down. Since completing her treatment, she has become a warrior in the battle against childhood cancer. Having fought and overcome this disease, Karli and her family are forever grateful to those who support the place that gave them hope and healing. This year, Karli’s family will be leading Arnie’s March at the Arnold Palmer Invitational. Join them in the fight against childhood cancer at http://ArniesMarch.com.