The breakfast club remastered for a new generation

No matter how young – or young at heart – we aim to be, it goes without saying that The Breakfast Club was one of John Hughes’ prolific ’80’s masterpieces, replete with the perfect dose of oh, so relatable teen angst. Beloved Hughes, the late film director, producer, and screenwriter was the mastermind behind some of our favorites here at BIGEYE – including National Lampoon’s Vacation, Weird Science, Sixteen Candles, Ferris Bueller’s Day Off, Uncle Buck, Home Alone…clearly, the list of American treasures is without end.

Since 2015 marks the 30th anniversary of The Breakfast Club, we decided it was only fitting that we take a cinema classic, and totally and completely remaster it – at least from a graphic design standpoint – retooling the time-honored movie poster for a new era.

We know you can’t mess with perfection, but upon further analysis of each student’s lunch, you have to admit that all of those high school stereotypes we recall from decades’ past were perfectly exemplified. Our team of creatives took the liberty of really analyzing the composition of the individual menus, including illustrations that were critically important in the development of each character. We’re pretty sure we’ve got ’em all covered, with a few modifications to welcome a long-admired classic into the 21st century –  with a unique twist:

Breakfastclub_4

The close of the flick is summed up quite masterfully as the five students extol a collaborative essay to Shermer High School’s disciplinary principal, Mr. Vernon, with a simple quote, “You see us as you want to see us—in the simplest terms, in the most convenient definitions. But what we found out is that each one of us is a brain…and an athlete…and a basket case…a princess…and a criminal. Does that answer your question?” It’s pretty plain to see why the movie is just as relatable today as it was back in 1985, and we’re certain that Hughes will undoubtedly continue to make audiences laugh together for generations to come.

…and hey, we’ll happily see you in the library for Saturday detention, belting “Don’t You Forget About Me” by Simple Minds…with a mouthful of our Pixy Stix-Cap’n Crunch sandwich.

To get more of our creative genius, click here.

BIGEYE’s newest additions, Tim McCormack and Meredith Robinson

Orlando, Florida – July 27, 2015BIGEYE, a fully integrated advertising agency based in Orlando, Florida announced today that the firm’s digital marketing team has expanded, including the addition of Tim McCormack, who will fulfill the role of Digital Marketing Manager, and Meredith Robinson, the agency’s new Digital Marketing Coordinator. Given the increased demand for digital services from agency clients, coupled with ongoing innovations in social media strategy, analytics, and measurement, BIGEYE has chosen to invest further in this area of discipline by expanding the department and services provided therein.

McCormack is an experienced digital marketer who most recently served as Digital Marketing Team Lead at Orlando-based advertising agency, &Barr. A graduate of the University of Central Florida, with a Bachelor of Arts degree in English, he began his career working exclusively as a member of a law firm’s Internet marketing team. McCormack possesses significant expertise in search marketing, conversion marketing, social media marketing, email marketing, and digital media, and will provide invaluable insight to clients, while in turn, overseeing the coordination of all digital marketing services for the organization, both internal and external in nature.

Robinson is an Orlando native who joins BIGEYE as Digital Marketing Coordinator, following her tenure at a Tallahassee, Florida-based marketing agency. She is a graduate of Florida State University, with a Bachelor of Science degree in Information Communications and Technology. Working collaboratively with McCormack, her role encompasses various concentrated responsibilities, including: content creation and community engagement for various social media platforms, facilitation of research, administration of email, search, conversion, and inbound marketing programs as directed.

“We’re so incredibly excited to welcome both Tim and Meredith to BIGEYE, as we expand the Digital Marketing team. Digital is a critical component of the overall marketing strategy for a growing number of our valued clients, and having in-house expertise and an enhanced concentration in this discipline will prove to be hugely beneficial to new and prospective clientele,” said BIGEYE’s CEO and Principal, Justin Ramb. “Their combined experience working in direct partnership with a number of digital media tools and industry partners will prove to be of fundamental importance to the department, ensuring that clients achieve their stated business goals and objectives.”

The addition of McCormack and Robinson to BIGEYE is one of several new hire announcements over the past 18 months – since December 2014, BIGEYE has welcomed a number of new employees, including Account Manager, Ashley Tice, Graphic Designer, Dani Alfonso, and Web Developer Christopher Judge.

For more information on careers at BIGEYE, visit http://bigeyeagency.com/careers/.

About BIGEYE

BIGEYE is a fully integrated advertising agency that establishes meaningful connections between brands and consumers through the fulfillment of consumer needs and wants. Founded in 2002, BIGEYE was named Central Florida’s Best Ad Agency in the Orlando Business Journal’s 2014 Readers’ Choice Awards. For more information, please visit bigeyeagency.com.


Contact:

Megan Bobiak BIGEYE
407.839.8599 x204
megan@bigeyeagency.com

You say you want a revolution? Here comes apple music

So far, the reaction has been “mostly good” for Apple Music, its new streaming service that debuted June 30.
And, knowing how easy Apple products are to adapt to, many early bugs will either be squashed quickly, or people will soon find themselves willing to learn to live with these minor technological hiccups.

Certainly not everyone is going to like it instantly, such as loyalists to Spotify or Pandora, two streaming services that stand to lose market share. Don’t forget the legion of Taylor Swift enthusiasts, who are proud of her request for artists to be paid. (Apple blinked first on that one, but still included her tunes in its library.)

There was an initial kerfuffle about Beats Music not being all that it was cracked up to be. Or really not having anything at all that some consumers want, besides some “recommended music.” Wired business columnist Marcus Wohlsen even went so far as to call Beats a “broken promise.”

Other feedback on its first day was generally positive – customers liked how you can push one button to request “more music like this.” The “heart”/like feature is a useful one, and the recommendations for music based on where you are, what you’re doing and what your mood is also sounds like it has potential. The new social network, Connect, is a little bit of an unknown – music can be a great conversation starter or discussion topic, and it’s all right there, but some users may not be ready to get involved with yet another social channel.

As TechCrunch describes the service, it’s for “people with no clue what to stream.”

But being Apple, integration/sharing between your other iWhatever products will likely be seamless – iPads, iPhones, Powerbooks, desktops, TV and iCloud storage. The three-month free trial also won’t hurt any and will let people take their time exploring and hopefully they won’t want to give it up when the free ride ends.

Another encouraging sign is how businesses can get involved.

Apple’s iAd program has always made it easy to create an ad campaign, select a budget and target certain Apple users on different platforms or in different demographic groups.

Advertisers are invited to take part in Radio on Apple Music, which offers different channels of different types of music. Audio and video ad slots are available, which can appeal to different types of listeners – those who pick a channel and let the music play continuously in the background, or those who are actively monitoring their selections and channels The Radio on Apple Music advertiser ads can be shown to users beyond the radio channels, including while browsing or playing music, shopping, reading, chatting or using different Apple products.

Having access to Radio might be a great tool for advertisers in knowing even more about their audience. Along with traditional fields like age, location and general interests, Apple can connect advertisers with users who have indicated they like certain types of music and dislike others. The audio and/or video messages can also be shared across different devices.

Ready to learn more about how Apple Music can help you promote your brand? Contact our team of media buying experts today to learn more!

BIGEYE selected as Bronze winner At the 36th Annual Telly Awards

Orlando, Florida – June 23, 2015 – BIGEYE, a fully integrated advertising agency based in Orlando, Florida, has been selected as a Bronze winner in the 36th Annual Telly Awards for their piece entitled, “Howard Phillips Center: Children’s Advocacy Center Video.” The competition included nearly 12,000 entries from all 50 states, and numerous countries.
The Children’s Advocacy Center (CAC) at The Howard Phillips Center for Children unites police officers, school officials, nurses, and doctors to protect and investigate children who have been victims of child abuse. With the main goal of preventing re-victimization of children, the CAC provides assessment, advocacy, and therapy services to abused and neglected children. Despite the overarching sadness associated with abuse and neglect, the organization requested a video that combats these emotions, serving to provide encouragement, positivity, and inspiration, and its catalyst stemmed from the results of a children’s art project featured in the Center. Like flowers that may wither away without water and sunshine, children without CAC may not recover without its services.

[vimeo]125149252[/vimeo]

For its 36th season, The Telly Awards once again joined forces with YouTube to give the public the power to view and rate videos submitted as part of the Telly Awards. In addition to recognition from the Silver Telly Council, the judging panel that selects the Telly Awards winners.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Telly Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as Winners of the Silver Telly, the highest honor. Approximately 25% of entries are chosen as Winners of the Bronze Telly.

[quote]“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “BIGEYE’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”[/quote]

“We are extremely honored to have partnered with the Howard Phillips Center for Children to provide video production expertise, resulting in a finished product that truly exemplifies the power of the amazing work done by the Children’s Advocacy Center,” commented Justin Ramb, BIGEYE’s CEO and Principal.

About BIGEYE

BIGEYE is a fully integrated advertising agency that establishes meaningful connections between brands and consumers through the fulfillment of consumer needs and wants. Founded in 2002, BIGEYE was recently named Central Florida’s Best Ad Agency in the Orlando Business Journal’s 2014 Readers’ Choice Awards. For more information, please visit bigeyeagency.com.

About The Telly Awards

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. For a complete list of winners, please visit http://www.tellyawards.com/winners/.

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