Sandra’s BIG Debut as a member of the BIGEYE team.

Something I have always found interesting is the thought of the unknown. Where will I end up living? In which direction will my career path take me? Is Lady Gaga really going to be the Madonna of today’s youth?
I can honestly say when I set out to enter this ‘real world’ of jobs, bills and florescent office lighting I never anticipated I’d be working in a house, in my favorite part of Orlando, for a company with a mascot named “Biggie” (and a cute one at that). I can also say that at a week and a half in at BIGEYE Creative, I have never felt so at home in a work environment. I come from a world of lights, camera, action … literally. As my college years came to a close, I was dead set on exploring the beast that is broadcast television. Not necessarily in front of the camera (alright, I can admit when I was younger I had aspirations of being the next big meteorologist), but the thing that interested me was what made them tick, what was the lifeblood behind these major television networks.

Enter the world of advertising.

My time with Orlando NBC affiliate, WESH 2, opened my eyes to the world of everything ads. It is advertising that is absolutely an integral part of a stations’ success. This is a part of what the fundamentals of television entail. As I dove head first into developing marketing campaigns for a variety of clients and industries, I found myself more and more captivated by the ever-changing nature of this industry, and how not only television, but radio, print, outdoor, web and now social media, without a doubt could (and would) help businesses grow. What I found to be even more fascinating was in five years, I had seen the map of advertising drastically change. I could have never dreamt when I joined Facebook as a college Junior it would one day be an essential tier to business’ branding and marketing initiatives. It is this change and diversity in our advertising mediums that truly excites me about this business, and from a creative standpoint, the sky really is the limit.

I squeezed every bit of knowledge I could from my experience at WESH, and found where my passion truly lied – the creative development process and the relationships with clients. In my short time with BIGEYE, I’ve seen first hand that those two aspects are also part of their success and passion…and what we have is a match made in heaven. Advertising, marketing and branding has been in existence for more than a century. It is the mediums that continue, and will continue, to shape the way this industry develops. I am ecstatic to not only be a part of a team that shares this enthusiasm for the industry, but one that offers free lemonade to passers-by on the front lawn.

Interested in a career at BIGEYE? See what we’re looking for.

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Landing the job in the real world, words from a BIGEYE intern

Congratulations! You’ve earned your bachelor’s degree and you’re now ready for the next chapter in your life. Welcome to the job market that’s only a little less horrible then the one from last year. The transition from college to work may be one of the hardest tasks you face in 2011. If you feel completely lost and you are still unemployed, don’t worry, you’re not alone. You may find yourself moving back into your parents’ house for a while before you earn enough money to get on your feet. Although it may sound dreadful, it’s probably a smart move.
So what’s the next step? Design a plan and get organized! Invest your time in finding work, any kind of work. A great way to gain experience in your desired field, especially as an entry-level job seeker, is an internship.

You’ve heard it all before. “It’s a great way to get your foot in the door.” “It’s a good stepping stone.” Sound familiar? You may be thinking, “blah, blah, blah,” as it goes in one ear and out the other. Back up a little, and re-think. An internship may be the key to landing a future job or may lead to other potential opportunities. Although some internships may not include compensation, you can definitely look forward to gaining valuable and relevant skills needed for a real job.

Today’s world is all about connections and networking. Of course, some types of social media such as LinkedIn and Facebook can be beneficial networking tools, but there is nothing like getting out in the real, non-virtual world and getting noticed.

Set yourself apart from the rest of the job seekers through your resume. Employers will receive tons of resumes that list a bachelor’s degree or a job at the local Cold Stone Creamery. Illustrate what makes you different. An internship will show dedication to learning about the industry before becoming an employee.

If you have a relative in the business or found an amazing job through sheer luck, you are one of the very few. For those who are sick of the stressful economy you must gain motivation and take initiative in your career aspirations. Develop essential skills, boost your resume and gain networking contacts by starting an internship. You never know what you will learn or whom you will meet.

BIGEYE Creative offers a couple of internships in the marketing/advertising industry. No, you will not be fetching coffee for office employees. You will build important skills by working both independently and with a team on numerous creative projects while gaining essential office environment experience. Take it from a current BIGEYE intern and job seeker. An internship will give you an advantage and the confidence needed to land that future job.

BIGEYE offers internships that prepare you for the real world. See what kind of interns we are looking for here.

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Happy Fourth of July from our team at BIGEYE to you!

In honor of the upcoming holiday, an infogram full of fun facts about the Fourth of July. Happy holiday!

Our design team doesn’t settle until it’s great. See how our hard-working creative services team is good for you.

Happy 4th of July

In honor of the upcoming holiday, an infogram full of fun facts about the Fourth of July. Happy Holiday!

4th of July fun facts

On this day 235 years ago, the Declaration of Independence was approved by the Continental Congress, starting the 13 colonies on the road to freedom as a sovereign nation. It’s customary to celebrate the national holiday with red, white, and blue, fireworks and parades, stars and stripes, flags, family gatherings and backyard barbecues.

  • $11 Million popsicles
  • $94 Million lighter fluid
  • $600 million fireworks
  • $193 million hamburger patties
  • $63 million dips
  • $11 million charcoal
  • $203 million mayonnaise, ketchup and mustard
  • $101 million sodas
  • $341 million beer
  • $167 million watermelon
  • $92 million chips
  • $161 million lettuce, tomatoes, relish and onions

The price of freedom

655,754 american soldiers have died in battle since 1775.

Are you confused?

26 percent of americans don’t know which country the United States won its independence from.

The british are coming

On Independence day in 1776, the British were our adversaries. Today they are the U.S.’s 6th leading trading partner, trading $98.3 billion annually.

The U.S imported 3.2 million American flags in 2010; over 80 percent were imported from China.

125,000

Number of U.S. flags flown over the U.S. Capitol last year at the request of House and Senate members. On July 4 alone, 1,200 were flown over Washington, D.C. (From the U.S. Capitol Flag Room.)

The stars on the original American flag were arranged in a circle to ensure that all colonies were equal.

A Growing Nation

311.7 Million – The nation’s estimated population on this Fourth of July

2.5 Million  – The estimated number of people living in the newly independent nation in July 1776.

Watch Out For The Fireworks

Last year there were 11,000 firework-related injuries nationwide.

$190.7 Milion – The value of fireworks imported from China, representing the bulk of all U.S. fireworks imported ($197 million) last year.

4 out of every 10 people injured were children under 15 years of age.

1,000 injuries. The second most often injured body parts are the face, eyes, and ears. With bruises, cuts and foreign objects in the eye occurring more frequently.

1,400 injuries. The most often injured body parts are the hands and fingers. More than half of those injuries were burns.

On the 4th of July New York City had the largest fireworks display in the country, with over 22 tons of pyrotechnics exploded. That’s the same weight as five and a half adult elephants.

Chew on this

More than 74 million americans will BBQ today.

July is national hot dog month.

155 million hot dogs will be consumed during the July 4th weekend alone (the biggest hot-dog holiday of the year). That is enough hot dogs to stretch from Los Angeles to Washington, D.C., more than five times.

Joey Chestnut logged his third consecutive victory after eating a world-record 68 franks at the annual Nathan’s Famous hot-dog eating contest in Coney Island.

Top 5 holidays for beer sales in this order

  • 4th of July
  • Labor Day
  • Memorial Day
  • Father’s Day
  • Christmas

68.3 million cases of beer are sold on independence day.

Drunken state, Montana has the highest per capita beer consumption. Each Montanan drinks on average of 43.7 gallons of beer a year.

The Fourth of July has repeatedly ranked as the deadliest holiday of the year. For alcohol-related fatal crashes even deadlier than New Year’s Day.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.

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My BIG Break At The Coolest Place To Work, BIGEYE

Many people say to cherish your college years because it’s the best four years of your life. Without a doubt, my experience at Florida State University was jam-packed with unforgettable experiences, new endeavors, embarrassing moments and of course, tons of new skills and knowledge. As I walked across the stage at graduation (without tripping), I felt accomplished to say the least. I now have a degree from the College of Business, with majors in marketing and finance and a minor in communications.
But was that enough? Nope, not for me. I was ready to take on the professional world and start my career, but after tons of sent resumes and uninspiring interviews I felt a little helpless. That is, until I found an opportunity through my big sister from my sorority, Nicole, new employee/previous intern at Covenant Communications. I researched the Orlando advertising agency and found that it was straight up my alley and something I wanted to pursue. After I met with Justin, and after Nicole put in a few good words, I was offered the internship.

That brings me to today. After a couple weeks as an intern I’ve had quite a unique experience and I already find myself at home, literally (the office is a converted house). Because we are in downtown Orlando, a prime location for pedestrians to stroll around Lake Eola, we see many random activities outside of the office. From people walking on stilts, to a lady walking around with a hula hoop around her waist, we just never know what the next day’s entertainment will be. Aside from the strange activities and sightings we see on pretty much a day-to-day basis, BIGEYE Creative has been a rewarding place to work. The team has been more than welcoming. As a close-knit group, we get to know each other during office lunch dates, shuttle launches (well, sort of) and whatever reason we think of to have a celebration.

Since Covenant Communications was in the final stages of re-branding to BIGEYE Creative when I came onboard, I immediately started working on proofing website copy and creating developer documents. Soon enough it was D-day. I helped Nicole set up the BIGEYE launch party. The “step and repeat” was a hit, the catered lunch was delicious and Biggie caught almost every pedestrian’s eye. All we needed was a red carpet and people would have thought we were premiering a movie.

I also had the chance to meet several clients during my time here, and I’ve noticed the great relationships we have with them. This close rapport and one-of-a-kind work environment makes this internship a ten out of ten, and it’s only the third week.

So, shout-out to Nicole! As my BIG, you always have your EYE on my best interests. I’m excited to be a part of the team at BIGEYE Creative and I’m ready to learn more.

We would love for you to join this BIG tight nit family as well, contact us here to learn more about us!

Mobile Marketing Infographic: How the mobile internet is growing fast

Below is an infographic that explains the increasing size of the mobile market and the importance of mobile marketing in order to reach these consumers.
Mobile marketing and tagging.

Check out more of what our creative team has made here!

People are spending more time on their mobile phones than ever before. This new marketing world consists of terms like smartphones, SEO, mobile sites, geolocations, and social marketing. As marketers we have to understand these new types of consumers and how best to reach them. Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant messages. Learn the state of mobile marketing in the following infographic, brought to you by Microsoft Tag. What is the size of the mobile market? Of the world’s 4 billion mobile phones in use. 1.08 billion are smartphones and a whopping 3.05 billion are SMS enabled. (950 million are not SMS enabled) How fast is mobile internet growing? By 2014, mobile internet should take over desktop internet usage. How has usability changed?Because of the increasing use of mobiles, their versatility is always growing. One half of all local searches are performed on mobile devices. Mobile tags provide more product information like comparison shopping offers than traditional barcodes. 86% of mobile internet users are using their devices while watching TV. How are coupons used on mobile devices? Mobile tags can serve up coupons that can be redeemed instantaneously in store.  29% of mobile users are open to scanning a mobile tag to get coupons. How much do people use their mobile phones. On average Americans spend 2.7 hours per day socializing on their mobile device. That’s over twice the amount of time they spend eating, and over ⅓ of the time they spend sleeping each day.  And 91% of mobile internet access is to socialize compared to 79% on desktops. What do people use their mobile phones for? Games 61% Weather 55% Maps/Search 50% Social Networking 49% Music 42% News 36% Entertainment 33% Dining 25% Video 21% What is the state of social and mobile marketing. Over ⅓ of Facebooko’s 600 million + user base uses Facebook Mobile. 50% of them use Twitter Mobile. 200 Million YouTube views occur on mobile devices per day. 30% of smartphone owners accessed social networks via mobile browser.  Women ages 35 to 54 are the most active group in mobile socialization.  Scan this Tag to watch a video about Microsoft Tag.
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First Class Seats to the Kennedy Space Center Shuttle Launch

The BIGEYE Team excitedly ran to the corner of Summerlin and Washington this morning to watch the space shuttle Endeavor’s last launch, only to be blinded by the sun glaring through a thick blanket of clouds. Not to worry, we knew our friends in the Twitterverse would have our backs.
As we returned to the BIGEYE house feeling a bit defeated, @StefMara was flying thousands of feet above us and had a VIP view of the launch. With ninja-like reflexes, she whipped out her phone and caught this momentous event on camera. And thanks to social networks like Twitter, we were able to share in her priceless experience.

Social networks are not only changing the way people socialize and receive news, but also, in this case, how they share out-of-this-world experiences.

See the video @StefMara shared with the world from up in the air!

To see what we’re up to today, stay up to date here!

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