What Cheap Coffee, Stolen Grease, and Great Explainer Videos Have in Common

Take a sip of the $5 subscription coffee from Burger King and realize the possibilities that could be opened if you used a motion graphics design company.

Generating compelling marketing concepts is any creative agency’s meat and potatoes. However, even after you’ve had a creative epiphany, you still need to figure out the best way to spread your message. For many brands, that means a well-executed explainer video created by a top motion graphics design company.
For inspiration, look no further than Burger King.

A whopper of an idea

Burger King’s been all over the news in recent weeks. First, a Virginia man was caught using a siphon and a 1,600 gallon tank to steal massive amounts of used Whopper grease from his local Burger King franchises.

This viral crime occurred just days after Burger King debuted its Impossible Whopper, a plant-based burger that has drawn national acclaim for its uncanny similarity to beef.

Yet for those in the marketing world, a third recent story proved even more interesting: Burger King’s first foray into subscription coffee.

As any venture capitalist would tell you, subscription plays are sizzling at the moment. Name a product category, and there are multiple brands ready to deliver their take on it for a monthly fee.

Burger King capitalized on this trend by announcing a new promotion that allows anyone to purchase a month-long subscription to Burger King coffee for the price of one Starbucks latte ($5).

There were, of course, some exclusions: Only one coffee per day, and no iced coffee, specialty coffee or other fancy java concoctions. Strictly black coffee with cream and sugar.

Despite these limitations, the campaign garnered plenty of notice, including national media coverage and lots of social media buzz. That’s hardly surprising, given the burger purveyor’s reputation for being a savvy social media operator — and a skilled creator of slightly salty explainer videos made by their motion graphics design company.

Double espresso shots fired

Burger King’s clever take on the subscription model was supported by an explainer video distributed across the company’s social media accounts. The video gave viewers step by step instructions for signing up for $5 coffee, delivered over a blurting synth line punctuated with retro handclaps.

The video did an excellent job illustrating the ease by which consumers can earn discounted coffee — download an app, sign up, click a button to redeem and head to your local Burger King. The explainer video sealed the deal by taking a couple of pointed shots at Starbucks (“you don’t have to speak Italian to order BK coffee” and “we won’t misspell your name”).”

By creating this explainer video, Burger King accomplished a few important things: It explained the campaign’s value proposition (a month of coffee for less than a latte), it drove more signups for the BK app (driving digital engagement) and it entertained its target audience while calling out a rival.

BK coffee might not be bold — but their marketing strategy & motion graphics design company certainly is.

Looking for a great motion graphic design company? Then “have it your way”

At BIGEYE, we believe that stellar motion graphic design can play a critical role in supporting your marketing campaign’s goals. If you’re looking to jumpstart your brand strategy efforts, we’d love to take you out for coffee and a conversation. Give us a holler when your ready!

How Can Small Banks Compete Against Large Banks? Supercharged SEO

Supercharge your SEO services and launch your community bank into the future with these key digital marketing strategies and concepts.

The banking industry has been consolidating for 30 years, dropping from 14,000 banks in 1985 to fewer than 5,000 today. With smaller players being swallowed by industry heavyweights, it’s natural for community banks to wonder how well they can compete against national lenders. Fortunately, there’s one simple tactic that can help even the playing field: Well-executed SEO services grounded in a deep understanding of local buyers.

How community banks can gain an SEO edge

Community banks are, at their core, local businesses. While they might not be capitalized at the level of the big banks, they can instead compete on responsiveness and understanding of the local market.

A local SEO strategy also pays dividends. Banks should give each of their local branches a dedicated web page rather than having each branch listed through a simple location finder. These pages should include information about each branch and its neighborhood and should be optimized for SEO. This means taking commonly searched phrases relating to banking in that area and incorporating them into the body and metadata of branch pages.

The power of the public’s endorsement

Adding customer reviews for each local branch to individual pages is also a smart tactic. Reviews play a critical role in establishing credibility and are a key cog in the conversion process.

This also extends to external entities such as Yelp! and other directories. Establishing a presence on these outside sites does more than allowing you to bump your online review count. Sites such as Yelp! validate your bank’s address, phone number, and name with Google’s search algorithm, giving your site a rankings boost. Linking with high authority publishers is also key. Inbound links coming from high authority publishers is perhaps the most consistently effective tactic in the SEO playbook.

Staying on top of local search terms

It’s also critical to give extensive thought to the kind of questions prospective customers are searching for in your region — everything from “how to open a checking account” to “nearest bank to me.”

These are the kind of questions for which community banks want to rank, so it’s important that they are addressed somewhere within your online presence. You can address them both on your sites and within the content you publish.

Stressing your competitive advantages

Community banks should play to their strengths when marketing. Larger banks tend to be viewed as faceless monoliths who treat their customers like a number on a spreadsheet. Community banks, on the other hand, are in a position to establish personal relationships by properly utilizing SEO services.

This may not affect whether a customer qualifies for a loan, but it does impact how customers feel about their experience. Community banks should underline the closer, more responsive nature of their relationships with customers in their marketing messages.

The takeaway

Small banks can neutralize the advantages of larger competitors by highlighting the benefits of a more personal approach and pursuing a smart SEO strategy. If you’d like to hear more about the impact of high-level SEO services, reach out to our banking experts today.

How Chatbot Observations Enhance a Full-Service Advertising Agency

Chatbots are little computer programs designed to engage in lifelike, real-time conversation with humans, typically on a company’s website or on social media platforms. If you spend any time shopping on the web, you’ve probably chatted with a bot, whether you knew you were or not.

With ongoing advancements in artificial intelligence (AI), the chatbots’ “people skills” are getting pretty impressive. That’s why more companies are starting to take advantage of them to beef up their “human” workforce without actually adding any humans. Businesses are getting a big boost in productivity by letting chatbots handle initial interactions with prospects and customers. In fact, according to a study by Oracle, 80% of marketing and sales leaders say their organizations already use chatbots or will by 2020, making a partnership with a full-service advertising agency more valuable.

As a digital marketing agency that helps companies grow sales by attracting more visitors to their website, we’re thrilled about the power of chatbots to enhance the customer experience. And, we see huge potential for human/AI interactions from our work with clients in providing voice engineering services.

In efforts to emphasize the increasing implementation of chatbots, here are a number of ways that chatbots are changing the marketing and sales landscape:

24/7/365 availability and prompt answers

Chatbots don’t sleep, don’t need breaks, and don’t take vacations. They are absolute workaholics and are available to answer questions around the clock. That’s a significant advantage in our ever-more-global economy and with people who have expectations of getting the information they need when they need it.

Proactive customer service

Even as a full-service advertising agency we recognize that interactions with human customer service agents are usually reactive; the website visitor asks a question and the staff member replies. Chatbots can be programmed to be proactive. They can offer help when they detect indicators that the visitor is confused or is interested in a particular product or service and ready to “talk” about it.

Freeing humans for other tasks

With chatbots handling initial inquiries, human workers can focus on higher-level tasks, and in the process grow their careers and contribute more to the company’s bottom line.

Zero errors

Chatbots answer questions accurately every time. Where a human worker might occasionally make a mistake in explaining a promotion, resolving a problem resolution, etc., your faithful chatbot will only share the information that you’ve carefully programmed into it!

Perfectly calm demeanor

Everyone knows that customer service can be a little… let’s say… challenging. But while humans might eventually lose their cool with a particularly grumpy prospect or customer, a chatbot never will.

Easier and more complete data collection

Nobody likes to be faced with a form of seemingly endless fields when they need to provide information. Chatbots can get the required data in a conversational manner that feels less like work for the site visitor. This includes reminders about missing information or explanations about what a particular piece of data is or why it’s needed.

Wondering how chatbots can figure into your marketing efforts, customer service plans, and help drive greater success? We’re a full-service advertising agency that loves to talk artificial intelligence! Contact our team today to learn more. (We promise you’ll reach us and not a chatbot!)

Law Firm Marketing to Beat your Competition Without Lifting a Finger

Most legal firms are behind the digital times. Benchmark indicators of digital transformation, such as having a responsive, mobile website, or local map listings, are hard to find in the legal world. Because most firms are investing more than 60% of their marketing dollars into buying cold leads, rather than updating their digital presence, implementing these simple steps will help you reach your law firm marketing goals.

Use SEO to generate leads

One in three consumers uses the internet to search for legal services, so if you invest money into a strong search strategy for lawyer marketing with a goal of a 7:1 return on your investment, you’ll outpace the competition investing in cold leads. Cold leads typically convert at 2%, whereas solid leads and referrals convert at 20% and 50% respectively. Work with a digital marketing agency such as BIGEYE to add content, tagging, and links that will boost your search ranking with little to no effort on your part.

Use marketing automation to turn leads into clients

According to Law Technology Today, close to half of law firms take more than three days to reply to leads when they reach out. Because most law firm marketing teams don’t have the bandwidth to regularly reply to outreach outside their caseload, creating automated email and marketing templates for interested clients improves service without sacrificing billable hours.

Use audience segmentation to create and serve content that will feel personal, highly-relevant, and specific to each inquiry or type of law you practice. This makes prospects feel like they are receiving a personal touch and helps them find preliminary information without interacting with your team until they are ready to do business.

Use social media turns clients into referrals

As you close cases, encourage your clients to write reviews or post to social media about your firm. You can share and repurpose this content on social media, across your website, and in email outreach campaigns. Because referrals are the most effective way to build trust in your brand, these reviews and testimonies will go a long way when seeking new business.

We know your legal team is busy, which is why partnering with a top Florida advertising agency like ours can make your life easier. Reach out to our team today to learn more about how we have helped law firms in your area.

How a Credit Union Marketing Agency Can Put You One Step Ahead

When most people hear the word “credit union,” they usually don’t rush to their car with enthusiasm for a visit — yet credit unions and banks are important pillars of commerce, stability, and success in most communities.

 Just because credit unions play a highly functional role in most people’s day-to-day lives, doesn’t mean your brand can’t speak to your community’s values and become an icon people look forward to engaging with. A credit union marketing agency can transform your business – and your band – quickly and easily. Here’s how:

Break outside the box with fresh credit union design ideas

After the 2008 financial crisis, many credit unions and banks struggled to rebuild consumer trust. Using social media, creative advertising, and generating thought-provoking or helpful blog content can strengthen your customers’ trust.

As an example, Wells Fargo’s “Earning Back Your Trust” campaign features billboards, YouTube videos, and social media posts all aimed at acknowledging and addressing why their customers stopped trusting them after the crisis. Efforts like these humanize your brand and make complicated subject matter more accessible for the average person.

To strike the right tone for your campaigns to ensure your credit union is still professional and educational while showcasing your human side, partner with a credit union marketing agency like BIGEYE to create unbeatable content.

Freshen up your user experience with new content

Partner with an agency to take a quick pulse check on your website and highlight low word count or low-traffic site pages. Once you’ve identified these weak areas, decide whether content could be combined into another page or expanded upon.

As a rule of thumb, most pages should have 1,000 (or more) words to ensure each digital touchpoint is meaty and meaningful for visitors. This deep content also signals to search engines that your brand is an authoritative voice in the space and that it should be ranked higher in search results. 

Provide valuable services online

This last recommendation may be a little more difficult to implement, but worth the effort. Whether you use a website or app to accomplish this goal, make sure your customers can perform some services online without visiting your brick and mortar location.

For new or lapsed customers, this is a way to entice them to choose or return to your brand. Once you have them hooked, they will keep coming back for your services.

While it may be unrealistic for your credit union to adopt Bank of America’s complete digital banking style, a top Florida marketing agency can help you determine what services you can provide that will be of value to your customers and then successfully market those within your community.  

Contact us today for a free consultation on how our credit union marketing agency can help make your credit union more engaging than ever.

3 Ways to Boost Occupancy Rate Using Property Management Marketing

Good property management marketing can bring ideal tenants to your properties easily and effectively. Instead of competing on price or square footage, a well placed ad from a media buying agency or curated social media posts can bring your community, neighborhood, and units to life.
Help prospective tenants discover and choose your property with three of the best kept secrets every multi-family marketing and property management firm needs to start using today.

1. Invest in a responsive, mobile-friendly site

According to GogoDigital, 98% of renters use mobile devices on a weekly basis to power their apartment search. Of them, nearly half said they would opt out of a property or unit if the site didn’t work effectively on their cell phone or tablet. Work with a digital marketing agency like BIGEYE to ensure your website works across devices and creates a seamless experience between all your channels such as social media, advertising, and email.

This simple update lets prospective renters know you operate a trustworthy, modern business. This is especially important as more and more renters expect to conduct the leasing process online using virtual signing tools to execute their leases and 360 digital tours to screen properties and make their final decisions.

2. Content is king and search engine optimization is queen

The best property management marketing site in the world needs to be search-friendly in order for your business to thrive. Prospective residents often start their apartment hunt on search engines, either to discover and explore properties, or to find companies that can assist with the leasing process.

Understanding what your specific goals are (think: promoting your property managed community versus offering a white-glove realtor service) will help you create engaging content that catches prospective residents’ attention and boosts your ranking in Google and other search engines.

3. Demonstrate your authenticity through social media and community engagement

Put words into action by reinforcing the values your property management marketing efforts are promoting by creating an authentic social media presence and participating in community events that are aligned to your ideal residents’ needs.

As an example, if your brand focuses on LEED certification and eco-conscious buildings, you may want to co-sponsor a beach clean up near your property to demonstrate your commitment and make like-minded individuals aware of your units. If you aren’t sure where to start, a local, top Florida advertising agency can point you in the right direction to build partnerships and activate events via social media.

Learn more about how our team at BIGEYE has helped single- and multi-family marketing managers like you succeed in today’s digital landscape by contacting us today.