Florida advertising agency discusses importance of keywords

The use of keywords will directly determine the amount of traffic your website and business earns from search engines. Utilizing a Florida advertising agency that understands the principles of a search engine will help solidify a business’ traffic. In June news was announced regarding the frequency US online users use search engines, which an Orlando advertising agency wants to share with you. The study was conducted by AYTM and showed that many companies undervalue search engines and just how important they are to internet users. Roughly 63.5% of users will go to a search engine every day they are on the internet. Furthermore, only 2.5% of those polled stated they never use a search engine.
Orlando Advertising Agency on Mainstream Keywords

The research suggests that any Florida advertising agency working with local companies needs to focus on keywords consumers will be able to pick up in a search engine. The Orlando advertising agency can offer a review of a business website to determine where keywords might be lacking in directing traffic to a website from a search engine. Searching mainstream keywords nets millions of sites. An advertising agency helping your local business will utilize main keywords with niche words to produce the proper SEO effect on your site.

Florida SEO Company Utilizes Local Keyword Phrases

To be effective websites need to use a location with mainstream keywords. Using Florida advertising agency shows the company is located in the state of Florida. Using a keyword phrase Orlando advertising agency narrows the location even more. A company can find more consumers by specifying the area they operate in. As an example, a law office would need to be state specific, sometimes city specific to help a consumer thus location with a keyword phrase is important.

 

SEOhhh! Moving your website’s search rankings to the top

SEO gets a bad rap. It’s not dazzling design. It’s not premier prose. So what makes SEO so appealing to so many—and to us for that matter? The answer is simple: When it’s done right, SEO works well… really, really well.  And unlike Pay Per Click, SEO is organic, meaning that results are gradual, performed manually by certified SEO professionals. It’s a long-lasting investment in your website’s future.
It will come as no surprise that consumers use the web to research nearly every decision they make. From finding the best local smokehouse and backyard barbecue products, to studying top-rated orthodontists and plastic surgeons, the web is a treasure trove of valuable information—a place of vast knowledge and discovery for the consumer. Ensuring that your website is optimized according to relevant keyword searches increases your chances of landing at the top of search engine results, maximizing the opportunity for converting the active web surfer into a paying customer.

From a consumer perspective, think of your website as a pot of gold and SEO as the rainbow, pointing the way to the riches that await by using your product or service. They’re actively seeking it—using tools like Google, Yahoo, and Bing. Without the SEO rainbow pointing the way, your riches will remain lost and unused. The brighter the rainbow, the more visible the path to your pot of gold will be.

BIGEYE Creative offers Search Engine Optimization solutions designed to increase your brand’s online visibility. Here are a few reasons why your SEO should be performed by someone other than the big SEO factories… someone like BigEye Creative:

Customer Oriented SEO: You’re already aware of the high-quality customer service that we offer all of our clients. This level of customer service is hard to find, especially in the SEO industry.

Monthly SEO Reporting: Every month, you’ll receive reports that compare the previous month’s results to the current one. You’ll be able to see how your site visits increase, discover your most popular landing pages and referring sites, and monitor your organic keyword rankings on popular search engines.

Local SEO Work: We do not use offshore outsourcing to perform our SEO work. Everything is done right here in Central Florida.

Quality SEO Link Building: We embrace “100% Natural” SEO strategies like quality link submissions, niche directories, and back linking among others.

Current SEO Strategies: Unlike other SEO companies, we’re not using outdated strategies. Our SEO experts remain up-to-date on new search engine algorithms that change from week to week.

We offer a variety of SEO packages to suit various budgets and goals. We’d be happy to take you through them and answer any questions you may have about SEO. Give us a call and get your SEO on track. In a matter of months, your website will start acquiring the attention that it deserves!

We are pretty darn proud of our SEO skills. Visit our Digital Marketing page to learn more.

Traditional agencies tactics verse Digital agencies

In the advertising industry, we are now seeing a divide between traditional and digital agencies. And the people searching for creative advertising agencies are left feeling like they need to pick a side. Do you stick with the conservative, traditional agency or try something different with a trendy, digital agency? This definite division between agencies and marketing philosophies leaves consumers stuck between two extremes.
On one side of the spectrum, you have traditional agencies that cling to what is safe and commonplace in marketing, such as print, billboards, radio, newspaper, TV and direct mail. Some traditional agencies think along the lines of, “print isn’t going anywhere,” and “social media is just a phase.” Although overhead costs may be a bit of a burden, the vast visibility of these marketing mediums has been proven reliable and successful.

On the other side of the spectrum, you’ve got modern-day digital agencies pushing Web, video, mobile apps, social media, QR codes, SEO and other non-traditional forms of advertising. These agencies live by the latest and greatest trends and stick with edgy, innovative marketing concepts. With a “print is dead” mentality, these agencies tend to focus on the next big thing on the marketing horizon.

Like most things in life, the truth lies somewhere in the middle. Print is not dead and social media is not just a phase. It’s not about utilizing one or the other. It’s about integrating these mediums together. Weave your social media platforms into your print pieces, and vice versa. Your billboard’s call to action can be to visit your robust website for more information. And your business cards can don a QR code that links to an innovative video explaining your company’s philosophy. These types of collaborative marketing initiatives can work together to provide greater brand awareness and, ultimately, ROI.

When shopping for an agency, make sure you find one that sees the big marketing picture. You shouldn’t have to pick a side. Instead, pick an agency that is on yours. BIGEYE seamlessly integrates digital and traditional marketing initiatives into one big picture, your big picture. Give us a call at 407.839.8599 or contact us here to get started.

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Don’t ‘Like’ Facebook? Well maybe this will change you mind

If you’re tired of reading your friend Amy’s thousandth status update about her son’s potty training progress, you’re not alone. But Facebook is about so much more than TMI status updates, how many “friends” you have and photos of college kids making bad choices. Eighty percent of ComScore’s U.S. Top 100 Websites have established a strong company presence for their brands on Facebook. Here are a few reasons why you should too.
Let’s start off with the obvious: it’s a marketing tool to more than half a billion people. According to Facebook, 50 percent of its active users log on to the site every day. Digitalbuzz Blog found that more than 1.5 million local businesses have their own Facebook pages, and more than 20 million people become fans of pages each day. In fact, the average user becomes a fan of at least four pages and writes about 25 comments each month. Furthermore, those who use Facebook on their mobile devices are twice as active as non-mobile users. And we all know how many smart phones are out there nowadays. Facebook has clearly proven itself to be the prime location to get people discussing and checking out businesses around the world. So what are you waiting for? It’s time to get more people talking about you. The public is interested in you and likes to be heard, but it’s your job to show them you’re listening.

Which brings us to reason No. 2: Facebook allows people to get engaged in your company. Every time you post an update, comment on someone else’s post or “like” a comment, you’re showing your audience that they’re important to you and reminding them you’re there. Encourage your fans to tag themselves in your photos, create contests for them to participate in (such as fun trivia), or reward them for “checking in” to your company. The more fans you can get, the higher Search Engine Optimization (SEO) you receive for your name. And yes, for those keeping count, that’s reason No. 3.

If you have a Facebook page, it automatically gets indexed on Google, increasing your SEO. By including all of your information under the “Info” tab on your Facebook page (city, state, address and zip code, etc.), you’ll optimize local searches on the Internet. In the same regard, all of the information inserted in the Company Overview, Description and Mission fields will optimize your company name in product searches. You can add as many keywords dealing with your business as possible to heighten your SEO. This is done by captioning your photos and videos, adding descriptions to your event postings and allowing a discussion forum. If you pack everything you can with those key phrases, all of that information will be made available on search engines. The more your fans are involved in your page, the higher your SEO becomes. It’s basically like telling Google you’re pretty important.

But it doesn’t stop there. (Are you ready? You’re going to really like this one.) When used correctly and frequently, Facebook has been proven to increase businesses’ ROI. Take Lance Armstrong’s LIVESTRONG organization for example. According to Social Media Examiner, LIVESTRONG appointed a full-time social media employee in 2009 and raised a record-breaking $10.8 million for their charity — even with the troubled economy. In fact, more than 60 percent of LIVESTRONG’s website traffic is due to its social networking sites.

So be proactive and use this marketing technique to your advantage. We’d love to help. Whether it’s incorporating your branding into your Facebook, YouTube or Twitter page design, maintaining your status updates, or developing a social media campaign, we love this stuff. Give us a call at 407.839.8599 or contact us at info@bigeyecreative.com to learn more.

And while you’re at it … why not Like us on Facebook?

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