What COVID-19 College Closures Mean for Property Marketing

Coronavirus has disrupted the college housing industry. Find out how property marketing can help navigate the uncertainty as students return to campus.

The coronavirus outbreak has impacted just about every part of the economy. Colleges and college housing have not enjoyed any sort of exemption. Some schools still aren’t sure they’ll reopen for physical classes in the fall. Even if universities open, many families have concerns about their ability to help students pay for it. Because of this, college housing property managers and owners face an uncertain future and a more competitive market. Learn more about marketing to college students during the COVID-19 crisis and its aftermath.

Marketing to college students for property management impacted by COVID-19

Before a college marketing agency can predict the outlook for housing, it’s important to consider the forecasted state of college enrollment. Even if universities and colleges will open their doors for the fall semester, enrollment may diminish.

A college consulting firm, Simpson Scarborough, conducted a study of prospective freshmen and reported some grim news:

  • One in five of these students said they would have to delay college plans because of changes to their family finances. An additional 11 percent said that they were not yet certain if they would have to delay their freshman year or not.
  • Over half of respondents reported negative changes to family finances, even if they could still attend school.
  • For students who had already attended college but hadn’t yet graduated, over forty percent said their family had suffered financial setbacks because of the pandemic.
  • One of the firm’s founders, Elizabeth Scarborough Johnson, said they conducted the study at the end of March. Sadly, she expected that the number of students delaying college would continue to rise.

Out of all the current college students surveyed, 97 percent said that their own college offered online classes to replace the canceled on-campus schedule. At the same time, most of the students found online learning less satisfying than in-person classes. In fact, only five percent said that they they liked learning online better. To be fair, these students had initially signed up for a college campus experience, and the professors in charge of the classes may have had little experience teaching online before they urgently needed to adjust.

In any case, Ms. Johnson said she believed this common attitude among students meant that students were eager to return to campus life as soon as they could. While the coronavirus has disrupted colleges right now, she believed things would return to normal once the crisis had passed.

How can college marketing for student housing deal with coronavirus uncertainty?

Nobody blames college housing for the coronavirus. At the same time, property managers need to focus upon a few aspects of their brand reputation. Even if it’s not their fault, some people will judge them on the way they handled the unexpected crisis.

StudentHousingBusiness.com, an industry journal, spoke with private owners of student housing. Besides having concerns about the future, the property owners said that they urgently struggled with the problems of lease cancellations and maintaining healthy buildings.

Lease terminations

Right now, many private property managers haven’t appeared to demonstrate much flexibility when it comes to leases. For example, the news in Austin, Texas ran a story about parents that had to pay Landmark Properties $12,000 to terminate their daughter’s lease when pandemic-impacted finances made it impossible for her to attend college at Texas A&M in the fall. That sum amounted to rent for six months out of the twelve-month lease.

As specified in the lease, the property management company gave the family an option to find somebody to sublet the lease. With the state of college enrollment, the parents failed to find anybody to sublet online. While Landmark was within its legal rights to stick to the terms of the lease, it certainly did not do its brand much good to get publicity from this sort of news story.

While some property companies haven’t yet shown much flexibility with lease terminations, Student Housing Business found that many properties have tried to work with residents in other ways. For instance, some companies have waived late fees and deferred evictions and collections.

Maintaining safety

Meanwhile, property managers with current tenants should follow the best practices from the CDC guidelines. These may include closing down common areas and shared amenities, deferring nonessential maintenance, limiting office visits, and sanitizing all accessible areas multiple times a day.  Both students and staff may need some additional guidelines to help maintain sanitary conditions.

Communicating with all stakeholders

Christian O’Lone serves as the regional property manager for DMG investments, a private student housing company.  He said that his company has not been financially impacted yet because they attracted displaced students from on-campus housing to replace students who had left.

In addition to taking safety measures, he says that it’s very important to communicate and educate staff and current or future tenants. Because of this, he believes that one of the largest impacts of the outbreak to property management will be increased activity on advertising platforms and social media to compete for residents and keep stakeholders in the loop. As an example, Peak Housing has been producing videos to instruct student resident in the right way to perform simple maintenance tasks, such as changing light bulbs and air filters.

Tips for marketing to college students during and after coronavirus

Even though college housing usually doesn’t house families, it’s considered part of the multifamily housing market. Andrew Bowen has worked in property management for this kind of housing for almost 30 years. Incidentally, he got his start when he applied to serve as a resident assistant in his residence hall at the University of Santa Barbara.

He told RealPage that he felt particularly qualified to speak on the topic because his oldest child had to return home from the University of North Texas to finish his classes online. He also mentioned that he tried and failed to scour the lease to see if there was some sort of clause he could use to get out of making more payments.

In other words, Mr. Bowen could understand property management marketing concerns both from the perspective of the property and the student’s families. Based upon his experiences with college housing and many years operating multifamily housing, he has some suggestions that can help with marketing to college students and their families.

Remain aware of optics

Property management needs to understand the impact of the coronavirus on family finances, both because of shrinking investments and job losses. Renters will look for value, so properties may need to explore some very competitive incentives that will help reduce rental costs, even if that means sacrificing some popular amenities.

In some cases, it may be time to take a page from the hospitality industry and introduce some more flexible lease cancellation options. These can certainly encourage families to choose one apartment over another in these uncertain times.

Keep up with the situation

It’s important for properties to work with their associated colleges and universities to learn if colleges will open up for on-campus learning next semester. On that note, parents and students will wonder about the same thing, so it’s possible that the demand won’t increase until these announcements get made. Property managers might need to expect delays in demand.

Get ready to react fast

Since the current situation may shorten the typical leasing cycle to a few weeks and not several months, marketers may have to also compress their normal marketing funnels. They should get their marketing plan in place and make certain that they can set in motion as soon as they have enough information to act.

Keep communicating with prospects and current lease holders

Mr. Bowen noted that he stopped receiving renewal emails from his child’s apartment complex. He also stopped getting promotions from the other apartment complexes they had visited before deciding on the current one. He says that instead of communicating less, property managers should communicate more.

Actually, this shortage of emails and messages from many college housing companies can prevent a good opportunity for the properties that do continue to stay in contact. Even if the property doesn’t have new information, it’s a good idea to let people know they’re waiting for official announcements and working hard to preserve a safe, healthy environment.

Properties should make lists of prospects from the past few years and send emails to acknowledge that both they and the students struggle with uncertainty and how they’re working to plan for it. They can also send out the same sorts of messages through ads and social media.

The future of marketing college housing to college students and families

Eventually, students will return to campuses. When universities first open, they may suffer from decreased enrollments, particularly for the first few semesters. For properties to compete, they need to strive to keep their properties healthy and consider more aggressive promotions and flexible terms. Most of all, they should stay in communication with their current residents and prospects to let them know they understand the uncertainty but are still making good plans.

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How Post-COVID-19 Behavior Will Impact Property Digital Media

Marketing apartment complexes using digital media will be very important for property managers to reach future tenants searching for rentals after COVID-19.

One thing’s for sure. During the coronavirus crisis, property managers cannot enjoy business as usual. Even in early April, online searches for apartments and rental rates have dropped significantly. Still, the crisis has impacted some sectors of the real estate market more than others, and industry experts expect a strong upswing once the worst has passed. After all, people still need places to stay and live. Find out how to use digital media after COVID-19 to effectively market your properties during and after the coronavirus crisis.

Apartment marketing after the coronavirus

To develop digital marketing plans, consider the state of the rental property market, how property managers should respond to consumer behavior during and after the pandemic, and finally, some reliable property management digital marketing strategies to consider.

Coronavirus declines in property rentals

Housing Wire saw a decline from 10 to 35 percent for online apartment searches during the first part of April. Short-term rentals suffered the most, as people have drastically reduced travel. In response, many short-term property owners have begun offering longer terms to make up for the drastic declines in business or vacation trips. Still, the report ended upon the optimistic note that property managers did not see declines like some other industries, including hospitality or travel. They also expected rental properties to enjoy a strong upswing once the worst of the crisis had passed and people began to resume their normal lives.

Property management’s response to COVID-19

Besides analyzing the current rental market, it’s also important to consider current coronavirus best practices for apartment managers. 

For example:

  • The National Multifamily Housing Council, or NMHC, has published guidelines that cover everything from proper disinfection techniques to package handling. They based these suggestions on CDC recommendations, and it’s great to not only follow appropriate tips but to communicate your actions to your current renters, prospects, and other stakeholders. 
  • Most progressive property management companies have moved a lot of their business online anyway. It saves time and money and best of all, typical renters prefer these convenient options. If you haven’t made much progress, it’s a good time to consider online contracts and payments and even virtual tours. If you need to show empty apartments, keep hand sanitizer by the door and follow a screening process before scheduling the appointment. 

Property management digital marketing strategies for after the coronavirus crisis

Laurence Yun serves as the chief economist for the National Association of Realtors. While he spoke more about the home sales than the rental market, his marketing advice for after coronavirus applies just as well to the rental market. He said that a couple of the biggest consumer behavior changes would stem from timidity about meeting strangers in person and economic uncertainty.

Digital Apartment Marketing After Coronavirus

To alleviate the first concern, David Kong, a NYC Keller WIlliams partner, said he has already ordered online 3D walkthroughs for apartments. Prospective renters can view these from any computer or mobile phone. You can still schedule appointments with your property managers, but instead of conducting initial visits in person, you can offer online walkthroughs. Of course, you can even advertise self-guided virtual visits that people can take 24-7.

Redfin, an online broker, boasted that it was ahead of the game because it already prepared virtual home tours and plans digital marketing campaigns for each listing. They believed they had a unique selling tactic because they felt their online media mix optimization could close deals just as well as brokers who focused on offline meetings and showings. It’s only reasonable to expect that other real estate businesses will benefit by following this lead.

Search and Social Marketing After COVID-19

Besides marketing specific rental units, you can use your social platforms and ads to demonstrate how well your company has responded to the crisis by following best practices from the CDC and the NMHC. Let prospective renters know that you care about the health of your tenants and your employees and exactly how you demonstrate that care.

Also, if you see specific demand changes, you might consider responding to these with changes in your own rental policies. For instance, if you offered short-term leases geared to AirBnb-type clients in the past, you might consider extending leases for individuals and families who need a place to shelter for several months or even longer. Even if you need to lower your monthly rental rates somewhat, you can always benefit from the economy of not having to replace tenants as often.

Your local market research may find a ready audience with displaced travellers, college students, or medical workers. When you come up with a local demand and some appropriate deals, be certain your target those people for your digital ads on search and social platforms.

Bouncing back during and after the COVID-19 crisis

Again, industry experts expect rental properties to bounce back fairly quickly. While the market may change, your flexible approach to this disruption can give you an edge. Follow safety guidelines, provide prospective renters the online tools they prefer, and of course, use your marketing to let your audience know what a good job you’re doing. 

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Marketing for Senior Living Facilities After the Coronavirus

Marketing senior living facilities after COVID-19 must demonstrate how you’ve improved, while presenting the facts that show your residents are safe.

One of the first big news stories that you may have read about COVID-19, usually just called the coronavirus, involved deaths at a senior living facility near Seattle. Since then, the virus has made its way to vulnerable populations inside other skilled nursing, assisted living, and independent living facilities across the United States. In response, most of these places have restricted visitation, canceled social activities, closed communal dining areas, and taken other firm action to reduce the chance of spreading disease.

In the past, most senior facilities have highlighted the chance to remain social and active as some of their most positive features. Of course, even offering residents an active, social experience cannot come before safeguarding health. Naturally, this crisis has created huge challenges for facility administrators, loved ones, and of course, residents. Still, this national health crisis will surely pass. Along with the challenges of today, senior care businesses can also find some marketing opportunities for the future.

Positive marketing for senior living facilities after the Coronavirus

No doubt, senior living facilities and families have recently needed to make some hard choices. Many facilities have temporarily suspended new admissions, which will reduce revenue. Families have had to make the difficult choice to forgo visiting their parents and grandparents or to take them home. The resident’s adult children may not want their loved ones to feel isolated or might simply have the typically misguided idea that senior care facilities are breeding grounds for disease. Marketing senior living after coronavirus will take emphasizing the very real positives of your facility by demonstrating how you’ve improved and presenting the facts that can alleviate concerns.

Marketing for assisted living and nursing homes should emphasize overall benefits 

For instance, families may already struggle to take care of their younger and healthier members during the current situation. Even during typical times, they often lack the training, equipment, and focus to protect their elderly and infirm elders. Katie Smith acts as the CEO and president of LeadingAge. This organization represents nonprofit senior care facilities. She admitted that some early cases, such as in Washington state, highlight how unprepared some facilities — and even the entire country — was for a quick-spreading virus of this nature.

At the same time, Katie Smith observed that these facilities still provide one of the safest places for elderly and infirm people to live. Trained professionals can monitor residents, ensure they get their medications on schedule, and most of all, stick to best practices for containing the spread of disease. In addition, federal and state governments strictly regulate senior living and healthcare businesses. Under this recent threat, organizations have doubled down on their efforts to adhere to high standards.

It’s well known that elderly people have a much greater risk from dying of coronavirus than younger people, according to published medical statistics. On the other hand, almost three-quarters of family members said that their own and their parent’s life improved after a move to a senior facility, according to surveys. Even better, about 70 percent of the seniors surveyed felt the same way after the move, even if they had resisted in the beginning. Some examples of the benefits that they cited included improved mental and physical health, less stress, and better family relations.

Focus upon communication

During this crisis, senior facilities can maintain their good image by focusing upon clear, honest communication with current residents, families, and the wider community. This is a good time to send out emails, letters, and even press releases to let everybody know how hard you’re working to effectively protect residents. Even if it’s not all good news, you should also remain as transparent as possible.

Certainly, current restrictions on activities, visitations, and communal dining will make some people unhappy. With the relatively long incubation period of coronavirus, you could have residents who already contracted the disease from visitors or even caregivers who had no idea they were carriers. You need to ensure that people understand that you have followed best practices and taken steps to save lives. While you’re communicating important information, you can also use this opportunity to build and maintain your brand image as a competent, caring, and transparent organization.

Try to mitigate the negatives

Right now, many residents and their loved ones will find your social distancing measures unpleasant, if necessary. Still, you may find ways to help bridge the gap. For instance, some senior living facilities have helped residents use such technology as Facetime and Zoom in order to reduce isolation, keep in contact with their families, and even interact with other residents. It’s time for you to find creative solutions and of course, craft marketing to let people know about them. 

Start developing your marketing plans now

Sadly, we’re likely to struggle with the coronavirus pandemic for several more months, if not years. Still, people will need your services, perhaps now more than ever. Your attention to safety, honest communication, and clever solutions should provide you with plenty of marketing inspiration in the coming months.

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Using Real-Time Marketing to Fill Your Apartment Complex

By adroitly executing a real-time marketing strategy, property managers can decrease vacancies without breaking the marketing budget.

The velocity of online communication has never been more accelerated. Today’s hilarious memes or social trends typically curdle into irrelevance or irritation within a few days. Today’s breaking news comes faster than ever — and is forgotten about almost as quickly.

This is a significant challenge for marketers, who must do their best to stay fresh, relevant and vital. Real time marketing helps solve this problem by using breaking news — and emerging online trends and conversations — as a springboard for targeted and timely marketing campaigns.

Let’s take a closer look at how real-time marketing can be deployed in property management, and how marketing analytics can help determine the best way to implement such a strategy.

Real time marketing and your apartment complex: a hypothetical case study

Let’s assume you’re the manager of a 1,000 unit multi-family property. Your tenancy rate is hovering around 85% and has been bouncing between 80% and 90% for the last two years. You’re seeking a new way to push it closer to 100%, and you believe a change in marketing strategy is the best way to achieve this.

Years ago, you considered incorporating real-time elements into your marketing strategy. Yet you decided against it, as the challenges seemed to outweigh the benefits. Tracking news developments and identifying the ones likeliest to resonate was a laborious job. The need to act quickly on breaking news created high levels of reputational risk, as brands raced to get marketing content out with limited context about the news they were leveraging. Additionally, you have limited tools for gauging the impact of your efforts. It seemed much simpler to pursue a conventional approach.

Today, however, you discover that the real time marketing landscape has shifted considerably. Social media, social listening tools, real time analytics and the use of a digital marketing dashboard made the process of monitoring and measuring media and marketing campaigns vastly easier. New marketing tools made it simple to build data-informed buyer personas and to connect these profiles with targeted, real time messages. These tools also allow you to closely track conversations and engagement on social media, giving you unprecedented insight into how conversations ebb and flow in real time.

Armed with these tools, you devise a real time strategy built around four elements:

  • The initiating event. What development is the impetus for real time marketing? This could be breaking news, a popular meme or pre-planned triggers such as holidays. In the case of an apartment complex, you’re looking for any event that can be related in some way to property leasing. It might be a news story that talks about the rising cost of interest rates, or a lack of affordable housing in the area.
  • The real time target. This helps you define who you’re trying to reach with this real time marketing message. Customers who fit certain demographics? Customers in specific locations? Customers with a search history that aligns with your property or the real time development you’re tracking?
  • The plan of attack. How are you going to send your message in real time? Social media? Text? Email etc.?
  • Objectives and measurements. What’s your ultimate goal? More sales? Higher brand awareness? In this case, you’re trying to increase tenancy rates. By defining objectives and tracking apartment marketing campaigns with real time analytics, you can determine how effective and engaging your messages are — a leading indicator for how much or little you’ll ultimately increase your tenancy rate.

The end result? You run the campaign, supported by social marketing tools and analytics. By following the four point plan, you generate much greater traction among your targeted audience by serving them timely and relevant messages that benefit from increased visibility thanks to their real time hook. Within three months, the tenancy rate has broken through to 95%. 

Adding real time marketing to your property marketing mix

Property rental is big business — generating roughly $4.5 trillion over the last decade. The business, however, is likely to grow more competitive. Tenancy rates have been propped up by a lack of new inventory coming online in recent years, as builders have not kept pace with population growth. That’s expected to change, however: The National Association of Home Builders projects multi-family construction growth to rise 4% in 2021, after a decade of remaining stuck at around 1%. Why? Because as more millennials and Gen Z renters and buyers enter the market, inventory will need to grow significantly. This means property managers will need tools such as real time marketing to keep tenancy rates at the desired level.

Sometimes working with a third-party agency with expertise in real time marketing is the best way to approach this.

Working with a real time marketing expert

At Bigeye, we help property developers and manager create the kind of real time campaigns that engage audiences and fill buildings. If you need help crafting your next marketing campaign, don’t wait to contact us.

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Your Property Branding Is All Wrong

If your property branding isn’t expressing the identity of your multifamily development, you’re not communicating your value to new or existing residents.

Why bother with branding?

Executive Magazine contributor Samantha Chalmers realizes that residential real estate managers may view branding as less important than optimizing operational efficiency and offering attractive amenity packages. “But make no mistake,” she warns, “one of the most crucial elements of your portfolio is your brand.”
 
Ask yourself how your apartment complex or multifamily development differs from other residential properties within a radius of five to ten miles. Then set yourself apart from the competition by launching a branding campaign that capitalizes on your specific strengths and driving values.
 
Do you own or manage a LEED-certified green community? Ms. Chalmers stresses the importance of engaging in comprehensive and highly strategic multifamily marketing to establish a brand name that is consistent with energy consciousness and environmental sustainability. In other words, when promoting “composting stations and community gardens,” property managers would be unwise to “place a print ad in a Range Rover catalog” or “serve coffee or water in Styrofoam cups in the leasing office.”
 
Use what makes your residential complex unique to tell a compelling brand story with a memorable organizational identity. The challenge is to make your brand come alive in the hearts and minds of your target audience. With a solid property development marketing strategy, you can develop a meaningful and evocative brand that consumers can see, feel, hear, taste, and even smell!
 
What follows are just a few key tips to help you make the most of your branding efforts and tell a cohesive story across all elements of your marketing plan.

Lead with your logo and put your best foot forward

Although small in size and scope, the logo may be the most important component of your branding efforts. After all, if your multifamily property development were a person, your logo would serve as its public face. This critical representation of your marketing identity should communicate the values that your complex holds as well as the benefits that your complex offers.
 
Jessica Ervin, professional digital designer and contributor to the leading Internet marketing blog The Next Scoop, presents the Apple logo as an ideal embodiment of this principle. “The apple bite is a perfect example of brand storytelling,” she writes. “Apple defined their core values of user-friendliness, good-looking designs, and simplicity through their simple logo design, product design, packaging, UX and UI.”

Craft your messaging with your narrative in mind

With your brand firmly united under an appropriate and captivating logo, you can begin crafting on-brand messages across all facets of media marketing and customer interaction. In her Executive Magazine article, Samantha Chalmers identifies differentiation as the most critical aspect of your messaging strategy. In other words, you must communicate a company narrative that is unlike those of your closest competitors.

Your company messaging embodies everything from the promotions that you present to the advertisements that you place to the face-to-face interactions that you have with your residents.

Although it is great to set yourself apart with your unique qualities, Ms. Chalmers warns against relying on cheap gimmicks to brand your residential complex. She quotes LMC West Region Marketing Director Kristen Mete Kingi, who says “I think there are circumstances where you can become too ‘theme-y’ with a building or brand, and that can turn people off.”

Design your website as the hub and heart of your brand

“Owned media” is a buzzword in the worlds of marketing and public relations for a very good reason. Encompassing all online media channels that a company maintains directly and controls entirely, owned media includes your official website as well as all of your social medial pages and blogs. Among its other benefits, owned media gives businesses the distinct advantage of carefully crafting and strategically curating all content and messaging. This makes it the best place to spell out the narrative of your brand.

Although your digital outreach should have multiple arms, consider establishing links to drive all traffic to your website. By making your website the hub of your online marketing efforts, you can also make it the heart of your brand. Using finely honed text as well as collaborative graphics, pictures, and videos, you have the power to tell your brand story on your website with absolute freedom and precision. 

Consider environmental branding and signage with care

Just like your logo, the promotional and identifying signage that you display on-site goes a long way toward defining your residential property development in the hearts and minds of your consumer base. But signs and banners are just one component of the larger marketing category of environmental branding. Briefly defined, “environmental branding “ refers to all efforts to represent brand values and communicate brand narratives on company grounds and within the brick-and-mortar environment.

In the multifamily residential housing sector, environmental branding is a key driver of both resident loyalty and on-site sales conversions. Use your property grounds as an opportunity to tell the story of your brand, whatever it happens to be. From the color of your interior walls to the types of refreshments in your sales office lobby, everything you do and say on-site reflects upon the power and quality of your brand.

Secure quality professional marketing assistance

If you want to learn more about the benefits of real estate branding that tells a compelling story, contact a representative of Bigeye today. This innovative marketing agency has the knowledge and skill to develop a brand narrative for your multifamily property development that captures its unique spirit and remains consistent across all marketing channels.

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Why You Should Craft a Longer Media Plan for Senior Living Communities

The unique values and sensitivities of the senior living sector require a specific media outreach and marketing plan with a decidedly long-term approach.

Short-term vs. long-term marketing approaches

As defined by the independent news source Business 2 Community, the fundamental difference between shorter and longer outreach/marketing plans is goal orientation. Put simply, a shorter plan will seek short-term results, while a longer plan will seek long-term results.

From effectively managing costs to meeting immediate business demands, the short-term marketing approach certainly presents many distinct benefits. The value of long-term marketing, however, simply cannot be underestimated. This is true in all industries and market sectors, but it is particularly true in the world of senior living.

Although it requires a bit of patience, a longer media plan for your senior living community will gradually build the brand credibility and trust factor that you need in order to attract a loyal consumer base.

Key long-term strategies for senior living marketing

Seniors and their families are not generally quick to place their faith in any random living facility. It takes a bit of time to establish trust and build confidence in this particular business sector.

In light of this fact, senior living community owners would be wise to concentrate on the following long-term marketing elements:

1. Branding 

From Coca-Cola to Apple, the brands that we love the most share one thing in common: familiarity. By building brand awareness and recognition over time, a company can firmly establish a positive reputation. This is particularly important in senior living and other business sectors that provide essential, sensitive, and/or emotionally charged services. To find true and lasting success with your senior living, you must take care to build your brand across a full spectrum of media channels from print to broadcast to digital.

2. Content Marketing

A key component of brand-building in the digital realm is content marketing. By maintaining a current blog and offering downloadable informative content online, your senior living community can both attract new clients and strengthen relationships with existing clients. Just maintain consistent branding elements (logo, slogan, etc.) on all content marketing outreach and make sure that all content marketing connects to a central pillar page that represents your brand with strategic precision.

3. SEO 

Another long-term marketing strategy that is absolutely vital to senior living community owners is search engine optimization. Better known by its acronym, SEO, search engine optimization is a specialized and time-consuming process that improves your company’s overall ranking on Google and other popular search engines. In short, when someone in your area searches for a senior living community online, you want yours to be among the first that appear at the very top of the page. SEO is your ticket to this type of immediate visibility.

4. Consumer Reviews

Another great way to generate credibility over the long haul is to accumulate positive online reviews. In addition to building a good reputation on independent consumer rating sites such as Caring.com and SeniorHousing.net, you should consider posting positive reviews on your official website and/or social media pages. Go beyond reviews from current and former residents by adding reviews from family members and loved ones.

For more information

If you have further questions about the value of a long-term media plan for your senior living community, contact a skilled and knowledgeable senior living marketing professional at Bigeye today. Bigeye has a state-of-the-art approach to good, old-fashioned credibility building that is perfect for the senior living sector.

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