Geofencing is here & will revolutionize real estate marketing
Geofencing for real estate, multi-family properties, commerical real estate and more is finally here. Whether you use beacons, GPS tracking, or self-identified geo-targeting (such as checking in on social media) to create the “fence,” it’s all just a fancy way of of saying that you’re creating a set of digital triggers based on where your potential customers are located.
Imagine that your multi-family property is a local sponsor of concert series in the park near your building. As the property manager, you can set up a customized Snapchat filter for these events welcoming attendees and inviting them to stop by your sales center for a swag bag or drinks. The filter will only be shown to users within several hundred feet of your property and the event, making it a great way to organically generate foot traffic.
Or, imagine a couple walking down the street near their favorite coffee shop. They are considering buying their first home together and want to browse listings near by. Their real estate agent has set up geo-fences around his listings so they get notifications when they are near by potential matches. The couple can browse properties based on their desired budget, amenities, and neighborhood at their leisure before setting up a formal walk through when they are ready. This frees up their time to browse when they are already in the area, and their realtors’ time from constantly sending new listings. Emails are out, push notifications are in.
Geofencing isn’t as difficult to set up as you think:
Geofencing is already being done (we know you’ve used a customized Snapchat filter already, don’t lie). Whether you’re a building owner, property manager, or real estate agent, you can leverage tools that use geo-based information to create geofencing for your business. To get started, you simply need to understand the technology, then take a walk in your local neighborhood or around your property and consider how geofencing might work for your brand. If you’re having trouble brainstorming, we know a few highly qualified creative minds that would be happy to help. Hint: they’ll also help you balance geofencing marketing against your other campaigns so you get the most bang for your buck. Ready-made platforms such as Trillow and Snapchat are a great place to start, but you may also consider a proprietary app or program that tackles something new. Either way, we’ll help you identify the right tools and put a plan in place.
The benefits of geofencing for real estate marketing:
Geofencing gives power to the consumer to find information organically when they are ready and interested in learning about your property or consuming your content. Today’s real estate shoppers expect this level of transparency as more and more people are initiating home purchases and leases on their own, or with only minor support from their real estate agents. As an agent or property manager, this gives you the tools to empower your target audience and help the right tenants and buyers find you — rather than using a lot of energy to find them.
Geofences help you create qualified leads by using geography and other qualifiers, such as socioeconomic demographics and preferences linked through self-identified data collection, that signal when a potential customer is viable and valuable. Instead of spending time and resources on unqualified leads, geofencing helps your business understand who you should target first and gives you the freedom to invest in them rather than the “spray and pray” marketing model that targets anyone nearby. As an added bonus, geofencing also allows buildings and communities to alert residents of amazing local events, or to share important notifies and updates about weather or nearby incidents.
The possibilities are endless….and while we prefer to advocate building bridges rather than walls in your actual community, these are one type of fences we can get behind. Contact us today and see how real estate geofencing might fit into your 2019 marketing strategy.