How digital video can help sell your brand’s story
Fewer than two weeks ago, Korean recording artist Psy was virtually unheard of in America. But now, the video for his song “Gangnam Style” has more than 335,000,000 views, and the song itself holds the number two spot on the Billboard charts – and the song isn’t even in English! That type of crossover language success would be impossible without the Internet, as well as a video that adequately captures Psy’s concept and personality through a montage of humorous visuals.
While not every video is guaranteed to reach 335,000,000 views, Psy’s story touches on the massive impact that a visual presentation can add to a product or service. People are visual beings, and when a video goes viral, it’s typically because it triggers a powerful emotion, which makes people feel the need to share.
If you’re feeling jazzed about a new product or service from your company, or you want to circulate important news about future projects or concepts, you may want to consider bringing on an agency to help you create a video to help spread the word. A video is a terrific way to tell a brand’s story, which is becoming more and more essential in today’s world of high-impact, compelling digital content. A well-executed video can help humanize a brand, and can bring product features to life in a way that, even just five years ago, was only possible through expensive production budgets and television airtime.
Don’t get us wrong… at our Orlando advertising firm, we find other digital content such as blogs, photographs and infographics extremely valuable, as they tend to be cheaper and easier to produce. But when was the last time you heard of a piece of written content being shared 300,000,000 times? While each format serves its purposes (i.e., our blog a better forum for our Florida marketing agency to tout the benefits of digital video in a format that you can print out for easy reference), a video can leave a long lasting impact with a higher potential to go viral.
[quote]While a company can benefit from all types of content, many people actively seek out branded video content.[/quote] Brand fanatics regularly check to see what companies such as Nike and Pepsi are up to behind the scenes. Brands are essentially now media companies, ones that people look to in order to stay up to date with current trends, ideas and innovations.
According to a recent report from searchenginewatch.com, video content can drive social currency. Social currency can heighten your brand’s profile within your digital community, especially if such content is informative, funny, or both. And, while a cheap smartphone photo can offer fun insights into your company, a professional video offers credibility, which helps establish trust and rapport amongst your audience.
Ideally, a company should target the content portals where their target community already exists, integrating text, video and social content into the digital marketing strategy that reaches potential customers across platforms. But, where the concept and budget permits, a video may be the most effective way to tell a story and allow it to reach across numerous fronts.