Often in need of relatively short-term housing while completing their studies, college renters have long been key drivers of the apartment rental market. But what, exactly, are they looking for in an apartment?
IN CLEAR FOCUS this week: evidence-based measurement of marketing effectiveness. Bigeye’s Senior Strategist, Dana Cassell, joins us to discuss a novel meta-analysis of almost 6,000 award-winning campaigns and their ROI. Conducted by advertising strategist Mark Ritson, the research study identifies ten drivers of marketing effectiveness.
How Pet Owners Vary By Geographic Region.
A research study by Bigeye.