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Marketing Attribution 101: Essential to Understanding Ad Spend

Basic marketing analytics shows visits and conversions at the point of sale. At the same time, only tracking sales conversions offers limited insight into the performance of overall ad spend. Clear marketing attribution can fill in the blanks. For instance, knowing that a certain eCommerce page or store counter took sales does not account for […]

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Uncover the Attitudes and Perceptions US Adults Have Toward Gender in 2021.

A research study by Bigeye.