View the “roadmap” for your content marketing success

View more of BIGEYE‘s creative infographics.

Roadmap to Content Marketing

By: BIGEYE Posted on August 15, 2016

 

Why content marketing?

  • 78% of CMOs think custom content is the future of marketing
  • 70% of consumers prefer to learn about companies through articles, and 80% of business decision makers prefer to get information about a prospective purchase from articles
  • Content marketing costs 62% less than traditional marketing and generates about 3x more leads
  • Flat tire – 70% of marketers lack consistency and strategy

 

Get on the road!

3 steps to get in the driver’s seat of your content marketing

  1. Bring the Map – Define and document your strategy
  • 61% of the most effective B2B marketers meet daily or weekly with their content marketing team
  • Percentage of B2B marketers with a content strategy
  • 32% – Yes, undocumented
  • 48% – Yes, undocumented
  • 16% – No
  • 4% – Unsure

2. Choose the Right Destination – Know your audience

  • Using buyer personas in an email campaign doubled open rates 2x and click-through rates 5x
  • Behaviorally targeted ads are twice as effective
  • Marketing personas made websites more effective and easier to use
  • 73% of online consumers lose interest with unrelated content
  • 4 is the average number of audiences to target
  • 61% of consumers say custom content is more effective and increases buying
  • Personalized subject lines are 22.2% more likely to be opened

3. Pack Well – Create killer content on the right platforms

  • 15 blog posts per month equals 1200 new leads per month
  • 82% of marketers who blog see positive ROI for their inbound marketing
  • Long-form content (over 1,500 words) is shared more often
  • Having at least one image in your blog post results in 64.9% more Facebook shares and 20.36% more Twitter shares

Most effective B2B content marketing tactics:

75% – In-Person Events

66% – Webinars/Webcasts

65% – Case Studies

63% – White Papers

62% – Videos

61% – Research Reports

60% – eNewsletters

59% – Blogs

58% – Infographics

58% – Online Presentations

 

Success!

Back to Articles
You might be interested in:
Next-Gen TV Trends and How They Can Impact Your Brand.

Next-Gen TV Trends and How They Can Impact Your Brand.

Next gen TV, also known as ATSC 3.0, is redefining traditional broadcast TV by breathing new li...

Read the article
How Pier 1 Increased Consumer Response Through Data Strategy

How Pier 1 Increased Consumer Response Through Data Strategy

It’s time for a more data-driven approach, so let display advertising services take the w...

Read the article
What a Creative Advertising Agency Can Learn from Geico

What a Creative Advertising Agency Can Learn from Geico

Studying Geico ads, your creative advertising agency can learn invaluable tools for your brand ...

Read the article