The power of voice through artificial intelligence

Siri – what is Artificial Intelligence?
What was once a figment of imagination is now changing the way society thinks and conveys information. According to USA Today, more than one-quarter of smartphone owners in the U.S., 60.5 million Americans, will use a virtual assistant like Alexa, Apple’s Siri, or Microsoft’s Cortana at least once a month. There are several voice assistants on the market including big names like Siri, Cortana, Alexa, Echo, and Google Home – and they are smarter than ever before. They engage machine learning algorithms making it easier to react and respond in real time. By understanding speech patterns and recording data, virtual assistants are capable of correcting spelling corrections to display the correct results. With the very premise to learn from data, analyze it, and craft algorithms, AI technology is becoming better at understanding behavior, making predictions, and finding answers.

Siri – how are marketers going to tap into AI?

AI is presenting an opportunity for marketers to utilize behavior – driving an increase in productivity and changing the way we do business. These advancements result in no longer having twenty options to choose from before finding what you need, rather one or two. It is changing the way we process information, excepting your answer almost instantly. This all has to do with the specific nature of voice search and the optimization of search sites. With this change in consumer behavior, it is important to understand the difference between typed searches and voice searches and how they influence a business. AI is also not only increasing organizational efficiency but dramatically reducing the chance of a mistake by detecting patterns like spam or fraud. While news, apps, and games are quickly switching to the world of voice; marketing budgets remain rather small, creating a cheap and easy way to compile research on the everyday consumer.

Siri – how will it affect SEO?

SEO is always changing and what used to be optional is slowly becoming a necessity, especially when you’re on a smartphone. AI does not mean the end of SEO, but rather a new way of comprehending user intent. Due to voice search becoming so popular, businesses need to make sure they are claimed and optimized to accurately appear when searched. It is essential to know exactly what users are looking for to properly optimize a site. By using lengthier sentences when talking instead of typing content incorporates more words. Adding full sentences to your keywords can even help create a person-centered approach. For example, instead of typing “weather NYC”, it is more likely for someone to say “what’s the weather like in New York City” when speaking aloud. It is smart to start brainstorming about what questions may be asked about your business, product, or service to understand what naturally spoken searches may occur. By optimizing a campaign and finding new ways to reach your audience, AI is making websites more friendly and user accessible.

As consumers change the ways they search for information, marketers have to make sure to focus on a more natural approach. If they want their products and services found through voice queries, it is essential to focus on improving your SEO by tailoring it to contain keywords and phrases from a natural “who, what, when and how” communication level. This doesn’t mean you need to change your site content or entire SEO strategy, but it does mean it’s time for some changes to make AI beneficial. Voice search is creating a tremendous shift in how marketers approach their CPC as well as triggering faster answers in the SERPs. Adding in natural language on your site will help achieve the success with voice search results that you’re looking for. When considering the intent behind a voice search and the consumer’s end-goal, brainstorm questions that could be asked in relation to the business. As voice recognition becomes more accurate, the capabilities will continue to expand.

Siri – how will society evolve?

Virtual assistants are now becoming a part of everyday life – making it easier to turn a light on, locate the nearest carwash, or find a recipe. A perfect example is Google Home, creating an assistant reflecting a consumers needs. Think about Alexa, bringing voice to the everyday consumer by actually living in their home.  A benefit of using voice search is that it’s hands-free. Not having to use your hands allows people to multi-task whether you’re asking for directions, making a phone call, or trying to find the best Chinese in your area. Voice search makes it simpler by removing the number of actions a person has to make and creates a more time-effective solution for an on-the-go situation. Faster answers lead to faster actions, creating an ideal way to communicate more efficiently. These changes are providing more ways to create opportunities for exposure and connect with customers better.

At BIGEYE, we can help move and improve your business, one voice at a time. If you haven’t started uniting your work with the uprising world of artificial voice, you are missing out on potential business. Learn more by exploring our services and sign up for a free consultation to see how we can incorporate voice into your business strategy.

Back to Articles