Millions of buyers search Amazon for new products and brands. See examples of the best Amazon eCommerce marketing in order to find ways to beat competition.
When it comes to Amazon, lots of sellers say that if you can’t beat them, you should join them. That doesn’t refer to copying either the products or tactics of other sellers. At the same time, the platform offers so much information about best-selling products that successful eCommerce marketing often depends upon researching top products and sellers in order to come up with a profit- and growth-driving strategy for their own business.
Learn what kinds of products to look for, examples of top sellers, and why Amazon eCommerce marketing offers the perfect platform to launch or grow a business.
Finding Amazon top sellers to research
StartupBros, one Amazon marketing agency, has their own simple formula they use to find likely products. While other sellers may use different criteria and not every box needs checking for all products, these look like sensible gauges for new sellers who want to find products to help generate new ideas:
- They tend to favor products with prices between about $20 and $200.
- For obvious reasons, it’s beneficial to have easy-to-ship items that can qualify for express shipping.
- Reasonable prices for the item should allow for a profit margin of at least 50 percent.
- Current product listings should have less than 150 reviews, indicating the market isn’t totally saturated.
- The product should generate at least 10 sales a day to demonstrate it has already attracted buyers.
Evaluating Amazon top sellers
Using the requirements listed above, it’s fairly easy to find some briskly selling products and figure out how another seller could improve upon them for their own business.
Pet grooming gloves
Pet grooming gloves make grooming and de-shedding a pleasant, comfortable experience for both long-haired pets and pet parents. This listing on Amazon ranks at the top for both cat hair removal products and the pet category for Amazon Launchpad, a platform for innovative startups. It also has an Amazon’s Choice badge, which is a designation for products with generally favorable reviews, immediate shipping, and reasonable pricing.
Is there an opportunity to do better? Obviously, the seller does well with this product. They’ve also effectively used images in the heading and description. However, they have very little text in the description area. Not only could these sellers have used text to provide more information, they might have sprinkled in a few more key words or phrases to help with ranking on Amazon and other search engines.
Spiralizers slice vegetables for salads, stir-fry dishes, or pasta replacements. According to the reviews, the Mueller product performs pretty well out of the box for some tasks. Unlike the pet glove listing, this product page appears to contain both clear photos and plenty of text. In fact, the description even provides tips for setting up and using the device, probably cutting down calls and emails for customer service.
Is there room for improvement? For one thing, even many positive reviews mention that this wasn’t the first such device people have had. Mostly, this product has steel blades but otherwise relies upon a fairly cheap plastic body. Less favorable reviews pointed out some problems with the product. These issues include:
- The bin to catch vegetables was too small.
- The plastic body felt cheap.
- The product sliced zucchini well but didn’t perform to expectations with softer yellow squash.
A competitor should not have a tough time either sourcing or manufacturing an alternative product that resolves these design flaws. Even if the product would cost a little more, plenty of people appeared willing to pay for quality.
Why Amazon offers a great eCommerce marketing opportunity
According to the eCommerce platform’s own Amazon Advertising page, customers don’t just use the site to shop for things they already want. In fact, 80 percent of Amazon shoppers also visit to browse around and find new products and brands. Also, because so many sellers have already found success, it’s easy to find top sellers and improve upon their product development and marketing.