Legendary logo designer Paul Rand once said, “In essence, it’s not what it looks like, but what it does that defines a symbol.”
The creative team at BIGEYE knows that the critical first step in logo creation is developing an in-depth understanding of your brand personality, target market, and business objectives. This clarifies what the symbol needs to communicate in order to be effective. After the team is in sync with the brand and its purpose, they execute a proven creative development process. The result is exceptional, frequently award-winning work that thrills clients and can elevate a brand’s trajectory.
Great stories captivate audiences. We employ great storytellers.
Our relationship-driven approach will make you enjoy working with an agency again.
We have an unmatched focus on our clients' success.
When the BIGEYE creative team develops a logo, we take a comprehensive approach to the process. Our designers love conducting field research and gathering information on everything from competitors to unrelated but inspirational brands. Team members go into retail environments to interact with products and services, collect samples, and fully experience the brands. They also conduct detailed internet research to understand how companies present themselves on their websites, on social media, through paid media, and in video. The designers observe colors, font selections, voice, tone, and movement. As an experienced logo design company, we know that this research is essential to staking your claim to a unique spot on the visual landscape. With the information gathering complete, we create a mood board for your brand.
At BIGEYE, mood boards are a physical collage with pictures, words, font, text, colors, and other images that the team feels define the brand and communicate the entirety of the brand identity. They’re created to help make your proposed brand tangible and give it depth and dimension. The presentation of the mood board is a captivating moment when you first see your brand through the eyes of our creative team. It’s the point in logo development where you understand how we will bring your brand to life and how it will help you connect with your customers.
Incorporating your feedback on the mood board, the creative team brainstorms design concepts to build into the logo. They consider an enormous number of variables including scalability, color palette, stroke size and style, and dimension. They also take into account how the logo will appear in print, online, and in video, as well as how it would form digitally through movement and the proportions of the various pieces of the brand name. Then the team begins development of the new visual identity. The first round of logos is generally presented in black and white, allowing you to see the anatomy of the logo without being distracted by color. Once you select a design, color choices are explored and the logo is finalized. It’s a painstaking process, but your brand deserves nothing less.
Every year we design a wide variety of logos, each strategically and creatively built to share the company’s unique story and brand messaging.
Startup or industry veteran, we're the logo design company for you!
BIGEYE is a logo design company with a team of skilled, strategic, and thoughtful designers who produce work that clients love, but more importantly, work that supports their business. If you’re just launching your company, we can help you establish a visual identity that sets you apart. Or, if your logo design feels outdated or no longer accurately represents the brand you’ve grown into, we can update and refresh it in a way that brings new awareness to your company. In either case, we’d welcome the opportunity to collaborate on a logo development initiative with you. We’re confident you’ll be impressed with what our award-winning team crafts for your brand. Contact us for more information!