To maximize the results of your marketing efforts, you need to work with an agency that starts with a deep understanding of your challenges.
The best products and services meet a need or solve a problem. In order to thrive, your company must be very clear on what that need or problem is. BIGEYE’s market research helps you refocus on your customers’ desires, ensure your offerings remain relevant, identify growth opportunities, improve decision making, and refine your marketing strategies.
As a marketing research agency, our capabilities include both qualitative and quantitative methods. From how consumers feel about your brand and their reasoning for purchasing your offerings, to the hard numbers related to your industry, competitors and more, our research enables a data-driven approach that takes the guesswork out of reaching the right people at the right time in the right ways.
"Marketing without data is like driving with your eyes closed."- Dan Zarrella, social media marketing expert
Communities and panels are a powerful approach to research that many companies haven’t taken advantage of. We coordinate short-term communities, long-term communities, and custom panels to help you develop a deeper understanding of your target personas that can drive increased sales and greater brand loyalty.
BIGEYE also leverages the ubiquitous nature of mobile devices as a way to gain insights. We’re one of the few marketing research agencies that utilizes mobile communities, mobile-friendly surveys, and shopper projects that have consumers collecting data in the field with their smartphones.
Determine your ideal “next steps” with the assistance of a marketing research agency.
To ensure you are getting the data you need efficiently and effectively, we work with you to craft a detailed research plan and help you execute it. Then, with the results, we collaborate on creating or updating your marketing plan and making progress toward your goals.
Ready to up your marketing game with actionable insights? Contact us today to talk about your objectives.