Optimize your marketing processes by clarifying your understanding of your ideal customer.
For obvious reasons, “profiling” has a bad name outside of marketing. But to marketers and the customers they serve, the concept has nothing but upside. We enable better, more focused, less intrusive marketing by helping you paint an accurate portrait of your customers so you can do an even better job of addressing their paint points with a minimal number of touches.
We’re strategy first - because your bottom line will always be our focal point.
We have an unmatched focus on our clients' success.
We’re at a healthy fighting weight. Big time talent, but small enough to pivot with ease.
Creating and maintaining accurate customer profiles is a process that pays off in everything from greater engagement to increased sales. However, it does require a commitment of time and effort. Our marketing research team at BIGEYE can take on this process, allowing your internal team to focus on other initiatives. Plus, your staff knows that the information they find on customer profiles is always complete and up to date.
Demographic data groups your audience based things such as age, gender, education level, occupation, geographic location, etc. Psychographic data focuses more on segmenting your audience by their similar values or beliefs, lifestyle choices, hobbies, interests, travel preferences, fitness level, etc. By taking these two types of data into account, you can perform highly precise targeting when marketing your offerings or looking to elevate your brand.
Connect more deeply and genuinely with your target marketing using information uncovered through customer profile services.
Trust BIGEYE to bring your typical customer to life with a detailed profile.
Will a prospect buy from you or a competitor? Sometimes, the presence or absence of one little piece of data on their customer profile can make the difference. We help ensure that your profiles are always clear, concise, and complete. Businesses thrive when they focus on persona marketing. Let’s put customer profiles to work for you. Contact us today.