Understanding the life cycle of a buyer is crucial to better enhancing your content marketing strategy.
Content marketing strategy, not to be mistaken or confused with content strategy, takes content that is used throughout a buyer’s life cycle and analyzes how the different content can be used throughout this journey. Knowing the various touch points that a consumer experiences when engaging with your brand allows you to see where content marketing can be most strategically used to achieve overall sales or marketing goals.
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You may be asking yourself, “Why is a content marketing firm important for my business?” and BIGEYE has the answer for you! Too often companies spend all their time and energy on just the content and don’t look at the bigger picture. You also have to find where your customers are consuming information at any given point in the day and meet them there with messaging that grabs their attention, encourages them to engage, and ultimately drives them to a positive action. Utilizing a content marketing firm allows you to see the big picture, the overarching category that has multiple things mixed in within it. Without having a basket to hold everything in, you will find a much bigger disconnect between your content, content strategy and your content marketing strategy.
By utilizing a content marketing firm, you can transition into a more modern approach for building your brand awareness, reach and frequency, and consumer engagement. You must first start with determining what content you need and make an inventory of your previous content. Having a plan for your content will help you develop a consistent brand narrative and set up the rest of your content marketing strategy with a strong start. Then once you have the content, you need to make sure your audience sees it. This requires an equal understanding of who your target audience is, what their consumer journey looks like, and what channels you want to use to reach them at some or all points in their journey. From here, you can create a strategic campaign, set up measurement and reporting tools to gather and analyze data for optimizations, and continue to create fresh new content for your audience that fits into your newly developed content marketing strategy.
We’ve been copy writing for all types of industries such as hospitality, retail, and technology, let our expert copywriter tell your brand story.
How can BIGEYE improve your content as a content marketing firm?
Sounds like a lot of work, right? That’s where a trusted marketing partner like BIGEYE can come in pretty handy. We’ll do the heavy lifting for you to ensure that your brand is developing and pushing out strong content that is speaking to consumers where they’re at and driving them to engage with your brand in a positive way. Check out our contact page and let us take your content marketing to new heights!