Use insightful data to develop informed strategy.
Our media research, planning, and buying process is built on a foundation of data. BIGEYE represents clients of all sizes in a wide range of industries as their media buying agency. In the process, we gather valuable intel on what works… and what works even better… so that each media buy is more effective than the last. The result is customized media strategies that reach key influencers and decision makers, share your message, reinforce your brand voice, and help you establish profitable connections with consumers.
Leveraging our strong relationships with the most influential media outlets, we craft, launch, measure, and refine campaigns that are as specific to your organization and your goals as our eye-catching creative work. Then, our media team uses a cutting-edge attribution modeling system to accurately report on the true impact of paid, earned, and owned media on consumer behavior. This level of analysis is far more accurate than last touch attribution – a model we find many brands have leaned on for years.
"Nobody counts the number of ads you run; they just remember the impression you make."- William Bernbach
Our attribution methodology allows clients to understand how each media touch point is moving the needle throughout the awareness, interest, desire, and action steps of the process. This enables us to identify fall-out points, adjust accordingly, and report ROI for every form of media.
What are the best rates and value-added opportunities to accompany your media plans? Our experts are immersed in the media market and always on the lookout for ways to enhance your campaigns. This might take the form of sponsorships, endorsements, remote broadcasts, bonus media, and much more. And, our media contacts know we’re active buyers, so they share information with us as soon as it’s available, which can be a strategic advantage for your brand.
Collaborate with a media buying agency that can help move your company to the front of the pack.
There are more forms of media today than ever before. The guidance of an experienced and successful media buying agency can help you make sense of it all. BIGEYE knows media buying and we know how to get in sync with your goals, challenges, and target audiences quickly as well.
Ready to put the power of media to work for your brand? Contact us today to learn more about our services.