Ensure that the power of social media is working in your favor.
Social media enables the instantaneous sharing of opinions. When what’s said about your brand is positive, the lift can be significant. However, your brand reputation can suffer quickly when someone’s minor bad experience becomes amplified through social media. At BIGEYE, we provide social media monitoring services that enable clients to act quickly to mitigate damage when the conversation turns negative.
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Founded in 2002, we’ve solved virtually every marketing challenge imaginable.
Simply following you on social media doesn’t scratch the surface of effective social media monitoring. We use a suite of monitoring tools and services that gives us the breadth of perspective needed to ensure you know how your brand is being perceived and discussed online. We scan forums, blogs, discussion boards, social media platforms, and online communities of all kinds to ensure you hear what’s being said and have the opportunity to participate in the conversation if appropriate.
If a conversation about your brand turns negative, awareness is a critical first step. However, from there it is crucial that action is taken to protect your reputation. We have extensive experience in both areas, and can help keep one critical comment from spawning others.
Listening to your customers online is one of the best ways to know if you’re meeting their needs.
BIGEYE’s social media monitoring services go beyond your products and services.
In addition to listening for discussions about your brand, we can also monitor social media for the names of your leadership team, competitors, business partners, and key industry influencers. Having information on references to them helps create context for any mentions of your offerings.
Is it time to turn up the volume on social media conversations related to your brand? If so, we can help. Contact us today.