Digital Marketing Agency
Digital Marketing Agency
Focusing on the right prospects is the best way to drive sales. Use the insights of a skilled digital marketing agency to improve your accuracy.
Capitalize on digital media targeting to stay top-of-mind with potential customers.
In a perfect world, consumers would come to a website, know what they want to buy, select that item, and purchase it. Of course, ours is not a perfect world and the consumer journey rarely looks like that. More often, it involves online and offline research, browsing, abandoned items in the shopping cart, and eventually a purchase. Our digital advertising team is skilled at a variety of digital targeting practices and retargeting services designed to influence consumers along their purchase journey. We take into account deep audience research, campaign strategy, analytics, consumer purchase behavior, and conversion goals in order to determine the most effective digital target marketing methods for every campaign.
Why Bigeye for your digital advertising? Here are just a few of the many reasons.
We’re audience-focused, using carefully crafted strategy to drive conversions.
We dig deep to understand your consumers, building strong, profitable connections.
With cutting-edge targeting strategies, our innovative team delivers measurable results.
What are digital targeting and retargeting services?
Retargeting is the process of displaying ads on other sites within an ad network to people who recently visited your website. For instance, someone who visits your site today might be designated to see your ad when they visit the site of your local news channel tomorrow. It’s an effective method for keeping a brand or product top-of-mind for those who have already shown an interest.
Other methods of digital targeting that our team utilizes include lookalike targeting, purchase behavioral targeting, demographic targeting, contextual targeting, keyword targeting, and affinity/interest targeting.
Capitalize on similarities with lookalike targeting.
Who better to market to then people who are similar to your current customers? From demographics to purchase behavior and browsing histories, our team leverages lookalike targeting to stay in front of highly receptive consumers in your target market.
Our retargeting services can help you land new customers and encourage more purchases from existing ones.
Leverage spending tendencies with purchase behavior targeting.
As a digital marketing agency, our team develops an accurate assessment of who’s likely to purchase your product or service based on data available from loyalty cards, credit cards, catalog subscriptions, warranty cards, and government registration information.
Use what you know about your prospects to empower demographic targeting.
Age, gender, location, languages, parental status, household income… we use the information you’ve gathered on your prospects to refine your targeting.
Serve ads that align with a prospect’s goals based on contextual targeting.
With this technique, a digital marketing agency scans page content and uses it to determine the intent of a site visitor. Then relevant ads are displayed. For example, someone on a page that has a mortgage calculator is probably more receptive to an ad from a realtor.
Build high-performing ad groups with keyword targeting.
In keyword targeting, our team identifies keywords relevant to the target market and then associates ad groups based on those keywords This includes utilizing search history to identify recent purchases and understand buying intent.
Use online interactions to enable affinity or interest targeting.
In affinity targeting we look at the types of things a person “likes” on social media, the places they check in, or their hobbies and interests.
Put Bigeye’s digital targeting and retargeting services to work for you.
Targeting and retargeting are powerful tactics that a digital marketing agency like us can use to improve lead generation, increase sales, and provide a tremendous return on your digital advertising investment.
Contact us today and let’s see what we can do to zero in on your perfect prospects!