Bigeye &
Pet Products

A pet’s health and happiness matter deeply to its owner. At Bigeye, we focus our pet marketing services on constructing audience touchpoints to capitalize on the factors that matter most to pet owners in order to drive conversions.

Pet Marketing Services That Earn Customer Loyalty.

People love their pets, and more companies than ever are looking to capitalize on these strong relationships. Consequently, it’s increasingly difficult to create the perception that your offering is the best available. We’re an audience-focused, creative-driven, full-service advertising agency that provides pet marketing services focused on the branding, messaging, research, and strategy that pet product companies need to get ahead of the pack.

Trust

Starting with a deep understanding of your consumers, we craft tailored interactions that establish your pet company as a resource for pet owners. Offering tips and insights encourages your audience to start relying on your brand as more than simply another product choice.

Sentiment

Just like parents, pet owners expect to know that the products they use are safe and effective for the “loved ones” in their care. We ensure your brand comes across as open and honest, with nothing to hide.

Transparency

Owners see their pets as members of the family. We help you tap into that bond to create a deep connection with your target market.

Know Your Market

Approximately 35% of pet owners are millennials. We have extensive experience in reaching them by developing branding that aligns with their needs and objectives.

Craft an Atmosphere

An increasing number of pet owners are choosing products based on lifestyle. Our team taps into the objectives of your target market to make your brand synonymous with the lifestyle they are looking to give their pets.

Evoke Emotion

The pet audience is driven by emotion. We leverage our extensive communications experience in combination with in-depth audience analysis to deliver work that resonates with and motivates your target market.

Pet Product Services

The Pet
Product Audience Demands Quality.

Customer experience rules the pet product category. From health concerns to relatability, these consumers are looking for companies that treat their pets like a member of the family. Brands that thrive in this industry are built on that foundation. Pet owners buy products from brands that promise quality and then follow-through. Our pet marketing services position your company as one that makes good on its guarantees. The result is increased trust and higher profits.

Pet Industry Marketing Research.

Gain insight into the pet industry, learn about the latest trends, and read about how our pet marketing services help brands connect with their audience.

Bigeye’s 2019 US Pet Industry Study

Bigeye’s 2019 US Pet Industry Study

A new, national study of pet owners from Bigeye signals shifts in preferences and behaviors tha…

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The Latest and Greatest from the Global Pet Expo

The Latest and Greatest from the Global Pet Expo

The 2019 Global Pet Expo shined a light on some of the most interesting trends in pet ownership…

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The Numbers Every Pet Marketer Must Know

The Numbers Every Pet Marketer Must Know

Pet food marketing requires more than creativity — you need hard data to inform your audience …

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Pet Product Marketing.

From kitty litter to fish feeders, there’s a long list of supplies that pet owners need to take care of their animals. When marketing to these consumers, it’s all about the golden rule—treat others the way you want to be treated. With the tendency of owners today to treat their pets as full-fledged members of the family, your brand has to do the same.

By focusing on the attributes that elevate a product or service for humans, your company can make your pet supplies more popular than ever before. For example, if your company sells grooming supplies, we help you position the products as a boutique or spa would. This gives the pet owner a frame of reference and lets them feel confident in, and even excited about, their purchase decision.

As pet care improves and owners go to greater lengths to treat their aging pets. This means there’s a growing demand for products for older dogs. A great approach for gaining traction in the pet supply market is to target owners of aging canines. By marketing to this segment, you can narrow the focus of your product for a more specific and impactful brand.

With our extensive understanding of pet product marketing and pet owners, we can collaborate with you on a strategy that will produce great success. Reaching your consumers with the right message at the right time is our specialty.

Pet Food
Marketing.

From GMO- and gluten-free to hemp, raw, and alternative diets, owners are demanding more from their pet food. When looking to position your brand, the healthier and more natural you can go, the better you’ll do.

Bringing health, wellness, quality of life, and energy into your messaging is key to convincing pet owners to look at your brand. But in a market as competitive as pet products, you’re not the only provider taking that approach. We work with you to craft messaging and branding that helps your company establish unique positioning and stand out from the crowd.

We build strong consumer relationships based on the love of pets you share with your audience. By building this rapport, we ensure your customers feel supported, which inspires loyalty and advocacy. This is critical, as the voice of consumers can have a powerful impact on sales.

For pet food marketing, we utilize a dynamic balance of traditional and digital ad placement to optimize your reach, credibility, and exposure. By connecting with people digitally as well as in the physical world, we build credibility rapidly, allowing for deeper connections and trust between your brand and pet owners.

Pet Care Marketing.

It’s not just the pet food industry that’s beginning to mirror human trends. Medical care and self-care are making their way into the pet industry as well. From vitamins and supplements to pet spas, the pet health and wellness market is fully established and here to stay. So how do we help your corner of it grow and thrive? With carefully crafted branding and communications that make real connections.

In such a vast industry, a small company can feel unheard amidst the noise. We help you stand out for the right reasons and to the right people. That brings up an important question: Who is your audience? Trying to connect with “all pet owners” is a recipe for disaster or at least disappointment. You’ll get better results from marketing to a segment like “health-conscious, younger millennials” or older “Gen Z pet owners.” There you have a target you can really see and work to engage.

That’s what we do. We look at your business and apply our comprehensive consumer understanding of pet care marketing to define your perfect audience. Then our team of creatives, strategists, and account managers dive in. By matching your business model and valuable offerings with the perfect niche audience, we ensure you’re connecting with receptive consumers.

Pet Insurance Marketing.

As veterinary medicine advances, procedures get more expensive. Pet insurance companies provide life-saving programs for pets, but your target market may not yet understand the advantages your offerings can bring.

We help you identify, reach, and connect with your ideal audience to grow your business and help pet owners get the most effective treatment for their beloved animals. By pinpointing your target consumer, we can craft your voice to appeal directly to them to strengthen relationships and grow your customer base.

The biggest problems U.S. pet insurance companies face are lack of awareness and lack of acceptance. From cancer treatment to transplants, advanced veterinary care can save a pet’s life, but not without an intimidating price tag. Our pet insurance marketing services help position your branding to gain credibility and build strong consumer relationships.

Our audience-driven campaign strategies get your messages to the right people, in the right way, at the right time to drive conversions and grow your business. With industry experts, in-depth audience understanding, and exceptionally skilled creatives, we make sure your voice is heard.

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