A new report from Experian now rates Pinterest as the sixth most popular social network in the U.S., behind empires such as Facebook and Twitter. The website welcomes about 100 million monthly active users and according to comScore, visitors are spending an impressive 89 minutes per month on the site.
Pinterest is a great marketing tool for brands—especially brands with women as a primary target. 85 percent of all Pinterest users are female and 62 percent are between the ages of 25 to 54.
From our experience, the key to a successful Pinterest marketing strategy boils down to creating targeted Pinterest boards. Every business should have at least three to five content-filled, industry-related boards. For example, if you are an interior design firm, you may have a board for Contemporary Living Rooms, Old World Kitchens, and Trending Accessories. Fill your boards with content and be sure to add some variety. The possibilities are endless, just keep it organized and true to your brand and your audience. Overwhelmed with all the possibilities? Here’s a tip to get you started: every day of the week has a most-pinned category for the site. Monday is fitness, Tuesday is technology, Wednesday is quotes, Thursday is fashion, Friday is humor, Saturday is travel, and Sunday is food and DIY crafts.
Get creative with your Pinterest posts in order to stimulate your repining possibilities and be sure to pin often. Always post links that provide value to users. Be careful not to talk too much about yourself and always follow Pinterest etiquette. We suggest using great photography with each pin you make. Pinterest is a visual experience, and users are more likely to repin you if your pins will make their boards more attractive.
For help with your Pinterest strategy, give us a call. We’d be happy to help you establish a successful presence on the growing social network.