Anthem House is a sophisticated boutique-style community in the heart of the Midcity District in Huntsville, Alabama. The project promises hospitality-style services, amenities, and details, catered to a well-traveled, slightly more mobile audience of renters. Our team brought meaning and life to the project’s existing name and then harmonized it with a brand identity inspired by the improvisational styles and rhythms of jazz music. The result seamlessly pairs with the sophisticated interior design details and materials infused throughout the community. The resulting brand is unique, welcoming, and even a bit sultry.