Ufora is the ultimate on-campus living experience at the University of Florida in Gainesville. This stunning midrise includes peak-level amenities and top-tier interiors in a prime location—a true dream for any college student. Our goal was to craft a brand that conveyed feelings of joy and exhilaration, as if students dreamed up this place on their own, and we wanted that feeling to radiate through every single touchpoint, from the brand’s visuals to its very name, which contains a subtle reference to the school’s initials, U.F.