Google Ads Agency for Consumer Brands | Free PPC Audit

The Real Problem

Most brands don't have a traffic problem. They have a wasted spend problem.

Your cost to acquire a customer climbs every quarter, and nobody can say why.
Your conversion tracking leaks, so Google's bidding optimizes on bad data.
Your search terms report is full of people who were never going to buy.
Your reporting counts clicks. Your CFO counts sales.
Your ads say what every competitor's ads say.

The Blind Spot Audit finds all five.

The Blind Spot Audit

We call it the Blind Spot Audit. Four parts, one page, no pitch.

Most agencies offer a free audit and never say what's in it. Here's ours.

Where the money goes.
Search terms, match types and placements. What you're paying for that was never going to convert.
What Google is learning from.
Conversion tracking and bidding setup. If the data is wrong, the bidding is wrong.
How the account is built.
Campaign and ad group structure, budgets, and what's competing with itself.
Whether the message fits the buyer.
An EyeQ read on your audience against what your ads say.

What you walk away with: your wasted spend, the gaps, and what we'd fix first. Yours to keep whether you hire us or not.

Get My Free Google Ads Audit

Blind Spot Audit · Findings

Your Brand, Google Ads

Sample

Where your budget goes64% working, 36% wasted

Working spendWasted spend

Where the money goesBroad match is buying searches from people researching, not buying.Fix first

What Google is learning fromPurchases fire twice on the order page. Bidding is chasing a number that isn't real.Fix first

How the account is builtBrand and non-brand campaigns bid against each other on the same searches.Fix next

Message fit · EyeQAds lead with price. Your buyers rank ingredient quality first.Fix next

Illustrative sample. Not a real client account.

Move over the page to bring findings into focus.The lens moves on its own. Tap to see everything.

The EyeQ Difference

Paid search built on consumer research, not guesswork.

Every PPC agency can manage bids. We start earlier. EyeQ is Bigeye's own consumer research platform, so we know who your buyer is, what they care about and how they talk before we write an ad or set a budget. That's the difference between ads that get clicked and ads that get bought from.

Adrian Tennant, Chief Strategy Officer

Heads Bigeye's in-house consumer research team and hosts the In Clear Focus podcast.

Listen to In Clear Focus

What EyeQ adds

Know the buyer before spending a dollar
Messaging tested against real consumers
Research that carries into creative, landing pages and audiences

Google Ads Management

Google Ads management for brands that sell to consumers.

Google Search

Campaigns built around buying intent, with match types and negatives kept tight.

Google Shopping

Feed work and product groups that put your catalog in front of ready shoppers.

Performance Max

Asset groups, signals and exclusions set up so PMax spends where you'd choose to.

Remarketing

Audiences that bring back shoppers who looked and left, without overpaying for them.

YouTube and Demand Gen

Video and feed placements that build demand before the search happens.

Performance Creative

Ad copy and assets written from the research, so the message is right before it spends.

One Agency

Paid search works harder when the rest of your marketing does too.

Bigeye is a full agency for consumer brands. The team running your Google Ads sits next to the people doing your research, your creative and your paid social.

Paid search
Consumer and audience research (EyeQ)
Brand strategy and positioning
Creative and production
Paid social
Social media marketing
Amazon and retail media
Email and lifecycle
SEO and AI search

Bigeye rebuilt our paid search from the keyword up. Within a quarter we were spending less and driving more qualified demand: the kind of result our last agency kept promising and never delivered.

Tricia Williams, Marketing Manager, National Mango Board

Bigeye team members working together — Yes, these are actual Bigeye team members. Not stock photos.

Bigeye team in a strategy meeting — Yes, these are actual Bigeye team members. Not stock photos.

20+

Years growing consumer brands, since 2002

Senior

Strategist on every account, not a junior

Weekly

Reporting against targets we set together

From audit to action in four steps.

Request your Blind Spot Audit. Two minutes.
A senior strategist reviews your account.
We show you the wasted spend and what we'd fix first.
You decide. If we're not a fit, the audit's yours to keep.

Get My Free Google Ads Audit

Questions, answered.

What's in the Blind Spot Audit?

Four parts. Where the money goes: search terms, match types and placements. What Google is learning from: conversion tracking and bidding. How the account is built: structure, budgets and overlap. Whether the message fits the buyer: an EyeQ read on your audience against what your ads say. You get your wasted spend, the gaps, and what we'd fix first.

Is it really free?

Yes. No cost, no contract, and the findings are yours to keep whether you hire us or not.

Do I need to leave my current agency to get one?

No. We only need read access to your Google Ads account, plus Google Analytics and Google Tag Manager if you have them. Plenty of brands use the audit as a second opinion on the agency they already have.

Is this a real audit or a sales call?

A real audit. A senior strategist reviews your account and writes up what they find. We walk you through it. What you do next is up to you.

What kinds of brands do you work with?

Consumer brands that want to scale sales: CPG, DTC, pet, beauty, food and beverage, health and wellness, and ecommerce. We've been doing it since 2002, so we already know your buyer and your channels.

What size ad budget do you work with?

We do our best work with brands investing meaningfully in paid media each month. Tell us your monthly Google Ads spend in the form and we'll scope the audit to match.

How fast will I see results from paid search?

The first few weeks are structure, tracking and bidding fixes while campaigns exit their learning periods. Efficiency and sales gains build from there. We set targets together up front and report against them every week.

How is Bigeye different from other Google Ads agencies?

Two things. We run our own consumer research platform, EyeQ, so we know the buyer before we spend a dollar. And we measure paid search in sales growth: ROAS, CAC and MER. Not clicks.

The Google Ads Agency for Consumer Brands.

Got it.